市場調査報告書：家庭用品の東欧市場（～2011年）

Abstract

Overview

Introduction

This databook is a detailed information resource covering all the key data points on Household products in Eastern Europe. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2006 and full forecasts to 2011 for 11 countries covered within the Eastern Europe region.

Scope

Contains 9 categories:Air fresheners,Bleach,Dishwashing,Furniture polish,General purpose cleaners,Insecticides,Scouring,Textile washing,Toilet care
Provides market value, volume data by market, segment and sub segment

Report Highlights

The Eastern Europe Household products market covering 11 countries, increased between 2001-2006, growing at an average annual rate of 3.2%.

The leading company in the market in 2006 was Reckitt Benckiser PLC. The second-largest player was Procter & Gamble with Henkel KGaA.is third place.

Reasons to Purchase

Discover the major quantitative trends affecting the Household products markets
Understand consumers' consumption and expenditure patterns for the 11 countries covered
Understand the future direction of the market with reliable historical data and full five year forecasting

Chapter 1 INTRODUCTION
- What is this report about?
- How to use this report
- Market Definition
TABLE OF CONTENTS
LIST OF FIGURES
LIST OF TABLES
Chapter 2 OVERVIEW
- Value Analysis
- Volume Analysis
Chapter 3 EASTERN EUROPE HOUSEHOLD PRODUCTS - MARKET OVERVIEW
- Value Analysis, 2001-2006
- Value Analysis, 2006-2011
- Volume Analysis, 2001-2006
- Volume Analysis, 2006-2011
- Company Share Analysis
- Distribution Analysis
Chapter 4 LEADING COMPANY PROFILES
- Reckitt Benckiser PLC
- The Procter & Gamble
Chapter 5 CATEGORY ANALYSIS - TOILET CARE
- Value Analysis, 2001-2006
- Value Analysis, 2006-2011
- Volume Analysis, 2001-2006
- Volume Analysis, 2006-2011
- Company Share Analysis
- Distribution Analysis
Chapter 6 CATEGORY ANALYSIS - FURNITURE POLISH
- Value Analysis, 2001-2006
- Value Analysis, 2006-2011
- Volume Analysis, 2001-2006
- Volume Analysis, 2006-2011
- Company Share Analysis
- Distribution Analysis
Chapter 7 CATEGORY ANALYSIS - INSECTICIDES
- Value Analysis, 2001-2006
- Value Analysis, 2006-2011
- Volume Analysis, 2001-2006
- Volume Analysis, 2006-2011
- Company Share Analysis
- Distribution Analysis
Chapter 8 CATEGORY ANALYSIS - TEXTILE WASHING PRODUCTS
- Value Analysis, 2001-2006
- Value Analysis, 2006-2011
- Volume Analysis, 2001-2006
- Volume Analysis, 2006-2011
- Company Share Analysis
- Distribution Analysis
Chapter 9 CATEGORY ANALYSIS - SCOURING PRODUCTS
- Value Analysis, 2001-2006
- Value Analysis, 2006-2011
- Volume Analysis, 2001-2006
- Volume Analysis, 2006-2011
- Company Share Analysis
- Distribution Analysis
Chapter 10 CATEGORY ANALYSIS - GENERAL PURPOSE CLEANERS
- Value Analysis, 2001-2006
- Value Analysis, 2006-2011
- Volume Analysis, 2001-2006
- Volume Analysis, 2006-2011
- Company Share Analysis
- Distribution Analysis
Chapter 11 CATEGORY ANALYSIS - AIR FRESHENERS
- Value Analysis, 2001-2006
- Value Analysis, 2006-2011
- Volume Analysis, 2001-2006
- Volume Analysis, 2006-2011
- Company Share Analysis
- Distribution Analysis
Chapter 12 CATEGORY ANALYSIS - BLEACH
- Value Analysis, 2001-2006
- Value Analysis, 2006-2011
- Volume Analysis, 2001-2006
- Volume Analysis, 2006-2011
- Company Share Analysis
- Distribution Analysis
Chapter 13 CATEGORY ANALYSIS - DISHWASHING PRODUCTS
- Value Analysis, 2001-2006
- Value Analysis, 2006-2011
- Volume Analysis, 2001-2006
- Volume Analysis, 2006-2011
- Company Share Analysis
- Distribution Analysis
Chapter 14 RESEARCH METHODOLOGY
- Methodology overview
