オンラインゲーム市場動向：2007〜2011年

In 2007, the video game console market represented one of the most popular segments in the consumer electronics industry. Nintendo launched the Wii to frenzied consumer demand, and Sony completed the launch of its PlayStation 3. Microsoft' s Xbox 360 now faces legitimate competition from both these companies. The handheld gaming console market is also exhibiting growth. While Microsoft does not offer a handheld console, both Nintendo and Sony enhanced their handheld lineups this year.

In order to recoup the high costs associated with console manufacturing, Microsoft, Sony, and Nintendo have turned to online gaming either to generate additional revenue streams or to promote brand loyalty. Subscriber growth is expected in both paid and free online services over the forecast period.

In-Stat' s latest gaming report contains forecasts for online game subscribers annually through 2011 for online-capable game console and handheld consoles. Forecasts for each console include an annual console installed base, the number of subscribers (free or paid), subscription revenue, paid download revenue, and online advertising revenue. This report does not forecast PC online gaming or casual gaming. Analyses are provided for the online console strategies of Microsoft, Nintendo, and Sony, as well as the online handheld strategies of Nintendo and Sony. New to this year' s report are survey results regarding US consumers' attitudes towards both video game console ownership and online gaming.

• Executive Summary
• Introduction- Broadband Subscriber Forecast
• Console Online Gaming
  • Microsoft Xbox Live
    • Live Marketplace
    • Video MarketPlace
    • Live Arcade
    • Xbox Originals
    • Conclusions
    • Forecast
  • Sony Online
    • PS2 Online
    • PS3 Online
    • Conclusions
    • Forecast
  • Nintendo
    • GameCube Online
    • Wii Online
    • Conclusions
    • Forecast
  • Handheld Online Gaming
    • Nintendo
    • DS Background
    • Online
    • Conclusions
    • Forecast
  • Sony
    • PSP Background
    • Online
    • Conclusions
    • Forecast
• Console and Online Gaming- The Consumer Perspective
  • Demographics
  • Video Game Console Owned
  • Microsoft Consumers
    • Xbox Live
  • Sony Consumers
    • PlayStation Online Services
    • Sony PlayStation Portable (PSP)
  • Nintendo Consumers
• Other Issues
  • Role of Advertising
  • Competition
    • PC Online Gaming
    • Casual Gaming
    • GameTap
• Summary
  • Console Online Gaming
  • Handheld Online Gaming
• Methodology
• Related In-Stat Reports

• Table 1. Worldwide Broadband Subscriber Forecast (Thousands) 2004- 2011
• Table 2. Xbox Live Subscriber and Revenue Forecast 2004- 2011
• Table 3. PlayStation Online Subscriber and Revenue Forecast 2004- 2011
• Table 4. Nintendo Online Subscriber and Revenue Forecast 2004- 2011
• Table 5. Nintendo DS Online Gaming and Revenue Forecast 2004- 2011
• Table 6. Sony PSP Online Gaming and Revenue Forecast 2004- 2011
• Table 7. Gender
• Table 8. Age
• Table 9. Video Game Console Owned
• Table 10. Do You Subscribe to Xbox Live?
• Table 11. How Long Have You Paid for an Xbox Live Subscription?
• Table 12. What Content Have You Downloaded from Xbox Live?
• Table 13. Do You Notice In-Game Advertisements on Xbox Live?
• Table 14. How Many Hours Do You Spend on Xbox Live Per Week?
• Table 15. Have You Paid for an Xbox Live Subscription in the Past?
• Table 16. Will You Consider Paying for an Xbox Live Subscription?
• Table 17. Why Won' t You Subscribe to Xbox Live?
• Table 18. Which Describes Your Use of the PS2 Online Service?
• Table 19. Which Describes Your Use of the PlayStation Network?
• Table 20. In Which Type of Wireless Gaming Do You Participate With Your Sony PSP?
• Table 21. Which Describes Your Use of the Wii Connect Online Service?
• Table 22. Console Subscriber Summary 2004- 2011
• Table 23. Console Revenue Summary 2004- 2011
• Table 24. Handheld Subscriber and Revenue Summary 2004- 2011

• Figure 1. Console and Handheld Online Gaming Subscribers (in Millions) 2004 to 2011