資産運用企業の新興市場における参入戦略

Abstract

Overview

Introduction

As the Asian, CEE and Middle Eastern markets will continue to present valuable opportunities over the coming years, this report examines the various geographical, customer and competitor considerations relating to emerging market entry to provide a concise strategic analysis for wealth managers looking to exploit this potential

Scope

• Provides country prototypes similar to markets in Asia, CEE and the Middle East
• Assesses the geographical, customer and competitor structure and characteristics to provide business model considerations
• Applies the business model considerations to highlight the most appropriate entry strategies for certain market prototypes

Report Highlights

While in the case of Malaysia in particular, the regulatory environment currently limits entry to this market, with no new licenses to be granted until 2007 and a requirement to operate as locally controlled subsidiaries, markets such as Prototype 1 should be approached with a view towards partnership/joint venture.

As entry strategies for such a market will naturally be constrained by the low level of regulatory openness, the most sensible option for wealth managers in markets such as India is partnership with a local player. This provides the required level of local branding and access to the sizeable client base held by the retail players.

In a market such as Prototype 4 (countries like UAE), wealth managers could consider a stand-alone start-up. However, this should be considered if the product if a provider has either a key specialist skill, or is strong across the board. Those players with specialist skills can also utilize this expertise to become a third-party manufacturer.

Reasons to Purchase

• Determine the basic business model and the most befitting entry strategy for certain markets based on Datamonitors prototypes
• Feed this assessment into a more in-depth analysis of key markets in preparation for entry
• Use the key factors and prototype analysis to create an assessment of additional markets

Table of Contents

• INTRODUCTION
  • Conditions relating to market entry
    • Key factors for market assessment
      • Regulatory openness
      • Target market
      • Geography
      • Country risk
      • Personal/investment tax regime
      • Customer knowledge
      • Specialist needs
      • Local competition concentration
      • Foreign competition concentration
      • Wealth level focus
      • Competitive business model
  • Forming a business model and entry strategy
• MARKET ENTRY PROTOTYPES
  • Prototype 1 e.g. Malaysia
    • Business model considerations
    • Entry strategy
  • Prototype 2 e.g. India
    • Business model considerations
    • Entry strategy
  • Prototype 3 e.g. China
    • Business model considerations
    • Entry strategy
  • Prototype 4 e.g. the UAE
    • Business model considerations
    • Entry strategy
  • Prototype 5 e.g. Russia
    • Business model considerations
    • Entry strategy
  • Prototype 6 e.g. Poland
    • Business model considerations
    • Entry strategy
  • Conclusion
• APPENDIX
  • Research methodology
  • Further Reading
    • Datamonitor Global Wealth Service SPP: Reports
    • Datamonitor Global Wealth Service SPP: Insight Reports
    • Datamonitor Wealth Management Competitor Tracker
    • Datamonitor Asia Pacific Wealth Management SPP: Reports
    • Datamonitor Savings & Investments SPP: Reports &Briefs
      • Asset Management and Funds
      • Offshore Financial Services
      • Retail Savings and Investments
    • Datamonitor Savings, Investments and Protection SPP:Interactive Models
  • SPP writing team
• List of Figures
  • Figure 1: Key market conditions for consideration
  • Figure 2: Entry strategy decision-making process
  • Figure 3: Prototype 1 (countries like Malaysia)
  • Figure 4: Prototype 2 (countries like India)
  • Figure 5: Prototype 3 (countries like China)
  • Figure 6: Prototype 4 (countries like UAE)
  • Figure 7: Prototype 5 (countries like Russia)
  • Figure 8: Prototype 6 (countries like Poland)