Abstract
Overview
Introduction
How Britain Shops Music & Video provides a detailed overview of the shopping
habits of consumers. It examines, who shops for music and video, where they
shop, whether they are satisfied with their current store and what stores
should do to satisfy customers more.
Scope
- A thorough analysis of the way customer shop in the music & video sector,
complete with profiles of the following retailers:
- Amazon, Asda, HMV, Music Zone, Play.com, Sainsbury, Tesco, Virgin
Megastores, WH Smith, Woolworths
Report Highlights
Each How Britain Shops report provides visitor and main user share data,
conversion rates, customer loyalty rates, reasons for loyalty and key
competitors for all major retailers in the sector. Data is segmented
regionally and by demographic and socio-economic group. Historic data is
provided so trends can be analysed over a four year period.
Reasons to Purchase
- How Britain Shops is one of the most comprehensive studies of its kind
drawing on a nationwide survey of 6,000 shoppers.
- Verdict's thorough understanding of retail issues enables us to interpret
data from an informed viewpoint and explore implications for retailers.
Table of Contents
- CHAPTER 1 INTRODUCTION
- What is cDNA?
- What's available?
- CHAPTER 2 EXECUTIVE SUMMARY
- Music & video key findings
- Profile of music video shoppers
- Penetration of music video shoppers
- Music & video retailer usage
- Music & video main user share by region
- Music & video conversion rates
- Music & video shopping around
- Music & video loyalty
- Music & video drivers of loyalty/disloyalty
- CHAPTER 3 AMAZON
- Amazon key findings
- Amazon visitors
- Amazon main users
- Amazon conversion rates
- Amazon loyalty
- Amazon competitors
- CHAPTER 4 ASDA
- Asda key findings
- Asda visitors
- Asda main users
- Asda conversion rates
- Asda loyalty
- Asda competitors
- CHAPTER 5 HMV
- HMV key findings
- HMV visitors
- HMV main users
- HMV conversion rates
- HMV loyalty
- HMV competitors
- CHAPTER 6 MUSIC ZONE
- Music Zone key findings
- Music Zone visitors
- Music Zone main users
- Music Zone conversion rates
- Music Zone loyalty
- Music Zone competitors
- CHAPTER 7 PLAY.COM
- Play.com key findings
- Play.com visitors
- Play.com main users
- Play.com conversion rates
- Play.com loyalty
- Play.com competitors
- CHAPTER 8 SAINSBURY
- Sainsbury key findings
- Sainsbury visitors
- Sainsbury main users
- Sainsbury conversion rates
- Sainsbury loyalty
- Sainsbury competitors
- CHAPTER 9 TESCO
- Tesco key findings
- Tesco visitors
- Tesco main users
- Tesco conversion rates
- Tesco loyalty
- Tesco competitors
- CHAPTER 10 VIRGIN MEGASTORES
- Virgin Megastores key findings
- Virgin Megastores visitors
- Virgin Megastores main users
- Virgin Megastores conversion rates
- Virgin Megastores loyalty
- Virgin Megastores competitors
- CHAPTER 11 WH SMITH
- WH Smith key findings
- WH Smith visitors
- WH Smith main users
- WH Smith conversion rates
- WH Smith loyalty
- WH Smith competitors
- CHAPTER 12 WOOLWORTHS
- Woolworths key findings
- Woolworths visitors
- Woolworths main users
- Woolworths conversion rates
- Woolworths loyalty
- Woolworths competitors
- CHAPTER 13 APPENDIX
- Basic methodology
- The selection of parliamentary constituencies
- Metropolitan county
- Other 100% urban
- Mixed urban/rural
- Rural
- The selection of enumeration districts
- The selection of respondents
- Post survey weighting
- List of Tables
- Table 1: Profile of music & video shoppers by region 2006
- Table 2: Share of active music & video shoppers regularly using each
retailer 2002-2006
- Table 3: Share of active music & video shoppers using a given retailer
as their main store 2002-2006
- Table 4: Share of active music & video shoppers naming a retailer as
their main store by TV region (%) 2006
- Table 5: Average rate of music & video conversion from visitor to main
user by TV region 2006
- Table 6: Music & video - average number of other stores used by TV
region 2006
