中国における大豆製品市場：2005 年版

Chinese cuisine has a wealth of traditional uses for all forms of soy bean curd, both fresh and processed, and it remains a popular and integral part of the Chinese diet today. The bean curd market is therefore more significant to the Chinese food market than it is yet in the West. This reports covers the retail market for fresh and processed bean curd and bean curd products in China.　

KEY REPORT FEATURES

This newly updated report includes:

• An overview of China s total food & beverage market with sales statistics up to 2004;
• Volume & value retail market for soya products, including regional and sector break down, up to 2004;
• Data on soya products market shares, including leading players in soya milk sector by major city;
• Soya products retail pricing trends up to 2004;
• Volume & value forecast soya products market, including by sector, up to 2009;
• Marketing & advertising analysis;
• Statistical analysis of soya products industry in China, including key manufacturers;
• Profiles of major soya products companies in China;
• Key contacts & trade events;
• Overview of China s demographics and macroeconomics.

CHINA CONTACT I

CONTENTS II

INTRODUCTION

Report Coverage

Executive Summary

Other Access Asia Reports of Possible Interest

Glossary

Free Monthly Online Newsletter and Editorials

1 CHINA S SOYA PRODUCTS MARKET

1.1 Overview

1.2 China s Total Food & Beverage Market

1.2.1 Total Food Market: Food and Non-food Sales

Table 1.1 TOTAL CURRENT VALUE RETAIL SALES BY FOOD AND NON-FOOD, 1998-2004

1.2.2 Total Food Market: Food/Non-food Sales Split

Table 1.2 % BREAKDOWN OF SALES BY FOOD AND NON-FOOD, 1998-2004

1.2.3 Total Food Market: Urban and Rural Split

Table 1.3 TOTAL CURRENT VALUE RETAIL SALES BY FOOD AND NON-FOOD, 1998-2004

1.2.4 Total Food Market: Total Value Trends

Table 1.4 CURRENT VALUE OF FOOD SALES BY MAJOR PRODUCT CATEGORY, 1998-2004

1.2.5 Total Food Market: Urban Value Trends

Table 1.5 URBAN FOOD SALES CURRENT VALUE BY MAJOR PRODUCT CATEGORY, 1998-2004

1.2.6 Total Food Market: Rural Value Trends

Table 1.6 VALUE OF RURAL FOOD SALES CURRENT VALUE BY MAJOR PRODUCT CATEGORY, 1998-2004

1.3 China s Soya Products Market

1.3.1 Soya Products Market: Total Market Size

Table 1.7 TOTAL CURRENT VALUE MARKET FOR SOYA PRODUCTS, 1998-2004

Table 1.8 TOTAL MARKET VOLUME FOR SOYA PRODUCTS, 1998-2004

1.3.2 Soya Products Market: Food Market Significance

Table 1.9 SOYA PRODUCTS MARKET AS A PROPORTION OF TOTAL CURRENT VALUE FOOD SALES, 1998-2004

1.3.3 Soya Products Market: Refrigerator Ownership

Table 1.10 HOUSEHOLD OWNERSHIP OF REFRIGERATORS BY URBAN/RURAL DIVIDE, 1998-2004

1.4 Regional Markets

