欧州におけるエネルギーマトリックス

INTRODUCTION

This report addresses the complex issue of offering the right mix of energy solutions to industrial and commercial (I&C) customers, namely bundling energy management, building management services and facilities management with electricity and/or gas.

SCOPE OF THE REPORT

• This report examines the opportunities for bundling energy with energy management, building management services in the european business energy market
• Based on Datamonitor's mid-market segmentation model and 1,500 major energy buyer survey.

REPORT HIGHLIGHTS

General prospects or bundling energy with energy management, building management services and facilities management are lower than most energy suppliers expect.

Customers' requirements and priorities when purchasing energy services can vary greatly from one sector to another.

KEY REASONS TO BUY THIS REPORT

• Synergies between energy and services, identifies the customers groups offering the best potential for ROI and advises on the most attractive packages
• Evaluates the opportunity for energy suppliers and examines risks posed from market players, from specialist providers to other energy suppliers.

Overview

Introduction

Drivers and Trends

This report explores opportunities for energy suppliers to offer "total energy solutions" to existing and prospect customers in the I&C market, specifically looking at energy management (EM), building management services (BMS) and facilities management (FM) bundled with energy.

• What are energy suppliers currently offering in terms of services?
• Is the services'  market totally dominated by specialist providers, or are their opportunities for energy suppliers?
• Which specific customer groups are most likely to respond to "total energy solutions" ?

COMPETITOR ANALYSIS

Embarking in the challenging task of product bundling is not the test energy suppliers will have to pass when offering total energy solutions, they also need to be ready to compete with established as well as new services companies. This chapter assess the threat posed by non-utilities and looks into potential opportunities for energy suppliers.

• PEST analysis: opportunities and threats in the services'  market. Who are the main competitors and what constitutes their competitive advantage(s)?
• Energy suppliers in the services market:
• Case studies: how can you learn from the successes and failures of other energy suppliers

CUSTOMER DYNAMICS & SYNERGIES

This takes the customers'  view by analysing the findings of Datamonitor' s European survey of Major Energy Users (MEU), which identifies the services that electricity and gas customers consider key to their needs by activity sector.

• Energy services requirements – do size and activity sectors matter?
• Which customer groups offer the best synergies between energy and services?
• Single point of sale – conflict or harmony?

RECOMMENDATIONS

Recommendation 1 – Energy management should the most important component of any "total Solution" package

Recommendation 2 – Energy supplier need to focus their service offerings on the high energy intensity industry and public services

Recommendation 3 – When targeting the mid-market, careful segmentation is required, as opportunities beyond basic energy management packages are scarce

APPENDIX

• General information about the MEU and Mid-Market SPPs and product lines.

DATASETS

Table 1: Prospects for total energy solutions among high energy-consuming MEU customers 46

Table 2: Prospects for total energy solutions among medium energy-consuming MEU customers 47

Table 3: Prospects for total energy solutions among low energy-consuming MEU customers 48

Table 4: Prospects for total energy solutions among mid-market customers 51