中国の第三者決済企業

Abstract

In continuation of our focus on China' s developing payments sector, Maverick China Research is launching a new series of market reports focusing on third-party payment companies in China. While China' s payment industry is still at a nascent stage of development, the absence of any widely accepted payment platforms presents a myriad of opportunities for both domestic and foreign third-party payment companies to establish themselves in the market.

Through our series of third-party payment company profiles, we will help you identify and dissect the current ' major players' in the market. Based on first-hand interviews with company representatives, these profiles will help you identify potential competitors and partners, as well as offer exclusive details not available elsewhere.

Each company profile also includes an industry overview, offering useful industry data and statistics, updates on government regulations, and an explanation of other China-specific factors that will shape the growth of third-party payments in China.

Key Questions Answered

Below are some of the key questions that will be answered in this series of reports:

• Which companies are leading the way in China' s third-party payment sector?
• What are the strengths and weaknesses of the major third-party payment companies in China?
• Who is leading and managing each of these third-party payment startups in China?
• How do Chinese payment companies compare in terms of services, channels, and performance?
• Which specific services and products will drive future third-party payment growth in China?
• How great of a role will Chinese government regulators play in third-party payment development?
• Which Chinese payment companies are looking for partners and investors?
• Where is international expertise and investment most needed in China' s third-party payment sector?

Table of Contents

1 Industry Overview: Key Factors Shaping 3rd Party Payment Development in China

• 1.1 Continued preference for cash payments
• 1.2 Credit card use remains low
• 1.3 China UnionPay' s bank card monopoly
• 1.4 Two mobile operators, 450 million subscribers
• 1.5 Two ISPs, 137+ million Internet users
• 1.6 Limited coverage of online payment services
• 1.7 Quasi-online payment systems a short-term solution
• 1.8 Government regulations and the "national interest"
• 1.9 Online retail spending strongly increasing

2 China 3rd Party Payment Profile

• 2.1 Ownership, management team, investors
• 2.2 Markets and channels
• 2.3 Services and coverage
• 2.4 Marketing and branding
• 2.5 Partners (banks, merchants, technology)
• 2.6 Users figures and profiles
• 2.7 Competitive analysis: strengths and weaknesses

3 Outlook