南アジアにおけるカメラ付き携帯電話市場

Shipments of camera phones have started to appreciably rise and the future is excellent for this market segment. Camera phones are a hot commodity in Asia and the promise is to help Mobile Operators obtain higher ARPU and profits by creating more data traffic through MMS.  

This detailed report offers five-year shipment forecasts by country. Based on the latest APRG demand data camera phones will grow over 50% on a compound annual basis through 2007.  Other highlights of this report on the future camera phones include: 

• Importance of MMS (its not as important as you would think)
• Importance of Bluetooth (its not even on most consumer' s radar)
• Importance of Digital Printing (its important)
• Importance of Brand (its very important)
• How Samsung is beating incumbents Nokia and Ericsson in mindshare and why it' s the top preferred mobile brand for female Asians.  Look for Samsung and define this market on their own terms over the next 6-18 months. 

In Asia there is already a wide range of camera phone models that appeal to each market segment and drive consumer behavior related to purchasing and capturing, viewing,  printing, and distributing cellphone originated images. It is important for vendors to understand how these cameras are used and the purchasing decisions from Asian consumers. 

If you target camera phone market – for either products or data services,  this report is an essential tool. It  gives you the information on how these handset segments will play out in South Asia and East Asia . 

Primary research of current and potential consumers for camera phones are analyzed from the following countries :  India , Hong Kong  Singapore , Malaysia , Philippines Taiwan, and Thailand 

Companies mentioned in this report : Alcatel Nokia LG Motorola  Samsung Sharp Siemens Sony Ericsson 

This  primary research will provide important insights on market segmentation, customer attitudes and other factors that can drive vendors' product, service, and marketing strategies. The multi-client study will also incorporate insights from APRG' s  research on the camera phone markets, and digital photo printing trends.

Table of contents:

Chapter 1.  Camera Phone Market Drivers

Key Drivers

Importance of Brand

Perceptions of Best Design

Implications for Service Providers

Implications for Advertising

Chapter 2. South and East Asia Camera Phone Penetration

Camera Phone Owner Demographics

Monthly Camera Phone Usage Trends

What Are Camera Phone Users Taking Pictures Of?

Chapter 3. How Camera Phone Purchase Decisions are Made

Importance of Brand

Importance of Design

Importance of Sharing and Distribution of Images 

Chapter 4.  Methodology and Assumptions

Primary Data Sources

Figure 1. South and East Asia"Camera Phone" Sales Forecast, 2004-2009 (Units in Thousands)

Figure 2. Information Sources Used for Purchasing Camera Phones – India

Figure 3. Information Sources Used for Purchasing Camera Phones – Thailand

Figure 4.  Information Sources Used for Purchasing Camera Phones – Singapore  

Figure 5.  Information Sources Used for Camera Phones Purchases – Malaysia  

Figure 6.  Information Sources Used for Camera Phones Purchases – Philippines

Figure 7. Information Sources Used for Camera Phones Purchases – Hong Kong

Figure 8. Information Sources Used for Camera Phones Purchases – Taiwan

Figure 9.  Consumer' s Perception of Best Camera Phone Design & Style by Brand: Alcatel, Samsung, Motorola, Nokia, LG

Figure 10. Importance of Warranty and Maintenance Agreements for Camera Phones

Figure 11. Importance of MMS Capabilities in Camera Phone Purchasing Decisions

Figure 12. Importance of  Bluetooth Capabilities in Camera Phone Purchasing Decisions

Figure 13. Importance of Digital Printing Capabilities direct from Camera Phone 

Figure 14. Expected Camera Phone Owners by Gender, 2004 – 2007

Figure 15. Expected Camera Phone Owners by Age and Gender 2004 – 2007

Figure 16. Expected Number of Images Captured by Camera Phone Owners by Gender