中国のワイン市場：2006年版

Abstract

In Chinese, the word ' wine' is used for a broad range of alcoholic beverages, not just grape wine, as in the Western context. Rice-based alcohol is colloquially referred to as ' wine' , so are various fruit alcohol concoctions and even local distilled spirits.

This report covers the market for alcoholic wine in the People' s Republic of China, giving the facts and figures on the size, shape and growth of the wine market in China, including company profiles and forecasts up to 2011. The report covers the red, white and blended grape and sparkling wines sectors. There is also some coverage of fruit wines (normally referred to as ' berry wines' in China) in the report. This report does not include yellow rice wine, or Shaoxing wine, which are covered in Access Asia' s ' Spirits in China' report.

KEY REPORT FEATURES

This newly updated and enlarged Access Asia report covers:

• An overview of China' s total food & beverage market, with value of food expenditure up to 2006;
• Volume & value consumer market by retail and HoReCa for wine in China, including regional and sector breakdown, up to 2006;
• Statistical data on wine market shares by revenue, profit and sales in China up to 2006;
• Retail pricing trends of wine in China, including by sector, province and selected wines, up to 2006;
• Volume & value forecast retail market and sales of wine, including by sector, up to 2011;
• Marketing and distribution analysis;
• Statistical analysis of wine industry by sector, including major manufacturers in each sector, in China;
• Profiles of leading companies in China' s wine sector;
• Key contacts & trade events;
• Overview of China' s demographics and macroeconomics.

EXECUTIVE SUMMARY

China claims over 160,000 acres of vines nationwide, but much is in remote areas, such as those in Tibet near Kazakhstan, where Silk Road traders brought seeds centuries ago. There is also a small native grape (Vitus thunbergii) that grows wild north of Shanghai. And Russian visitors brought plantings of Muscat and Ratsiteli to China in the early twentieth century.

Although having been started at the beginning of the 20th century, the wine industry in China has only recently begun to develop into a significant market. Chinese consumers have tended to stick to what they know, being beer and grain spirits - drinks that offer a higher alcohol level per unit than wine.

• However, wines have attained consumer acceptance, not least due to Chinese politburo member Li Peng, who decreed that state banquets should be lubricated with wine instead of spirits in 1996. The influence of western eating and drinking habits have been key in this, as have rising average incomes in China. Indeed, wine is now becoming the fashionable drink for the wealthy younger generations in China' s cities, and the "badge" drink of China' s wealthiest élite.
• The value of the market has more than doubled over the last five years, and has become much more sophisticated. Not only are there more foreign wine imports available in restaurants and in the shops, but the number, variety and quality of domestic wines has also increased. This has served the market by providing local consumers with a greater array of cheaper products to try.
• However, the domestic market has moved on, and domestic wines are now reaching a level of quality that they can compete on price with imported wines, and even look to developing an export market. However, the domestic market is where most Chinese wineries are looking to develop their sales. With about 600 million young Chinese, all exploring new types of alcoholic drinks, the potential market for sales of wine in the future is great.
• So much for the future - at present wine consumption in China is still in its preliminary stages as is international cooperation in the industry.

This report also contains some information on fruit, or berry, wine that at present constitutes approximately 1.1% of the total sales of the whole wine industry.

Table of Contents

INTRODUCTION

• Report Coverage
• Executive Summary
• Other Access Asia Reports of Possible Interest
• Glossary
• Free Monthly Online Newsletter and Editorials

1 CHINA' S WINE MARKET

Important Notice: Inconsistencies in Definitions of Retail Sales Data From The National Bureau of Statistics