- Secondary research
- Market modelling
  - Creating an initial data model
  - Revising the initial data model
  - Creating a final estimate
  - Creating demographic value splits
- Primary research
- Data finalisation
- Ongoing research
Chapter 15 APPENDIX
- Future readings
- How to contact experts in your industry
- List of Tables
  - Table 1: Household Products category definitions
  - Table 2: Household products distribution channels
  - Table 3: Eastern Europe House Hold Products value (country-wise), 2001-2006 (US$ m, nominal prices)
  - Table 4: Eastern Europe House Hold Products value (country-wise) forecast, 2006-2011 (US$ m, nominal prices)
  - Table 5: Eastern Europe House Hold Products volume (country-wise), 2001-2006 (Kg/Liters/Units m)
  - Table 6: Eastern Europe House Hold Products volume (country-wise) forecast, 2006-2011 (Kg/Liters/Units m)
  - Table 7: Eastern Europe House Hold Products value, 2001-2006 (US$ m, nominal prices)
  - Table 8: Eastern Europe House Hold Products value forecast, 2006-2011 (US$ m, nominal prices)
  - Table 9: Eastern Europe House Hold Products volume, 2001-2006 (Kg/Liters/Units m)
  - Table 10: Eastern Europe House Hold Products volume forecast, 2006-2011 (Kg/Liters/Units m)
  - Table 11: Eastern Europe House Hold Products company share by (Top 20 Companies) value, 2005-2006 (%)
  - Table 12: Eastern Europe House Hold Products value, by company, 2005-2006 (US$ m nominal prices)
  - Table 13: Eastern Europe House Hold Products distribution channels, by value, 2005-2006 (%)
  - Table 14: Eastern Europe House Hold Products value, by distribution channel, 2005-2006 (US$ m nominal prices)
  - Table 15: Reckitt Benckiser PLC Key Facts
  - Table 16: The Procter & Gamble Key Facts
  - Table 17: Eastern Europe Toilet Care value, 2001-2006 (US$ m, nominal prices)
  - Table 18: Eastern Europe Toilet Care value forecast, 2006-2011 (US$ m, nominal prices)
  - Table 19: Eastern Europe Toilet Care volume, 2001-2006 (Units m)
  - Table 20: Eastern Europe Toilet Care volume forecast, 2006-2011 (Units m)
  - Table 21: Eastern Europe Toilet Care company share by (Top 20 Companies) value, 2005-2006 (%)
  - Table 22: Eastern Europe Toilet Care value, by company, 2005-2006 (US$ m nominal prices)
  - Table 23: Eastern Europe Toilet Care distribution channels, by value, 2005-2006 (%)
  - Table 24: Eastern Europe Toilet Care value, by distribution channel, 2005-2006 (US$ m nominal prices)
  - Table 25: Eastern Europe Furniture Polish value, 2001-2006 (US$ m, nominal prices)
  - Table 26: Eastern Europe Furniture Polish value forecast, 2006-2011 (US$ m, nominal prices)
  - Table 27: Eastern Europe Furniture Polish volume, 2001-2006 (Units m)
  - Table 28: Eastern Europe Furniture Polish volume forecast, 2006-2011 (Units m)
  - Table 29: Eastern Europe Furniture Polish company share by value, 2005-2006 (%)
  - Table 30: Eastern Europe Furniture Polish value, by company, 2005-2006 (US$ m nominal prices)
  - Table 31: Eastern Europe Furniture Polish distribution channels, by value, 2005-2006 (%)
  - Table 32: Eastern Europe Furniture Polish value, by distribution channel, 2005-2006 (US$ m nominal prices)
  - Table 33: Eastern Europe Insecticides value, 2001-2006 (US$ m, nominal prices)
  - Table 34: Eastern Europe Insecticides value forecast, 2006-2011 (US$ m, nominal prices)
  - Table 35: Eastern Europe Insecticides volume, 2001-2006 (Liters/Units m)
  - Table 36: Eastern Europe Insecticides volume forecast, 2006-2011 (Liters/Units m)
  - Table 37: Eastern Europe Insecticides company share by (Top 20 Companies) value, 2005-2006 (%)
