世界のファッションブランド産業：2007年

Abstract

Today' s apparel environment is tougher than ever for brands. There are many reasons for the emergence of this challenging climate; from a proliferation of brands, fierce competition from retailers acting as brands, smarter consumers, the consolidation of department stores, mass retailers redefining themselves, luxury designers creating for mass, the demand for luxury goods and, not least, the growth of the discount sector.

All of this adds up to one stark fact: those brands that break through the noise and communicate their message to the consumer directly and clearly - in a way that means something to them - will rise to the top in 2007.

Following the success of the 2005 edition, this exclusive report from ABOUT Style provides a completely fresh look at the branding industry, and includes sections covering key branding issues, consumer trends, success factors, impact of new products and line extensions, retailers, fashion trends, luxury, discount and plus size sectors.

Table of Contents

Chapter 1: Introduction

Chapter 2: Executive summary - key branding trends

Chapter 3: Consumer trends: The 2007 consumer

Chapter 4: Success factors

• 4.1: Summary
• 4.2: Get in Touch With Your Consumer
  • Brand editing
  • Less can be more
• 4.3: Service
  • Consumer-generated marketing

Chapter 5: New products and line extensions

• 5.1: Summary
• 5.2: Line extensions
  • which brands do best with line extensions?
• 5.3: Licensing
  • a multitude of challenges
  • know your consumer, know your licensee...

Chapter 6: Branding checklist in 2007

Chapter 7: Retailers

• 7.1: Summary
• 7.2: The environment
  • department stores outpacing expectations
• 7.3: Private label
  • the changing definition of private label
  • developing an in-store identity
  • the competition for floor space

Chapter 8: Fashion trends: Interviews with the experts

• 8.1: What trends are we seeing in fashion in terms of fabrics?
• 8.2: How important are functional or performance fabrics in fashion apparel?
• 8.3: Which style trends will dominate the runways over the course of the next year?
• 8.4: Which colours will we see on top brands in the coming year?
• 8.5: How would you describe the overall mood of fashion today?
• 8.6: How much of fashion is dictated by designers versus consumer demand/desire?
• 8.7: How are fashion brands able to attract younger customers without abandoning the core base, particularly in terms of design?
• 8.8: How can brands do a better job of keeping with fashion trends, while staying true to brand messaging?
• 8.9: What opportunities are still left untapped when it comes to consumers and their fashion wants/needs?

Chapter 9: Luxury

• 9.1: Summary
  • utilising the cachet of top designers
• 9.2: Opportunities
  • the proliferation of accessories
  • the Chinese market
  • the longer-term strategy
• 9.3: Success factors
  • the ' missing woman'
  • the importance of value-for-money
  • timely and timeless

Chapter 10: Discount

• 10.1: Summary
• 10.2: The market

Chapter 11: Plus sizes

• 11.1: Summary
• 11.2: The marketplace

List of tables

• Table 1: Top 10 fashion advertisements
• Table 2: Top brands
• Table 3: Falling out of favour: brands dropped from 2005 list
• Table 4: Top 5 new brands to the 2006 list
• Table 5: Make Your Brand Stand Out from Competition
• Table 6: Top Three Steps on Your Brand Strategy Checklist
• Table 7: Branding strategy: top 10 ' must-do' s'