Abstract
Personal Video Recorder (PVR) products have been available to consumers since
1999, and the PVR market is starting to show signs of maturation. One of these
signs is the expanding geographic availability of PVR products, particularly
into Europe and Asia. Another is the flattening of both PVR unit shipments and
product revenues.
However, long-term prospects for the market remain bright, as strong demand
from pay-TV service providers for PVR-enabled digital set top box products
will drive growth.
This report examines the market for Personal Video Recorder products. It
discusses the functionality of today' s PVR products, and provides information
about key PVR manufacturers, leading service providers, and the important
trends that are shaping the PVR market. The report provides worldwide PVR unit
shipment and revenue forecasts, unit shipments by geographic region, and unit
shipment forecasts by product type.
The report also provides the results of a US consumer survey about PVR
adoption and usage.
Table of Contents
- Executive Summary
- Overview: Personal Video Recorders
- Background: The PVR Phenomenon
- PVR or DVR: Either Way Is Fine
- PVR Product Categories
- PVR Products: Historical Unit Shipments
- Consumer Survey: Personal Video Recorders
- Key Findings of the Survey
- How Familiar Are You With PVRs?
- What Is the Principal Reason You Don' t Have a PVR?
- Are You Interested in Purchasing a PVR?
- Did You Purchase Your PVR or Did It Come as Part of a Pay-TV Service?
- Where Did You Purchase Your PVR?
- How Much Did You Pay for Your PVR?
- Who Is Your Pay-TV Service Provider?
- Which Company Provides Your PVR Service?
- How Many Hours per Week Do You Watch Programs Recorded On Your PVR?
- How Much Do You Pay Each Month for Your PVR Service?
- Do You Have More Than One PVR In Your Home?
- How Many PVRs Do You Have In Your Home?
- Do You Own a Personal Computer That Offers PVR Capabilities?
- Time-Shifting Applications: End-User Behavior
- How Often Do You Record Programs for Playback at a Later Time?
- How Often Do You Fast Forward During a Program?
- How Often Do You Pause During a Program?
- How Often Do You Skip or Fast Forward Through Commercials?
- PVR End-User Behavior Summary: “All of the Time” or
“Most of the Time” Responses
- Would You Be Willing to Give Up the Ability to Skip or Fast Forward
Through Commercials If It Lowered Your Monthly Service Bill?
- In Order to Give Up the Skip or Fast Forward Features, How Much Would
You Need to Save Each Month?
- In Which Room of Your Home Is Your PVR Located?
- How Satisfied Are You With Your PVR Service?
- Would You Recommend a PVR to a Friend?
- PVR Service Providers and Product Manufacturers
- Cable TV
- Product Manufacturers
- Service Providers
- Satellite TV
- Product Manufacturers
- Service Providers
- Stand-Alone PVR Products
- IPTV/Telco TV
- DVD-PVR Products
- Other PVR Products
- PVR Service Providers
- PVR Market Trends and Issues
- PVR Subscriber Growth Has Remained Strong, Even as Unit Shipments
Flattened
- Unit Shipments of HD-PVRs Are Rising
- Demand for Portable PVR Products Continues To Be Modest
- Enhanced TV Services Could Someday Threaten PVRs
- TiVo and Comcast: Off To a Slow Start
- PVR Market Forecasts
- Unit Shipments
- Revenues
- The Installed Base of PVR Products
- Methodology
- Related In-Stat Reports
List of Tables
- Table 1. Worldwide Unit Shipment Forecast: PVR Products (Units in
Thousands)
- Table 2. How Familiar Are You With PVRs?
- Table 3. What Is the Principal Reason You Don' t Have a PVR?
- Table 4. Are You Interested in Purchasing a PVR?
- Table 5. Did You Purchase Your PVR or Did It Come as Part of a Pay-TV
Service?
- Table 6. Where Did You Purchase Your PVR?
- Table 7. How Much Did You Pay for Your PVR?
- Table 8. Who Is Your Pay-TV Service Provider?
- Table 9. Which Company Provides Your PVR Service?
- Table 10. How Many Hours per Week Do You Watch Programs Recorded On Your
PVR?
- Table 11. How Much Do You Pay Each Month for Your PVR Service?
- Table 12. Do You Have More Than One PVR In Your Home?
- Table 13. How Many PVRs Do You Have In Your Home?
- Table 14. Do You Own a Personal Computer That Offers PVR Capabilities?
- Table 15. How Often Do You Record Programs for Playback at a Later Time?
- Table 16. How Often Do You Fast Forward During a Program?
- Table 17. How Often Do You Pause During a Program?
- Table 18. How Often Do You Skip or Fast Forward Through Commercials?
- Table 19. PVR Usage Summary: “All of the Time” or “Most
of the Time” Responses
- Table 20. Would You Be Willing to Give Up the Ability to Skip or Fast
Forward Through Commercials If It Lowered Your Monthly Service Bill?
- Table 21. In Order To Give Up the Skip or Fast Forward Features, How Much
Would You Need to Save Each Month?
- Table 22. In Which Room Of Your Home Is Your PVR Located?
- Table 23. How Satisfied Are You With Your PVR Service?
- Table 24. Would You Recommend a PVR to a Friend?
- Table 25. PVR-Enabled Cable STB Unit Shipments, 2004- 2006 (Units in
Thousands)
- Table 26. PVR-Enabled Satellite STB Unit Shipments, 2004- 2006 (Units in
Thousands)
- Table 27. Stand-Alone PVR Product Unit Shipments, 2004- 2006 (Units in
Thousands)
- Table 28. PVR-Enabled IPTV STB Unit Shipments, 2004- 2006 (Units in
Thousands)
- Table 29. DVD-PVR Product Unit Shipments, 2004- 2006 (Units in Thousands)
- Table 30. Other PVR Product Unit Shipments, 2004- 2006 (Units in Thousands)
- Table 31. Leading PVR Service Providers: Current Subscribers
- Table 32. Worldwide Unit Shipment Forecast: Personal Video Recorders
(Units in Thousands)
- Table 33. PVR Unit Shipment Forecast by Geographic Region (Units in
Thousands)
- Table 34. US PVR Unit Shipment Forecast (Units in Thousands)
- Table 35. PVR Products: Worldwide Revenue Forecast (US$ in Millions)
- Table 36. Worldwide Installed Base of PVR Products: Forecast (Units in
Thousands)
- Table 37. US Installed Base of PVR Products: Forecast (Units in Thousands)
List of Figures
- Figure 1. TiVo' s Series3 HD PVR
- Figure 2. PVR Products: Historical Unit Shipments, 1999- 2006 (Units in
Thousands)
- Figure 3. How Familiar Are You With PVRs?
- Figure 4. Did You Purchase Your PVR or Did It Come as Part of a Pay-TV
Service?
- Figure 5. How Much Did You Pay for Your PVR?
- Figure 6. How Much Do You Pay Each Month for Your PVR Service?
- Figure 7. Worldwide Unit Shipments, 2003- 2011: Personal Video Recorders
(Units in Thousands)
- Figure 8. PVR Products: Worldwide Revenues, 2003- 2011 (US$ in Millions)
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