  - Table 38: Eastern Europe Insecticides value, by company, 2005-2006 (US$ m nominal prices)
  - Table 39: Eastern Europe Insecticides distribution channels, by value, 2005-2006 (%)
  - Table 40: Eastern Europe Insecticides value, by distribution channel, 2005-2006 (US$ m nominal prices)
  - Table 41: Eastern Europe Textile Washing Products value, 2001-2006 (US$ m, nominal prices)
  - Table 42: Eastern Europe Textile Washing Products value forecast, 2006-2011 (US$ m, nominal prices)
  - Table 43: Eastern Europe Textile Washing Products volume, 2001-2006 (Liters/Units m)
  - Table 44: Eastern Europe Textile Washing Products volume forecast, 2006-2011 (Liters/Units m)
  - Table 45: Eastern Europe Textile Washing Products company share by value, 2005-2006 (%)
  - Table 46: Eastern Europe Textile Washing Products value, by company, 2005-2006 (US$ m nominal prices)
  - Table 47: Eastern Europe Textile Washing Products distribution channels, by value, 2005-2006 (%)
  - Table 48: Eastern Europe Textile Washing Products value, by distribution channel, 2005-2006 (US$ m nominal prices)
  - Table 49: Eastern Europe Scouring Products value, 2001-2006 (US$ m, nominal prices)
  - Table 50: Eastern Europe Scouring Products value forecast, 2006-2011 (US$ m, nominal prices)
  - Table 51: Eastern Europe Scouring Products volume, 2001-2006 (Units m)
  - Table 52: Eastern Europe Scouring Products volume forecast, 2006-2011 (Units m)
  - Table 53: Eastern Europe Scouring Products company share by value, 2005-2006 (%)
  - Table 54: Eastern Europe Scouring Products value, by company, 2005-2006 (US$ m nominal prices)
  - Table 55: Eastern Europe Scouring Products distribution channels, by value, 2005-2006 (%)
  - Table 56: Eastern Europe Scouring Products value, by distribution channel, 2005-2006 (US$ m nominal prices)
  - Table 57: Eastern Europe General Purpose Cleaners value, 2001-2006 (US$ m, nominal prices)
  - Table 58: Eastern Europe General Purpose Cleaners value forecast, 2006-2011 (US$ m, nominal prices)
  - Table 59: Eastern Europe General Purpose Cleaners volume, 2001-2006 (Liters m)
  - Table 60: Eastern Europe General Purpose Cleaners volume forecast, 2006-2011 (Liters m)
  - Table 61: Eastern Europe General Purpose Cleaners company share by value, 2005-2006 (%)
  - Table 62: Eastern Europe General Purpose Cleaners value, by company, 2005-2006 (US$ m nominal prices)
  - Table 63: Eastern Europe General Purpose Cleaners distribution channels, by value, 2005-2006 (%)
  - Table 64: Eastern Europe General Purpose Cleaners value, by distribution channel, 2005-2006 (US$ m nominal prices)
  - Table 65: Eastern Europe Air fresheners value, 2001-2006 (US$ m, nominal prices)
  - Table 66: Eastern Europe Air fresheners value forecast, 2006-2011 (US$ m, nominal prices)
  - Table 67: Eastern Europe Air fresheners volume, 2001-2006 (Units m)
  - Table 68: Eastern Europe Air fresheners volume forecast, 2006-2011 (Units m)
  - Table 69: Eastern Europe Air fresheners company share by value, 2005-2006 (%)
  - Table 70: Eastern Europe Air fresheners value, by company, 2005-2006 (US$ m nominal prices)
  - Table 71: Eastern Europe Air fresheners distribution channels, by value, 2005-2006 (%)
  - Table 72: Eastern Europe Air fresheners value, by distribution channel, 2005-2006 (US$ m nominal prices)
  - Table 73: Eastern Europe Bleach value, 2001-2006 (US$ m, nominal prices)
  - Table 74: Eastern Europe Bleach value forecast, 2006-2011 (US$ m, nominal prices)
  - Table 75: Eastern Europe Bleach volume, 2001-2006 (Kg/Liters m)
