世界のデオドラント産業ガイド

Abstract

Datamonitor' s Deodorants: Global Industry Guide is an essential resource for top-level data and analysis covering the deodorants industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report

• Contains an executive summary and data on value, volume and segmentation
• Provides textual analysis of the industry' s prospects, competitive landscape and profiles of the leading companies
• Incorporates in-depth five forces competitive environment analysis and scorecards
• Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).
• Includes a five-year forecast of the industry

Highlights

The global deodorants market grew by 3.1% in 2007 to reach a value of $9.4 billion.

In 2012, the market is forecast to have a value of $11.1 billion, an increase of 17.3% since 2007.

The market grew by 3.9% in 2007 to reach a volume of 3.6 billion units.

In 2012, the market is forecast to have a volume of 4.4 billion units, an increase of 21.2% since 2007.

Sales of aerosol anti-perspirants account for 42.4% of the market by value.

Europe is the largest deodorants market, accounting for 47.5% of the global market' s value.

Unilever is the leading company in the market, holding a 27.1% market share by value.

Supermarkets and hypermarkets form the leading distribution channel for deodorants in the global market, accounting for 49.7% of the market' s value.

Why you should buy this report

• Spot future trends and developments
• Inform your business decisions
• Add weight to presentations and marketing materials
• Save time carrying out entry-level research

Market Definition

The deodorants market consists of aerosol anti-perspirant, body spray, roll-on deodorants, sticks & solids, deodorant gel and deodorant creams. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2006 annual average exchange rates.

For the purpose of this report the Americas comprises Brazil, Canada, Mexico and the US.

Europe comprises Belgium, the Czech Republic, Denmark, France, Germany, Hungary, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden and the UK.

Asia-Pacific comprises Australia, China, Japan, India, Singapore, South Korea and Taiwan.

The global figure comprises the Americas, Asia-Pacific and Europe.

Table of Contents

CHAPTER 1 Introduction

• 1.1 What is this report about?
• 1.2 Who is the target reader?
• 1.3 How to use this report
• 1.4 Definitions

CHAPTER 2 Global Deodorants

• 2.1 Market Overview
• 2.2 Market Value
• 2.3 Market Volume
• 2.4 Market Segmentation I
• 2.5 Market Segmentation II
• 2.6 Market Share
• 2.7 Five Forces Analysis
• 2.8 Distribution
• 2.9 Market Forecasts

CHAPTER 3 Deodorants in Asia-Pacific

• 3.1 Market Overview
• 3.2 Market Value
• 3.3 Market Volume
• 3.4 Market Segmentation I
• 3.5 Market Segmentation II
• 3.6 Market Share
• 3.7 Five Forces Analysis
• 3.8 Distribution
• 3.9 Market Forecasts

CHAPTER 4 Deodorants in Europe

• 4.1 Market Overview
• 4.2 Market Value
• 4.3 Market Volume
• 4.4 Market Segmentation I
• 4.5 Market Segmentation II
• 4.6 Market Share
• 4.7 Five Forces Analysis
• 4.8 Distribution
• 4.9 Market Forecasts
• 4.10 Macroeconomic Indicators

CHAPTER 5 Deodorants in France

• 5.1 Market Overview
• 5.2 Market Value
• 5.3 Market Volume
• 5.4 Market Segmentation I
• 5.5 Market Segmentation II
• 5.6 Market Share
• 5.7 Five Forces Analysis
• 5.8 Distribution
• 5.9 Market Forecasts
• 5.10 Macroeconomic Indicators

CHAPTER 6 Deodorants in Germany

• 6.1 Market Overview
• 6.2 Market Value
• 6.3 Market Volume
• 6.4 Market Segmentation I
• 6.5 Market Segmentation II
• 6.6 Market Share
• 6.7 Five Forces Analysis
• 6.8 Distribution
• 6.9 Market Forecasts
• 6.10 Macroeconomic Indicators

CHAPTER 7 Deodorants in Japan

• 7.1 Market Overview
• 7.2 Market Value
• 7.3 Market Volume
• 7.4 Market Segmentation
• 7.5 Market Share
• 7.6 Five Forces Analysis
• 7.7 Distribution
• 7.8 Market Forecasts
• 7.9 Macroeconomic Indicators

CHAPTER 8 Deodorants in the United Kingdom

• 8.1 Market Overview
• 8.2 Market Value
• 8.3 Market Volume
• 8.4 Market Segmentation I
• 8.5 Market Segmentation II
• 8.6 Market Share
• 8.7 Five Forces Analysis
• 8.8 Distribution
• 8.9 Market Forecasts
• 8.10 Macroeconomic Indicators