1.4.1 Regional Markets: Provincial Values

Table 1.11 SOYA PRODUCTS CURRENT VALUE RETAIL SALES BY PROVINCE, 1998-2004

1.4.2 Regional Markets: Provincial Value Shares & Growth

Table 1.12 % BREAKDOWN & PERIOD MARKET GROWTH OF SOYA PRODUCTS CURRENT VALUE RETAIL SALES BY PROVINCE, 2004

1.4.3 Regional Markets: Provincial Per Capita Spend

Table 1.13 PER CAPITA RETAIL SPENDING ON SOYA PRODUCTS BY PROVINCE, 1998-2004

1.4.4 Regional Markets: Provincial Volumes

Table 1.14 SOYA PRODUCTS VOLUME RETAIL SALES BY PROVINCE, 1998-2004

1.4.5 Regional Markets: Provincial Volume Shares & Growth

Table 1.15 % BREAKDOWN & PERIOD MARKET GROWTH OF SOYA PRODUCTS VOLUME RETAIL SALES BY PROVINCE, 2004

1.4.6 Regional Markets: Provincial Per Capita Volume Consumption

Table 1.16 PER CAPITA RETAIL VOLUME CONSUMPTION OF SOYA PRODUCTS BY PROVINCE, 1998-2004

1.5 Sector Breakdown

1.5.1 Sector Breakdown: Sector Values & Volumes

Table 1.17 SOYA PRODUCTS CURRENT VALUE & VOLUME RETAIL SALES BY SECTOR, 1998-2004

1.5.2 Sector Breakdown: Sector Shares

Table 1.18 % BREAKDOWN OF SOYA PRODUCTS CURRENT VALUE & VOLUME RETAIL SALES BY SECTOR, 1998-2004

1.5.3 Sector Breakdown: Growth Rates

Table 1.19 % ANNUAL GROWTH FOR SOYA PRODUCTS CURRENT VALUE & VOLUME RETAIL SALES BY SECTOR, 1998-2004

1.6 Urban & Rural Retail Sales of Soya Products in China

1.6.1 Urban & Rural Market: Total Sales

Table 1.20 THE CURRENT VALUE RETAIL MARKET FOR SOYA PRODUCTS BY URBAN & RURAL SALES IN CHINA, 1998-2004

1.6.2 Urban & Rural Market: Growth Rates

Table 1.21 % GROWTH OF THE CURRENT VALUE RETAIL MARKET FOR SOYA PRODUCTS BY URBAN & RURAL MARKETS IN CHINA, 1998-2004

1.7 Market Shares

1.7.1 Market Shares: Company Shares

Table 1.22 LEADING COMPANY SHARES, 2001/2002

1.7.2 Soya Milk Market Shares: Beijing Company Shares

Table 1.23 LEADING COMPANY SHARES OF RETAIL SALES OF SOYBEAN MILK IN BEIJING, 2000

1.7.3 Soya Milk Market Shares: Shanghai Company Shares

Table 1.24 LEADING COMPANY SHARES OF RETAIL SALES OF SOYBEAN MILK IN SHANGHAI, 2000

1.7.4 Soya Milk Market Shares: Guangzhou Company Shares

Table 1.25 LEADING COMPANY SHARES OF RETAIL SALES OF SOYBEAN MILK IN GUANGZHOU, 2000

1.7.5 Soya Milk Market Shares: Chongqing Company Shares

Table 1.26 LEADING COMPANY SHARES OF RETAIL SALES OF SOYBEAN MILK IN CHONGQING, 2000

1.7.6 Soya Milk Market Shares: Xi an Company Shares

Table 1.27 LEADING COMPANY SHARES OF RETAIL SALES OF SOYBEAN MILK IN XI AN, 2000

1.7.7 Soya Milk Market Shares: Shenyang Company Shares

Table 1.28 LEADING COMPANY SHARES OF RETAIL SALES OF SOYBEAN MILK IN SHENYANG, 2000

1.8 Prices

1.8.1 Prices: Retail Price Indices

Table 1.29 RETAIL PRICE INDICES BY BROAD SECTOR, 1998-2004

