市場調査報告書：ドイツのペイメントカード市場

Abstract

Introduction

Payment Cards in Germany is an invaluable guide to one of Europe' s largest card markets. The report provides statistics on market size, competitor market shares and acceptance. It also provides an overview of regulation, competitor activities, product innovation and market forecasts. It concludes with an analysis of the German market

Scope of this report

The focus of the report is on consumer payment cards, as opposed to commercial card products.
Data and analysis provided on debit cards, credit cards and deferred debit and charge cards.
The report parameters extend to card issuance only. Merchant acquiring and card processing are not covered.
Historic market data is presented for 2002-06, with forecasts presented to 2011. Competitor shares for card issuers are presented for 2006.

Research and analysis highlights

In comparison to other European markets, payment cards are not a particularly popular payment option in Germany. Most consumers favor paying for goods by credit transfer or by cash.

Pay later cards are traditionally sold as part of a current account package. However, things are slowly changing; standalone players such as Barclaycard have entered the market, while the development of loyalty and co-branding in the market has seen greater issuance of card products to non-customers of the issuing partner.

The payment card market in Germany is expected to exhibit limited to growth to 2011. The number of cards is expected to grow at an average annual rate of 0.7%, to reach 119.5 million. The value of transactions is expected to grow at an average compound growth rate of 4.7% to reach EUR597,643 million by the same time.

Key reasons to read this report

Learn how the German consumer payment card market has developed over the last five years.
Understand recent developments in the market in terms of consolidation, new entrants and product innovations.
Use of Datamonitor' s five year forecasts for the market to plan your future strategy.

Overview
- Catalyst
- Summary
Executive Summary
- Market context
- Competitor and product overview
- Forecasting the payment card market in Germany
Table of Contents
Table of figures
Table of tables
Market Context
- Market overview
  - Demographics
  - Economy
    - GDP
    - GDP per capita
    - Sectoral composition of the economy
    - Inflation
    - Distribution of income (GINI Coefficient)
    - Segmentation of liquid assets
    - Unemployment
- Market size
  - Payment cards in the context of consumer payments
  - Payment card statistics
    - Cards in issue
    - Number of transactions
  - Value of transactions
- Card acceptance
  - POS statistics
  - ATM statistics
- Market structure
  - Private commercial banks
    - Private commercial banks mainly concentrate on corporate banking rather than retail banking
  - Sparkassen Group (savings banks)
  - Volks- und Raiffeisenbanken (co-operative banks)
- Regulatory environment
  - Industry regulators
    - Bundesbank
    - BaFin
  - Industry associations
    - Zentraler Kreditausschuss - ZKA
    - Deutsche Sparkassen- und Giroverband - DSGV (German savings banks association)
    - Bundesverband deutscher Banken - German Bankers Association
    - Bundesverband der Deutschen Volksbanken und Raiffeisenbanken - BVR
    - Bundesverband Offentlicher Banken Deutschlands - VOB
    - Bankenfachverband
  - Credit bureaus
    - Schufa
    - Infoscore
  - Regulatory issues in the market
    - European Consumer Credit Directive (CCD)
    - Private commercial banks are not allowed to acquire Sparkassen under current legislation
    - Landesbanken lose state guarantees
    - A change to the way the maximum interest rate is calculated has caused confusion for German lenders
- Key issues
  - Fraud and EMV
  - SEPA
competitor and product overview
- Card scheme market shares
  - Pay now cards
    - Value of transactions
  - Deferred debit and charge cards
    - Value of transactions
  - Credit cards
    - Value of transactions
- Card issuer market shares
  - Leading card issuers in Germany
  - Pay now issuer market shares
  - Pay later competitor market shares
  - Credit card issuer market shares
    - Balances outstanding
- Competitor developments
  - Consolidation in the German market has been limited
    - Most recently, Commerzbank announced it is to take control of Eurohypo
    - June 2006 saw FORTIS announce the launch of a chain of credit shops
  - New entrants
    - ING entered the card market through its DiBa brand
- Product analysis
  - Pay later card design
    - Credit card design
  - Product innovation
    - There are three major payment card loyalty programs in Germany
    - The success of these programs has seen loyalty become an ever more important feature of the market
    - Citibank offers free cash withdrawals for credit card holders
    - Prepaid cards are also being developed
Forecasting the payment card market in Germany
- Forecasting the pay now card market
- Forecasting the credit card market
- Forecasting the charge and deferred debit card market
Conclusions
- The German payment card market faces several challenges
  - It could prove hard to alter consumer habits
  - This is not helped by the limited infrastructure in Germany
- The German market also presents significant opportunities for issuers
APPENDIX
- Supplementary data
  - Market context
  - Forecasting the payment card market in Germany
- Definitions
  - AAGR
  - Affinity card
  - CAGR
  - Co-branded card
  - Credit card
  - Deferred debit and charge card
  - EMV
  - EPC
  - ePurse
  - Merchant Service Charge
  - Pay now cards
  - PoS terminal
  - Private label cards
Methodology
- Cards and Payments Database
Further reading
Ask the analyst
Datamonitor consulting
Disclaimer