CHAPTER 9 Deodorants in the United States

• 9.1 Market Overview
• 9.2 Market Value
• 9.3 Market Volume
• 9.4 Market Segmentation I
• 9.5 Market Segmentation II
• 9.6 Market Share
• 9.7 Five Forces Analysis
• 9.8 Distribution
• 9.9 Market Forecasts
• 9.10 Macroeconomic Indicators

CHAPTER 10 COMPANY PROFILES

• 10.1 Leading Companies

CHAPTER 11 Appendix

• 11.1 Data Research Methodology

List of Tables

• Table 1: Global Deodorants Market Value: $ million, 2003-2007
• Table 2: Global Deodorants Market Volume: Units million, 2003-2007
• Table 3: Global Deodorants Market Segmentation I: % Share, by Value, 2007
• Table 4: Global Deodorants Market Segmentation II: % Share, by Value, 2007
• Table 5: Global Deodorants Market Share: % Share, by Value, 2007
• Table 6: Global Deodorants Distribution: % Share, by Value, 2007
• Table 7: Global Deodorants Market Value Forecast: $ million, 2007-2012
• Table 8: Global Deodorants Market Volume Forecast: Units million, 2007-2012
• Table 9: Asia-Pacific Deodorants Market Value: $ million, 2003-2007
• Table 10: Asia-Pacific Deodorants Market Volume: Units million, 2003-2007
• Table 11: Asia-Pacific Deodorants Market Segmentation I: % Share, by Value, 2007
• Table 12: Asia-Pacific Deodorants Market Segmentation II: % Share, by Value, 2007
• Table 13: Asia-Pacific Deodorants Market Share: % Share, by Value, 2007
• Table 14: Asia-Pacific Deodorants Distribution: % Share, by Value, 2007
• Table 15: Asia-Pacific Deodorants Market Value Forecast: $ million, 2007-2012
• Table 16: Asia-Pacific Deodorants Market Volume Forecast: Units million, 2007-2012
• Table 17: Europe Deodorants Market Value: $ million, 2003-2007
• Table 18: Europe Deodorants Market Volume: Units million, 2003-2007
• Table 19: Europe Deodorants Market Segmentation I: % Share, by Value, 2007
• Table 20: Europe Deodorants Market Segmentation II: % Share, by Value, 2007
• Table 21: Europe Deodorants Market Share: % Share, by Value, 2007
• Table 22: Europe Deodorants Distribution: % Share, by Value, 2007
• Table 23: Europe Deodorants Market Value Forecast: $ million, 2007-2012
• Table 24: Europe Deodorants Market Volume Forecast: Units million, 2007-2012
• Table 25: Europe Exchange Rate, 2003
• Table 26: France Deodorants Market Value: $ million, 2003-2007
• Table 27: France Deodorants Market Volume: Units million, 2003-2007
• Table 28: France Deodorants Market Segmentation I: % Share, by Value, 2007
• Table 29: France Deodorants Market Segmentation II: % Share, by Value, 2007
• Table 30: France Deodorants Market Share: % Share, by Value, 2007
• Table 31: France Deodorants Distribution: % Share, by Value, 2007
• Table 32: France Deodorants Market Value Forecast: $ million, 2007-2012
• Table 33: France Deodorants Market Volume Forecast: Units million, 2007-2012
• Table 34: France Size of Population (million) , 2003-2007
• Table 35: France GDP (Constant 2000 Prices, $ billion), 2003-2007
• Table 36: France Inflation, 2003-2007
• Table 37: France Exchange Rate, 2003
• Table 38: Germany Deodorants Market Value: $ million, 2003-2007
• Table 39: Germany Deodorants Market Volume: Units million, 2003-2007
• Table 40: Germany Deodorants Market Segmentation I: % Share, by Value, 2007