• 1.1 Overview
• 1.2 China' s Total Food & Beverage Market
  • 1.2.1 Total Food Market: Total Value Trends
  • Table 1.1 CURRENT VALUE OF TOTAL FOOD EXPENDITURE BY MAJOR PRODUCT CATEGORY, 2000-2006*
  • 1.2.2 Total Food Market: Urban Value Trends
  • Table 1.2 URBAN FOOD EXPENDITURE CURRENT VALUE BY MAJOR PRODUCT CATEGORY, 2000-2006*
  • 1.2.3 Total Food Market: Rural Value Trends
  • Table 1.3 VALUE OF RURAL FOOD EXPENDITURE CURRENT VALUE BY MAJOR PRODUCT CATEGORY, 2000-2006*
• 1.3 China' s Wine Market
  • 1.3.1 The Wine Market: Total Market Size
  • Table 1.4 TOTAL CONSUMER MARKET (INCLUDING RETAIL AND HORECA) FOR WINE IN VOLUME & CURRENT AND CONSTANT VALUE TERMS IN CHINA, 2000-2006
  • 1.3.2 The Wine Market: Total Market Retail/HoReCa Split
  • Table 1.5 % BREAKDOWN OF THE TOTAL CONSUMER MARKET BY RETAIL AND HORECA FOR WINE IN CHINA, 2000-2006
  • 1.3.3 The Wine Market: Total Market Growth
  • Table 1.6 % ANNUAL GROWTH OF THE TOTAL CONSUMER MARKET BY RETAIL AND HORECA FOR WINE IN CHINA, 2000-2006
  • 1.3.4 The Wine Market: Per Capita Consumption
  • Table 1.7 PER CAPITA CONSUMER MARKET FOR WINE IN CHINA, 2000-2006
  • 1.3.5 The Wine Market: Food Market Significance
  • Table 1.8 RETAIL WINE SALES AS A PROPORTION OF TOTAL ALCOHOLIC DRINKS RETAIL SALES & TOTAL FOOD EXPENDITURE IN CHINA, 2000-2006
• 1.4 Regional Markets
  • 1.4.1 Regional Markets: Provincial Values
  • Table 1.9 WINE CURRENT TOTAL MARKET VALUE BY PROVINCE IN CHINA, 2000-2006
  • 1.4.2 Regional Markets: Provincial Value Shares & Growth
  • Table 1.10 % BREAKDOWN & PERIOD GROWTH OF WINE CURRENT SALES VALUE BY PROVINCE IN CHINA, 2006
  • 1.4.3 Regional Markets: Provincial Per Capita Spend
  • Table 1.11 PER CAPITA SPENDING ON WINE BY PROVINCE IN CHINA, 2000-2006
  • 1.4.4 Regional Markets: Provincial Volumes
  • Table 1.12 WINE MARKET VOLUME BY PROVINCE IN CHINA, 2000-2006
  • 1.4.5 Regional Markets: Provincial Volume Shares & Growth
  • Table 1.13 % BREAKDOWN & PERIOD GROWTH OF WINE SALES VOLUME BY PROVINCE IN CHINA, 2006
  • 1.4.6 Regional Markets: Provincial Per Capita Volume Consumption
  • Table 1.14 PER CAPITA VOLUME CONSUMPTION OF WINE BY PROVINCE IN CHINA, 2000-2006
• 1.5 Sector Breakdown
  • 1.5.1 Retail Sector Breakdown: Sector Values & Volumes
  • Table 1.15 THE RETAIL MARKET FOR WINE BY SECTOR IN VOLUME & CURRENT VALUE TERMS IN CHINA, 2000-2006
  • 1.5.2 Retail Sector Breakdown: Sector Shares
  • Table 1.16 % BREAKDOWN OF THE RETAIL MARKET FOR WINE IN VOLUME & VALUE TERMS IN CHINA, 2000-2006
  • 1.5.3 Retail Sector Breakdown: Annual Growth Rates
  • Table 1.17 % ANNUAL GROWTH OF THE RETAIL MARKET FOR WINE IN VOLUME & CURRENT VALUE TERMS IN CHINA, 2000-2006
• 1.6 Urban & Rural Sales of Wine in China
  • 1.6.1 Urban & Rural Market: Total Sales
  • Table 1.18 THE CURRENT VALUE MARKET FOR WINE BY URBAN & RURAL SALES IN CHINA, 2000-2006
  • 1.6.2 Urban & Rural Market: Growth Rates
  • Table 1.19 % GROWTH OF THE CURRENT VALUE MARKET FOR WINE BY URBAN & RURAL MARKETS IN CHINA, 2000-2006
• 1.7 Market Shares
  • 1.7.1 Market Shares: Leading Winery Revenues
  • Table 1.20 CHINA' S LEADING WINERIES BY REVENUES, 2002-2004
  • Table 1.21 LEADING WINERIES IN CHINA REVENUE SHARES, 2002-2004
  • 1.7.2 Market Shares: Leading Winery Profits
  • Table 1.22 CHINA' S LEADING WINERIES BY PROFITS, 2002-2004
  • Table 1.23 CHINA' S LEADING WINERIES BY PROFIT SHARES, 2002-2004
  • 1.7.3 Market Shares: By Major City in China
  • Table 1.24 LEADING COMPANY SHARES OF VOLUME WINE SALES BY CITY IN CHINA, 2002
  • 1.7.4 Market Shares: Leading Brand Shares
  • Table 1.25 10 LEADING WINE BRAND SHARES OF RETAIL WINE SALES IN CHINA, 2003
• 1.8 Prices
  • 1.8.1 Prices: Retail Price Indices
  • Table 1.26 RETAIL PRICE INDICES BY BROAD SECTOR, 1999-2005
  • 1.8.2 Prices: Average Unit Values
  • Table 1.27 AVERAGE UNIT RETAIL PRICES OF WINE BY SECTOR IN CHINA, 2000-2006
  • 1.8.4 Prices: Average Regional Unit Prices
  • Table 1.28 AVERAGE LOCAL CURRENCY RETAIL PRICES OF WINE BY PROVINCE IN CHINA, 2000-2006
  • Table 1.29 AVERAGE US$ RETAIL PRICES OF WINE BY PROVINCE IN CHINA, 2000-2006
  • 1.8.6 Prices: Average Regional Unit Price Growth
  • Table 1.30 % ANNUAL GROWTH OF AVERAGE RETAIL PRICES OF WINE BY PROVINCE IN CHINA, 2000-2006
  • 1.8.7 Prices: Selected Product Prices
  • Table 1.31 RETAIL PRICES ON SELECTED DOMESTIC & FOREIGN WINES IN CHINA, 2005
• 1.9 Outlook
  • 1.9.1 Outlook: Forecast Trends
  • 1.9.2 Outlook: Total Value Market Size
  • Table 1.32 FORECAST RETAIL VALUE MARKET FOR WINE IN CHINA, 2007-2011
  • 1.9.3 Outlook: Total Volume Market Size
  • Table 1.33 FORECAST RETAIL VOLUME MARKET FOR WINE IN CHINA, 2007-2011
  • 1.9.4 Outlook: Retail Sector Values & Volumes
  • Table 1.34 FORECAST CONSTANT 2004 VALUE & VOLUME RETAIL SALES OF WINE BY SECTOR IN CHINA, 2007-2011
  • 1.9.5 Outlook: Retail Sector Breakdown
  • Table 1.35 FORECAST % VALUE & VOLUME RETAIL SALES BREAKDOWN OF WINE BY SECTOR IN CHINA, 2007-2011
  • 1.9.6 Outlook: Retail Sector Growth
  • Table 1.36 FORECAST ANNUAL % VALUE & VOLUME RETAIL SALES GROWTH OF WINE BY SECTOR IN CHINA, 2007-2011
• 1.10 Current Issues
  • 1.10.1 Current Issues: Legislation
  • 1.10.2 Current Issues: WTO Impact
  • 1.10.3 Current Issues: Organic Production
  • 1.10.4 Current Issues: Genetically Modified (GM) Food
  • 1.10.5 Current Issues: Food Safety
  • 1.10.6 Current Issues: Black Market

