Abstract
Overview
Introduction
The benefits of strong operational efficiency are clear to the fuel retailer
in the current climate of low margins. Maximising the volume of fuel sold at
each site bolsters profit margins. This brief assesses average annual site
throughput against other key drivers of market efficiency for key European
fuel retailing markets and establishes which companies are driving this.
Scope
- An examination of the petrol station fuel throughput, market concentration
and the geographic coverage of sites in 26 European markets
- A comparison of the fuel throughput of key players in the UK, Germany,
France, Spain, Italy, Sweden, the Czech Republic, Poland, Slovenia and Romania
- An assessment of Europe's best and worst performers in terms of petrol
station efficiency and the factors that underlie their performance
Report Highlights
While the ever-decreasing number of petrol stations in mature western European
markets has been the driving force behind increases in site efficiency, in
central and eastern Europe motorists' thirst for fuel is growing faster than
new petrol stations can be built. The average fuel throughout in Slovenia and
Romania now exceeds 4.5m litres per site.
As western and central and eastern Europe follow divergent paths in terms of
site rationalisation, one trend remains constant: supermarkets are opening new
service station sites irrespective of the regional norm and are successfully
expanding their share of the retail fuels market with higher than average
levels of fuel throughput.
Despite site rationalisation efforts by Italy's major players, the market
still has low throughput levels. If fuel demand continues to grow and site
numbers continue to decline at the rate witnessed over 2000-2004, it will take
27 years to reach the average site throughput levels currently exhibited by
its Western European peers.
Reasons to Purchase
- Benchmark average throughput per site and volume share against your market
competitors and identify target markets for new entry
- Pre-empt acquisitions and areas of site rationalisation by understanding
the composition and efficiency levels of key European retail networks
- Understand the core factors that drive improvements in fuel retail
efficiency a national and company level
Table of Contents
- CHAPTER 1 Executive summary
- National majors are aggressively entering the less mature,but expanding
Central and Eastern European fuel retailing market
- Europes more mature fuel retailing sectors arecharacterised by site
rationalisation, whilst supermarkets are generallydriving efficiency gains
- CHAPTER 2 INTRODUCTION
- This brief is aimed at those seeking a greaterunderstanding of the
varying degrees of operational efficiency currentlyprevailing in the
European fuel retailing sector
- CHAPTER 3 MARKET CONTEXT
- Luxembourg has the highest average fuel throughput persite in Europe,
reflecting its close proximity to key transit routes
- The Benelux region has the highest geographical coverageof petrol
stations per square kilometre
- Slovenia is the most concentrated market in terms of siteownership
- France has the most fragmented fuel retail sector in termsof the fuel
volume share controlled by its leading suppliers
- Chapter 4 Market trends
- Bulgaria has the lowest average national throughput inEurope as site
expansion outstrips fuel demand growth
- Petrol Bulgaria must rationalise and refurbish in order tostave off
aggressive competition from international majors
- Romanian fuel demand growth is supporting high averagethroughput in an
immature European fuel retailing market
- Romanias growing demand has attracted aggressiveentrants, requiring
Petrom to invest in protecting its market position
- The Czech fuel retailing market is increasing site numbersin line with
demand and sustaining levels of throughput
- Consistent fuel demand growth is pushing both national andinternational
retailers to expand their Czech operations
- Growth in Polish throughput per site is failing to keeppace with
underlying fuel demand growth
- Polands former state incumbent is facing increasinglystiff competition
from highly efficient foreign players
- Rigorous site rationalisation is required if Italy is toaddress its
relatively low throughput per site and market overcrowding
- Agip is protecting volume market share and underpinningthroughput per
site due to ongoing site rationalisation
- Despite lagging other Western European markets, Swedishthroughput per
site continues to register consistent growth
- Statoil and Q8 are effectively protecting fuel marketshare and improving
throughput in Swedens forecourt
- Strong Spanish fuel demand growth is keeping averagethroughput per site
amongst the highest in Europe
- Site rationalisation has seen Spanish incumbentssuccessfully protect
throughput and volume share in an expanding sector
- The UK is maintaining one of the highest average nationalfuel
throughputs in Europe through sector-wide rationalisation
- In the UKs competitive fuel retailing market,supermarkets continue to
be the key challenger to the traditional majors
- With site rationalisation again prevalent, France ismaintaining growth
in throughput per site in the face of falling fueldemand
- Supermarkets are driving efficiency across the fuelretailing market,
pushing traditional majors into a defensive strategy
- Germanys average national throughput and wider marketcompetition is
stagnating behind slumping fuel demand
- Throughput per site plateaus as Aral and Shell continue todominate the
German fuel retailing market
- Related reports and contact details
- European Forecourt Retailing Database - Data methodology
- List of Figures
- Figure 1: Target audience
- Figure 2: Average national fuel throughput per sitevaries dramatically
across Europe
- Figure 3: A crowded Benelux region contrasts sparsepetrol station
coverage in Scandinavia
- Figure 4: Market concentration by site numbers variessignificantly and
does not necessarily reflect the maturity of individualmarkets
- Figure 5: Frances leading fuel retailers have the leastmarket control
in terms of fuel volumes
- Figure 6: Bulgarian average throughput per site is thelowest in Europe
- Figure 7: Petrol has the lowest average throughput inthe Bulgarian fuel
retailing market
- Figure 8: Romanian average throughput per site isamongst the highest in
Europe
- Figure 9: Former state incumbent, Petrom, maintains arelatively high
average throughput per site
- Figure 10: Stable throughput per site reflects generalCzech market
efficiency
- Figure 11: Benzina has the lowest throughput per site inthe Czech
Republic
- Figure 12: Polish average throughput per site is belowthe European
average
- Figure 13: PKN Orlen has the lowest average throughputper site in Poland
- Figure 14: Italys forecourt is amongst the leastefficient in Europe
- Figure 15: Agip is more efficient at retailing fuel thanthe majority of
its competitors
- Figure 16: Sweden has the fourth lowest geographicalcoverage of sites
- Figure 17: Key players Q8 and Statoil are successfullyprotecting fuel
volume market share
- Figure 18: Spain has the second highest averagethroughput per site in
Europe
- Figure 19: New entrants have been unable to acquirenotable market share
from Respol and Cepsa
- Figure 20: The UK is the fifth most efficient fuelretailing market in
Europe by average site throughput
- Figure 21: Tesco is the key driver of efficiency gainsin average site
throughput
- Figure 22: Frances mature forecourt is the mostfragmented market by
fuel volume share
- Figure 23: Supermarkets are driving efficiency gains inFrances fuel
retailing market
- Figure 24: Germanys has the least crowded market byregistered vehicles
per site
- Figure 25: BP and Shell are largest retailers in termsof both site
presence and fuel volume share
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