世界の主要生命保険・年金企業における商品開発・顧客ターゲティング戦略

Abstract

Overview

Introduction

This tracker covers product launches and service developments as well as marketing and product/service launches aimed at specific customer segments, such as ultra high net worths, NRIs, expats, retirees, entrepreneurs, women, etc.

Scope

• Extensive research is conducted on the activities of 50 providers of life and pensions products, globally
• The developments are analyzed to identify the key global trends in product development and customer targeting

Report Highlights

The key products innovations have been through increasing flexibility of both pension and investment products and introducing new fund ranges.

The trend in improving customer service and targeting via online platforms has continued during quarter 2 2007.

Reasons to Purchase

• Understand and gain insight into product development in the global market
• Understand the motivations behind the product launches of your competitors
• Keep up to date with product innovations and learn from the developments made by your competitors

Table of Contents

• The Roundup
  • Product innovation
    • Flexible pension products and retirement solutions
    • Increase range of available funds
  • Customer targeting
    • Online targeting
• The Developments
  • Allianz
    • Allianz subsidiary RAS launches complementary pension schemes in Italy (Product innovation) - May 2007
  • Asteron Life Limited
    • Asteron announces a refreshed life insurance product, Lifeguard (Refreshed product) - April 2007
    • Australian life insurance company Asteron reports that it is responding to advisor and customer feedback in the way it has updated its life product range, Lifeguard. Enhancements to the lump-sum products include AUS$10,000 premium-free child cover in case of serious illness, and partial payment TPD, which pays out a proportion of the full sum insured in case of serious injury to the person insured. There have also been changes in pricing for older customers.
  • Aviva plc
    • Navigator, an Aviva company, announces new funds in its retirement and personal investment plans (Refreshed product) - April 2007.
    • Aviva implements online underwriting platform in Australia (New product / customer targeting) - May 2007
    • Aviva introduces Dhan Vriddhi life product in India (Product innovation) - May 2007
    • Aviva' s Polish operation extends Guardian group life product (Refreshed product) - April 2007
  • AXA
    • AXA company Winterhur targets high net worth individuals with new BGI pension funds (Customer targeting / product innovation) - May 2007
    • AXA company Winterthur launches Psigma Income Fund (Product innovation) - April 2007
    • AXA introduces flexible premium life products (Product innovation) - May 2007
    • AXA introduces enhanced variable annuity products (Refreshed product) - May 2007
  • Bank of America
    • Online channel for term life product offered by Banc of America Insurance (Customer targeting) - June 2007
  • Crédit Agricole
    • Crédit Agricole Asset Management reaffirms Italian strategy (Customer targeting) - June 2007
  • Friends Provident
    • Friends Provident International Introduces UltimaBond (Product innovation) - April 2007
    • New M&G Funds added to Friends Provident Platform (Refreshed product) - May 2007
    • Friends Provident announce special offer in its Investment Portfolio Bond and Ethical Investment Bond (Refreshed product) - May 2007
    • Friends Provident introduces the Friends Plan (Product innovation) - May 2007
    • Friends Provident introduces UltimaSave (Product innovation) - June 2007
    • Friends Provident International marks opening of Singapore office with the launch of Global Portfolio (Product innovation) - June 2007
  • HSBC Holdings
    • Hang Seng Launches Critical Illness Life Insurance Plan (Product innovation) - June 2007
  • Lincoln National
    • Lincoln Financial launches solutions-based unified product portfolio (Product innovation) - April 2007
    • Lincoln launches i4LIFE® Advantage on defined contribution plans - May 2007
    • Lincoln announces merger of Lincoln Variable Insurance product and Jefferson Pilot variable fund trusts (Refreshed product) - June 2007
  • Manulife
    • Manulife Japan announces sale of "Step Life"(Product innovation) - April 2007
    • John Hancock Annuities introduces optional lifetime withdrawal benefit (Refreshed product) - May 2007
    • Manulife Japan announces sale of new riders (Refreshed product) - May 2007
    • Manulife Singapore launches variable annuity with guaranteed withdrawal benefit (Product innovation / customer targeting) - June 2007
    • Manulife Japan announces sale of "Step Life" through Chikuho Bank, Ltd. (Product innovation) - June 2007
    • Manulife Japan commences sale of "Jack-in-the-box" annuity product (Product innovation) - June 2007
  • Nationwide
    • Nationwide launches new guaranteed Equity Bond (Product innovation)- April 2007
  • Old Mutual
    • Skandia unites UK Business units to simplify product offering (Refreshed product) - April 07
• APPENDIX
  • Methodology
  • Further reading
  • Ask the analyst
  • Datamonitor consulting
  • Disclaimer