半導体産業の増収機会としてのエデュテイメントトイ

Abstract

What are edutainment toys and why is In-Stat covering this market? Edutainment toys are intended to educate children during play. A particular segment of edutainment toys has distinguished itself by incorporating existing technology typically found in higher-end consumer electronics. Portable, multimedia applications, such as mobile handsets and portable media players, represent some of the strongest revenue opportunities for semiconductor companies. In-Stat believes that portable, multimedia edutainment toys represent an emerging revenue opportunity for the semiconductor industry. The worldwide market for edutainment toys reached $1.7 million in 2005, and In-Stat expects this figure to hit $5.5 billion by 2010. The growth in the edutainment toy segment is taking place as the costs of microprocessors and memory chips drop significantly. And semiconductor companies, like LSI Logic, are already poised to take advantage of this opportunity by targeting existing multimedia solutions at the price-sensitive edutainment toy market. This report includes worldwide forecasts for unit shipments, ASPs, and revenue for edutainment toys. It also includes US market share for the top manufacturers, such as LeapFrog Enterprises and VTech, in this industry. Finally, this report examines the semiconductor content found in a typical, portable edutainment product found on the market today.

Table of Contents

Executive Summary

Methodology

Introduction

Manufacturers

• Fisher-Price
  • KidTronics
• Hasbro
  • PLAYSKOOL VIDEONOW JR Portable Video Player
• LeapFrog Enterprises
  • Screen-Based Products
    • Leapster Multimedia Learning Game System
    • Leapster L-MAX Learning Game System
  • FLY Pentop Computer
• Sega Toys
  • PICO
  • CoCoPad Learning System
• VTech
  • V.Smile TV Learning System
  • V.Smile Pocket
  • V.Flash
  • V.Smile Baby

Component Suppliers

• ARC International
• Freescale Semiconductor, Inc.
• LSI Logic

Major Market Trends for 2006

• Parents Are Spending More Money on Infants
• Products Are Incorporating "Grow-with-Me" Features
• Learning Platforms are Displacing Standalone Toys
• Mainstream Technology Entering the Edutainment Market
• Kids are Getting Older Younger

Distribution Channel Trends

• Mass Market Retailers Grow in Importance
• Specialty Toy Retailers Consolidate
• Seasonality Increases Manufacturers' Risks

Forecast

• Worldwide Revenue
  • US Market Share
• Average Sale Prices
• Worldwide Unit Shipments
• Semiconductor Content Forecast