Abstract
Introduction
This databook is a detailed information resource covering all the key data
points on Soft Drinks in Eastern Europe. It includes comprehensive value
volume segmentation and market share data. The databook supplies actual data
to 2006 and full forecasts to 2011 for 11 countries covered within the Eastern
Europe region.
Scope
Contains 7 categories:Functional drinks, Bottled water, Concentrates,
Carbonates, RTD tea & coffee, Juices and Smoothies Provides market value,
volume data by market, segment and sub segment
Highlights
The Eastern Europe Soft Drinks market covering 11 countries, increased between
2001-2006, growing at an average annual rate of 4.8%. The leading company in
the market in 2006 was The Coca-Cola Company.The second-largest player was
PepsiCo, Inc. with Cott Corporation is third place.
Reasons to Purchase
Discover the major quantitative trends affecting the Soft Drinks markets
Understand consumers' consumption and expenditure patterns for the 11
countries covered Understand the future direction of the market with reliable
historical data and full five year forecasting.
Table of Contents
TABLE OF CONTENTS
Chapter 1 INTRODUCTION 2
What is this report about?
2
How to use this report 2
Market Definition 3
Chapter 2 OVERVIEW
13
Value Analysis 13
Volume Analysis 15
Chapter 3 EASTERN EUROPE
SOFT DRINKS - MARKET OVERVIEW 17
Value Analysis, US$ 2001-2006 17
Value Analysis, US$ 2006-2011 18
Volume Analysis, 2001-2006 21
Volume
Analysis, 2006-2011 22
Company Share Analysis 25
Chapter 4 LEADING
COMPANY PROFILES 28
The Coca-Cola Company 28
PepsiCo, Inc. 32
Chapter 5 CATEGORY ANALYSIS - FUNCTIONAL DRINKS 35
Value Analysis, US$
2001-2006 35
Value Analysis, US$ 2006-2011 35
Volume Analysis,
2001-2006 38
Volume Analysis, 2006-2011 38
Company Share Analysis
41
Chapter 6 CATEGORY ANALYSIS - BOTTLED WATER 44
Value Analysis, US$
2001-2006 44
Value Analysis, US$ 2006-2011 45
Volume Analysis,
2001-2006 48
Volume Analysis, 2006-2011 49
Company Share Analysis
52
Chapter 7 CATEGORY ANALYSIS - CONCENTRATES 55
Value Analysis, US$
2001-2006 55
Value Analysis, US$ 2006-2011 55
Volume Analysis,
2001-2006 58
Volume Analysis, 2006-2011 58
Company Share Analysis
61
Chapter 8 CATEGORY ANALYSIS - CARBONATES 64
Value Analysis, US$
2001-2006 64
Value Analysis, US$ 2006-2011 65
Volume Analysis,
2001-2006 68
Volume Analysis, 2006-2011 69
Company Share Analysis
72
Chapter 9 CATEGORY ANALYSIS - RTD TEA & COFFEE 75
Value Analysis,
US$ 2001-2006 75
Value Analysis, US$ 2006-2011 75
Volume Analysis,
2001-2006 78
Volume Analysis, 2006-2011 78
Company Share Analysis
81
Chapter 10 CATEGORY ANALYSIS - JUICES 83
Value Analysis, US$
2001-2006 83
Value Analysis, US$ 2006-2011 84
Volume Analysis,
2001-2006 87
Volume Analysis, 2006-2011 88
Company Share Analysis
91
Chapter 11 CATEGORY ANALYSIS - SMOOTHIES 94
Value Analysis, US$
2001-2006 94
Value Analysis, US$ 2006-2011 94
Volume Analysis,
2001-2006 97
Volume Analysis, 2006-2011 97
Company Share Analysis
100
Chapter 12 RESEARCH METHODOLOGY 101
Methodology overview 101
Secondary research 102
Market modelling 103
Primary research 104
Data finalisation 104
Ongoing research 105
Chapter 13 APPENDIX 106
Future readings 106
How to contact experts in your industry 106
LIST OF FIGURES
Figure 1: Eastern Europe Soft drinks value & value
forecast, 2001-2011 (US$ m, nominal prices) 19
Figure 2: Eastern Europe
Soft drinks category growth comparison, by value, 2001-2011 20
Figure 3:
Eastern Europe Soft drinks volume & volume forecast, 2001-2011 (Kg/Liters m)
23
Figure 4: Eastern Europe Soft drinks category growth comparison, by
volume, 2001-2011 24
Figure 5: Eastern Europe Soft drinks company share
(Top 5 companies) by volume, 2005-2006 (%) 27
Figure 6: Eastern Europe
Functional drinks value & value forecast, 2001-2011 (US$ m, nominal prices)
36
