スペインのペイメントカード市場：2007年

Abstract

Overview

Introduction

Payment Cards in Spain is an invaluable guide to one of Europe' s most sophisticated card markets. The report provides statistics on market size, competitor market shares and acceptance. It also provides an overview of regulation, competitor activities, product innovation and market forecasts. It concludes with an analysis of the Spanish market.

Scope

• The focus of the report is on consumer payment cards, as opposed to commercial card products.
• Data and analysis provided on debit cards, credit cards and deferred debit and charge cards.
• The report parameters extend to card issuance only. Merchant acquiring and card processing are not covered.
• Historic market data is presented for 2002-06, with forecasts presented to 2011. Competitor shares for card issuers are presented for 2006.

Report Highlights

Cash is the most common form of payment in Spain, with an estimated 51.6% of consumer transaction value carried out with this method. The dominance of cash means that payment cards are very commonly used to withdraw cash from Spain' s abundant network of ATM terminals.

Issuers in Spain are amongst the most innovative in Europe. Loyalty schemes are common and several issuers have launched prepaid products. Other innovations include personalized cards with the cardholder' s choice of photograph on it and a product that rounds up transaction values to the nearest € 5 and places the difference in a savings account.

The Spanish payment market is expected to continue growing to 2011, with the value of transactions forecast to increase at a compound annual rate of 8%. The biggest growth area is forecast to be in the revolving credit market, where the value of transactions is forecast to grow at a compound annual rate of 20%.

Reasons to Purchase

• Learn how the Spanish consumer payment card market has developed over the last five years.
• Understand recent developments in the market in terms of consolidation, new entrants and product innovations.
• Use of Datamonitor' s five year forecasts for the market to plan your future strategy.

