Abstract
Explore detailed segmentation data, budgets and headcounts for thought leader management and MSL programs:
Identifying and recruiting key opinion leaders is a challenging task in and of
itself. But what are the best strategies to retain those relationships once
companies have established them? Cutting Edge Information answers this
question and more in its latest study on key opinion leader management
organizations.
Pharmaceutical Opinion Leader Management includes detailed strategies for
identifying, recruiting, building and maintaining thought leader
relationships. The study guides opinion leader management executives with best
practices for physicians in all tiers, including local, regional, national and
global influencers.
Backed with real-world metrics from more than 40 companies, this study is the
perfect guide for:
- Setting thought leader management and MSL program budgets and headcounts
- Identifying and segmenting opinion leader candidates by tier
- Building thought leader relationships through new opportunities
- Tracking the number of KOL relationships already established
- Documenting KOL activities
Study participants included vice presidents and directors of medical affairs,
product directors and managers, marketing consultants, thought leader
development managers and MSL team leaders. The fair-market value benchmarks
contained in this study are aggregate data collected directly from executives
at participating companies.
Table of Contents
Metrics Overview
The following is a list of metrics included in Pharmaceutical Opinion Leader
Management. It summarizes the main categories and types of data in the report.
- Typical organizational structures
- Thought leader management groups
- MSL programs
- Reporting relationships
- Dedicated vs. non-dedicated
- By company size
- Average staff sizes
- Thought leader management groups
- MSL programs
- MSL staffing patterns (2004-2007)
- By company size
- Average budgets
- Thought leader management groups
- US budgets
- Rest-of-World budgets
- By company size
- Spending per activity
- Identifying thought leader candidates
- Recruiting thought leaders
- Advisory boards
- Thought leader training (general)
- Compliance training
- Promotional speeches
- Educational speeches
- Publications (manuscripts/abstracts)
- Clinical activities (developing new trials)
- Clinical activities (trials already running)
- Percentage of budgets supplied by brands
- MSL programs
- US budgets
- Rest-of-World budgets
- By company size
- Average amount of hours spent per thought leader activity
- Thought leader profiles
- Segmentation criteria
- By provider type
- Expert-in-field
- Specialist
- Subspecialist
- Surgeon
- Primary care provider
- Internal medicine
- OB/GYN
- Pediatrician
- Dual degree
- Family practitioner general practitioner (FPGP)
- Physicians assistant
- Nurse practitioner
- Professional Healthcare Educators
- By company size
- By thought leader tier
- Average years of clinical experience
- Average number of publications per year
- Average number of promotional speeches per year
- Average levels of geographic influence
- Criteria rankings
- Status among peers
- Level of participation in clinical research
- Publication impact factor
- Therapeutic area
- Years of experience
- Geographic influence
- Number of thought leader relationships
- Clinical relationships
- By company size
- US vs. Rest-of-World
- Commercial relationships
- By company size
- US vs. Rest-of-World
- Number of thought leader relationships per MSL
- Number of thought leader interactions per MSL
- By company size
- Email exchanges
- Face-to-face visits
- Telephone conversations
- Percentage of companies that compensate for thought leader training
- Methods of compensation for thought leader training
- Opinion leader segmentation data
- By company size
- By thought leader tier
- By therapeutic area
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