Figure 7: Eastern Europe Functional drinks category growth comparison,
by value, 2001-2011 37
Figure 8: Eastern Europe Functional drinks volume &
volume forecast, 2001-2011 (Liters m) 39
Figure 9: Eastern Europe
Functional drinks category growth comparison, by volume, 2001-2011 40
Figure 10: Eastern Europe Functional drinks company share (Top 5 companies) by
volume, 2005-2006 (%) 43
Figure 11: Eastern Europe Bottled water value &
value forecast, 2001-2011 (US$ m, nominal prices) 46
Figure 12: Eastern
Europe Bottled water category growth comparison, by value, 2001-2011 47
Figure 13: Eastern Europe Bottled water volume & volume forecast, 2001-2011
(Liters m) 50
Figure 14: Eastern Europe Bottled water category growth
comparison, by volume, 2001-2011 51
Figure 15: Eastern Europe Bottled
water company share (Top 5 companies) by volume, 2005-2006 (%) 54
Figure
16: Eastern Europe Concentrates value & value forecast, 2001-2011 (US$ m,
nominal prices) 56
Figure 17: Eastern Europe Concentrates category growth
comparison, by value, 2001-2011 57
Figure 18: Eastern Europe Concentrates
volume & volume forecast, 2001-2011 (Kg/Liters m) 59
Figure 19: Eastern
Europe Concentrates category growth comparison, by volume, 2001-2011 60
Figure 20: Eastern Europe Concentrates company share (Top 5 companies) by
volume, 2005-2006 (%) 63
Figure 21: Eastern Europe Carbonates value &
value forecast, 2001-2011 (US$ m, nominal prices) 66
Figure 22: Eastern
Europe Carbonates category growth comparison, by value, 2001-2011 67
Figure 23: Eastern Europe Carbonates volume & volume forecast, 2001-2011
(Liters m) 70
Figure 24: Eastern Europe Carbonates category growth
comparison, by volume, 2001-2011 71
Figure 25: Eastern Europe Carbonates
company share (Top 5 companies) by volume, 2005-2006 (%) 74
Figure 26:
Eastern Europe RTD tea & coffee value & value forecast, 2001-2011 (US$ m,
nominal prices) 76
Figure 27: Eastern Europe RTD tea & coffee category
growth comparison, by value, 2001-2011 77
Figure 28: Eastern Europe RTD
tea & coffee volume & volume forecast, 2001-2011 (Liters m) 79
Figure 29:
Eastern Europe RTD tea & coffee category growth comparison, by volume,
2001-2011 80
Figure 30: Eastern Europe RTD tea & coffee company share (Top
5 companies) by volume, 2005-2006 (%) 82
Figure 31: Eastern Europe Juices
value & value forecast, 2001-2011 (US$ m, nominal prices) 85
Figure 32:
Eastern Europe Juices category growth comparison, by value, 2001-2011 86
Figure 33: Eastern Europe Juices volume & volume forecast, 2001-2011 (Liters
m) 89
Figure 34: Eastern Europe Juices category growth comparison, by
volume, 2001-2011 90
Figure 35: Eastern Europe Juices company share (Top 5
companies) by volume, 2005-2006 (%) 93
Figure 36: Eastern Europe Smoothies
value & value forecast, 2001-2011 (US$ m, nominal prices) 95
Figure 37:
Eastern Europe Smoothies category growth comparison, by value, 2001-2011
96
Figure 38: Eastern Europe Smoothies volume & volume forecast, 2001-2011
(Liters m) 98
Figure 39: Eastern Europe Smoothies category growth
comparison, by volume, 2001-2011 99
Figure 40: Annual data review process
102
LIST OF TABLES
Table 1: Soft drinks category definitions
4
Table 2: Eastern Europe Soft Drinks value (country-wise), 2001-2006 (US$
m, nominal prices) 13
Table 3: Eastern Europe Soft Drinks value
(country-wise) forecast, 2006-2011 (US$ m, nominal prices) 14
Table 4:
Eastern Europe Soft Drinks volume (country-wise), 2001-2006 (Kg/Liters m)
15
Table 5: Eastern Europe Soft Drinks volume (country-wise) forecast,
2006-2011 (Kg/Liters m) 16
Table 6: Eastern Europe Soft drinks value,
2001-2006 (US$ m, nominal prices) 17
Table 7: Eastern Europe Soft drinks
value forecast, 2006-2011 (US$ m, nominal prices) 18
Table 8: Eastern
Europe Soft drinks volume, 2001-2006 (Kg/Liters m) 21
Table 9: Eastern