2 MARKETING & DISTRIBUTION

• 2.1 Marketing & Advertising
  • 2.1.1 Marketing & Advertising: Overview
  • 2.1.2 Marketing & Advertising: Alcoholic Drinks Advertising and Promotion
• 2.2 Consumers
  • 2.2.1 Consumer Profile: Broad Consumer Trends
  • 2.2.2 Consumer Profile: Alcoholic Drinks Consumer Profile
  • 2.2.3 Consumer Profile: Wine Consumer Profile
  • 2.2.4 Consumer Profile: Banqueting
  • 2.2.5 Consumer Profile: Drinking Habits
  • 2.2.6 Consumer Profile: Attitudes Towards Alcohol Consumption
  • 2.2.7 Consumer Profile: Factors Affecting Alcoholic Drinks Demand
  • 2.2.8 Consumer Profile: Alcoholic Drinks Health Concerns
  • 2.2.9 Consumer Profile: Wine Drinking Habits
  • 2.2.10 Consumers: Alcoholic Drinks Price Point
  • 2.2.11 Consumers: Alcoholic Drinks Packaging
  • 2.2.12 Consumers: Alcoholic Drinks Seasonal Demand
• 2.3 Wholesale Distribution
  • 2.3.1 Wholesale Distribution: Overview
  • 2.3.2 Wholesale Distribution: Alcoholic Drinks Wholesale Distribution
  • 2.3.3 Wholesale Distribution: State Organisations & Private Distributors
  • 2.3.4 Wholesale Distribution: Production Legislation
  • 2.3.5 Wholesale Distribution: Trading Legislation
  • 2.3.6 Wholesale Distribution: Vertical Integration
  • 2.3.7 Wholesale Distribution: The Black Market
  • 2.3.8 Wholesale Distribution: Wine Sales by Distribution Channel
  • Table 2.1 % BREAKDOWN OF THE TOTAL CONSUMER MARKET (INCLUDING RETAIL AND HORECA) FOR WINE IN CHINA, 1998-2004
  • 2.3.9 Wholesale Distribution: Leading Alcoholic Drinks Wholesalers
  • Table 2.2 10 LEADING WINE WHOLESALERS IN CHINA, 2003
• 2.4 Retail Distribution
  • 2.4.9 Retail Distribution: Alcoholic Drinks Retail Sales by Outlet
  • Table 2.3 % BREAKDOWN OF RETAIL ALCOHOLIC DRINKS SALES BY OUTLET TYPE, 2000-2006