Table of Contents

• Overview
  • Catalyst
  • Summary
• Executive Summary
  • Market context
  • Competitor and product overview
  • Forecasting the payment card market in Spain
• Table of Contents
• Table of figures
• Table of tables
• Market Context
  • Market overview
    • Demographics
    • Economy
      • GDP
      • Real GDP growth
      • GDP per capita
      • Sectoral composition of the economy
      • Inflation
      • Distribution of income
      • Segmentation of liquid assets
      • Unemployment
  • Market size
    • Payment cards in the context of consumer payments
    • Payment card statistics
      • Cards in issue
      • Number of transactions
    • Value of transactions
  • Card acceptance
    • POS statistics
      • ATM statistics
  • Market structure
    • Categories of banks
      • Private commercial banks
      • Cajas de Ahorros (savings banks)
      • Cooperativas de Crédito (co-operative banks)
    • Interbank structures for cards
  • Regulatory environment
    • Industry regulators
      • Banco de España
    • Industry associations
      • Asociación Española de Banca-AEB
      • Confederación Española de Cajas de Ahorros-CECA
      • Unión Nacional de Cooperativas de Crédito-UNACC
      • Asociación Nacional de Establecimientos Financieros de Crédito (ASNEF)
      • Asociación de Usuarios de Servicios Bancarios (AUSBANC)
    • Credit bureaux
      • The Banco de España manages a public registry
      • Equifax operates a private sector credit bureau in Spain
      • Experian entered the market in 2000
    • Regulatory issues in the market
      • European consumer credit directive
      • Interchange fees come under scrutiny in Spain
  • Key issues
    • Fraud and EMV
      • Spain is lagging behind in the conversion to EMV
      • Low fraud losses and high conversion costs are the key factors in the slow roll-out
    • SEPA
      • The main impact on Spain will be in terms of tackling fraud and ensuring cards can be used across the region.
• Competitor and product Overview
  • Card scheme market shares
    • Pay now cards
      • Cards in issue
      • Value of transactions
    • Deferred debit and charge cards
      • Cards In issue
      • Transaction values
    • Credit cards
      • Number of cards
      • Value of transactions
  • Card issuer market shares
    • Pay now cards
      • Cards in issue
    • The pay later market
      • Cards in issue
    • The credit card market
      • Cards in issue
      • Balances outstanding
  • Competitor developments
    • Consolidation of the Spanish market has slowed considerably
    • Foreign lenders have a strong presence in the Spanish market
  • Product analysis
    • Pay later card design
      • Spanish consumers are often able to choose their repayment plan
      • Credit limits
    • Loyalty programs
    • Product innovation
      • La Caixa has introduced a "save the change" program
      • Card appearance continues to be an area of focus
    • Pre-paid Cards
      • The focus on innovation has limited results
• Forecasting the payment card market in Spain
  • Forecasting the pay now card market
  • Forecasting the credit card market
  • Forecasting the deferred debit and charge card market
• Conclusions
  • The Spanish payment card market is in a healthy state
    • Card penetration and use is high
    • Issuers continue to innovate
    • As a result of these factors, the outlook for the Spanish market is a positive one
  • However, there are challenges that are still to be faced
    • The market continues to face regulatory challenges
    • Consumers still prefer cash
    • The deferred debit and charge card market is set to decline
• APPENDIX
  • Supplementary data
    • Market context
    • Forecasting the payment card market in Spain
  • Definitions
    • AAGR
    • Affinity card
    • CAGR
    • Co-branded card
    • Credit card
    • Deferred debit and charge card
    • EMV
    • EPC
    • ePurse
    • Merchant Service Charge
    • Pay now cards
    • PoS terminal
    • Private label cards
  • Methodology
    • Cards and Payments Database
  • Further reading
  • Ask the analyst
  • Datamonitor consulting
  • Disclaimer
  • List of Tables
    • Table 1: GDP per capita for selected European countries, 2006
    • Table 2: GINI Coefficient for selected European countries
    • Table 3: Segmentation of liquid assets in Spain, 2006
    • Table 4: Falling interchange fees in Spain 2006-2009
    • Table 5: A selection of Spanish credit cards, 2007
    • Table 6: A selection of Spanish payment card loyalty schemes
    • Table 7: Datamonitor' s forecast for the Spanish pay now market, 2007-2011
    • Table 8: Datamonitor' s forecast for the Spanish credit card market, 2007-2011
    • Table 9: Datamonitor' s forecast for the Spanish deferred debit and charge card market, 2007-2011
    • Table 10: Population numbers and demographic splits in Spain and other major European countries, 2006
    • Table 11: Population over 20 in Spain and other major European countries, 2006
    • Table 12: GDP at current rates across European countries, 2006
    • Table 13: Real GDP growth rates based on constant rates to 2000, 2002-06
    • Table 14: Inflation in selected European countries, 2002-06
    • Table 15: The total number of ATM terminals and the number of people per ATM, 2002-06
    • Table 16: The total number of POS terminals and the number of people per terminal, Spain 2002-06
    • Table 17: Penetration level of cards in selected European countries, 2006
    • Table 18: Credit card balances outstanding in Spain, 2004-2006
    • Table 19: Pay now card forecast forecasts indexed to 2006
    • Table 20: Credit card forecast forecasts indexed to 2006
    • Table 21: Charge card forecast forecasts indexed to 2006
    • Table 22: Current relevant Datamonitor publications, 2007
    • Table 23: Future relevant Datamonitor publications, 2008
  • List of Figures
    • Figure 1: Country view of Spain, 2007
    • Figure 2: Spain has the fifth largest population in Western Europe, 2006
    • Figure 3: Spain has the highest proportion of adults out of the Western European nations
    • Figure 4: Spain has the fifth largest GDP in Western Europe, 2006
    • Figure 5: Spain has enjoyed a period of accelerating economic growth, 2002-2006
    • Figure 6: The service sector dominates the Spanish economy, 2006
    • Figure 7: The rate of inflation in Spain continues to accelerate, 2002-2006
    • Figure 8: Cash remains the payment tool of choice for Spanish consumers, 2002-2006
    • Figure 9: The number of payment cards in Spain continues to grow, 2002-2006
    • Figure 10: Spain has the second highest level of card penetration in Europe.
    • Figure 11: Debit cards continue to account for the majority of card transaction volumes, Spain, 2002-2006
    • Figure 12: Debit cards are the most frequently used type of payment card, Spain, 2002-2006
    • Figure 13: Debit cards account for the majority of the value of card transactions in Spain, 2002-2006
    • Figure 14: Credit cards have the highest average transaction value in Spain, 2002-2006
    • Figure 15: Spain has the most extensive POS coverage in Europe, 2002-2006
    • Figure 16: Spain also has the largest ATM network, 2002-2006
    • Figure 17: The three pillars of Spanish banking, 2006
    • Figure 18: Banks in Spain in the three pillars, 2005
    • Figure 19: Regulatory overview of Spain, 2006
    • Figure 20: Visa is increasingly dominant in the Spanish pay now market, 2002-2006
    • Figure 21: Visa' s dominance in debit card transaction value is increasing, 2002-2006
    • Figure 22: Visa is also the dominant scheme in the deferred debit and charge card market, 2002-2006
    • Figure 23: Visa is also the dominant scheme in deferred debit and charge card transaction values, 2002-2006
    • Figure 24: The majority of Spanish credit cards are issued on the Visa scheme, 2002-2006
    • Figure 25: Visa accounts for more than half of the value of transactions on credit cards, 2002-2006
    • Figure 26: The Spanish pay now market is dominated by four major players
    • Figure 27: The Spanish pay later card market is somewhat fragmented, 2006
    • Figure 28: The Spanish credit card market is dominated by BBVA and Caja Madrid, 2006
    • Figure 29: La Caixa is the leading Spanish credit card issuer by outstandings, 2006
    • Figure 30: Mergers and acquisitions in the Spanish banking market, 1998-2005
    • Figure 31: La Caixa has a wide range of rewards for collectors of Puntos Estellas loyalty points
    • Figure 32: The La Caixa "Ahorra la Cambio" product helps cardholders build up a savings account
    • Figure 33: La Caixa allows cardholders to personalize cards with their own photographs
    • Figure 34: Growth in the Spanish debit card market will be driven by increased card use driving transaction values, 2006-2011
    • Figure 35: Datamonitor forecasts the Spanish credit card market to grow strongly, 2006-2011
    • Figure 36: The Spanish deferred debit and charge card market is expected to peak in 2010