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Abstract

Since the late 1970s, flow cytometry has enabled scientists to analyze a variety of cell types. Today, the applications of this technology are even more broad reaching and powerful. Through optical means, flow cytometers distinguish cells on the basis of size and shape and on the basis of molecules inside and on the surface of cells. Some scientists think about flow cytometry as a "black box", while others can easily operate the most sophisticated of cytometers. Yet, nearly all scientists appreciate that flow cytometry provides a lot of information about one's sample in a relatively short period of time. Given that scientists are at various levels of sophistication-and have differing experimental needs when it comes to this versatile technology-how can suppliers best secure and expand their market share?

To address this essential question, BioInformatics LLC surveyed 750 life scientists about the types of flow cytometry reagents and flow cytometers that they use and their opinions regarding suppliers in this market. The findings from this report will help suppliers better understand how their products are used and what types of flow cytometry reagents and instruments their customers require. This information will help suppliers better understand their strengths and weaknesses in comparison to their competitors.

With emphasis on segmentation by market and geography, the primary analyses in this report

• Identify the most common applications of flow cytometry
• Reveal preferred suppliers of flow cytometry reagents
• Determine brand share for flow cytometry reagents by relative expenditure
• Measure customer loyalty via respondents' willingness to promote a particular brand of flow cytometry reagents or flow cytometers
• Provide insights into which product attributes of flow cytometers contribute to customer satisfaction and customer dissatisfaction
• Assess market growth potential for flow cytometry reagents

Additionally, this report includes analyses that

• Identify top suppliers of flow cytometers
• Analyze brand equity in the flow cytometer market based upon the past performance and future value of each brand
• Calculate relative price-performance and relative value of top flow cytometers
• Reveal customer perceptions of brand differentiation among suppliers of flow cytometry reagents
• Highlight market factors that influence a customer's decision to purchase one brand over another of flow cytometry reagents or to use one brand of instrumentation over another

Table of Contents

Section 1. Analysis and Interpretation of Survey Results

• Executive Overview
• Study Objectives
• Flow Cytometry Application Frequency and Extent Employed
• Application Frequency by Market Segment and by Geographic Region
• Flow Cytometer Brand Preferences
• Flow Cytometer Market Share Estimations
• Factors Influencing Use of Instrument Brand
• Flow Cytometer Customer Loyalty
• Customer Satisfaction with Instrumentation Parameters by Supplier
• Flow Cytometer Brand Equity Supplier Comparison
• Price-Performance Relationship and Perceived Value
• Flow Cytometry Reagent Brand Preferences
• Flow Cytometry Reagent Brand Differentiation
• Reagent Market Share Estimation
• Reagent Market Growth Potential
• Reagent Purchasing Influences
• Reagent Customer Loyalty
• Conclusion

Section 2. Study Methodology and Demographics

• Methodology
• Definition of Terms
• Demographics
• Questionnaire

Section 3. Presentation of Survey Data

• Flow Cytometry Usage
  • Applications Regularly Used by Scientists
  • Percent of Flow Cytometry Use by Technique
• Flow Cytometry Reagents
  • Reagent Suppliers Used and Indicated Primary Suppliers
  • Factors Influencing Decision to Use Flow Cytometry Reagents
  • Degree of Influence Product Attributes Exert in Purchase of Reagents
  • Likelihood of Recommending Flow Cytometry Brand Used
• Brand Comparisons
  • Degree of Similarity/Difference Between Reagent Brands
• Throughput and Experimental Parameters
  • Tubes Analyzed/Sorted by Flow Cytometry per Week on Average
• Suppliers of Flow Cytometers
  • Flow Cytometer Suppliers Used with Percentage Use Breakouts
  • Expected Change in Usage
  • Factors Influencing Instrument Use
  • Degree of Influence Product Attributes Exert in Purchase of Instruments
  • Critical Advantages Offered by Flow Cytometer Brand
  • Degree of Similarity/Difference Between Instrument Brands
  • Familiarity with Flow Cytometer Capabilities of Each Brand
• Evaluating Flow Cytometers
  • Flow Cytometer Models Used by Product and Brand
  • Performance Ratings of Each Flow Cytometer Product

Section 4. Appendices

• Qualitative Insights and Perspectives
• Cross-Tabulations of Survey Data
• Other Recent Publications
• About BioInformatics
• Our Valued Clients