• Table 41: Germany Deodorants Market Segmentation II: % Share, by Value, 2007
• Table 42: Germany Deodorants Market Share: % Share, by Value, 2007
• Table 43: Germany Deodorants Distribution: % Share, by Value, 2007
• Table 44: Germany Deodorants Market Value Forecast: $ million, 2007-2012
• Table 45: Germany Deodorants Market Volume Forecast: Units million, 2007-2012
• Table 46: Germany Size of Population (million) , 2003-2007
• Table 47: Germany GDP (Constant 2000 Prices, $ billion), 2003-2007
• Table 48: Germany Inflation, 2003-2007
• Table 49: Germany Exchange Rate, 2003
• Table 50: Japan Deodorants Market Value: $ million, 2003-2007
• Table 51: Japan Deodorants Market Volume: Units million, 2003-2007
• Table 52: Japan Deodorants Market Segmentation: % Share, by Value, 2007
• Table 53: Japan Deodorants Market Share: % Share, by Value, 2007
• Table 54: Japan Deodorants Distribution: % Share, by Value, 2007
• Table 55: Japan Deodorants Market Value Forecast: $ million, 2007-2012
• Table 56: Japan Deodorants Market Volume Forecast: Units million, 2007-2012
• Table 57: Japan Size of Population (million) , 2003-2007
• Table 58: Japan GDP (Constant 2000 Prices, $ billion), 2003-2007
• Table 59: Japan Exchange Rate, 2003
• Table 60: United Kingdom Deodorants Market Value: $ million, 2003-2007
• Table 61: United Kingdom Deodorants Market Volume: Units million, 2003-2007
• Table 62: United Kingdom Deodorants Market Segmentation I: % Share, by Value, 2007
• Table 63: United Kingdom Deodorants Market Segmentation II: % Share, by Value, 2007
• Table 64: United Kingdom Deodorants Market Share: % Share, by Value, 2007
• Table 65: United Kingdom Deodorants Distribution: % Share, by Value, 2007
• Table 66: United Kingdom Deodorants Market Value Forecast: $ million, 2007-2012
• Table 67: United Kingdom Deodorants Market Volume Forecast: Units million, 2007-2012
• Table 68: United Kingdom Size of Population (million) , 2003-2007
• Table 69: United Kingdom GDP (Constant 2000 Prices, $ billion), 2003-2007
• Table 70: United Kingdom Inflation, 2003-2007
• Table 71: United Kingdom Exchange Rate, 2003
• Table 72: United States Deodorants Market Value: $ million, 2003-2007
• Table 73: United States Deodorants Market Volume: Units million, 2003-2007
• Table 74: United States Deodorants Market Segmentation I: % Share, by Value, 2007
• Table 75: United States Deodorants Market Segmentation II: % Share, by Value, 2007
• Table 76: United States Deodorants Market Share: % Share, by Value, 2007
• Table 77: United States Deodorants Distribution: % Share, by Value, 2007
• Table 78: United States Deodorants Market Value Forecast: $ million, 2007-2012
• Table 79: United States Deodorants Market Volume Forecast: Units million, 2007-2012
• Table 80: United States Size of Population (million) , 2003-2007
• Table 81: United States GDP (Constant 2000 Prices, $ billion), 2003-2007
• Table 82: United States Inflation, 2003-2007
• Table 83: Key Facts: Unilever
• Table 84: Key Financials: Unilever
• Table 85: Key Facts: Procter & Gamble Company, The
• Table 86: Key Financials: Procter & Gamble Company, The
• Table 87: Key Facts: Henkel KGaA