1.8.2 Prices: Average Unit Values

Table 1.30 AVERAGE UNIT RETAIL PRICES ON SOYA PRODUCTS BY SECTOR, 1998-2004

1.8.3 Prices: Average Unit Value Growth Rates

Table 1.31 % ANNUAL GROWTH OF AVERAGE UNIT RETAIL PRICES ON SOYA PRODUCTS BY SECTOR, 1998-2004

1.8.4 Prices: Selected Retail Prices

Table 1.32 CHINA RETAIL PRICES ON SELECTED SOYA PRODUCTS, 2004

1.9 Outlook

1.9.1 Outlook: Total Market Size

Table 1.33 FORECAST TOTAL VALUE MARKET FOR SOYA PRODUCTS, 2005-2009

Table 1.34 FORECAST TOTAL VOLUME MARKET FOR SOYA PRODUCTS, 2005-2009

1.9.2 Outlook: Sector Values

Table 1.35 FORECAST VALUE & VOLUME SALES OF SOYA PRODUCTS BY SECTOR, 2005-2009

1.9.3 Outlook: Sector Breakdown

Table 1.36 FORECAST PERCENTAGE VALUE & VOLUME BREAKDOWN OF SOYA PRODUCTS BY SECTOR, 2005-2009

1.9.4 Outlook: Sector Growth

Table 1.37 FORECAST ANNUAL VALUE & VOLUME GROWTH OF SOYA PRODUCTS BY SECTOR, 2005-2009

1.10 Current Issues

1.10.1 Current Issues: Food Legislation

1.10.2 Current Issues: Packaging Legislation

1.10.3 Current Issues: Food Safety

Food Safety Monitoring

Packaging, Hygiene and Product Labelling

1.10.4 Current Issues: Organic Foods

1.10.5 Current Issues: Health Promotion

2 MARKETING & DISTRIBUTION

2.1 Marketing & Advertising

2.1.1 Marketing & Advertising: Trends

2.1.2 Marketing & Advertising: Revenues by Leading Advertised Product Categories

Table 2.1 TOP TEN ADVERTISED PRODUCT CATEGORIES IN CHINA, 2001

2.1.3 Marketing & Advertising: Legislation Affecting China s Advertising Industry

2.1.4 Marketing & Advertising: Brand Preferences in China

2.1.5 Marketing and Advertising in China: Brand Equity

2.1.6 Marketing & Advertising: Emerging Local Brands

Table 2.2 CHINA S 25 MOST VALUABLE BRANDS, 2002

2.1.7 Marketing & Advertising: Packaging & Presentation

2.1.8 Marketing & Advertising: Pricing Issues

2.1.9 Marketing & Advertising: Brand Marketing Strategies

2.1.10 Marketing & Advertising: Product Launches & Promotions

2.1.11 Marketing & Advertising: Geographical Expansion Within China

2.1.12 Marketing & Advertising: Direct Mail

2.1.13 Marketing & Advertising: Direct Sales

2.1.14 Marketing & Advertising: The Threat from Fakes and Counterfeits

2.1.15 Marketing & Advertising: Consumer Protection Policies

2.2 Consumers

2.2.1 Consumers: The Chinese Consumer

2.2.2 Consumers: The Effects of Political Change

2.2.3 Consumers: Responses to Economic Change

2.2.4 Consumers: Soya Products Consumer Profile

2.2.5 Consumers: Urban Consumer Profile

Table 2.3 URBAN HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 1998-2004

Table 2.4 GROWTH IN URBAN HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 1998-2004