- Table 7: Proportion of music video shoppers that are loyal to their
main store by TV region 2006
- Table 8: Music & video detailed drivers of loyalty (%) 2006
- Table 9: Music & video loyalty scores by retailer (%) 2002-2006
- Table 10: Music & video disloyalty scores by retailer (%) 2002-2006
- Table 11: What disloyal music & video users preferred about other
stores (%) 2002-2006
- Table 12: Amazon visitor share by region 2006
- Table 13: Amazon main user share by region 2006
- Table 14: Amazon conversion rates by region 2006
- Table 15: Amazon loyalty by region 2006
- Table 16: Amazon drivers of loyalty 2006
- Table 17: Amazon drivers of disloyalty 2006
- Table 18: Amazon potential change 2006
- Table 19: Amazon - other retailers used 2006
- Table 20: Amazon - other music video stores used (%) 2006
- Table 21: Asda visitor share by region 2006
- Table 22: Asda main user share by region 2006
- Table 23: Asda conversion rates by region 2006
- Table 24: Asda loyalty by region 2006
- Table 25: Asda drivers of loyalty 2006
- Table 26: Asda drivers of disloyalty 2006
- Table 27: Asda potential change 2006
- Table 28: Asda - other retailers used 2006
- Table 29: Asda - other music video stores used (%) 2006
- Table 30: HMV visitor share by region 2006
- Table 31: HMV main user share by region 2006
- Table 32: HMV conversion rates by region 2006
- Table 33: HMV loyalty by region 2006
- Table 34: HMV drivers of loyalty 2006
- Table 35: HMV drivers of disloyalty 2006
- Table 36: HMV potential change 2006
- Table 37: HMV - other retailers used 2006
- Table 38: HMV - other music video stores used (%) 2006
- Table 39: Music Zone visitor share by region 2006
- Table 40: Music Zone main user share by region 2006
- Table 41: Music Zone conversion rates by region 2006
- Table 42: Music Zone loyalty by region 2006
- Table 43: Music Zone drivers of loyalty 2006
- Table 44: Music Zone drivers of disloyalty 2006
- Table 45: Music Zone potential change 2006
- Table 46: Music Zone - other retailers used 2006
- Table 47: Music Zone - other music video stores used (%) 2006
- Table 48: Play.com visitor share by region 2006
- Table 49: Play.com main user share by region 2006
- Table 50: Play.com conversion rates by region 2006
- Table 51: Play.com loyalty by region 2006
- Table 52: Play.com drivers of loyalty 2006
- Table 53: Play.com drivers of disloyalty 2006
- Table 54: Play.com potential change 2006
- Table 55: Play.com - other retailers used 2006
- Table 56: Play.com - other music video stores used (%) 2006
- Table 57: Sainsbury visitor share by region 2006
- Table 58: Sainsbury main user share by region 2006
- Table 59: Sainsbury conversion rates by region 2006
- Table 60: Sainsbury loyalty by region 2006
- Table 61: Sainsbury drivers of loyalty 2006
- Table 62: Sainsbury drivers of disloyalty 2006
- Table 63: Sainsbury potential change 2006
- Table 64: Sainsbury - other retailers used 2006
- Table 65: Sainsbury - other music video stores used (%) 2006
- Table 66: Tesco visitor share by region 2006
- Table 67: Tesco main user share by region 2006
- Table 68: Tesco conversion rates by region 2006
- Table 69: Tesco loyalty by region 2006
- Table 70: Tesco drivers of loyalty 2006
- Table 71: Tesco drivers of disloyalty 2006
- Table 72: Tesco potential change 2006
- Table 73: Tesco - other retailers used 2006
- Table 74: Tesco - other music and video stores used (%) 2006
- Table 75: Virgin Megastores visitor share by region 2006
- Table 76: Virgin Megastores main user share by region 2006
- Table 77: Virgin Megastores conversion rates by region 2006
- Table 78: Virgin Megastores loyalty by region 2006
- Table 79: Virgin Megastores drivers of loyalty 2006
- Table 80: Virgin Megastores drivers of disloyalty 2006
- Table 81: Virgin Megastores potential change 2006
- Table 82: Virgin Megastores - other retailers used 2006
- Table 83: Virgin Megastores - other music video stores used % 2006
- Table 84: WH Smith visitor share by region 2006