3 SOURCES OF SUPPLY

• 3.1 Grape Wine Industry
  • 3.1.1 Grape Wine Industry: China' s Wine Regions
  • 3.1.2 Grape Wine Industry: Industry Manufacturers & Revenue
  • Table 3.1 TOTAL NUMBER OF WINE MANUFACTURERS AGAINST INDUSTRY REVENUES, 1995-2006*
  • 3.1.3 Grape Wine Industry: Industry Revenue & Profit
  • Table 3.2 WINE INSUTRY REVENUE & PROFIT COMPARED, 1995-2006*
  • 3.1.4 Grape Wine Industry: Average Price Breakdown by Process Stage
  • Table 3.3 BREAKDOWN OF AVERAGE WINE PRICE FROM MANUFACTURING COST THROUGH TO FINAL RETAIL PRICE, 2004
  • 3.1.5 Grape Wine Industry: Regional Winery Numbers
  • Table 3.4 TOTAL NUMBER OF WINERIES BY PROVINCE IN CHINA, 2002-2004
  • 3.1.6 Grape Wine Industry: Regional Employee Numbers
  • Table 3.5 TOTAL NUMBER OF WINERY EMPLOYEES BY PROVINCE IN CHINA, 2002-2004
  • Table 3.6 AVERAGE NUMBER OF EMPLOYEES PER WINERY BY PROVINCE IN CHINA, 2002-2004
  • 3.1.7 Grape Wine Industry: Regional Revenues
  • Table 3.7 TOTAL WINE INDUSTRY REVENUES BY PROVINCE IN CHINA, 2002-2004
  • Table 3.8 AVERAGE WINERY REVENUES BY PROVINCE IN CHINA, 2002-2004
  • 3.1.8 Grape Wine Industry: Regional Profits
  • Table 3.9 TOTAL WINE INDUSTRY PROFITS BY PROVINCE IN CHINA, 2002-2004
  • Table 3.10 AVERAGE WINERY PROFITS BY PROVINCE IN CHINA, 2002-2004
  • 3.1.9 Grape Wine Industry: Regional Profitability
  • Table 3.11 TOTAL WINE INDUSTRY PROFITABILITY BY PROVINCE IN CHINA, 2002-2004
  • 3.1.10 Grape Wine Industry: Regional Revenue Per Employee
  • Table 3.12 AVERAGE WINE INDUSTRY REVENUES PER EMPLOYEE BY PROVINCE IN CHINA, 2002-2004
  • 3.1.11 Grape Wine Industry: Regional Profit Per Employee
  • Table 3.13 AVERAGE WINE INDUSTRY PROFITS PER EMPLOYEE BY PROVINCE IN CHINA, 2002-2004
• 3.2 Key Grape Wine Manufacturers
  • 3.2.1 Key Grape Wine Manufacturers: Revenues
  • Table 3.14 SUMMARY STATISTICS OF CHINA' S 10 LEADING GRAPE WINE MANUFACTURERS, 2002
  • Table 3.15 SUMMARY STATISTICS OF CHINA' S 10 LEADING GRAPE WINE MANUFACTURERS, 2003
  • Table 3.16 SUMMARY STATISTICS OF CHINA' S 10 LEADING GRAPE WINE MANUFACTURERS, 2004
  • 3.2.2 Key Grape Wine Manufacturers: Industry Revenue Shares
  • Table 3.17 CHINA' S LEADING GRAPE WINE MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2002
  • Table 3.18 CHINA' S LEADING GRAPE WINE MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2003
  • Table 3.19 CHINA' S LEADING GRAPE WINE MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2004
  • 3.2.3 Key Grape Wine Manufacturers: Profits
  • Table 3.20 CHINA' S LEADING GRAPE WINE MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2002
  • Table 3.21 CHINA' S LEADING GRAPE WINE MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2003
  • Table 3.22 CHINA' S LEADING GRAPE WINE MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2004
  • 3.2.4 Key Grape Wine Manufacturers: Industry Profit Shares
  • Table 3.23 CHINA' S LEADING GRAPE WINE MANUFACTURERS' PROFITABILITY, 2002
  • Table 3.24 CHINA' S LEADING GRAPE WINE MANUFACTURERS' PROFITABILITY, 2003
  • Table 3.25 CHINA' S LEADING GRAPE WINE MANUFACTURERS' PROFITABILITY, 2004
  • 3.2.5 Key Grape Wine Manufacturers: Revenue Per Employee
  • Table 3.26 CHINA' S LEADING GRAPE WINE MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2002