2.2.6 Consumers: Rural Consumer Profile

Table 2.5 RURAL HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 1998-2004

Table 2.6 GROWTH IN RURAL HOUSEHOLD OWNERSHIP OF MAJOR DURABLE CONSUMER GOODS, 1998-2004

2.3 Wholesale Distribution

2.3.1 Wholesale Distribution: Opening the Market: Relaxing of Joint Venture Legislation

2.3.2 Wholesale Distribution: Opening the Market: Foreign Wholesale Involvement

2.3.3 Wholesale Distribution: Opening the Market: Expanded Foreign Involvement

2.3.4 Wholesale Distribution: Opening the Market: Imported Goods Distribution

2.3.5 Wholesale Distribution: Opening the Market: Imported Goods Tariffs

2.3.6 Wholesale Distribution: Opening the Market: Locally Produced Goods Distribution

2.3.7 Wholesale Distribution: Total Market Size

Table 2.7 TOTAL CURRENT VALUE WHOLESALE PURCHASES, SALES & INVENTORY, 1998-2004

2.3.8 Wholesale Distribution: Market by Sector

Table 2.8 TOTAL CURRENT VALUE OF THE WHOLESALE TRADE PURCHASES BY PRODUCT SECTOR, 1998-2004

Table 2.9 TOTAL CURRENT VALUE OF THE WHOLESALE TRADE SALES BY PRODUCT SECTOR, 1998-2004

2.3.9 Wholesale Distribution: Soya Products Wholesale Distribution

2.3.10 Wholesale Distribution: State Organisations

2.3.12 Wholesale Distribution: Leading Soft Drinks Wholesalers

Table 2.10 LEADING WHOLESALERS OF SOYA PRODUCTS, 2004

2.4 Retail Distribution

2.4.1 Sectoral Breakdown: Definitions of Outlet Types

Licensed Individual Stores

General Stores

Food Stores

Supermarkets, Hypermarkets and C-stores

Department Stores

Farm Supply Shops

Hardware Stores

Other Food Shops

Grain Stores

Daily Use Goods Stores

Free Markets

Fabric Shops

Medicine Shops

Bookshops

Coal Merchants

2.4.2 Sectoral Breakdown: Number of Outlets by Type

Table 2.11 NUMBER OF RETAIL OUTLETS BY TYPE OF OUTLET, 1998-2004

Table 2.12 % BREAKDOWN OF RETAIL OUTLETS BY TYPE OF OUTLET, 1998-2004

Table 2.13 % GROWTH OF RETAIL OUTLETS BY TYPE OF OUTLET, 1998-2004

2.4.2 Sectoral Breakdown: Total Sales by Outlet Type

Table 2.14 RETAIL SALES VALUE BY OUTLET TYPE, 1998-2004

Table 2.15 % BREAKDOWN OF RETAIL SALES BY OUTLET TYPE, 1998-2004

Table 2.16 % GROWTH OF RETAIL SALES BY OUTLET TYPE, 1998-2004

2.4.3 Sectoral Breakdown: Average Sales by Outlet Type

Table 2.17 AVERAGE RETAIL SALES PER OUTLET BY OUTLET TYPE, 1998-2004

Table 2.18 % GROWTH OF AVERAGE RETAIL SALES PER OUTLET BY OUTLET TYPE, 1998-2004

2.4.4 Retail Distribution: Leading Supermarket & Convenience Store Chain Outlets

Table 2.19 19 LEADING CHAIN DEPARTMENT STORES NUMBER OF OUTLETS, 2001-2002

2.4.5 Retail Distribution: Leading Supermarket & Convenience Store Chain Sales Per Outlet

