A product-by-product analysis of the markets for breakfast foods, including hot and cold cereals; baked goods (rolls, bagels, doughnuts, muffins, toaster pastries, etc.); frozen waffles, pancakes, and breakfast entrees; and other breakfast items. Detailed market statistics track sales performance in each product category, with forecasts through 2011. Other topics covered include new product introductions, market shares, advertising and promotion, retail distribution, consumer demographics, and more. Includes up-to-date profiles of the major competitors in the marketplace.
TABLE OF CONTENTS
SECTION I: THE OVERALL U.S. MARKET FOR BREAKFAST FOODS
Analysis:
- Overview 1
- Manufacturers' Sales of Breakfast Foods 1
- Future of the Breakfast Foods Industry 2
Tables:
- Trends in U.S. Disposable Income vs. Dollar Sales of Breakfast Foods 4
- Graph: Trends in U.S. Disposable Income vs. Dollar Sales of Breakfast
- Foods 5
- U.S. Manufacturers' Sales of Breakfast Foods 6
- U.S. Manufacturers' Dollar Sales of Breakfast Foods:
- By Type 7
- Product Mix 8
- Growth Trends 9
- U.S. Manufacturers' Volume Sales of Breakfast Foods:
- By Type 10
- Product Mix 11
- Per Capita Consumption of Breakfast Foods 12
- Producer Price Trends for Selected Breakfast Food Ingredients, by Type 13
- New Product Introductions:
- Cereal and Baked Breakfast Goods 14
- Frozen/Refrigerated Breakfasts and Pancake/Waffle Preparations 24
SECTION II: THE U.S. MARKET FOR BREAKFAST CEREALS
Part A: Markets and Products
Analysis:
- Overview 29
- Cold Cereal 30
- Hot Cereal 32
- Private-Label Cereal 34
Tables:
- Trends in U.S. Disposable Income vs. Dollar Sales of Breakfast Cereals 36
- Graph: Trends in U.S. Disposable Income vs. Dollar Sales of Breakfast Cereals 37
- U.S. Manufacturers' Sales of Breakfast Cereals 38
- U.S. Manufacturers' Sales of Breakfast Cereals, by Type:
- Per Capita Consumption of Breakfast Cereals, by Type:
- Leading Ready-to-Eat Cereal Brands in the U.S. 43
- Private-Label Sales of Cereals, by Type 44
- Grocery Store Sales of Cereals:
- Producer Price Trends:
- Cereal Breakfast Foods 47
- Ready-to-Eat Cereal Breakfast Foods 48
- Corn Flakes and Other Corn Breakfast Foods 49
- Wheat Flakes and Other Wheat Breakfast Foods 50
- Oat Breakfast Foods 51
- Consumer Price Trends for Cereals vs. All Food Items 52
- Graph: Consumer Price Trends for Cereals vs. All Food Items 53
Part B: Structural Characteristics of the U.S. Cereal Industry
Analysis:
- Operating Structure 54
- Employment Structure 55
- Capital Expenditures 55
- Explanation of Terms 57
Tables:
- Operating Structure 63
- Gross Operating Margin 64
- Value Added by Manufacture 65
- Vertical Integration Index 66
- Employment Structure 67
- Total Labor Costs 68
- Average Hourly Earnings of Production Workers 69
- Cost of Living Index for Production Workers 70
- Labor Productivity 71
- Indexes of Real Labor Productivity 72
- New Capital Expenditures 73
- Plant vs. Equipment Expenditures 74
- Ending Inventories 75
- Number of Breakfast Cereal Manufacturing Establishments in the U.S. 76
- Number of Establishments in the Breakfast Cereal Industry, by Employment Size and by State 77
- The Plant Manager's Workbook:
- How to Use This Section 78
- Gathering Your Data 79
- Developing Your Ratios 80
- How Does Your Plant Stack Up? 81
SECTION III: THE U.S. MARKET FOR BAKED BREAKFAST GOODS
Analysis:
- Overview 86
- Sweet Rolls and Coffee Cakes 86
- Muffins 88
- Doughnuts 88
- Bagels 89
- English Muffins 90
- Toaster Pastries 91
Tables:
- Trends in U.S. Disposable Income vs. Dollar Sales of Baked Breakfast Goods 93
- Graph: Trends in U.S. Disposable Income vs. Dollar Sales of Baked Breakfast Goods 94
- U.S. Manufacturers' Sales of Baked Breakfast Goods 95
- U.S. Manufacturers' Sales of Baked Breakfast Goods Relative to Total U.S. Manufacturers' Sales of Bakery Products 96
- U.S. Manufacturers' Dollar Sales of Baked Breakfast Goods: By Type 97
- Product Mix 99
- U.S. Manufacturers' Volume Sales of Baked Breakfast Goods: By Type 101
- Product Mix 103
