市場調査報告書：時計市場：米国

Abstract

Watch and Clock Products Included In The Report:

Analog Quartz Watches
Digital Quartz Watches
Mechanical Watches
Watch Movements
Watchcases
Watch Parts
Alarm Clocks
Wall Clocks
Instrument Panel Clocks
Timing Mechanisms
Time Switches
Clock Movements
Clockcases
Clock Parts

The U.S. market for watches and clocks will be valued at nearly $4.3 billion in 2006. Although domestic manufacturers' sales have been on the upswing in recent years, imported goods continue to grab a bigger piece of the pie. What is in store for the future? Don't miss our comprehensive analysis of overall market dynamics, including our short- and long-term forecasts.
U.S. watchmakers have been virtually shut out of the domestic marketplace, with imported watches capturing nearly 98% of sales. However, domestic producers have successfully turned their attention to foreign markets, with exports now generating over 70% of U.S. watch manufacturers' sales. A special section of this report tracks exports of all types of watches and watch parts, detailed by country of destination.
Ending a four-year stretch of steady declines, U.S. manufacturers' sales of clocks rebounded in 2004 and 2005. Wall clocks posted the strongest gains, benefiting from their recent repositioning as home decorating accessories. Unfortunately, the outlook for 2006 isn?t as rosy. See our special coverage of the U.S. clock industry.
Consumers aged 25 to 44 are the biggest spenders on watches; urban consumers spend over twice as much as their rural counterparts.Microwave oven shipments topped the 16 million mark in the U.S. for the first time in 2005.Sales of fine watches priced at $50 and above are highest in the South.This report looks at the many factors that impact the watch and clock industry's bottom line.
Switzerland is by far the number-one source of U.S. imports of watches and clocks. China and Japan continue their heated battle for second place, but the fastest import growth is coming from some of the as-yet minor players in the U.S. marketplace. Our in-depth coverage of import penetration quantifies unit and dollar imports of watches, clocks, and related products on a country-by-country basis.
Bulova, Montres Rolex, Howard Miller, Swatch, Casio, Audemars Piguet, Movado, Tiffany & Co., and Chanel are just a few of the major competitors profiled in this report. Get all the latest news on sales performance, marketing strategies, new product development, mergers and acquisitions, foreign ventures, and other recent activities of the movers and shakers in the industry.

SECTION I: EXECUTIVE OVERVIEW

Analysis:

State of the Industry
A Rebound for U.S. Manufacturers' Sales?
Pricing Trends
Advertising Trends

SECTION II: THE OVERALL U.S. MARKET FOR WATCHES AND CLOCKS

Analysis:

U.S. Balance of Trade
U.S. Apparent Consumption
Imports Dominate U.S. Market
Exports Become Increasingly Important
U.S. Manufacturers' Sales

Tables:

U.S. Balance of Trade for Watches and Clocks
U.S. Apparent Consumption of Watches and Clocks
U.S. Apparent Consumption of Watches and Clocks (Graph)
Import Penetration in the U.S. Market for Watches and Clocks
Exports as a Percentage of U.S. Manufacturers' Sales of Watches and Clocks
U.S. Manufacturers' Sales of Watches and Clocks:
- Total
- By Type
- By Type (Graph)
- Product Mix
- Growth Trends, by Type

SECTION III: THE U.S. MARKET FOR WATCHES

Analysis:

World Production Trends
U.S. Apparent Consumption
Import Penetration
Exports' Share of U.S. Manufacturers' Sales
U.S. Manufacturers' Sales
Retail Sales
Channels of Distribution
Price Points
New Design Trends

Tables:

World Watch Production:
- Total
- By Type
Japanese Watch Production, by Type
U.S. Apparent Consumption of Watches and Watch Parts
Import Penetration in the U.S. Market for Watches and Watch Parts
Exports as a Percentage of U.S. Manufacturers' Sales of Watches and Watch Parts
Top Watch Exporting Countries
Top Watch Importing Countries
U.S. Manufacturers' Sales of Watches and Watch Parts:
- Total
- By Type
- Product Mix
- Growth Trends, by Type
U.S. Manufacturers' Sales of Complete Watches:
- By Type
- Product Mix
Average Annual Consumer Expenditures on Watches:
- By Housing Tenure and Type of Area
- By Race and Hispanic Origin
- By Region
- By Age of Householder
- By Income Level
Retail Jewelry Store Monthly Sales
Total U.S. Retail Sales of Jewelry and Watches
Distribution of Jewelry and Watch Sales:
- By Type of Outlet
- By Price Point
- By Type
Overall Retail Sales Trends vs. Jewelry Store Sales Trends
Profile of the U.S. Retail Jewelry Store Industry
Gold Jewelry Sales, by Outlet Type
Top 20 Retail Jewelry Chains in North America
Leading U.S. Department Stores, Ranked by Jewelry and Watch Sales
Leading U.S. Discount Stores, Ranked by Jewelry and Watch Sales
Top Television Shopping Programs, Ranked by Jewelry and Watch Sales
U.S. Fine Watch Market:
- By Region
- Distribution, by Price Point
- Monthly Unit Sales and Manufacturers' Suggested Monthly Retail Prices
- Top-Selling Brands