Table 2.20 19 LEADING CHAIN DEPARTMENT STORES AVERAGE SALES REVENUE PER OUTLET, 2001-2002

2.4.6 Retail Distribution: Leading Supermarket & Convenience Store Chain Sales

Table 2.21 20 LEADING SUPERMARKET & CONVENIENCE STORE CHAINS RANKED BY SALES TURNOVER, 2001-2002

2.4.7 Retail Distribution: Supermarket & Convenience Store Chain Shares

Table 2.22 TOP 20 SUPERMARKET & CONVENIENCE STORE CHAINS  SHARES OF TOTAL SECONDARY FOOD STORE SALES 2001-2002

2.4.8 Retail Distribution: Leading Supermarket & Convenience Store Chain Outlets

Table 2.23 20 LEADING SUPERMARKET & CONVENIENCE STORE CHAINS NUMBER OF OUTLETS, 2001-2002

2.4.9 Retail Distribution: Leading Supermarket & Convenience Store Chain Sales Per Outlet

Table 2.24 20 LEADING SUPERMARKET & CONVENIENCE STORE CHAINS AVERAGE SALES REVENUE PER OUTLET, 2001-2002

2.4.10 Retail Distribution: Soya Products Retail Sales by Outlet

Table 2.25 % BREAKDOWN OF SOFT DRINKS RETAIL SALES BY OUTLET TYPE, 1997-2003

3 SOURCES OF SUPPLY

3.1 Total Industry Overview

3.1.1 Total Industry: Industry Manufacturers & Revenue

Table 3.1 TOTAL NUMBER OF SOYA PRODUCTS MANUFACTURERS AGAINST INDUSTRY REVENUES, 1995-2002

3.1.2 Total Industry: Industry Revenue & Profit

Table 3.2 SOYA PRODUCTS INSUTRY REVENUE & PROFIT COMPARED, 1995-2002

3.1.3 Total Industry: Regional Output Volume

Table 3.3 REGIONAL STATISTICS OF CHINA S LEADING SOYA PRODUCTS MANUFACTURERS, 2002

3.2 Key Manufacturers

3.2.1 Key Manufacturers: Key Statistics

Table 3.4 SUMMARY STATISTICS OF CHINA S LEADING SOYA PRODUCTS MANUFACTURERS, 2001

Table 3.5 SUMMARY STATISTICS OF CHINA S LEADING SOYA PRODUCTS MANUFACTURERS, 2002

3.2.2 Key Manufacturers: Industry Revenue Shares

Table 3.6 CHINA S LEADING SOYA PRODUCTS MANUFACTURERS  % SHARE OF INDUSTRY REVENUES, 2001

Table 3.7 CHINA S LEADING SOYA PRODUCTS MANUFACTURERS  % SHARE OF INDUSTRY REVENUES, 2002

3.2.3 Key Manufacturers: Industry Profit Shares

Table 3.8 CHINA S LEADING SOYA PRODUCTS MANUFACTURERS  % SHARE OF INDUSTRY PROFITS, 2002

Table 3.9 CHINA S LEADING SOYA PRODUCTS MANUFACTURERS  % SHARE OF INDUSTRY PROFITS, 2002

3.2.4 Key CSD Manufacturers: Profitability

Table 3.10 CHINA S LEADING SOYA PRODUCTS MANUFACTURERS  PROFITABILITY, 2001

Table 3.11 CHINA S LEADING SOYA PRODUCTS MANUFACTURERS  PROFITABILITY, 2002

3.2.5 Key Manufacturers: Revenue Per Employee

Table 3.12 CHINA S LEADING SOYA PRODUCTS MANUFACTURERS  AVERAGE REVENUES PER EMPLOYEE, 2001

Table 3.13 CHINA S LEADING SOYA PRODUCTS MANUFACTURERS  AVERAGE REVENUES PER EMPLOYEE, 2002

4 SWOT ANALYSIS

4.1 Strengths

4.2 Weaknesses

4.3 Opportunities

4.4 Threats

