Abstract
Introduction
This databook is a detailed information resource covering all the key data
points on Personal Hygiene in Latin America. It includes comprehensive value
volume segmentation and market share data. The databook supplies actual data
to 2006 and full forecasts to 2011 for 08 countries covered within the Latin
America region.
Scope
Contains information on 3 categories: Soap, Deodorants and Bath & shower
products Provides market value, volume data by market, segment and sub
segment
Highlights
The Latin America Personal Hygiene market covering 08 countries, increased
between 2001-2006, growing at an average annual rate of 2.0%. The leading
company in the market in 2006 was Unilever. The second-largest player was
Procter & Gamble Company, The with Colgate-Palmolive Company is third
place.
Reasons to Purchase
Discover the major quantitative trends affecting the Personal Hygiene markets
Understand consumers' consumption and expenditure patterns for the 08
countries covered Understand the future direction of the market with reliable
historical data and full five year forecasting.
Table of Contents
TABLE OF CONTENTS
Chapter 1 INTRODUCTION 2
What is this report about?
2
How to use this report 2
Market Definition 3
Chapter 2 OVERVIEW
11
Value Analysis 11
Volume Analysis 12
Chapter 3 LATIN AMERICA
PERSONAL HYGIENE - MARKET OVERVIEW 13
Value Analysis, 2001-2006 13
Value Analysis, 2006-2011 13
Volume Analysis, 2001-2006 15
Volume
Analysis, 2006-2011 15
Company Share Analysis 17
Chapter 4 LEADING
COMPANY PROFILES 20
Unilever 20
Procter & Gamble Company, The 23
Chapter 5 CATEGORY ANALYSIS - SOAP 26
Value Analysis, 2001-2006 26
Value Analysis, 2006-2011 26
Volume Analysis, 2001-2006 28
Volume
Analysis, 2006-2011 28
Company Share Analysis 30
Chapter 6 CATEGORY
ANALYSIS - DEODORANTS 33
Value Analysis, 2001-2006 33
Value Analysis,
2006-2011 34
Volume Analysis, 2001-2006 36
Volume Analysis, 2006-2011
37
Company Share Analysis 39
Chapter 7 CATEGORY ANALYSIS - BATH &
SHOWER PRODUCTS 42
Value Analysis, 2001-2006 42
Value Analysis,
2006-2011 42
Volume Analysis, 2001-2006 44
Volume Analysis, 2006-2011
44
Company Share Analysis 46
Chapter 8 RESEARCH METHODOLOGY 49
Methodology overview 49
Secondary research 50
Market modelling 51
Primary research 52
Data finalisation 52
Ongoing research 53
Chapter 9 APPENDIX 54
Future readings 54
How to contact experts in
your industry 54
LIST OF FIGURES
Figure 1: Latin America Personal
Hygiene value & value forecast, 2001-2011 (US$ m, nominal prices) 14
Figure 2: Latin America Personal Hygiene category growth comparison, by value,
2001-2011 14
Figure 3: Latin America Personal Hygiene volume & volume
forecast, 2001-2011 (Units m) 16
Figure 4: Latin America Personal Hygiene
category growth comparison, by volume, 2001-2011 16
Figure 5: Latin
America Personal Hygiene company share (Top 5 companies), by value, 2005-2006
(%) 19
Figure 6: Latin America Soap value & value forecast, 2001-2011
(US$ m, nominal prices) 27
Figure 7: Latin America Soap category growth
comparison, by value, 2001-2011 27
Figure 8: Latin America Soap volume &
volume forecast, 2001-2011 (Units m) 29
Figure 9: Latin America Soap
category growth comparison, by volume, 2001-2011 29
Figure 10: Latin
America Soap company share (Top 5 companies), by value, 2005-2006 (%) 32
Figure 11: Latin America Deodorants value & value forecast, 2001-2011 (US$ m,
nominal prices) 35
Figure 12: Latin America Deodorants category growth