  • Table 3.27 CHINA' S LEADING GRAPE WINE MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2003
  • Table 3.28 CHINA' S LEADING GRAPE WINE MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2004
• 3.3 Fruit Wine Industry
  • 3.3.1 Fruit Wine Industry: Industry Manufacturers & Revenue
  • Table 3.29 TOTAL NUMBER OF FRUIT WINE MANUFACTURERS AGAINST INDUSTRY REVENUES, 1995-2006*
  • 3.3.2 Fruit Wine Industry: Industry Revenue & Profit
  • Table 3.30 FRUIT WINE INSUTRY REVENUE & PROFIT COMPARED, 1995-2006*
  • 3.3.3 Fruit Wine Industry: Regional Output Volume
  • Table 3.31 REGIONAL STATISTICS OF CHINA' S LEADING FRUIT WINE MANUFACTURERS, 2004
• 3.4 Key Fruit Wine Manufacturers
  • 3.4.1 Key Fruit Wine Manufacturers: Key Statistics
  • Table 3.32 SUMMARY STATISTICS OF CHINA' S LEADING FRUIT WINE MANUFACTURERS, 2002
  • Table 3.33 SUMMARY STATISTICS OF CHINA' S LEADING FRUIT WINE MANUFACTURERS, 2003
  • Table 3.34 SUMMARY STATISTICS OF CHINA' S LEADING FRUIT WINE MANUFACTURERS, 2004
  • 3.4.2 Key Fruit Wine Manufacturers: Industry Revenue Shares
  • Table 3.35 CHINA' S LEADING FRUIT WINE MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2002
  • Table 3.36 CHINA' S LEADING FRUIT WINE MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2003
  • Table 3.37 CHINA' S LEADING FRUIT WINE MANUFACTURERS' % SHARE OF INDUSTRY REVENUES, 2004
  • 3.4.3 Key Fruit Wine Manufacturers: Industry Profit Shares
  • Table 3.38 CHINA' S LEADING FRUIT WINE MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2002
  • Table 3.39 CHINA' S LEADING FRUIT WINE MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2003
  • Table 3.40 CHINA' S LEADING FRUIT WINE MANUFACTURERS' % SHARE OF INDUSTRY PROFITS, 2004
  • 3.4.4 Key Fruit Wine Manufacturers: Profitability
  • Table 3.41 CHINA' S LEADING FRUIT WINE MANUFACTURERS' PROFITABILITY, 2002
  • Table 3.42 CHINA' S LEADING FRUIT WINE MANUFACTURERS' PROFITABILITY, 2003
  • Table 3.43 CHINA' S LEADING FRUIT WINE MANUFACTURERS' PROFITABILITY, 2004
  • 3.4.5 Key Fruit Wine Manufacturers: Revenue Per Employee
  • Table 3.44 CHINA' S LEADING FRUIT WINE MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2002
  • Table 3.45 CHINA' S LEADING FRUIT WINE MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2003
  • Table 3.46 CHINA' S LEADING FRUIT WINE MANUFACTURERS' AVERAGE REVENUES PER EMPLOYEE, 2004
  • 3.4.6 Fruit Wine: Key Trends in the Fruit Wine Market
  • 3.4.7 Fruit Wine: Demographic Profile of Fruit Wine Consumers
  • 3.4.8 Fruit Wine: Changing Dietary Habits and Fruit Wine Consumption
• 3.5 Imports
  • 3.5.1 Imports: Value
  • Table 3.47 IMPORT VALUE OF WINE INTO CHINA, 2000-2006*
  • 3.5.2 Imports: Volume
  • Table 3.48 IMPORT VOLUME OF WINE INTO CHINA, 2000-2006*
  • 3.5.3 Imports: Significance
  • Table 3.49 IMPORTS AS A % OF TOTAL VOLUME WINE CONSUMPTION IN CHINA, 2000-2006*
• 3.6 Exports
  • 3.6.1 Exports: Value
  • Table 3.50 EXPORT VALUE OF WINES FROM CHINA, 2000-2006*
  • 3.6.2 Exports: Volume
  • Table 3.51 EXPORT VOLUME OF WINES FROM CHINA, 2000-2006*
  • 3.6.3 Exports: Significance
  • Table 3.52 EXPORTS AS A % OF DOMESTIC WINE OUTPUT IN CHINA, 2000-2006*