5 LEADING COMPANIES

5.1 Beijing Wanzhihe Food Group Co., Ltd.

5.1.1 Beijing Wanzhihe Food Group: Company Details

5.1.2 Beijing Wanzhihe Food Group: Financial Summary

Table 5.1 BEIJING WANZHIHE FOOD GROUP CO., LTD.: FINANCIAL RESULTS, 2001/2002

5.2 Daqing Riyue Protein Group Co., Ltd.

5.2.1 Daqing Riyue Protein Group: Company Details

5.2.2 Daqing Riyue Protein Group: Financial Summary

Table 5.2 DAQING RIYUE PROTEIN GROUP CO., LTD.: FINANCIAL RESULTS, 2001/2002

5.3 Dupont Yunmeng Protein Co., Ltd.

5.3.1 Dupont Yunmeng Protein: Company Details

5.3.2 Dupont Yunmeng Protein: Financial Summary

Table 5.3 DUPONT YUNMENG PROTEIN CO., LTD.: FINANCIAL RESULTS, 2002

5.4 Groupe Danone

5.4.1 Groupe Danone: Company Details

5.4.2 Groupe Danone: Company Background

5.4.3 Groupe Danone: China Operations

5.5 Shanghai Guangming (Bright) Dairy & Food Co. Ltd.

5.5.1 Shanghai Guangming: Company Details

5.5.2 Shanghai Guangming: Company History

5.5.3 Shanghai Guangming: Structural Background

5.5.4 Shanghai Guangming: Dairy Activities

5.5.5 Shanghai Guangming: Financial Results

Table 5.4 SHANGHAI GUANGMING (BRIGHT) DAIRY & FOOD CO. LTD: FINANCIAL RESULTS, 1997-2003

5.6 Guangxi Baixing Nanfang Food Company Ltd

5.7 Guiyang Nanming Laoganma Flavour Foods Co., Ltd.

5.7.1 Guiyang Nanming Laoganma Flavour Foods: Company Details

5.7.2 Guiyang Nanming Laoganma Flavour Foods: Financial Summary

Table 5.5 GUIYANG NANMING LAOGANMA FLAVOUR FOODS: CO., LTD.: FINANCIAL RESULTS, 2001/2002

5.8 Heilongjiang Wandashan Group

5.9 Henan North Modern Agriculture Co., Ltd.

5.9.1 Henan North Modern Agriculture: Company Details

5.9.2 Henan North Modern Agriculture: Financial Summary

Table 5.6 HENAN NORTH MODERN AGRICULTURE CO., LTD.: FINANCIAL RESULTS, 2002

5.10 Jiamusi Duoduo Health Protection Food Company Ltd

5.11 Kaiping Guanghe Fermented Bean Curd Co., Ltd.

5.11.1 Kaiping Guanghe Fermented Bean Curd: Company Details

5.11.2 Kaiping Guanghe Fermented Bean Curd: Financial Summary

Table 5.7 KAIPING GUANGHE FERMENTED BEAN CURD CO., LTD.: FINANCIAL RESULTS, 2001/2002

5.12 Ma anshan Huangchi Good Group Co.

5.12.1 Ma anshan Huangchi Good Group: Company Details

5.12.2 Ma anshan Huangchi Good Group: Financial Summary

Table 5.8 MA ANSHAN HUANGCHI GOOD GROUP CO., LTD.: FINANCIAL RESULTS, 2001/2002

5.13 Nestle SA

5.13.1 Nestle SA: Company Details

5.13.2 Nestle SA: China Operations

Table 5.9 NESTLE: PRINCIPLE OPERATING COMPANIES IN CHINA, 2005

5.13.3 Nestle: Financial Results

Nestle Shanghai Co., Ltd.

Table 5.10 NESTLE SHANGHAI CO., LTD.: FINANCIAL RESULTS, 2002

Dongguan Nestle Co., Ltd.