- Average Annual Price Per Pound for Baked Breakfast Goods, by Type 105
- Per Capita Consumption of Baked Breakfast Goods 107
- U.S. Manufacturers' Sales of Sweet Rolls and Coffee Cakes 108
- U.S. Manufacturers' Dollar Sales of Sweet Rolls and Coffee Cakes, by Type 109
- U.S. Manufacturers' Sales of Muffins 110
- U.S. Manufacturers' Sales of Doughnuts 111
- U.S. Manufacturers' Dollar Sales of Doughnuts: By Type 112
- Nonfrozen and Frozen, by Type 113
- U.S. Manufacturers' Sales of Bagels 114
- U.S. Manufacturers' Sales of English Muffins 115
- U.S. Manufacturers' Sales of Toaster Pastries 116
- U.S. Manufacturers' Sales of Pastries 117
- U.S. Manufacturers' Sales of Croissants 118
- Producer Price Trends for Selected Baked Breakfast Goods, by Type 119
- Grocery Store Sales of Selected Baked Breakfast Goods: Total 120
- By Type 121
- Supermarket Sales of Selected Baked Breakfast Goods: Total 123
- By Type 124
- U.S. Supermarket Sales of Fresh Coffee Cake, by Brand 125
- U.S. Supermarket Sales of Fresh Danish, by Brand 126
- U.S. Supermarket Sales of Fresh Rolls and Biscuits, by Brand 127
- U.S. Supermarket Sales of Doughnuts, by Brand 128
- U.S. Supermarket Sales of Bagels, by Brand 129
- U.S. Supermarket Sales of Frozen Bagels, by Brand 130
- U.S. Supermarket Sales of Fresh English Muffins, by Brand 131
- U.S. Supermarket Sales of Toaster Pastries, by Brand 132
SECTION IV: THE U.S. MARKET FOR FROZEN BREAKFASTS AND PANCAKE/WAFFLE PREPARATIONS
Analysis:
- Overview 133
- Frozen Breakfasts 134
- Frozen Waffles 134
- Frozen Breakfast Entrees 135
- Frozen Pancakes and French Toast 137
- Pancake and Waffle Preparations 137
Tables:
- Trends in U.S. Disposable Income vs. Dollar Sales of Frozen Breakfasts and Pancake/Waffle Preparations 139
- Graph: Trends in U.S. Disposable Income vs. Dollar Sales of Frozen Breakfasts and Pancake/Waffle Preparations 140
- U.S. Manufacturers' Sales of Frozen Breakfasts and Pancake/Waffle Preparations 141
- U.S. Manufacturers' Sales of Frozen Breakfasts:
- U.S. Manufacturers' Sales of Pancake/Waffle Preparations 147
- Product Mix of U.S. Manufacturers' Dollar Sales of Frozen Breakfasts and
- Pancake/Waffle Preparations 148
- Per Capita Consumption of Frozen Breakfasts and Pancake/Waffle Preparations:
- Grocery Store Sales of Frozen Breakfasts:
- U.S. Manufacturers' Shipments of Microwave Ovens, by Type 153
- Household Penetration of Microwave Ovens 154
SECTION V: FACTORS AFFECTING DEMAND FOR BREAKFAST FOODS
Analysis:
- Overview 155
- The U.S. Economy 155
- Breakfast Foods and Convenience 156
- Breakfast Foods in the Fast Food Market 158
- The Growing Hispanic Population 159
- Nutrition Issues 160
Tables:
- U.S. Gross Domestic Product 162
- U.S. Private Domestic Investment 163
- U.S. Industrial Production Index 164
- U.S. Disposable Personal Income 165
- U.S. Per Capita Disposable Personal Income 166
- U.S. Personal Consumption Expenditures 167
- U.S. Per Capita Personal Consumption Expenditures 168
- Consumer Confidence Index 169
- Average Annual Consumer Expenditures on Cereal and Bakery Products Consumed at Home:
- By Age 170
- By Income 172
- By Ethnic Origin 174
- By Household Characteristics 175
- By Region 177
- Usage of:
- Cold Breakfast Cereals 178
- Hot Breakfast Cereals 179
- Frozen Breakfast Foods 180
- Frozen Pancakes and French Toast 181
- Frozen Waffles 182
- Instant Breakfast Foods 183
- Breakfast Toaster Products 184
- Waffle or Pancake Mix 185
- U.S. Resident Population Trends and Projections 186
- U.S. Population Trends and Projections, by Age Group 187
- Age Distribution of the U.S. Population 188
- U.S. Population and Household Trends and Projections 189
- U.S. Resident Population Projections, by Region 190
- U.S. Resident Population Projections, by State 191
- Distribution of the U.S. Population, by State 193
- U.S. Resident Population Trends and Projections, by Race and Hispanic Origin 195
SECTION VI: ADVERTISING AND PROMOTIONAL TRENDS IN THE BREAKFAST FOODS INDUSTRY
Analysis:
- Overview of U.S. Advertising Trends 197
- Media Expenditures by the U.S. Breakfast Foods Industry 197