List of Figures

• Figure 1: Global Deodorants Market Value: $ million, 2003-2007
• Figure 2: Global Deodorants Market Volume: Units million, 2003-2007
• Figure 3: Global Deodorants Market Segmentation I: % Share, by Value, 2007
• Figure 4: Global Deodorants Market Segmentation II: % Share, by Value, 2007
• Figure 5: Global Deodorants Market Share: % Share, by Value, 2007
• Figure 6: Forces Driving Competition in the Global Deodorants Market, 2007
• Figure 7: Drivers of Buyer Power in the Global Deodorants Market, 2007
• Figure 8: Drivers of Supplier Power in the Global Deodorants Market, 2007
• Figure 9: Factors Influencing the Likelihood of New Entrants in the Global Deodorants Market, 2007
• Figure 10: Factors Influencing the Threat of Substitutes in the Global Deodorants Market, 2007
• Figure 11: Drivers of Degree of Rivalry in the Global Deodorants Market, 2007
• Figure 12: Global Deodorants Distribution: % Share, by Value, 2007
• Figure 13: Global Deodorants Market Value Forecast: $ million, 2007-2012
• Figure 14: Global Deodorants Market Volume Forecast: Units million, 2007-2012
• Figure 15: Asia-Pacific Deodorants Market Value: $ million, 2003-2007
• Figure 16: Asia-Pacific Deodorants Market Volume: Units million, 2003-2007
• Figure 17: Asia-Pacific Deodorants Market Segmentation I: % Share, by Value, 2007
• Figure 18: Asia-Pacific Deodorants Market Segmentation II: % Share, by Value, 2007
• Figure 19: Asia-Pacific Deodorants Market Share: % Share, by Value, 2007
• Figure 20: Forces Driving Competition in the Deodorants Market in the Asia-Pacific Region, 2007
• Figure 21: Drivers of Buyer Power in the Deodorants Market in the Asia-Pacific Region, 2007
• Figure 22: Drivers of Supplier Power the Deodorants Market in the Asia-Pacific Region, 2007
• Figure 23: Factors Influencing the Likelihood of New Entrants in the Deodorants Market in the Asia-Pacific Region, 2007
• Figure 24: Factors Influencing the Threat of Substitutes in the Deodorants Market in the Asia-Pacific Region, 2007
• Figure 25: Drivers of Degree of Rivalry in the Deodorants Market in the Asia-Pacific Region, 2007
• Figure 26: Asia-Pacific Deodorants Distribution: % Share, by Value, 2007
• Figure 27: Asia-Pacific Deodorants Market Value Forecast: $ million, 2007-2012
• Figure 28: Asia-Pacific Deodorants Market Volume Forecast: Units million, 2007-2012
• Figure 29: Europe Deodorants Market Value: $ million, 2003-2007
• Figure 30: Europe Deodorants Market Volume: Units million, 2003-2007
• Figure 31: Europe Deodorants Market Segmentation I: % Share, by Value, 2007
• Figure 32: Europe Deodorants Market Segmentation II: % Share, by Value, 2007
• Figure 33: Europe Deodorants Market Share: % Share, by Value, 2007
• Figure 34: Forces Driving Competition in the European Deodorants Market, 2007
• Figure 35: Drivers of Buyer Power in the European Deodorants Market, 2007
• Figure 36: Drivers of Supplier Power in the European Deodorants Market, 2007
• Figure 37: Factors Influencing the Likelihood of New Entrants in the European Deodorants Market, 2007
• Figure 38: Factors Influencing the Threat of Substitutes in the European Deodorants Market, 2007
• Figure 39: Drivers of Degree of Rivalry in the European Deodorants Market, 2007
• Figure 40: Europe Deodorants Distribution: % Share, by Value, 2007
• Figure 41: Europe Deodorants Market Value Forecast: $ million, 2007-2012
• Figure 42: Europe Deodorants Market Volume Forecast: Units million, 2007-2012
• Figure 43: France Deodorants Market Value: $ million, 2003-2007
• Figure 44: France Deodorants Market Volume: Units million, 2003-2007
• Figure 45: France Deodorants Market Segmentation I: % Share, by Value, 2007
• Figure 46: France Deodorants Market Segmentation II: % Share, by Value, 2007
• Figure 47: France Deodorants Market Share: % Share, by Value, 2007
• Figure 48: Forces Driving Competition in the Deodorants Market in France, 2007
• Figure 49: Drivers of Buyer Power in the Deodorants Market in France, 2007
• Figure 50: Drivers of Supplier Power in the Deodorants Market in France, 2007
• Figure 51: Factors Influencing the Likelihood of New Entrants in the Deodorants Market in France, 2007
• Figure 52: Factors Influencing the Threat of Substitutes in the Deodorants Market in France, 2007
• Figure 53: Drivers of Degree of Rivalry in the Deodorants Market in France, 2007
• Figure 54: France Deodorants Distribution: % Share, by Value, 2007
• Figure 55: France Deodorants Market Value Forecast: $ million, 2007-2012
• Figure 56: France Deodorants Market Volume Forecast: Units million, 2007-2012
• Figure 57: Germany Deodorants Market Value: $ million, 2003-2007
• Figure 58: Germany Deodorants Market Volume: Units million, 2003-2007
• Figure 59: Germany Deodorants Market Segmentation I: % Share, by Value, 2007
• Figure 60: Germany Deodorants Market Segmentation II: % Share, by Value, 2007
• Figure 61: Germany Deodorants Market Share: % Share, by Value, 2007
• Figure 62: Forces Driving Competition in the Deodorants Market in Germany, 2007
• Figure 63: Drivers of Buyer Power in the Deodorants Market in Germany, 2007
• Figure 64: Drivers of Supplier Power in the Deodorants Market in Germany, 2007
• Figure 65: Factors Influencing the Likelihood of New Entrants in the Deodorants Market in Germany, 2007
• Figure 66: Factors Influencing the Threat of Substitutes in the Deodorants Market in Germany, 2007