Table 5.11 DONGGUAN NESTLE CO., LTD.: FINANCIAL RESULTS, 2001/2002

5.14 Shandong Baolingbao Bio-technology Co., Ltd.

5.14.1 Shandong Baolingbao Bio-technology: Company Details

5.14.2 Shandong Baolingbao Bio-technology: Financial Summary

Table 5.12 SHANDONG BAOLINGBAO BIO-TECHNOLOGY CO., LTD.: FINANCIAL RESULTS, 2001

5.15 Shandong Liyuan Foodstuffs Co., Ltd.

5.15.1 Shandong Liyuan Foodstuffs: Company Details

5.15.2 Shandong Liyuan Foodstuffs: Financial Summary

Table 5.13 SHANDONG LIYUAN FOODSTUFFS CO., LTD.: FINANCIAL RESULTS, 2001/2002

5.16 Shandong Yishui Deli Food Co., Ltd.

5.16.1 Shandong Yishui Deli Food: Company Details

5.16.2 Shandong Yishui Deli Food: Financial Summary

Table 5.14 SHANDONG YISHUI DELI FOOD CO., LTD.: FINANCIAL RESULTS, 2002

5.17 Vitasoy International Holdings Ltd.

5.17.1 Vitasoy: Company Details

5.17.2 Vitasoy: Company Background

Table 5.15 VITASOY GROUP: PRINCIPLE SUBSIDIARIES 2005

5.17.3 Vitasoy: China Dairy Operations

5.17.4 Vitasoy: Financial Results

Hong Kong

Mainland China

5.18 VV Group (Suzhou VV Food & Beverage Co., Ltd.)

5.18.1 VV Group: Company Details

5.18.2 VV Group: Company Background

5.18.3 VV Group: Financial Results

Table 5.16 VV GROUP CO., LTD.: FINANCIAL RESULTS, 2001-2003

5.19 Wuzhou Bingquan Industrial Shareholding Co., Ltd.

5.20 Xuzhou Eastward Dried Soya Milk Factory

5.20.1 Xuzhou Eastward Dried Soya Milk Factory: Company Details

5.20.2 Xuzhou Eastward Dried Soya Milk Factory: Financial Summary

Table 5.17 XUZHOU EASTWARD DRIED SOYA MILK FACTORY: FINANCIAL RESULTS, 2001

5.21 Xuzhou Jinwei Food Co., Ltd.

5.21.1 Xuzhou Jinwei Food: Company Details

5.21.2 Xuzhou Jinwei Food: Financial Summary

Table 5.18 XUZHOU JINWEI FOOD CO., LTD.: FINANCIAL RESULTS, 2001/2002

6 CONTACTS

6.1 Trade Organisations

6.1.2 China National Cereals, Oils & Foodstuffs Import & Export Corporation

6.1.3 All-China Federation of Industry & Commerce

6.2 Government Departments

6.2.1 State Economic and Trade Commission State Light Industry Bureau

6.2.2 Ministry of Agriculture

7 EXHIBITIONS & TRADE FAIRS

7.1 International Packing, Printing, Food Processing & Packaging & Plastic Machinery Fair (Hangzhou)

7.2 Tianjin Exhibition on Food Machinery & Packing

7.3 Trade Show of Machinery for Print, Packaging, Plastic Products & Food

7.4 Food Ingredients & Food Ingredients Asia

7.5 Agro-Foodtech

7.6 SIAL China

7.7 International Fast Food Products Exhibition

7.8 Zhengzhou Sugar, Alcoholic Drink & Food Trade Show

7.9 Guangzhou Exhibition on Machinery for Food, Packaging, Printing & Plastics

7.10 China Northeast International Exhibition on Food, subsidiary Material, Processing Technology & Equipment

7.11 International Exhibition For Food & Drink South China

7.12 International Exhibition For Hotel & Bakery South China

7.13 International Quick Frozen Food Exhibition

7.14 Beijing National Food & Food Processing Machine & Packaging Machinery Show

7.15 Food China

7.16 International Food, Packaging, Print, Plastic Products Exhibition

7.17 Zhejiang Food & Drink Summer Sales Show

7.18 Dalian International Food Manufacturing & Packaging Machine Exhibition/Dalian International Food, Raw Materials & Food Additives Show