comparison, by value, 2001-2011 35
Figure 13: Latin America Deodorants
volume & volume forecast, 2001-2011 (Units m) 38
Figure 14: Latin America
Deodorants category growth comparison, by volume, 2001-2011 38
Figure 15:
Latin America Deodorants company share (Top 5 companies), by value, 2005-2006
(%) 41
Figure 16: Latin America Bath & Shower Products value & value
forecast, 2001-2011 (US$ m, nominal prices) 43
Figure 17: Latin America
Bath & Shower Products category growth comparison, by value, 2001-2011 43
Figure 18: Latin America Bath & Shower Products volume & volume forecast,
2001-2011 (Units m) 45
Figure 19: Latin America Bath & Shower Products
category growth comparison, by volume, 2001-2011 45
Figure 20: Latin
America Bath & Shower Products company share (Top 5 companies), by value,
2005-2006 (%) 48
Figure 21: Annual data review process 50
LIST
OF TABLES
Table 1: Personal Hygiene category definitions 4
Table 2:
Latin America Personal Hygiene value (country-wise), 2001-2006 (US$ m, nominal
prices) 11
Table 3: Latin America Personal Hygiene value (country-wise)
forecast, 2006-2011 (US$ m, nominal prices) 11
Table 4: Latin America
Personal Hygiene volume (country-wise), 2001-2006 (Units m) 12
Table 5:
Latin America Personal Hygiene volume (country-wise) forecast, 2006-2011
(Units m) 12
Table 6: Latin America Personal Hygiene value, 2001-2006 (US$
m, nominal prices) 13
Table 7: Latin America Personal Hygiene value
forecast, 2006-2011 (US$ m, nominal prices) 13
Table 8: Latin America
Personal Hygiene volume, 2001-2006 (Units m) 15
Table 9: Latin America
Personal Hygiene volume forecast, 2006-2011 (Units m) 15
Table 10: Latin
America Personal Hygiene company share (Top 20 Companies) by value, 2005-2006
(%) 17
Table 11: Latin America Personal Hygiene value, by company,
2005-2006 (US$ m nominal prices) 18
Table 12: Unilever Key Facts 20
Table 13: Procter & Gamble Company, The Key Facts 23
Table 14: Latin
America Soap value, 2001-2006 (US$ m, nominal prices) 26
Table 15: Latin
America Soap value forecast, 2006-2011 (US$ m, nominal prices) 26
Table
16: Latin America Soap volume, 2001-2006 (Units m) 28
Table 17: Latin
America Soap volume forecast, 2006-2011 (Units m) 28
Table 18: Latin
America Soap company share by value, 2005-2006 (%) 30
Table 19: Latin
America Soap value, by company, 2005-2006 (US$ m nominal prices) 31
Table
20: Latin America Deodorants value, 2001-2006 (US$ m, nominal prices) 33
Table 21: Latin America Deodorants value forecast, 2006-2011 (US$ m, nominal
prices) 34
Table 22: Latin America Deodorants volume, 2001-2006 (Units m)
36
Table 23: Latin America Deodorants volume forecast, 2006-2011 (Units m)
37
Table 24: Latin America Deodorants company share (Top 20 Companies) by
value, 2005-2006 (%) 39
Table 25: Latin America Deodorants value, by
company, 2005-2006 (US$ m nominal prices) 40
Table 26: Latin America Bath
& Shower Products value, 2001-2006 (US$ m, nominal prices) 42
Table 27:
Latin America Bath & Shower Products value forecast, 2006-2011 (US$ m, nominal
prices) 42
Table 28: Latin America Bath & Shower Products volume,
2001-2006 (Units m) 44
Table 29: Latin America Bath & Shower Products
volume forecast, 2006-2011 (Units m) 44
Table 30: Latin America Bath &
Shower Products company share by value, 2005-2006 (%) 46
Table 31: Latin
America Bath & Shower Products value, by company, 2005-2006 (US$ m nominal
prices) 47
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