  - Table 76: Eastern Europe Bleach volume forecast, 2006-2011 (Kg/Liters m)
  - Table 77: Eastern Europe Bleach company share by value, 2005-2006 (%)
  - Table 78: Eastern Europe Bleach value, by company, 2005-2006 (US$ m nominal prices)
  - Table 79: Eastern Europe Bleach distribution channels, by value, 2005-2006 (%)
  - Table 80: Eastern Europe Bleach value, by distribution channel, 2005-2006 (US$ m nominal prices)
  - Table 81: Eastern Europe Dishwashing products value, 2001-2006 (US$ m, nominal prices)
  - Table 82: Eastern Europe Dishwashing products value forecast, 2006-2011 (US$ m, nominal prices)
  - Table 83: Eastern Europe Dishwashing products volume, 2001-2006 (Units m)
  - Table 84: Eastern Europe Dishwashing products volume forecast, 2006-2011 (Units m)
  - Table 85: Eastern Europe Dishwashing products company share by value, 2005-2006 (%)
  - Table 86: Eastern Europe Dishwashing products value, by company, 2005-2006 (US$ m nominal prices)
  - Table 87: Eastern Europe Dishwashing products distribution channels, by value, 2005-2006 (%)
  - Table 88: Eastern Europe Dishwashing products value, by distribution channel, 2005-2006 (US$ m nominal prices)
- List of Figures
  - Figure 1: Eastern Europe House Hold Products value & value forecast, 2001-2011 (US$ m, nominal prices)
  - Figure 2: Eastern Europe House Hold Products category growth comparison, by value, 2001-2011
  - Figure 3: Eastern Europe House Hold Products volume & volume forecast, 2001-2011 (Kg/Liters/Units m)
  - Figure 4: Eastern Europe House Hold Products category growth comparison, by volume, 2001-2011
  - Figure 5: Eastern Europe House Hold Products company share (Top 5 companies), by value, 2005-2006 (%)
  - Figure 6: Eastern Europe House Hold Products value, by distribution channel, 2005-2006 (%)
  - Figure 7: Eastern Europe Toilet Care value & value forecast, 2001-2011 (US$ m, nominal prices)
  - Figure 8: Eastern Europe Toilet Care category growth comparison, by value, 2001-2011
  - Figure 9: Eastern Europe Toilet Care volume & volume forecast, 2001-2011 (Units m)
  - Figure 10: Eastern Europe Toilet Care category growth comparison, by volume, 2001-2011
  - Figure 11: Eastern Europe Toilet Care company share (Top 5 companies), by value, 2005-2006 (%)
  - Figure 12: Eastern Europe Toilet Care value, by distribution channel, 2005-2006 (%)
  - Figure 13: Eastern Europe Furniture Polish value & value forecast, 2001-2011 (US$ m, nominal prices)
  - Figure 14: Eastern Europe Furniture Polish category growth comparison, by value, 2001-2011
  - Figure 15: Eastern Europe Furniture Polish volume & volume forecast, 2001-2011 (Units m)
  - Figure 16: Eastern Europe Furniture Polish category growth comparison, by volume, 2001-2011
  - Figure 17: Eastern Europe Furniture Polish company share (Top 5 companies), by value, 2005-2006 (%)
  - Figure 18: Eastern Europe Furniture Polish value, by distribution channel, 2005-2006 (%)
  - Figure 19: Eastern Europe Insecticides value & value forecast, 2001-2011 (US$ m, nominal prices)
  - Figure 20: Eastern Europe Insecticides category growth comparison, by value, 2001-2011
  - Figure 21: Eastern Europe Insecticides volume & volume forecast, 2001-2011 (Liters/Units m)
  - Figure 22: Eastern Europe Insecticides category growth comparison, by volume, 2001-2011
  - Figure 23: Eastern Europe Insecticides company share (Top 5 companies), by value, 2005-2006 (%)
  - Figure 24: Eastern Europe Insecticides value, by distribution channel, 2005-2006 (%)
  - Figure 25: Eastern Europe Textile Washing Products value & value forecast, 2001-2011 (US$ m, nominal prices)