7.19 Shanghai International Food Machine & Package Machine Expo

7.20 China International Fair For Food, Food Processing & Packaging

7.21 Shanghai International Supermarket Expo

7.22 Shanghai International Food Expo

7.23 Packtech & Foodtech

7.24 Liaoning Food Show

7.25 Food & Hotel South China

7.26 Chengdu International Food , Food Processing & Packaging Show

7.27 International Food Show

7.28 Interfood Shanghai

7.29 International Food Processing & Packaging Machinery Exhibition

7.30 China Food Industry Exhibition

APPENDIX: MARKET BACKGROUND

A.1 Fast Facts

A.2 Regions of China

Map A.1 CHINA: PROVINCES AND MUNICIPALITIES

A.3 Demographics

A.3.1 Demographics: Total Population

Table A.1 TOTAL POPULATION, 19972004

A.3.2 Demographics: Population by Location

Table A.2 POPULATION BY URBAN-RURAL DIVIDE, 19972004

A.3.3 Demographics: Population Breakdown by Location

Table A.3 POPULATION BREAKDOWN BY URBAN-RURAL DIVIDE, 19972004

A.3.4 Demographics: Population by Province

Table A.4 POPULATION BY PROVINCE, 2001-2004

A.3.5 Demographics: Population Density by Province

Table A.5 POPULATION DENSITY BY PROVINCE, 2001-2004

A.3.6 Demographics: Population Concentration

Map A.2 POPULATION CONCENTRATIONS BY PROVINCE, 2004

A.3.7 Demographics: Population by Gender

Table A.6 TOTAL POPULATION BREAKDOWN BY GENDER, 19972004

A.3.8 Demographics: Population by Age Group

Table A.7 POPULATION BY AGE GROUP, 19972004

Table A.8 % BREAKDOWN OF POPULATION BY AGE GROUP, 19972004

A.4 Consumer Attitudes

A.4.1 Consumer Attitudes: Overview

A.4.2 Consumer Attitudes: Response to Political Change

A.4.2 Consumer Attitudes: Response to Economic Change

A.4.3 Consumer Attitudes: Changes in Lifestyle

Livelihood

Individual loans

Housing

Possessions

Travel

Entertainment

Health and Fitness

Purchasing Influences

Taboos

A.5 Consumer Wealth

A.5.1 Consumer Wealth: GDP and Cost of Living

Dealing with WTO

China s New Middle Class

Confident Shoppers

Table A.9 GDP AND COST OF LIVING INDEX, 19972004

A.5.2 Consumer Wealth: Provincial Differences in GDP

Table 1.10 GDP RANKED BY PROVINCE, 19972004

A.5.3 Consumer Wealth: GDP Growth by Province

Table A.11 GDP GROWTH RANKED BY PROVINCE, 19972004

A.5.4 Consumer Wealth: GDP Per Capita by Province

Table A.12 PER CAPITA GDP RANKED BY PROVINCE, 2001-2004

A.5.5 Consumer Wealth: Concentration of Wealth by Province

Map A.3 VALUE OF GDP PER CAPITA BY PROVINCE, 2004

A.5.6 Consumer Wealth: The Major Cities

Table A.13 LEADING CITIES KEY ECONOMIC INDICATORS, 2004

A.6 Households

A.6.1 Households: Overview of Household Conditions

A.6.2 Households: Total Households by Size

Table A.14 NUMBER OF HOUSEHOLDS BY SIZE, 19972004

A.6.3 Households: Total households by Urban/Rural Split

Table A.15 NUMBER AND SIZE OF HOUSEHOLDS BY LOCATION, 19972004

A.6.4 Households: Income Earners Per Household

Table A.16 AVERAGE NUMBER OF INCOME EARNERS PER HOUSEHOLD, 19972004

A.7 Employment

A.7.1 Employment: Number of Workers by Sector

Table A.17 NATIONAL EMPLOYMENT BY SECTOR, 19972004

A.7.2 Employment: Growth by Sector

Table A.18 GROWTH IN EMPLOYMENT BY SECTOR, 19972004

A.7.3 Employment: Number of Workers by Gender

Table A.19 TOTAL NATIONAL WORKFORCE BY GENDER, 19972004

A.7.3 Employment: Number of Workers by Habitation

Table A.20 NATIONAL WORKFORCE BY HABITATION, 19972004

A.7.4 Employment: Urban Unemployment

Table A.21 URBAN UNEMPLOYMENT RATES, 19972004

A.8 Consumer Income

A.8.1 Consumer Income: Average Incomes by Sector

Table A.22 AVERAGE INCOMES BY SECTOR, 19972004

A.8.2 Consumer Income: Growth by Sector

Table A.23 GROWTH IN AVERAGE INCOMES BY SECTOR, 19972004

A.8.3 Consumer Income: Average Incomes by Region

Table A.24 AVERAGE INCOMES BY REGION, 19972004

A.8.4 Consumer Income: Growth by Region

Table A.25 GROWTH IN AVERAGE INCOMES BY REGION, 19972004

A.9 Consumer Market

A.9.1 Consumer Market: Spending Trends

Table A.26 CONSUMER EXPENDITURE BY BROAD SECTOR AT CURRENT PRICES, 19972004

A.9.2 Consumer Market: Per Capita Consumer Expenditure

Table A.27 PER CAPITA CONSUMER EXPENDITURE BY BROAD SECTOR AT CURRENT PRICES, 19972004

A.9.3 Consumer Market: Retail Sales and Consumer Spending

Table A.28 RETAIL SALES AS A PROPORTION OF CONSUMER EXPENDITURE, 19972004

A.9.4 Consumer Market: Urban Income and Spending Compared

Table A.29 URBAN AVERAGE ANNUAL INCOME/EXPENDITURE, 19972004

A.9.5 Consumer Market: Average Urban Weekly Shopping Basket

Chart A.1 AVERAGE WEEKLY URBAN SHOPPING BASKET, 2004

A.9.6 Consumer Market: Average Rural Weekly Shopping Basket

Chart A.2 AVERAGE WEEKLY RURAL SHOPPING BASKET, 2004

A..9.7 Consumer Market: Average Urban & Rural Weekly Shopping Baskets Compared

Chart A.3 URBAN & RURAL SHOPPING BASKETS COMPARED, 2004

A.10 Exchange Rates

A.10.1 Exchange Rates: China

Table A.30 AVERAGE ANNUAL EXCHANGE RATES, 19972004

A.10.2 Exchange Rates: Hong Kong

Table A.31 AVERAGE ANNUAL EXCHANGE RATES, 19972004