4 SWOT ANALYSIS

• 4.1 Strengths
• 4.2 Weaknesses
• 4.3 Opportunities
• 4.4 Threats

5 LEADING COMPANY PROFILES

• 5.1 China National Cereals, Oils & Foodstuffs Import & Export Corporation (COFCO)
  • 5.1.1 COFCO: Company Details
  • 5.1.2 COFCO: Company Background
  • 5.1.3 COFCO: Company Divisions
  • 5.1.4 COFCO: Company Subsidiaries
  • 5.1.5 COFCO: Wineries
  • 5.1.6 COFCO: Recent Developments
  • 5.1.7 COFCO: Brand Strategies
  • 5.1.8 COFCO: Financial Results
  • Table 5.1 COFCO: BROAD FINANCIAL RESULTS, 2002-2005
  • Table 5.2 COFCO: SECTORAL FINANCIAL RESULTS, 2002-2004
• 5.2 Gansu Huangtai Wine-Marketing Industry Co., Ltd.
  • 5.2.1 Gansu Huangtai Wine-Marketing Industry: Company Details
  • 5.2.2 Gansu Huangtai Wine-Marketing Industry: Company Background & Products
  • 5.2.3 Gansu Huangtai Wine-Marketing Industry: Financial Results
  • Table 5.3 GANSU HUANGTAI WINE-MARKETING INDUSTRY CO., LTD.: FINANCIAL RESULTS, 2002-2004*
• 5.3 Gansu Mogao Industrial Development Co., Ltd.
  • 5.3.1 Gansu Mogao Industrial Development: Company Details
  • 5.3.2 Gansu Mogao Industrial Development: Company Background & Products
  • 5.3.3 Gansu Mogao Industrial Development: Financial Results
  • Table 5.4 GANSU MOGAO INDUSTRIAL DEVELOPMENT CO., LTD.: FINANCIAL RESULTS, 2002-2004*
• 5.4 Great Wall Wine Co., Ltd.
  • 5.4.1 Great Wall: Company Details
  • 5.4.2 Great Wall: Company Background & Products
  • 5.4.3 Great Wall: Financial Results
  • Table 5.5 CHINA GREAT WALL WINE CO., LTD.: FINANCIAL RESULTS, 2002-2004*
• 5.5 Huaxia Winery Co., Ltd.
  • 5.5.1 Huaxia Winery: Company Details
  • 5.5.2 Huaxia Winery: Company Background & Products
  • 5.5.3 Huaxia Winery: Financial Results
  • Table 5.6 HUAXIA WINERY CO., LTD.: FINANCIAL RESULTS, 2002-2004*
• 5.6 Minquan Wufeng Wine Co., Ltd.
  • 5.6.1 Minquan Wufeng Wine: Company Details
  • 5.6.2 Minquan Wufeng Wine: Company Background
  • 5.6.3 Minquan Wufeng Wine: Financial Results
  • Table 5.7 MINQUAN WUFENG WINE CO., LTD.: FINANCIAL RESULTS, 2004*
• 5.7 Sino-French Joint-Venture Dynasty Co., Ltd.
  • 5.7.1 Sino-French Joint-Venture Dynasty: Company Details
  • 5.7.2 Sino-French Joint-Venture Dynasty: Company Background & Products
  • 5.7.3 Sino-French Joint-Venture Dynasty: Financial Results
  • Table 5.8 SINO-FRENCH JOINT-VENTURE DYNASTY CO., LTD.: FINANCIAL RESULTS, 2002-2004*
• 5.8 Tonghua Grape Wine Co., Ltd. (Yantai COFCO Winery)
  • 5.8.1 Tonghua Grape Wine: Company Details
  • 5.8.2 Tonghua Grape Wine: Company Background & Products
  • 5.8.3 Tonghua Grape Wine: Financial Results
  • Table 5.9 YANTAI COFCO WINERY CO., LTD.: FINANCIAL RESULTS, 2002-2004*
  • Table 5.10 TONGHUA GRAPE WINE CO., LTD.: FINANCIAL RESULTS, 2002-2004*
• 5.9 Yantai Changyu Group Co., Ltd.
  • 5.9.1 Yantai Changyu Group: Company Details
  • 5.9.2 Yantai Changyu Group: Company Background & Products
  • 5.9.3 Yantai Changyu Group: Financial Results
  • Table 5.11 YANTAI CHANGYU GROUP CO., LTD.: FINANCIAL RESULTS, 2002-2004*
  • Table 5.12 YANTAI CHANGYU PIONEER WINE CO., LTD.: FINANCIAL RESULTS, 2002-2004*
• 5.10 Yantai Weilong Wine Co., Ltd.
  • 5.10.1 Yantai Weilong Wine: Company Details
  • 5.10.2 Yantai Weilong Wine: Company Background & Products
  • 5.10.3 Yantai Weilong Wine: Financial Results
  • Table 5.13 YANTAI WEILONG GRAPE WINE CO., LTD.: FINANCIAL RESULTS, 2002-2004*