List of Tables

Table 1: GDP per capita for selected European countries, 2006
Table 2: GINI Coefficient for selected European countries
Table 3: Segmentation of liquid assets in Germany, 2006
Table 4: Credit card offering of Barclaycard and Citibank in Germany, January 2008
Table 5: Datamonitor' s forecast for the German pay now market, 2007-2011
Table 6: Datamonitor' s forecast for the German credit card market, 2007-2011
Table 7: Datamonitor' s forecast for the German deferred debit and charge card market, 2007-2011
Table 8: Population numbers and demographic splits in Germany and other major European countries, 2006
Table 9: Population over 20 in Germany and other major European countries, 2006
Table 10: GDP at current rates across European countries, 2006
Table 11: Real GDP growth rates based on constant rates to 2000, 2002-06
Table 12: Inflation in selected European countries, 2002-06
Table 13: The total number of ATM terminals and the number of people per ATM, Germany 2002-06
Table 14: The total number of POS terminals and the number of people per terminal, Germany 2002-06
Table 15: Penetration level of cards in selected European countries, 2006
Table 16: Credit card balances outstanding in Germany, 2004-2006
Table 17: Pay now card forecasts indexed to 2006
Table 18: Credit card forecasts indexed to 2006
Table 19: Charge card forecasts indexed to 2006
Table 20: Current relevant Datamonitor publications, 2007
Table 21: Future relevant Datamonitor publications, 2008

List of Figures

Figure 1: Country overview of Germany, 2007
Figure 2: Germany has the largest population in Europe, 2006
Figure 3: Germany has a relatively high proportion of adults, 2006
Figure 4: Germany has the largest economy in Europe, 2006
Figure 5: Germany has suffered from sluggish economic growth but growth rates have improved, 2002-2006
Figure 6: The service sector dominates the German economy, 2006
Figure 7: Inflation in Germany has been kept well in control, 2002-2006
Figure 8: Card based payments are not popular in Germany, 2002-2006
Figure 9: Pay now cards are by far the most popular type of payment card in Germany, 2002-2006
Figure 10: Germany has 1.4 cards per person, about the European average
Figure 11: The number of card transactions in Germany has risen slightly, 2002-2006
Figure 12: Pay now cards are used most frequently in Germany, 2002-2006
Figure 13: Pay now cards account for the majority of transaction values in Germany, 2002-2006
Figure 14: Debit cards have the highest average transaction value in Germany, 2002-2006
Figure 15: Germany has a limited but slowly growing POS network, 2002-2006
Figure 16: Germany has a slowly growing ATM network, 2002-2006
Figure 17: The three pillars of German banking, 2007
Figure 18: Banking groups in the three pillars, 2007
Figure 19: Regulatory overview of Germany, 2007
Figure 20: Maestro is the dominant scheme for pay now cards in Germany, 2002-2006
Figure 21: Maestro accounts for 99% of pay now transactions in Germany, 2006
Figure 22: An increasing proportion of deferred debit and charge cards are being issued on the Visa scheme in Germany, 2002-2006
Figure 23: MasterCard still accounts for the majority of transaction values on deferred debit and charge cards, 2002-2006
Figure 24: MasterCard has a slight edge over Visa in the credit card market in terms of cards in issue, 2002-2006
Figure 25: The majority of credit card transaction value in Germany is on the MasterCard scheme, 2002-2006
Figure 26: The Sparkassen are the biggest issuers of debit cards in Germany, 2006
Figure 27: The Sparkassen and Volks- und Raiffeisenbanken are the two leading players in the pay later card market, 2006
Figure 28: Barclaycard is the top player in the credit card market in terms of cards in issue, 2006
Figure 29: Barclaycard is by far the biggest issuer of credit cards in Germany in terms of outstanding balances, 2006
Figure 30: Overview of main mergers, 2007
Figure 31: The Payback loyalty scheme has a wide range of merchant partners
Figure 32: HappyDigits has a popular co-branded card
Figure 33: The German pay now market will experience slow growth to 2011
Figure 34: The German credit card market will grow rapidly, 2007-2011
Figure 35: Growth in the German deferred debit and charge card market is expected to slow, 2006-2011

ドイツのペイメントカード市場：2007年

Payment Cards in Germany 2007

Abstract

Introduction

Scope of this report

Research and analysis highlights

Key reasons to read this report

Table of Contents

List of Tables

List of Figures