  - Figure 26: Eastern Europe Textile Washing Products category growth comparison, by value, 2001-2011
  - Figure 27: Eastern Europe Textile Washing Products volume & volume forecast, 2001-2011 (Liters/Units m)
  - Figure 28: Eastern Europe Textile Washing Products category growth comparison, by volume, 2001-2011
  - Figure 29: Eastern Europe Textile Washing Products company share (Top 5 companies), by value, 2005-2006 (%)
  - Figure 30: Eastern Europe Textile Washing Products value, by distribution channel, 2005-2006 (%)
  - Figure 31: Eastern Europe Scouring Products value & value forecast, 2001-2011 (US$ m, nominal prices)
  - Figure 32: Eastern Europe Scouring Products category growth comparison, by value, 2001-2011
  - Figure 33: Eastern Europe Scouring Products volume & volume forecast, 2001-2011 (Units m)
  - Figure 34: Eastern Europe Scouring Products category growth comparison, by volume, 2001-2011
  - Figure 35: Eastern Europe Scouring Products company share (Top 5 companies), by value, 2005-2006 (%)
  - Figure 36: Eastern Europe Scouring Products value, by distribution channel, 2005-2006 (%)
  - Figure 37: Eastern Europe General Purpose value & value forecast, 2001-2011 (US$ m, nominal prices)
  - Figure 38: Eastern Europe General Purpose category growth comparison, by value, 2001-2011
  - Figure 39: Eastern Europe General Purpose volume & volume forecast, 2001-2011 (Liters m)
  - Figure 40: Eastern Europe General Purpose category growth comparison, by volume, 2001-2011
  - Figure 41: Eastern Europe General Purpose company share (Top 5 companies), by value, 2005-2006 (%)
  - Figure 42: Eastern Europe General Purpose value, by distribution channel, 2005-2006 (%)
  - Figure 43: Eastern Europe Air fresheners value & value forecast, 2001-2011 (US$ m, nominal prices)
  - Figure 44: Eastern Europe Air fresheners category growth comparison, by value, 2001-2011
  - Figure 45: Eastern Europe Air fresheners volume & volume forecast, 2001-2011 (Units m)
  - Figure 46: Eastern Europe Air fresheners category growth comparison, by volume, 2001-2011
  - Figure 47: Eastern Europe Air fresheners company share (Top 5 companies), by value, 2005-2006 (%)
  - Figure 48: Eastern Europe Air fresheners value, by distribution channel, 2005-2006 (%)
  - Figure 49: Eastern Europe Bleach value & value forecast, 2001-2011 (US$ m, nominal prices)
  - Figure 50: Eastern Europe Bleach category growth comparison, by value, 2001-2011
  - Figure 51: Eastern Europe Bleach volume & volume forecast, 2001-2011 (Kg/Liters m)
  - Figure 52: Eastern Europe Bleach category growth comparison, by volume, 2001-2011
  - Figure 53: Eastern Europe Bleach company share (Top 5 companies), by value, 2005-2006 (%)
  - Figure 54: Eastern Europe Bleach value, by distribution channel, 2005-2006 (%)
  - Figure 55: Eastern Europe Dishwashing products value & value forecast, 2001-2011 (US$ m, nominal prices)
  - Figure 56: Eastern Europe Dishwashing products category growth comparison, by value, 2001-2011
  - Figure 57: Eastern Europe Dishwashing products volume & volume forecast, 2001-2011 (Units m)
  - Figure 58: Eastern Europe Dishwashing products category growth comparison, by volume, 2001-2011
  - Figure 59: Eastern Europe Dishwashing products company share (Top 5 companies), by value, 2005-2006 (%)
  - Figure 60: Eastern Europe Dishwashing products value, by distribution channel, 2005-2006 (%)
  - Figure 61: Annual data review process

家庭用品の東欧市場（～2011年）

Household Products in Eastern Europe to 2011

Abstract

Overview

Introduction

Scope

Report Highlights

Reasons to Purchase

Table of Contents