6 CONTACTS

• 6.1 Trade Organisations
  • 6.1.1 Trade Organisations: China National Cereals, Oils & Foodstuffs Import & Export Corporation
  • 6.1.2 Trade Organisations: All-China Federation of Industry & Commerce
  • 6.1.3 Trade Organisations: China Alcoholic Drinks Industry Association
• 6.2 Government Departments
  • 6.2.1 Government Departments: State Economic and Trade Commission - State Light Industry Bureau
  • 6.2.2 Government Departments: CNCLI International Co-operation Department

7 RELEVANT TRADE FAIRS & EXHIBITIONS

• 7.1 Chengdu International Alcoholic Drink, Soft Drink Processing & Packaging Technology Show
• 7.2 Spring National Sugar & Alcoholic Commodities Fair
• 7.3 China International Exhibition on Beverage & Brewery Processing Technology
• 7.4 Zhengzhou Sugar, Alcoholic Drink & Food Trade Show
• 7.5 The International Exhibition for Food & Drink South China
• 7.6 International Brew & Beverage Processing Technology & Equipment Exhibition for China
• 7.7 Beverage & Beveragetec Shanghai
• 7.8 PFP - China Drinktec - China International Exhibition on Beverage & Brewery Processing Technology

APPENDIX A: MARKET BACKGROUND

• A.1 Fast Facts
• A.2 Regions of China
  • Map A.1 CHINA: PROVINCES AND MUNICIPALITIES
• A.3 Demographics
  • A.3.1 Demographics: Total Population
  • Table A.1 TOTAL POPULATION, 1998-2005
  • A.3.2 Demographics: Population by Location
  • Table A.2 POPULATION BY URBAN-RURAL DIVIDE, 1998-2005
  • A.3.3 Demographics: Population Breakdown by Location
  • Table A.3 POPULATION BREAKDOWN BY URBAN-RURAL DIVIDE, 1998-2005
  • A.3.4 Demographics: Population by Province
  • Table A.4 POPULATION BY PROVINCE, 2002-2005
  • A.3.5 Demographics: Population Density by Province
  • Table A.5 POPULATION DENSITY BY PROVINCE, 2002-2005
  • A.3.6 Demographics: Population Concentration
  • Map A.2 POPULATION CONCENTRATIONS BY PROVINCE, 2005
  • A.3.7 Demographics: Population by Gender
  • Table A.6 TOTAL POPULATION BREAKDOWN BY GENDER, 1998-2005
  • A.3.8 Demographics: Population by Age Group
  • Table A.7 POPULATION BY AGE GROUP, 1998-2005
  • Table A.8 % BREAKDOWN OF POPULATION BY AGE GROUP, 1998-2005
• A.4 Consumer Attitudes
  • A.4.1 Consumer Attitudes: Overview
  • A.4.2 Consumer Attitudes: Response to Political Change
  • A.4.2 Consumer Attitudes: Response to Economic Change
  • A.4.3 Consumer Attitudes: Changes in Lifestyle
• A.5 Consumer Wealth
  • A.5.1 Consumer Wealth: GDP and Cost of Living
  • Table A.9 GDP AND COST OF LIVING INDEX, 1998-2005
  • A.5.2 Consumer Wealth: Provincial Differences in GDP
  • Table 1.10 GDP RANKED BY PROVINCE, 1998-2005
  • A.5.3 Consumer Wealth: GDP Growth by Province
  • Table A.11 GDP GROWTH RANKED BY PROVINCE, 1998-2005
  • A.5.4 Consumer Wealth: GDP Per Capita by Province
  • Table A.12 PER CAPITA GDP RANKED BY PROVINCE, 2001-2005
  • A.5.5 Consumer Wealth: Concentration of Wealth by Province
  • Map A.3 VALUE OF GDP PER CAPITA BY PROVINCE, 2005
  • A.5.6 Consumer Wealth: The Major Cities
  • Table A.13 LEADING CITIES KEY ECONOMIC INDICATORS, 2005
• A.6 Households
  • A.6.1 Households: Overview of Household Conditions
  • A.6.2 Households: Total Households by Size