SECTION IV: THE U.S. MARKET FOR CLOCKS

Analysis:

World Production Trends
U.S. Apparent Consumption
Import Penetration
Exports' Share of U.S. Manufacturers' Sales
U.S. Manufacturers' Sales
Household and Wall Clocks
Timing Mechanisms
Alarm Clocks
Distribution Trends
Keys to Success

Tables:

World Clock Production
U.S. Apparent Consumption of Clocks
Import Penetration in the U.S. Market for Clocks
Exports as a Percentage of U.S. Manufacturers' Sales of Clocks
U.S. Manufacturers' Sales of Clocks:
- Total
- By Type
- Product Mix
- Growth Trends, by Type
Manufacturers' Shipments of Clocks in the U.S.:
- Desk/Table Clocks
- Decorative Wall Clocks
- Kitchen Wall Clocks
- Alarm Clocks
Household Saturation Levels for Clocks in the U.S
Distribution of Retail Clock Sales, by Type of Outlet
Average Annual Consumer Expenditures on Clocks:
- By Housing Tenure and Type of Area
- By Race and Hispanic Origin
- By Region
- By Age of Householder
- By Income Level

SECTION V: FACTORS AFFECTING DEMAND FOR WATCHES AND CLOCKS

Analysis:

Overview
Economic Trends
Population Shift Good for the Industry?
Females in the Workforce
New Construction and Housing Starts Can Help Clock Sales
New Design Trends Provide a Boost

Tables:

U.S. Gross Domestic Product
U.S. Gross Private Domestic Investment
U.S. Industrial Production Index
U.S. Disposable Personal Income
U.S. Per Capita Disposable Personal Income
U.S. Personal Consumption Expenditures
U.S. Per Capita Personal Consumption Expenditures
Consumer Confidence Index
U.S. Household Distribution, by Income Level
Median Household Income, by State
U.S. Civilian Labor Force, by Gender
Value of New Construction in the U.S.:
- Total
- Private vs. Public
- By Type
- Private Construction:
  - Residential vs. Nonresidential
  - Residential, by Type
  - Nonresidential, by Type
- Public Construction, by Type
- State and Local Nonresidential Construction, by Type
Privately Owned New Housing Starts:
- By Type
- By Region
Single-Family Houses Sold in the U.S., Existing vs. New:
- Total
- By Region
Number of Mobile Homes Placed for Residential Use:
- Total
- By Region
- Distribution, by Region
World Motor Vehicle Production, by Major Region/Country
U.S. Manufacturers' Shipments of Microwave Ovens
Household Saturation Levels for Microwave Ovens in the U.S.
U.S. Manufacturers' Shipments of Oven Ranges

SECTION VI: PRICING TRENDS IN THE U.S. WATCHES AND CLOCKS INDUSTRY

Analysis:

Overall Producer Price Trends
Producer Prices for Watches
Producer Prices for Clocks
Consumer Prices for Watches
Consumer Prices for Clocks

Tables:

Producer Price Indexes:
- Watches and Clocks, Including Parts
- Watches, Watchcases, Movements or Modules, and Watch Parts
- Clocks, Timing Mechanisms, Time Switches, Clock Movements, Clockcases, and Clock Parts
- Household Clocks, Excluding Alarm Clocks:
  - Total
  - By Type
- Household Timing Mechanisms
- Timers and Switch Clocks with Clock or Watch Movement or Module for Timepiece Use, with Dial or Display
- Clockcases, Case Parts, and Other Clock Parts, Excluding Timing Motors
Consumer Price Indexes:
- Watches
- Clocks, Lamps, and Decorative Items