- Media Expenditures in the Breakfast Cereal Segment 198
- Media Expenditures in the Baked Breakfast Goods Segment 199
- Media Expenditures in the Frozen Breakfasts and Pancake/Waffle Preparations Segment 201
Tables:
- Media Expenditures for Breakfast Foods:
- By Market Segment 202
- As a Percentage of Sales, by Market Segment 204
- Top Five Advertisers in the Breakfast Foods Industry 206
- Media Expenditures for Breakfast Cereals:
- Top Six Advertisers 207
- Top Fifteen Advertised Brands 208
- By Company and Brand 209
- Media Expenditures for Baked Breakfast Goods:
- Top Ten Advertisers 219
- Top Fifteen Advertised Brands 220
- By Company and Brand 221
- Media Expenditures for Frozen Breakfasts and Pancake/Waffle Preparations:
- Top Ten Advertisers 228
- Top Fifteen Advertised Brands 229
- By Company and Brand 230
SECTION VII: THE COMPETITION
Part A: Company Profiles
- Introduction 235
- Aurora Foods, Inc.:
- Overview 236
- Financial Performance 236
- New Company Strategy 237
- Financial Summary and Analysis 240
- Bob Evans Farms, Inc.:
- Overview 241
- Financial Performance 241
- Restaurants 242
- Food Products 243
- Financial Summary and Analysis 244
- Bridgford Foods Corporation:
- Overview 245
- Financial Performance 246
- Bridgford Breakfast Food Products 247
- Financial Summary and Analysis 248
- General Mills, Inc.:
- Overview 249
- Financial Performance 250
- Big G Cereals 251
- Other Businesses and Products 253
- Financial Summary and Analysis 255
- Grupo Bimbo, SA:
- Overview 256
- Financial Performance 256
- Bimbo Bakeries USA 257
- Hispanic Population Trends 258
- Financial Summary and Analysis 259
- Interstate Bakeries Corporation:
- Overview 260
- Products 261
- Financial Performance 262
- Corporate News 263
- Kellogg Company:
- Overview 264
- Morning Foods 265
- Natural and Frozen Foods 266
- Keebler Acquisition 267
- Financial Summary and Analysis 268
- Kraft Foods, Inc.:
- Overview 269
- Kraft Foods North America 270
- Kraft Foods, Inc.: (cont'd.)
- Corporate News 272
- Financial Performance 274
- Financial Summary and Analysis 275
- Malt-O-Meal Company:
- Overview 276
- Malt-O-Meal's Niche 277
- Products 277
- Quaker Foods North America:
- Overview 279
- Quaker Oats' Brands 279
- Quaker Oatmeal 280
- Quaker Ready-to-Eat Cereals 281
- Quaker Grain-Based Snacks 282
- Financial Performance 282
- PepsiCo: Financial Summary and Analysis 284
- Ralcorp Holdings, Inc.:
- Overview 285
- Business Units 286
- Selected Ralcorp Holdings Cold and Hot Cereals and Comparable
- Branded Cold and Hot Cereals 287
- Recent Acquisitions 288
- Financial Performance 289
- Financial Summary and Analysis 290
- Sara Lee Bakery Group, Inc.:
- Overview 291
- Products 292
- Strategic Benefits of the Earthgrains Acquisition 293
- Historic Acquisitions 293
- Sara Lee Corporation:
- Overview 294
- Reshaping Strategy 295
- Sara Lee's Food Business 295
- Earthgrains Acquisition 297
- Financial Summary and Analysis 298
- Tasty Baking Company:
- Overview 299
- Products 299
- Distribution 301
- Tasty Baking Opens Thrift Outlets 302
- Financial Performance 302
- Financial Summary and Analysis 303
Part B: Directories of Selected U.S. Manufacturers of Breakfast Foods
- Introduction 304
- Directories:
- Cereal Manufacturers 305
- Bakery Product Manufacturers 307
- Frozen Breakfast and Pancake/Waffle Preparation Manufacturers 339
APPENDIX: ADDITIONAL BREAKFAST FOODS AND RELATED PRODUCTS
Introduction 341
Tables:
- U.S. Manufacturers' Sales of Sausage and Bacon 342
- U.S. Manufacturers' Sales of Fluid Milk Products, by Type 343
- Consumer Price Trends for Fresh Whole Milk 345
- U.S. Manufacturers' Sales of Butter and Margarine 346
- U.S. Manufacturers' Sales of Yogurt 347
- U.S. Manufacturers' Sales of Eggs 348
- Consumer Price Trends for Eggs 349
- U.S. Manufacturers' Sales of Jams, Jellies, and Preserves 350
- U.S. Manufacturers' Sales of Fruit and Vegetable Juices, by Type 351
- U.S. Manufacturers' Sales of Coffee 352
- Consumer Price Trends for Coffee 353
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