クリスマス期における家庭用電化製品の購買計画

Abstract

Consumer electronic (CE) products continue to top holiday wish lists, which is good news for CE manufacturers and suppliers alike. In-Stat' s latest survey delves into the different CE product segments consumers are considering for purchase this holiday season. Not surprisingly, digital cameras top this list, followed by high definition TVs (HDTVs), personal computers (PCs), portable MP3 players, and portable GPS devices.

This primary research-based report outlines the major CE products consumers are considering for purchase this holiday season. It ranks the most popular CE products and further explores why respondents are planning to purchase CE products and how much they plan to spend. Companies manufacturing CE products, such as digital cameras, MP3 players, HDTVs, and personal computers should benefit from the information in this report.

Table of Contents

• Introduction to Update
• Last Year' s Consumer Electronic Purchases
• What Type of Consumer Are You?
• Consumer Electronic Spending Behaviors, by Product Segment
  • Personal Computers
  • Personal Digital Assistants
  • Digital Cameras
  • Digital Camcorders
  • DVD Players and DVD Recorders
  • Personal Video Recorders
  • MP3 Players
  • Portable Gaming Devices
  • Satellite Radio
  • High Definition TVs
  • Portable GPS Devices
  • Mobile Phones
  • Video Game Consoles
• Conclusions
• Methodology
• Technology Adoption Panel
• Survey Demographics
• Offices

List of Tables

• Table 1. What CE Product Will You Consider Purchasing This Holiday Season?
• Table 2. Did You Purchase a CE Product Last Year?
• Table 3. How Much Did You Spend on CE Products Last Holiday Season?
• Table 4. When Do You Make Your Holiday CE Purchase?
• Table 5. Are You An Early Adopter?
• Table 6. CE Product Purchase Influencers
• Table 7. Which PC Brand Will You Consider Purchasing?
• Table 8. How Much Do You Plan To Spend on Your PC Purchase?
• Table 9. Reason for Planned PC Purchase
• Table 10. Which PDA Brand Will You Consider Purchasing?
• Table 11. How Much Do You Plan To Spend on Your PDA Purchase?
• Table 12. Which PDA Capabilities Are of Most Interest to You?
• Table 13. Reason for Planned PDA Purchase
• Table 14. Which Digital Camera Brand Will You Consider Purchasing?
• Table 15. How Much Do You Plan To Spend on Your Digital Camera Purchase?
• Table 16. How Many Megapixels Do You Want Your Digital Camera To Have?
• Table 17. Reason for Planned Digital Camera Purchase
• Table 18. Which Digital Camcorder Brand Will You Consider Purchasing?
• Table 19. How Much Do You Plan To Spend on Your Digital Camcorder Purchase?
• Table 20. Would You Buy an HDD-based Digital Camcorder?
• Table 21. Reason for Planned Digital Camcorder Purchase
• Table 22. Will You Purchase a Blu-ray or HD-DVD Player?
• Table 23. Reason for Planned DVD Player Purchase
• Table 24. Which DVD Recorder Brand Will You Consider Purchasing?
• Table 25. How Much Do You Plan To Spend on DVD Recorder Purchase?
• Table 26. Reason for Planned DVD Recorder Purchase
• Table 27. Which PVR Brand Will You Consider Purchasing?
• Table 28. How Much Do You Plan To Spend on PVR Purchase?
• Table 29. Reason for Planned PVR Purchase
• Table 30. Which MP3 Player Brand Will You Consider Purchasing?
• Table 31. How Much Do You Plan To Spend on Your MP3 Player Purchase?
• Table 32. Reason for Planned MP3 Player Purchase
• Table 33. iPod Model Planning to Purchase
• Table 34. Reason for Planned iPod Purchase Over Other MP3 Player Brands
• Table 35. Which Portable Gaming Device Brand Will You Consider Purchasing?
• Table 36. Reason for Planned Portable Gaming Device Purchase
• Table 37. Which Satellite Radio Provider Will You Consider?
• Table 38. How Much Do You Plan to Spend on Your Satellite Radio Receiver Purchase?
• Table 39. Reason for Planned Satellite Radio Receiver Purchase
• Table 40. Which HDTV Brand Will You Consider Purchasing?
• Table 41. How Much Do You Plan To Spend on Your HDTV Purchase?
• Table 42. Reason for Planned HDTV Purchase
• Table 43. Which Portable GPS Device Brand Will You Consider Purchasing?
• Table 44. How Much Do You Plan To Spend On Your Portable GPS Device Purchase?
• Table 45. Reason for Planned Portable GPS Device Purchase
• Table 46. Which Mobile Phone Brand Will You Consider Purchasing?
• Table 47. Do You Want Your Mobile Phone to Play Music?
• Table 48. Reason for Planned Mobile Phone Purchase
• Table 49. Which Video Game Console Brand Will You Consider Purchasing?
• Table 50. Reason For Planned Video Game Console Purchase
• Table 51. Gender
• Table 52. Age
• Table 53. Income