SECTION VII: U.S. EXPORTS OF WATCHES AND CLOCKS

Analysis:

Total Exports
U.S. Manufacturers Bank on Exports
Top Export Destination is Surprising
NAFTA Trading Partners
Promising Export Market
Other Significant Export Destinations
Emerging Export Markets
Top Export Product Categories

Tables:

U.S. Exports of Watches and Clocks
Exports as a Percentage of U.S. Manufacturers' Sales of Watches and Clocks
Top Ten U.S. Export Destinations for Watches and Clocks:
- Dollar Exports
- Dollar Market Shares
- Dollar Market Shares (Graph)
U.S. Exports of Watches and Clocks, by Type:
- Dollars
- Product Mix: Dollars
- Units
- Product Mix: Units
U.S. Exports of Watches and Clocks, by Country of Destination:
- Hairsprings of Iron or Steel
- Wristwatches with Cases of Precious Metal:
  - Electrically Operated:
    - With Mechanical Display Only
    - With Optoelectronic Display Only
    - Not Elsewhere Specified or Included
  - Not Battery-Powered:
    - With Automatic Winding
    - Without Automatic Winding
- Other Watches with Precious Metal Cases, Except Wristwatches:
  - Electrically Operated
  - Not Battery-Powered
- Wristwatches with Cases of Base Metal:
  - Electrically Operated:
    - With Mechanical Display Only
    - With Other Display
  - Battery-Powered, with Optoelectronic Display Only
  - Not Battery-Powered:
    - With Automatic Winding
    - Without Automatic Winding
- Other Watches with Cases of Base Metal, Except Wristwatches:
  - Electrically Operated
  - Not Electrically Operated
- Clocks with Watch Movements:
  - Electrically Operated
  - Not Electrically Operated
- Instrument Panel Clocks and Clocks of a Similar Type for Vehicles, Aircraft, Spacecraft, or Vessels
- Alarm Clocks:
  - Electrically Operated
  - Not Battery- or AC-Powered
- Wall Clocks:
  - Electrically Operated
  - Not Electrically Operated
- Other Clocks, Except Alarm and Wall Clocks:
  - Electrically Operated
  - Not Electrically Operated
- Time Registers and Time Recorders
- Other Time of Day Apparatus for Measuring, Recording, or Otherwise Indicating Intervals of Time, Not Elsewhere Specified or Included
- Watch Movements, Complete and Assembled:
  - Electrically Operated:
    - With Mechanical Display Only, with a Device that can be Incorporated into a Mechanical Display
    - With Optoelectronic Display Only
    - Not Elsewhere Specified or Included
  - With Automatic Winding
  - Measuring 33.8 mm or Less
  - Measuring Over 33.8 mm
- Clock Movements, Complete and Assembled:
  - Electrically Operated:
    - Alarm Clocks
    - Except Alarm Clocks, Not Elsewhere Specified or Included
  - Except Electrically Operated, Not Elsewhere Specified or Included
- Movements of Watches:
  - Complete, Unassembled or Partly Assembled (Movement Sets)
  - Incomplete, Assembled
  - Rough
- Complete Clock Movements, Unassembled or Partly Assembled (Movement Sets); Clock Movements, Incomplete but Assembled; Clock Movements, Incomplete and Not Assembled
- Watchcases:
  - Precious Metal or of Metal Clad with Precious Metal
  - Base Metal, Whether or Not Gold or Silver-Plated
  - Not Elsewhere Specified or Included
  - Parts
- Clockcases:
  - Metal
  - Other Than Metal
  - Parts
- Clock or Watch Parts:
  - Springs, Including Hairsprings
  - Jewels
  - Dials
  - Plates and Bridges
  - Not Elsewhere Specified or Included

SECTION VIII: U.S. IMPORTS OF WATCHES AND CLOCKS

Analysis:

Imports Continue Stranglehold on Industry
Top Import Source
China Battles Japan for the U.S. Market
Growing Import Sources
Top Import Product Categories

Tables:

U.S. Imports of Watches and Clocks
U.S. Apparent Consumption of Watches and Clocks
Import Penetration in the U.S. Market for Watches and Clocks
Top Ten U.S. Import Sources for Watches and Clocks:
- Dollar Imports
- Dollar Market Shares
- Dollar Market Shares (Graph)
U.S. Imports of Watches and Clocks, by Type:
- Dollars
- Product Mix: Dollars
- Units
- Product Mix: Units
U.S. Imports of Watches and Clocks, by Country of Origin:
- Hairsprings of Iron or Steel
- With Cases of Precious Metal or of Metal Clad with Precious Metal:
  - Wristwatches:
    - Battery-Powered:
      - With Mechanical Display Only
      - With Optoelectronic Display Only
      - With Display, Not Elsewhere Specified or Included
    - Not Battery-Powered:
      - With Automatic Winding
      - Without Automatic Winding
  - Pocket Watches and Other Watches, Except Wristwatches:
    - Electrically Powered
    - Not Battery-Powered
- With Cases of Materials (Except of or Clad with Precious Metal) Not Elsewhere Specified or Included:
  - Wristwatches:
    - Battery-Powered:
      - With Mechanical Display Only
      - With Optoelectronic Display Only
      - With Display, Not Elsewhere Specified or Included
    - Not Battery-Powered:
      - With Automatic Winding
      - Without Automatic Winding
  - Pocket Watches and Other Watches, Except Wristwatches:
    - Battery-Powered
    - Not Battery-Powered
- Clocks with Watch Movements (Excluding Instrument Panel Clocks and Similar Clocks for Vehicles, etc.):
  - Electrically Powered
  - Not Battery-Powered
- Instrument Panel Clocks and Clocks of a Similar Type for Vehicles, Aircraft, Spacecraft, or Vessels
- Alarm Clocks:
  - Electrically Operated
  - Not Electrically Operated
- Wall Clocks:
  - Electrically Operated
  - Not Electrically Operated
- Clocks, Not Elsewhere Specified or Included:
  - Electrically Operated
  - Not Electrically Operated
- Time Registers and Time Recorders
- Time of Day Apparatus for Measuring, Recording, or Otherwise Indicating Intervals of Time, Not Elsewhere Specified or Included
- Complete and Assembled Watch Movements:
  - Battery-Powered:
    - With Mechanical Display Only, with a Device that can be Incorporated into a Mechanical Display
    - With Optoelectronic Display Only
    - With Display, Not Elsewhere Specified or Included
  - Not Battery-Powered, with Automatic Winding
  - Other Than Electrically Operated, Battery-Powered, or Automatic Winding
- Complete and Assembled Clock Movements:
  - Battery- or AC-Powered:
    - Alarm Clocks
    - Other Than Alarm Clocks
  - Not Battery- or AC-Powered
- Watch Movements:
  - Complete but Unassembled or Partly Assembled (Movement Sets)
  - Incomplete but Assembled
  - Rough
- Complete Clock Movements, Unassembled or Partly Assembled (Movement Sets); Clock Movements, Incomplete but Assembled; Clock Movements, Incomplete and Not Assembled
- Watchcases:
  - Precious Metal or of Metal Clad with Precious Metal
  - Base Metal, Whether or Not Gold- or Silver-Plated
  - Not Elsewhere Specified or Included
- Parts for Watchcases of Precious Metal, Base Metal, or of Other Materials
- Clockcases and Cases of a Similar Type for Other Timing Devices:
  - Metal
  - Materials Other Than Metal
- Parts for Clockcases and Cases of a Similar Type for Other Timing Devices
- Clock or Watch Parts:
  - Springs, Including Hairsprings
  - Jewels
  - Dials
  - Plates and Bridges
  - Not Elsewhere Specified or Included

SECTION IX: ADVERTISING TRENDS IN THE U.S. WATCHES AND CLOCKS INDUSTRY

Analysis:

Overview
Where Should Companies Advertise?
A Boost in Industry Media Expenditures
Montres Rolex Tops the Industry
Movado Boosts Spending
Swatch Spreads its Media Dollars
Other Leading Advertisers

Tables:

Media Expenditures for Watches and Clocks:
- Total
- By Type
- Top Ten Advertisers
- Top Ten Advertised Brands
- Watches, by Company and Brand
- Clocks, by Company and Brand
Total Media Expenditures for Jewelry
Media Expenditures by Jewelry Retailers:
- Total
- By Type of Retailer
- Top Advertisers:
  - Jewelry Stores
  - Department Stores
  - Direct-Response Retailers

SECTION X: STRUCTURE OF THE U.S. WATCHES AND CLOCKS INDUSTRY

Analysis:

Industry Sales
Gross Operating Margin
Employees and Establishments
Capital Expenditures

Explanation of Terms

Tables:

