日本のポータブルミュージック/マルチメディアプレイヤー市場

Abstract

Japan portable MP3 player, portable multimedia player (PMP), and portable DVD player (PDP) retail volume is expected to be strong over the next five years. The Japanese retail volume for both flash-based and HDD-based PMP/MP3 players and personal DVD players hit 639,900 units in 2006, up 21% from 2005. When the major manufacturers switched their focus from MiniDisc (MD) players to compatible players, the Japan PMP market became more diversified. In addition, Japanese PMP manufacturers, such as Sony and Toshiba, are more focused on HDD players. PMP/MP3/PDP player market retail volume is expected to reach 759,700 units by the end of 2007, and to reach 1.49 million units by 2011.

In-Stat believes that music-playing cellphones could only encroach upon the sales of low-end portable MP3 player sales. Products such as the iPhone and the Japanese product Sophia will impact PMP sales growth in Japan in the coming five years, once the price for the Sophia and the iPhone fall to more affordable ranges. In fact, recent primary research from In-Stat shows that 27.1% of total respondents would like to use a multimedia mobile phone as the substitute for a multimedia player, insinuating that multimedia phones could pose an increasingly serious threat to all sectors of the PMP player market.

Table of Contents

• Executive Summary
• Introduction
• Leading MP3/PMP/PDP Player Brands in Japan
  • Apple
  • Sony
  • Panasonic
  • Toshiba
  • Samsung
  • iRiver
  • Creative Technology
• Popular Online Content Service Providers in Japan
  • iTunes
  • Sony Connect
  • Yahoo! Music
  • Rakuten
  • Mora
• Trend Highlights
  • Integrated Functions
  • Diversified Focus
  • Small and Ultra Slim Player
  • Switched From MD players to Compatible Players
  • Threats from Multimedia Phones and Portable Game Consoles
  • Increased Importance of Video Content
• The Consumer Perspective
  • The Demographics of Respondents
  • The Japanese Consumer Ownership and Purchasing Intention for Portable Music Players and Music Phones
    • Currently Own
    • Plan to Purchase in the Next 12 Months
  • Brand Popularity
    • Portable Digital Music-Only Player Brand Popularity
    • Portable Music and Video Player Brand Popularity
    • Portable DVD Player Brand Popularity
  • Memory Size Preference
    • Portable Digital Music-only Player Memory Size Preference
    • Portable Music and Video Player Memory Size Preference
  • Display Size Preference
  • The Amount of Money Spent
    • The Amount of Money Spent on Portable Music-Only Player
    • The Amount of Money Spent on Portable Music and Video Player
    • The Amount of Money Spent on Portable DVD Player
  • Source of Music and Videos
  • The Multimedia Phone Challenge
• Forecasts
  • Market Drivers
  • Market Constrains
  • Japanese Retail Volume
  • Japanese Retail Revenue
• Methodology
  • 2007 Japan PMP Multimedia Survey
• Related In-Stat Reports

List of Tables

• Table 1. Japan Personal Multimedia Player Survey Demographics, 2007
• Table 2. Japanese Consumer Ownership and Purchasing Intention for MP3, PMP, PDP Players, and Music Phones
• Table 3. Japanese Consumer Ownership of MP3, PMP, PDP Players, and Music Phones by Demographics
• Table 4. Japanese Consumers' Plan to Purchase of MP3, PMP, PDP Players, and Music Phones by Demographics
• Table 5. The Popularity of MP3, PMP, and PDP Player Brands in Japan
• Table 6. Brands of MP3 Players Owned by Japanese Consumers by Demographics
• Table 7. Brands of MP3 Players Japanese Consumers Planned to Purchase by Demographics
• Table 8. Brands of PMP Players Owned by Japanese Consumers by Demographics
• Table 9. Brands of PMP Players Japanese Consumers Planned to Purchase by Demographics
• Table 10. Brands of Portable DVD Players Owned by Japanese Consumers by Demographics
• Table 11. Brands of Portable DVD Players Japanese Consumers Planned to Purchase by Demographics
• Table 12. MP3 Player Memory Size Owned by Japanese Consumers by Demographics
• Table 13. MP3 Player Memory Size Planned to Purchase by Japanese Consumers
• Table 14. PMP Player Memory Size Owned by Japanese Consumers by Demographics
• Table 15. PMP Player Memory Size Planned to Purchase by Japanese Consumers by Demographics
• Table 16. Japanese Consumers' Preference for Portable DVD Player Display Size
• Table 17. Price Paid for an MP3 Player by Japanese Consumers by Demographics
• Table 18. Price Paid for a PMP by Japanese Consumers by Demographics
• Table 19. Price Paid for a Portable DVD Player by Japanese Consumers by Demographics
• Table 20. Retail Volume for MP3, PMP, and PDP Players, 2004-2011, Japan (Units in Thousands)
• Table 21. Retail Revenue for MP3, PMP, and PDP Players, 2004-2011, Japan (US$ in Millions)

List of Figures

• Figure 1. Retail Volume for MP3, PMP, and PDP Players, 2004-2011, Japan (Units in Thousands)
• Figure 2. Apple iPod Model Release Time Frame in Japan
• Figure 3. Brands of MP3 Players Owned by Japanese Consumers
• Figure 4. Brands of MP3 Players Japanese Consumers Planned to Purchase
• Figure 5. Brands of PMP Players Owned by Japanese Consumers
• Figure 6. Brands of PMP Players Japanese Consumers Planned to Purchase
• Figure 7. Brands of Portable DVD Players Owned by Japanese Consumers
• Figure 8. Brands of Portable DVD Players Japanese Consumers Planned to Purchase
• Figure 9. Japanese Consumers' Preference of MP3 Players by Memory Size
• Figure 10. Japanese Consumers' Preference of PMP Player by Memory Size
• Figure 11. Japanese Consumers' Preference for Portable DVD Player Display Size
• Figure 12. Source of Music and Videos for Japanese Consumers
• Figure 13. The Japanese Consumers' Perception of Multimedia Phones