米国消費者のホリデー支出：家庭用電化製品

Abstract

Consumer electronic (CE) products continue to top holiday wish lists, which is good news for CE manufacturers and suppliers alike. For the second year in a row, In-Stat fielded a survey to its proprietary Technology Adoption Panel (TAP) to determine the different CE product segments consumers are considering for purchase this holiday season. For the 2006 holiday season, digital cameras topped the list, followed closely by High Definition TVs (HDTVs), Personal Computers (PCs), portable MP3 players, and portable GPS devices. This year, HDTVs top respondents' wish list, followed by PCs, digital cameras, and portable media players (PMPs).

This primary research-based report outlines the major CE products consumers are considering for purchase this holiday season. It ranks the most popular CE products and further explores why respondents are planning to purchase CE products. Companies manufacturing CE products, such as digital cameras, audio-only MP3 players, PMPs, HDTVs, and PCs should benefit from the information in this report.

Table of Contents

• Executive Summary
• Introduction
• Last Year' s Consumer Electronic Purchases
• What Type of Consumer Are You?
• Consumer Electronic Spending Preferences by Product Segment
  • Personal Computers
  • Personal Digital Assistants
  • Digital Cameras
  • Digital Camcorders
  • DVD Players and DVD Recorders
  • Personal Video Recorders
  • Portable Media Players
    • Future iPod Purchasers
  • Portable Gaming Devices
  • Satellite Radio
  • High Definition TVs
  • Personal Navigation Devices (PNDs)
  • Mobile Phones
  • Video Game Consoles
• Conclusions
• Methodology
  • Technology Adoption Panel
  • Survey Demographics
    • Gender
    • Age
    • Income
• Related In-Stat Reports

List of Tables

• Table 1. Top Five Consumer Electronic Product Categories, 2006 vs. 2007
• Table 2. What Consumer Electronic Products are You Considering for the 2007 Holiday Season?
• Table 3. Did You Purchase a CE Product Last Year?
• Table 4. How Much Did You Spend on CE Products Last Holiday Season?
• Table 5. When Do You Make Your Holiday CE Purchase(s)?
• Table 6. Are You an Early Adopter?
• Table 7. CE Product Purchase Influencers
• Table 8. What PC Brand(s) Will You Consider Purchasing?
• Table 9. How Much do You Plan to Spend on Your PC Purchase?
• Table 10. Reason for Planned PC Purchase
• Table 11. What PDA Brand(s) Will You Consider Purchasing?
• Table 12. How Much Do You Plan to Spend on Your PDA Purchase?
• Table 13. Which PDA Capabilities are of Most Interest to You?
• Table 14. Reason for Planned PDA Purchase
• Table 15. What Digital Camera Brand(s) Will You Consider Purchasing?
• Table 16. How Much do You Plan to Spend on Your Digital Camera Purchase?
• Table 17. How Many Megapixels do You Want Your Digital Camera to Have?
• Table 18. Reason for Planned Digital Camera Purchase
• Table 19. What Digital Camcorder Brand(s) Will You Consider Purchasing?
• Table 20. How Much do You Plan to Spend on Your Digital Camcorder Purchase?
• Table 21. Would You Buy an HDD-based Digital Camcorder?
• Table 22. Reason for Planned Digital Camcorder Purchase
• Table 23. Will You Purchase a Blu-Ray or HD-DVD Player?
• Table 24. Reason for Planned DVD Player Purchase
• Table 25. What DVD Recorder Brand(s) Will You Consider Purchasing?
• Table 26. How Much do You Plan to Spend on a DVD Recorder Purchase?
• Table 27. Reason for Planned DVD Recorder Purchase
• Table 28. What PVR Brand(s) Will You Consider Purchasing?
• Table 29. How Much do You Plan to Spend on a PVR Purchase?
• Table 30. Reason for Planned PVR Purchase
• Table 31. What PMP Brand(s) Will You Consider Purchasing?
• Table 32. Will the PMP You Purchase Play Video?
• Table 33. How Much do You Plan to Spend on Your PMP Purchase?
• Table 34. Reason for Planned MP3 Player Purchase
• Table 35. iPod Model Planning to Purchase
• Table 36. Reason for Planned iPod Purchase Over Other MP3 Player Brands
• Table 37. What Portable Gaming Device Brand(s) Will You Consider Purchasing?
• Table 38. Reason for Planned Portable Gaming Device Purchase
• Table 39. Which Satellite Radio Provider Will You Consider?
• Table 40. Reason for Planned Satellite Radio Receiver Purchase
• Table 41. What HDTV Brand(s) Will You Consider Purchasing?
• Table 42. How Much do You Plan to Spend on Your HDTV Purchase?
• Table 43. Reason for Planned HDTV Purchase
• Table 44. What PND Brand(s) Will You Consider Purchasing?
• Table 45. How Much do You Plan to Spend on Your PND Purchase?
• Table 46. Reason for Planned PND Purchase
• Table 47. What Mobile Phone Brand(s) Will You Consider Purchasing?
• Table 48. Do You Want Your Mobile Phone to Play Music?
• Table 49. Do You Want Your Mobile Phone to Support Navigation Applications?
• Table 50. Reason for Planned Mobile Phone Purchase
• Table 51. What Video Game Console Brand(s) Will You Consider Purchasing?
• Table 52. Reason for Planned Video Game Console Purchase
• Table 53. Gender
• Table 54. Age
• Table 55. Income