The U.S. Watches and Clocks Industry:
- Total Number of Manufacturing Establishments
- Number of Manufacturing Establishments and Number of Employees, by State
- Number of Establishments, by State and by Employment Size Class
- Operating Structure
- Gross Operating Margin
- Value Added by Manufacture
- Vertical Integration Index
- Employment Structure
- Total Labor Costs
- Average Hourly Earnings of Production Workers
- Cost of Living Index for Production Workers
- Labor Productivity
- Indexes of Real Labor Productivity
- New Capital Expenditures
- Plant vs. Equipment Expenditures
- Ending Inventories

The Plant Manager's Workbook:

How to Use This Section
Gathering Your Data
Developing Your Ratios
How Does Your Plant Stack Up?

SECTION XI: COMPANY PROFILES

Introduction

A.T. Cross Company:

Overview
Watches and Writing Instruments
Retail Stores
Manufacturing and Distribution
Sales and Employees
Financial Summary and Analysis

Audemars Piguet:

Overview
Watch Collections
Celebrity Partnership
Advertising
Manufacturing and Distribution
Sales and Employees

Bulova Corporation:

Overview
Watches
Clocks
Clock Business Agreement
Advertising
Manufacturing and Distribution
Sales and Employees
Financial Summary and Analysis

Casio, Inc.:

Overview
Watches and Clocks
New Watch Movement
Production Moves to China
Major Licensing Agreement
Sales, Advertising, and Employees
Financial Summary and Analysis (Casio Computer Co., Ltd.)

Chanel S.A.:

Overview
Watch Collections
Sales, Advertising, and Employees
Chopard USA Ltd.:
Overview
Watch Collections
Locations
Sales and Employees

Citizen Watch Co., Ltd.:

Overview
Watches
Advertising
Sales and Employees
Financial Summary and Analysis

Compagnie Financiere Richemont SA:

Overview
Watches
Advertising
Retail Stores
Sales and Employees
Financial Summary and Analysis

Emerson Radio Corp.:

Overview
Segments
Clocks
"Nicktronics"
Manufacturing
Distribution
Sales and Employees
Financial Summary and Analysis

Fossil, Inc.:

Overview
Watches
Manufacturing
Distribution
Sales and Employees
Financial Summary and Analysis

Gucci Group N.V.:

Overview
A New Direction
Watches
Lawsuit
Stores
Sales and Employees
Financial Summary and Analysis

Howard Miller Clock Company:

Overview
Clocks and Other Products
Acquisitions
Sales, Advertising, and Employees

LVMH Moet Hennessy Louis Vuitton SA:

Overview
"TAG Heuer" Watches
"Zenith" Watches
"Dior" Watches
"Chaumet" Watches
"FRED" Watches
Distribution
Sales and Employees
Financial Summary and Analysis

Montres Rolex S.A.:

Overview
Watches
Advertising
Manufacturing and Distribution
Sales and Employees

Movado Group, Inc.:

Overview
"Movado" Watches
"Ebel" Watches
"Concord" Watches
"Coach" Watches
"ESQ" Watches
"Tommy Hilfiger" Watches
Advertising
Manufacturing and Distribution
Sales and Employees
Financial Summary and Analysis

Raymond Weil Geneve:

Overview
Watches
New Advertising Campaign
Sales and Employees

Salton, Inc.:

Overview
Clocks
Manufacturing
Distribution
Sales and Employees
Financial Summary and Analysis

Seiko Corporation of America:

Overview
Watches and Other Timepieces
Advertising
Sales and Employees
Financial Summary and Analysis (Seiko Corporation)

The Swatch Group Ltd.:

Overview
Watches
Advertising
Manufacturing and Distribution
Sales and Employees
Financial Summary and Analysis

Swiss Army Brands, Inc.:

Overview
Watches
Distribution
Sales, Advertising, and Employees

Tiffany & Co.:

Overview
Watches and Clocks
Advertising
Manufacturing
Distribution
Sales and Employees
Financial Summary and Analysis

Timex Corporation:

Overview
Watches
Clocks
Advertising
Sales and Employees

SECTION XII: DIRECTORY OF SELECTED MANUFACTURERS OF WATCHES AND CLOCKS

Introduction

Directory.

2006年／2007年の米国における時計市場の見通し（2013年までの長期的予測）

The 2006/2007 Market Outlook For Watches and Clocks (Long-Term Watches and Clocks Forecasts Through 2013)

Abstract

Watch and Clock Products Included In The Report:

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