- Table 85: WH Smith main user share by region 2006
- Table 86: WH Smith conversion rates by region 2006
- Table 87: WH Smith loyalty by region 2006
- Table 88: WH Smith drivers of loyalty 2006
- Table 89: WH Smith drivers of disloyalty 2006
- Table 90: WH Smith potential change 2006
- Table 91: WH Smith - other retailers used 2006
- Table 92: WH Smith - other music &; video stores used (%) 2006
- Table 93: Woolworths visitor share by region 2006
- Table 94: Woolworths main user share by region 2006
- Table 95: Woolworths conversion rates by region 2006
- Table 96: Woolworths loyalty by region (%) 2006
- Table 97: Woolworths drivers of loyalty 2006
- Table 98: Woolworths drivers of disloyalty 2006
- Table 99: Woolworths potential change 2006
- Table 100: Woolworths - other retailers used 2006
- Table 101: Woolworths - other music and video stores used (%) 2006
- Table 102: Sample sizes by sector
- List of Figures
- Figure 1: Share of music & video shoppers (%) 2002-2006
- Figure 2: Profile of music video shoppers by gender (%) 2002-2006
- Figure 3: Profile of music video shoppers by age bracket (%) 2002-2006
- Figure 4: Profile of music video shoppers by socio-economic class
2002-2006
- Figure 5: Proportion of consumers who shop for music video by
demographics (%) 2006
- Figure 6: Proportion of consumers who shop for music video by TV
region (%) 2006
- Figure 7: Concentration of main user share of Top Five music video
retailers 2004
- Figure 8: Concentration of main user share of Top Five music video
retailers 2005
- Figure 9: Concentration of main user share of Top Five music video
retailers 2006
- Figure 10: Average rate of music video conversion from visitor to
main user (%) 2006
- Figure 11: Rate of conversion from visitors to main users by music
video retailer (%) 2006
- Figure 12: Music video - average number of other stores used 2002-2006
- Figure 13: Music video - average number of other stores used by
retailer 2006
- Figure 14: Proportion of music video shoppers that are loyal to their
main store (%) 2002-2006
- Figure 15: Proportion of music video shoppers that are loyal to their
main store by demographic group (%) 2006
- Figure 16: Proportion of music video shoppers that are loyal to their
main store by retailer (%) 2006
- Figure 17: Percentage point change in loyalty rates since last year by
music video retailer 2006
- Figure 18: Proportion of loyal music video main users identifying
drivers of loyalty (%) 2002-2006
- Figure 19: Amazon visitor share (%) 2002-2006
- Figure 20: Amazon visitor share by demographic group (%) 2006
- Figure 21: Amazon main user share (%) 2002-2006
- Figure 22: Amazon main user share by demographic group (%) 2006
- Figure 23: Amazon conversion rates (%) 2002-2006
- Figure 24: Amazon conversion rates by demographic group (%) 2006
- Figure 25: Amazon loyalty (%) 2002-2006
- Figure 26: Amazon loyalty by demographics (%) 2006
- Figure 27: Amazon preference stores (%) 2006
- Figure 28: Amazon shopping around 2006
- Figure 29: Asda visitor share (%) 2002-2006
- Figure 30: Asda visitor share by demographic group (%) 2006
- Figure 31: Asda main user share (%) 2002-2006
- Figure 32: Asda main user share by demographic group (%) 2006
- Figure 33: Asda conversion rates (%) 2002-2006
- Figure 34: Asda conversion rates by demographic group (%) 2006
- Figure 35: Asda loyalty (%) 2002-2006
- Figure 36: Asda loyalty by demographics (%) 2006
- Figure 37: Asda preference stores (%) 2006
- Figure 38: Asda shopping around 2006
- Figure 39: HMV visitor share (%) 2002-2006
- Figure 40: HMV visitor share by demographic group (%) 2006
- Figure 41: HMV main user share (%) 2002-2006
- Figure 42: HMV main user share by demographic group (%) 2006
- Figure 43: HMV conversion rates (%) 2002-2006
- Figure 44: HMV conversion rates by demographic group (%) 2006
- Figure 45: HMV loyalty (%) 2002-2006
- Figure 46: HMV loyalty by demographics (%) 2006
- Figure 47: HMV preference stores (%) 2006
