オンラインによる資産管理（ウェルスマネジメント）サービス

Abstract

Overview

Introduction

Online wealth management as a business model failed at the turn of the century because wealthy clients did not want their fortunes managed remotely without the support of a face to face relationship. However the need for an excellent online wealth management distribution channel is as important as ever. This report explores the best way to design this distribution channel.

Scope

• Strictly focused on the internet as a tool for wealth managers and private banks, both currently and in the future.
• Based on an extensive analysis of some of the world' s top private banks' website offerings for both prospective and existing customers.
• Companies researched include Barclays Private Banking, Coutts, BNP Paribas Private Bank & UBS Wealth Management.

Report Highlights

Wealth managers are becoming increasingly aware of the potential of the online platform within the overall structure of their advisory offering. However, there are as yet few wealth management firms who are fully harnessing the inherent potential of the internet as a medium for meeting client demands.

The use of technology is slowly gaining in relevance and the pace of technological development is reflecting the demands of a customer base that is increasingly turning to the internet to communicate with their relationship manager, co-ordinate investment plans and manage the holdings and overall structure of their portfolio.

Art-based investments are an area of significant potential in the wealth management market and various wealth managers have recognized this demand and reacted accordingly either by devoting a significant portion of their online offering to art investment, or in some cases offering separate websites altogether.

Reasons to Purchase

• Detail of competitor initiatives and case studies provides insight and ideas into current and potential future offerings.
• Offers a future focused view of industry direction and the strategic options for players in developing their response to the online trend.
• Draws together a series of action points to help wealth managers identify their strategic priorities.

Table of Contents

• CHAPTER 1 EXECUTIVE SUMMARY
  • Market Context
  • Wealth Manager Internet Offerings
  • Strategic Options And Actions
• CHAPTER 2 MARKET CONTEXT
  • Market overview
  • Key findings
    • The internet has grown significantly as a distribution channel over the years
    • Some wealth managers still fail to recognize the importance of the internet in attracting new clients
    • Technological developments are ongoing and are moving towards an "all-in-one" style service
• CHAPTER 3 WEALTH MANAGER INTERNET OFFERINGS
  • The internet as a marketing tool
  • Case studies of wealth managers
    • ABN Amro Private Banking
    • Barclays Private Banking
    • BNP Paribas Private Bank
    • Citigroup Private Bank
    • Coutts Private Bank
    • Credit Suisse
    • Deutsche Bank Private Wealth Management
    • HSBC Private Bank
    • JP Morgan Private Bank
    • UBS Wealth Management
    • Coutts & Deutsche Bank are providing the most useful information in a clear and aesthetically comfortable way
  • The internet as a client service channel
    • Interactivity & range of tools varied with some banks requiring authorisation
    • Coutts provides details about its private online banking service features
    • Depth of detail provided on the main internet site varied substantially but RBC was one of the few to buck the trend
    • The balance between adequate information and clarity was rarely met
    • Very few banks disclose any fee or charging information for their services
    • Ease of contact with staff was mixed among the top private banks
• CHAPTER 4 STRATEGIC OPTIONS AND ACTIONS
  • Introduction
  • Key Findings
    • The internet is being espoused as integral to a new high technology wealth model
    • Even elderly high net worths are turning to the internet as a source for their financial advice
    • Art-based investments are increasingly being given more and more online space
    • The internet is an important means of distribution and advisors must be aware of and act upon its superiority over other channels
    • Wealth managers are failing to adequately attract new clients through the online channel and furthermore, existing clients are also being somewhat neglected
    • An online chat advisory service will increase the means by which clients can interact with wealth managers
    • Online communication is well-liked by independent financial advisors who deal with high net worth individuals
    • Wrap services will gradually incorporate more sophisticated online technology
    • Wealth institutions should have their online offerings scrutinized by an external specialist internet consultant
• APPENDIX
  • Research methodology
  • Data tables for website assessment
  • Definitions
    • Advisory portfolio management
    • Discretionary portfolio management
    • HNW
    • Mass affluent
  • Further published research
    • Global Wealth Management SPP
      • Interactive Databases
      • Market Reports
      • Strategic Insight Reports
      • Wealth Management Competitor Tracker
    • Datamonitor Asia Pacific Wealth Management SPP
  • SPP writing team
  • List of Tables
    • Table 1: Overall scores of private banking websites as a marketing tool for prospective customers
    • Table 2: Overall scores of private banking websites in terms of usefulness of information and how it is presented
  • List of Figures
    • Figure 1: Factors influencing the increasing importance of a strong online platform in wealth management
    • Figure 2: Coutts & UBS are using their online propositions most effectively
    • Figure 3: RBC and Banif are presenting prospective clients with the most broad and best quality information
    • Figure 4: Screenshot: Coutts Online Banking demonstration
    • Figure 5: Use of the internet platform among wealth managers will gradually start to become more widespread and sophisticated