Europe Soft drinks volume forecast, 2006-2011 (Kg/Liters m) 22
Table 10:
Eastern Europe Soft drinks company share (Top 20 Companies) by volume,
2005-2006 (%) 25
Table 11: Eastern Europe Soft drinks volume, by company,
2005-2006 (Kg/Liters m) 26
Table 12: The Coca-Cola Company Key Facts
28
Table 13: PepsiCo, Inc. Key Facts 32
Table 14: Eastern Europe
Functional drinks value, 2001-2006 (US$ m, nominal prices) 35
Table 15:
Eastern Europe Functional drinks value forecast, 2006-2011 (US$ m, nominal
prices) 35
Table 16: Eastern Europe Functional drinks volume, 2001-2006
(Liters m) 38
Table 17: Eastern Europe Functional drinks volume forecast,
2006-2011 (Liters m) 38
Table 18: Eastern Europe Functional drinks company
share (Top 20 Companies) by volume, 2005-2006 (%) 41
Table 19: Eastern
Europe Functional drinks volume, by company, 2005-2006 (Liters m) 42
Table
20: Eastern Europe Bottled water value, 2001-2006 (US$ m, nominal prices)
44
Table 21: Eastern Europe Bottled water value forecast, 2006-2011 (US$
m, nominal prices) 45
Table 22: Eastern Europe Bottled water volume,
2001-2006 (Liters m) 48
Table 23: Eastern Europe Bottled water volume
forecast, 2006-2011 (Liters m) 49
Table 24: Eastern Europe Bottled water
company share (Top 20 Companies) by volume, 2005-2006 (%) 52
Table 25:
Eastern Europe Bottled water volume, by company, 2005-2006 (Liters m) 53
Table 26: Eastern Europe Concentrates value, 2001-2006 (US$ m, nominal prices)
55
Table 27: Eastern Europe Concentrates value forecast, 2006-2011 (US$ m,
nominal prices) 55
Table 28: Eastern Europe Concentrates volume, 2001-2006
(Kg/Liters m) 58
Table 29: Eastern Europe Concentrates volume forecast,
2006-2011 (Kg/Liters m) 58
Table 30: Eastern Europe Concentrates company
share by volume, 2005-2006 (%) 61
Table 31: Eastern Europe Concentrates
volume, by company, 2005-2006 (Kg/Liters m) 62
Table 32: Eastern Europe
Carbonates value, 2001-2006 (US$ m, nominal prices) 64
Table 33: Eastern
Europe Carbonates value forecast, 2006-2011 (US$ m, nominal prices) 65
Table 34: Eastern Europe Carbonates volume, 2001-2006 (Liters m) 68
Table
35: Eastern Europe Carbonates volume forecast, 2006-2011 (Liters m) 69
Table 36: Eastern Europe Carbonates company share (Top 20 Companies) by
volume, 2005-2006 (%) 72
Table 37: Eastern Europe Carbonates volume, by
company, 2005-2006 (Liters m) 73
Table 38: Eastern Europe Rtd tea & coffee
value, 2001-2006 (US$ m, nominal prices) 75
Table 39: Eastern Europe Rtd
tea & coffee value forecast, 2006-2011 (US$ m, nominal prices) 75
Table
40: Eastern Europe Rtd tea & coffee volume, 2001-2006 (Liters m) 78
Table
41: Eastern Europe Rtd tea & coffee volume forecast, 2006-2011 (Liters m)
78
Table 42: Eastern Europe Rtd tea & coffee company share by volume,
2005-2006 (%) 81
Table 43: Eastern Europe Rtd tea & coffee volume, by
company, 2005-2006 (Liters m) 81
Table 44: Eastern Europe Juices value,
2001-2006 (US$ m, nominal prices) 83
Table 45: Eastern Europe Juices value
forecast, 2006-2011 (US$ m, nominal prices) 84
Table 46: Eastern Europe
Juices volume, 2001-2006 (Liters m) 87
Table 47: Eastern Europe Juices
volume forecast, 2006-2011 (Liters m) 88
Table 48: Eastern Europe Juices
company share (Top 20 Companies) by volume, 2005-2006 (%) 91
Table 49:
Eastern Europe Juices volume, by company, 2005-2006 (Liters m) 92
Table
50: Eastern Europe Smoothies value, 2001-2006 (US$ m, nominal prices) 94
Table 51: Eastern Europe Smoothies value forecast, 2006-2011 (US$ m, nominal
prices) 94
Table 52: Eastern Europe Smoothies volume, 2001-2006 (Liters m)
97
Table 53: Eastern Europe Smoothies volume forecast, 2006-2011 (Liters
m) 97
Table 54: Eastern Europe Smoothies company share by volume,
2005-2006 (%) 100
Table 55: Eastern Europe Smoothies volume, by company,
2005-2006 (Liters m) 100
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