  • Table A.14 NUMBER OF HOUSEHOLDS BY SIZE, 1998-2005
  • A.6.3 Households: Total households by Urban/Rural Split
  • Table A.15 NUMBER AND SIZE OF HOUSEHOLDS BY LOCATION, 1998-2005
  • A.6.4 Households: Income Earners Per Household
  • Table A.16 AVERAGE NUMBER OF INCOME EARNERS PER HOUSEHOLD, 1998-2005
• A.7 Employment
  • A.7.1 Employment: Number of Workers by Sector
  • Table A.17 NATIONAL EMPLOYMENT BY SECTOR, 1998-2005
  • A.7.2 Employment: Growth by Sector
  • Table A.18 GROWTH IN EMPLOYMENT BY SECTOR, 1998-2005
  • A.7.3 Employment: Number of Workers by Gender
  • Table A.19 TOTAL NATIONAL WORKFORCE BY GENDER, 1998-2005
  • A.7.3 Employment: Number of Workers by Habitation
  • Table A.20 NATIONAL WORKFORCE BY HABITATION, 1998-2005
  • A.7.4 Employment: Urban Unemployment
  • Table A.21 URBAN UNEMPLOYMENT RATES, 1998-2005
• A.8 Consumer Income
  • A.8.1 Consumer Income: Average Incomes by Sector
  • Table A.22 AVERAGE INCOMES BY SECTOR, 1998-2005
  • A.8.2 Consumer Income: Growth by Sector
  • Table A.23 GROWTH IN AVERAGE INCOMES BY SECTOR, 1998-2005
  • A.8.3 Consumer Income: Average Incomes by Region
  • Table A.24 AVERAGE INCOMES BY REGION, 1998-2005
  • A.8.4 Consumer Income: Growth by Region
  • Table A.25 GROWTH IN AVERAGE INCOMES BY REGION, 1998-2005
• A.9 Consumer Market
  • A.9.1 Consumer Market: Spending Trends
  • Table A.26 CONSUMER EXPENDITURE BY BROAD SECTOR AT CURRENT PRICES, 1999-2006*
  • A.9.2 Consumer Market: Per Capita Consumer Expenditure
  • Table A.27 PER CAPITA CONSUMER EXPENDITURE BY BROAD SECTOR AT CURRENT PRICES, 1999-2006*
  • A.9.3 Consumer Market: Retail Sales and Consumer Spending
  • Table A.28 RETAIL SALES AS A PROPORTION OF CONSUMER EXPENDITURE, 1999-2006*
  • A.9.4 Consumer Market: Urban Income and Spending Compared
  • Table A.29 AVERAGE ANNUAL INCOME/EXPENDITURE, 1999-2006*
  • A.9.5 Consumer Market: Average Urban Weekly Shopping Basket
  • Chart A.1 AVERAGE WEEKLY URBAN SHOPPING BASKET, 2004
  • A.9.6 Consumer Market: Average Rural Weekly Shopping Basket
  • Chart A.2 AVERAGE WEEKLY RURAL SHOPPING BASKET, 2004
  • A.9.7 Consumer Market: Average Urban & Rural Weekly Shopping Baskets Compared
  • Chart A.3 URBAN & RURAL SHOPPING BASKETS COMPARED, 2004
• A.10 Exchange Rates
  • A.10.1 Exchange Rates: China
  • Table A.30 AVERAGE ANNUAL EXCHANGE RATES, 1998-2005
  • A.10.2 Exchange Rates: Hong Kong
  • Table A.31 AVERAGE ANNUAL EXCHANGE RATES, 1998-2005

APPENDIX B: RELEVANT STANDARDS & REGULATIONS

• B.1 General Standard for the Labeling of Prepackaged Alcoholic Beverages
• Foreword
  • 1. Scope
  • 2. Normative references
  • 3. Terms and definitions
  • 4. Basic requirements
  • 5. Indication contents
• B.2 General Standard for the Labelling of Pre-packaged Foods
• Foreword
• General standard for the labeling of prepackaged foods
• B.3 Exporting Wine: Labelling Guidelines for China
• B.4 Procedures of label audit for imported food
• B.5 Measures for Administration of Alcohol Circulation
• B.6 Regulation of the People' s Republic of China on the Administration of the Import and Export of Good
• B.7 Provisional Regulations of the People' s Republic of China on Consumption Tax