- Figure 48: HMV shopping around 2006
- Figure 49: Music Zone visitor share (%) 2002-2006
- Figure 50: Music Zone visitor share by demographic group (%) 2006
- Figure 51: Music Zone main user share (%) 2002-2006
- Figure 52: Music Zone main user share by demographic group (%) 2006
- Figure 53: Music Zone conversion rates (%) 2002-2006
- Figure 54: Music Zone conversion rates by demographic group (%) 2006
- Figure 55: Music Zone loyalty (%) 2002-2006
- Figure 56: Music Zone loyalty by demographics (%) 2006
- Figure 57: Music Zone preference stores (%) 2006
- Figure 58: Music Zone shopping around 2006
- Figure 59: Play.com visitor share (%) 2002-2006
- Figure 60: Play.com visitor share by demographic group (%) 2006
- Figure 61: Play.com main user share (%) 2002-2006
- Figure 62: Play.com main user share by demographic group (%) 2006
- Figure 63: Play.com conversion rates (%) 2002-2006
- Figure 64: Play.com conversion rates by demographic group (%) 2006
- Figure 65: Play.com loyalty (%) 2002-2006
- Figure 66: Play.com loyalty by demographics (%) 2006
- Figure 67: Play.com preference stores (%) 2006
- Figure 68: Play.com shopping around 2006
- Figure 69: Sainsbury visitor share (%) 2002-2006
- Figure 70: Sainsbury visitor share by demographic group (%) 2006
- Figure 71: Sainsbury main user share (%) 2002-2006
- Figure 72: Sainsbury main user share by demographic group (%) 2006
- Figure 73: Sainsbury conversion rates (%) 2002-2006
- Figure 74: Sainsbury conversion rates by demographic group (%) 2006
- Figure 75: Sainsbury loyalty (%) 2002-2006
- Figure 76: Sainsbury loyalty by demographics (%) 2006
- Figure 77: Sainsbury preference stores (%) 2006
- Figure 78: Sainsbury shopping around 2006
- Figure 79: Tesco visitor share (%) 2002-2006
- Figure 80: Tesco visitor share by demographic group (%) 2006
- Figure 81: Tesco main user share (%) 2002-2006
- Figure 82: Tesco main user share by demographic group (%) 2006
- Figure 83: Tesco conversion rates (%) 2002-2006
- Figure 84: Tesco conversion rates by demographic group (%) 2006
- Figure 85: Tesco loyalty (%) 2002-2006
- Figure 86: Tesco loyalty by demographics (%) 2006
- Figure 87: Tesco preference stores (%) 2006
- Figure 88: Tesco shopping around 2006
- Figure 89: Virgin Megastores visitor share (%) 2002-2006
- Figure 90: Virgin Megastores visitor share by demographic group (%)
2006
- Figure 91: Virgin Megastores main user share % 2002-2006
- Figure 92: Virgin Megastores main user share by demographic group (%)
2006
- Figure 93: Virgin Megastores conversion rates (%) 2002-2006
- Figure 94: Virgin Megastores conversion rates by demographic group (%)
2006
- Figure 95: Virgin Megastores loyalty (%) 2002-2006
- Figure 96: Virgin Megastores loyalty by demographics (%) 2006
- Figure 97: Virgin Megastores preference stores (%) 2006
- Figure 98: Virgin Megastores shopping around 2006
- Figure 99: WH Smith visitor share (%) 2002-2006
- Figure 100: WH Smith visitor share by demographic group (%) 2006
- Figure 101: WH Smith main user share (%) 2002-2006
- Figure 102: WH Smith main user share by demographic group (%) 2006
- Figure 103: WH Smith conversion rates (%) 2002-2006
- Figure 104: WH Smith conversion rates by demographic group (%) 2006
- Figure 105: WH Smith loyalty (%) 2002-2006
- Figure 106: WH Smith loyalty by demographics (%) 2006
- Figure 107: WH Smith preference stores (%) 2006
- Figure 108: WH Smith shopping around 2006
- Figure 109: Woolworths visitor share (%) 2002-2006
- Figure 110: Woolworths visitor share by demographic group (%) 2006
- Figure 111: Woolworths main user share (%) 2002-2006
- Figure 112: Woolworths main user share by demographic group (%) 2006
- Figure 113: Woolworths conversion rates (%) 2002-2006
- Figure 114: Woolworths conversion rates by demographic group (%) 2006
- Figure 115: Woolworths loyalty (%) 2002-2006
- Figure 116: Woolworths loyalty by demographics (%) 2006
- Figure 117: Woolworths preference stores (%) 2006
- Figure 118: Woolworths shopping around 2006