タイにおける富裕層市場

Introduction

This report looks at the size and composition of the wealth market in Thailand, analyzing the opportunities that exist for regional and local players and providing the best strategies for entry. Competitive dynamics and customer tendencies are analysed, including an insight into the offshore nature of investors in these markets.

Scope of this report

• Macroeconomic and savings and investment data collected directly from governmental sources such as the Bank of Thailand
• Insight into the Thai financial services market obtained through in-depth interviews with the main wealth managers and private bankers
• Sizing and forecasting of mass affluent and high net worth individuals generated from Datamonitors proprietary Global Wealth Model

Research and analysis highlights

As an indication of their dominance, domestic banks held 99.3% of all deposits of individuals in the Thai market, which gives them a distinct advantage when it comes to wealth management.

The provision of specialist services in Thailand for affluent individuals seems to be the exception rather than the rule. Of the major domestic banks, only Thai Military Bank, Bangkok Bank and Krung Thai Bank have an affluent offering outside of their normal retail banking services.

Even mass affluent clients require relationship management and an elevated level of service and this can be done through dedicated branches of the kind seen in other countries.

Key reasons to read this report

• Allows wealth managers to monitor threats and opportunities posed by their main competition
• Forecasts the market to 2008, allowing you to plan strategies on the basis of detailed market information
• Helps plan products and services by giving key information on customers financial services preferences

CHAPTER 1 INTRODUCTION

What is this report about?

Who is the target reader?

How to use this report

CHAPTER 2 THAILAND

Introduction and macroeconomic background

Population and GDP

Thailands population is diverse

The Thai economy has seen boom and bust in recent years

Inflation and interest rates

FDI

Retail savings & investments

Affluent individuals

Offshore tendency

Thailands investors contribute to flows into Singapore and Hong Kong

Affluent individuals and their assets

Mass affluent

High net worth

Regulatory environment

Financial services

The Financial Sector Master Plan

Capital markets

The Capital Market Master Plan

Banking structure

Local players

Foreign entrants

Onshore services

There is a distinct lack of specialist domestic banking services

Opportunities in the mass affluent space

There is more competition in private client services

Offshore services

Attracting money out of Thailand

Bharat Overseas Bank offers the only NRI service in Thailand

Future outlook

Customer outlook

Mass affluent segment

High net worth segment

Wealth market outlook

Regulatory overhaul is a boon

Opportunities to be taken at the mass affluent level

Local players should make a move on HNWs

Bancassurance is key and developing

Data

CHAPTER 3 APPENDIX

Definitions

AAGR

CAGR

Gini index

Liquid assets

Liquid asset bands

Research methodology

The Global Wealth Model

The UK sub model

Asia-Pacific sub model

Forecasting methodology

Datamonitors wealth numbers compared with others numbers

Bespoke Wealth Market Sizing

Further reading

Datamonitor Asia-Pacific Wealth Reports

Datamonitor Asia-Pacific Insight Reports

Datamonitor Global Wealth Service: Competitor Tracking

Datamonitor Financial Services Consulting

Asia-Pacific contacts

List of Tables

• Table 1: Datamonitors wealth market coverage
• Table 2: The local players have a large share of the Malaysian banking market, 2004
• Table 3: Specialist offerings available in Thailand
• Table 4: GDP and S&I growth over the 1998-2003 period
• Table 5: Bank rate, adult population and inflation, 1998-2003
• Table 6: Thai retail liquid assets, 1998-2003
• Table 7: Components of GDP, 2003
• Table 8: Number of Thai mass affluent individuals, 1998-2003
• Table 9: Liquid assets of Thai mass affluent individuals, 1998-2003
• Table 10: Number of Thai high net worth individuals, 1998-2003
• Table 11: Liquid assets of Thai mass affluent individuals, 1998-2003
• Table 12: Forecasted retail liquid assets, 2003-2008
• Table 13: Forecasted number of Thai mass affluent individuals, 2003-2008
• Table 14: Forecasted liquid assets of Thai mass affluent individuals, 2003-2008
• Table 15: Forecasted number of Thai high net worth individuals, 2003-2008
• Table 16: Forecasted liquid assets of Thai high net worth individuals, 2003-2008
• Table 17: Wealth markets that have been modeled using the Global Wealth Model

List of Figures

• Figure 1: Methodology diagram and report structure
• Figure 2: Major components of Thai GDP, %, 2003
• Figure 3: Thailands interest rates have fallen in recent years in keeping with the global trend
• Figure 4: Retail savings and investment assets in Thailand have grown faster than the economy over the last five years
• Figure 5: Deposits were the slowest growing investment vehicle for Thai investors between 1998 and 2003
• Figure 6: The liquid wealth of mass affluent individuals in Thailand grew at a rate of 6.8% CAGR over the 1998-2003 period
• Figure 7: The number of Thai HNW individuals grew by 7.2% AAGR over the 1998-2003 period
• Figure 8: HNW individuals will own almost half of total retail liquid wealth in 2008
• Figure 9: The mass affluent population will grow at a rate of 9.8% over the 2003-2008 period
• Figure 10: There will be 39,000 more high net worth individuals in Thailand in 2008 than in 2003