Abstract
Introduction
This databook is a detailed information resource covering all the key data
points on Personal Hygiene market at the global level. It includes
comprehensive value volume segmentation and market share data. The databook
supplies actual data to 2006 and full forecasts to 2011 for 53 countries
covered globally for the Personal Hygiene market.
Scope
Contains information on 3 categories: Soap, Deodorants and Bath & shower
products Provides market value, volume data by market, segment and sub
segment
Highlights
The Global Personal Hygiene market covering 53 countries, increased between
2001-2006, growing at an average annual rate of 2.8%. The leading company in
the market in 2006 was Unilever. The second-largest player was Procter &
Gamble Company, The with Colgate-Palmolive Company is third place.
Reasons to Purchase
Discover the major quantitative trends affecting the Personal Hygiene markets
Understand consumers' consumption and expenditure patterns for the 53
countries covered Understand the future direction of the market with reliable
historical data and full five year forecasting.
Table of Contents
TABLE OF CONTENTS
Chapter 1 INTRODUCTION 2
What is this report about?
2
How to use this report 2
Market Definition 3
Chapter 2 OVERVIEW
10
Value Analysis 10
Volume Analysis 11
Chapter 3 GLOBAL PERSONAL
HYGIENE - MARKET OVERVIEW 12
Value Analysis, 2001-2006 12
Value
Analysis, 2006-2011 12
Volume Analysis, 2001-2006 14
Volume Analysis,
2006-2011 14
Company Share Analysis 16
Chapter 4 LEADING COMPANY
PROFILES 19
Unilever 19
Procter & Gamble Company, The 22
Chapter 5
CATEGORY ANALYSIS - SOAP 25
Value Analysis, 2001-2006 25
Value
Analysis, 2006-2011 25
Volume Analysis, 2001-2006 27
Volume Analysis,
2006-2011 27
Company Share Analysis 29
Chapter 6 CATEGORY ANALYSIS -
DEODORANTS 32
Value Analysis, 2001-2006 32
Value Analysis, 2006-2011
33
Volume Analysis, 2001-2006 35
Volume Analysis, 2006-2011 36
Company Share Analysis 38
Chapter 7 CATEGORY ANALYSIS - BATH & SHOWER
PRODUCTS 41
Value Analysis, 2001-2006 41
Value Analysis, 2006-2011
41
Volume Analysis, 2001-2006 43
Volume Analysis, 2006-2011 43
Company Share Analysis 45
Chapter 8 RESEARCH METHODOLOGY 48
Methodology overview 48
Secondary research 49
Market modelling 50
Primary research 51
Data finalisation 51
Ongoing research 52
Chapter 9 APPENDIX 53
Future readings 53
How to contact experts in
your industry 53
LIST OF FIGURES
Figure 1: Global Personal
Hygiene value & value forecast, 2001-2011 (US$ m, nominal prices) 13
Figure 2: Global Personal Hygiene category growth comparison, by value,
2001-2011 13
Figure 3: Global Personal Hygiene volume & volume forecast,
2001-2011 (Units m) 15
Figure 4: Global Personal Hygiene category growth
comparison, by volume, 2001-2011 15
Figure 5: Global Personal Hygiene
company share (Top 5 companies), by value, 2005-2006 (%) 18
Figure 6:
Global Soap value & value forecast, 2001-2011 (US$ m, nominal prices) 26
Figure 7: Global Soap category growth comparison, by value, 2001-2011 26
Figure 8: Global Soap volume & volume forecast, 2001-2011 (Units m) 28
Figure 9: Global Soap category growth comparison, by volume, 2001-2011 28
Figure 10: Global Soap company share (Top 5 companies), by value, 2005-2006
(%) 31
Figure 11: Global Deodorants value & value forecast, 2001-2011 (US$
m, nominal prices) 34
Figure 12: Global Deodorants category growth
comparison, by value, 2001-2011 34
Figure 13: Global Deodorants volume &
volume forecast, 2001-2011 (Units m) 37
Figure 14: Global Deodorants
category growth comparison, by volume, 2001-2011 37
Figure 15: Global
Deodorants company share (Top 5 companies), by value, 2005-2006 (%) 40
Figure 16: Global Bath & Shower Products value & value forecast, 2001-2011
(US$ m, nominal prices) 42
Figure 17: Global Bath & Shower Products
category growth comparison, by value, 2001-2011 42
Figure 18: Global Bath
& Shower Products volume & volume forecast, 2001-2011 (Units m) 44
Figure
19: Global Bath & Shower Products category growth comparison, by volume,
2001-2011 44
Figure 20: Global Bath & Shower Products company share (Top 5
companies), by value, 2005-2006 (%) 47
Figure 21: Annual data review
process 49
LIST OF TABLES
Table 1: Personal Hygiene category
definitions 4
Table 2: Global Personal Hygiene value (region wise),
2001-2006 (US$ m, nominal prices) 10
Table 3: Global Personal Hygiene
value (region wise) forecast, 2006-2011 (US$ m, nominal prices) 10
Table
4: Global Personal Hygiene volume (region wise), 2001-2006 (Units m) 11
Table 5: Global Personal Hygiene volume (region wise) forecast, 2006-2011
(Units m) 11
Table 6: Global Personal Hygiene value, 2001-2006 (US$ m,
nominal prices) 12
Table 7: Global Personal Hygiene value forecast,
2006-2011 (US$ m, nominal prices) 12
Table 8: Global Personal Hygiene
volume, 2001-2006 (Units m) 14
Table 9: Global Personal Hygiene volume
forecast, 2006-2011 (Units m) 14
Table 10: Global Personal Hygiene company
share (Top 20 Companies) by value, 2005-2006 (%) 16
Table 11: Global
Personal Hygiene value, by company, 2005-2006 (US$ m nominal prices) 17
Table 12: Unilever Key Facts 19
Table 13: Procter & Gamble Company, The
Key Facts 22
Table 14: Global Soap value, 2001-2006 (US$ m, nominal
prices) 25
Table 15: Global Soap value forecast, 2006-2011 (US$ m, nominal
prices) 25
Table 16: Global Soap volume, 2001-2006 (Units m) 27
Table
17: Global Soap volume forecast, 2006-2011 (Units m) 27
Table 18: Global
Soap company share (Top 20 Companies) by value, 2005-2006 (%) 29
Table 19:
Global Soap value, by company, 2005-2006 (US$ m nominal prices) 30
Table
20: Global Deodorants value, 2001-2006 (US$ m, nominal prices) 32
Table
21: Global Deodorants value forecast, 2006-2011 (US$ m, nominal prices) 33
Table 22: Global Deodorants volume, 2001-2006 (Units m) 35
Table 23:
Global Deodorants volume forecast, 2006-2011 (Units m) 36
Table 24: Global
Deodorants company share (Top 20 Companies) by value, 2005-2006 (%) 38
Table 25: Global Deodorants value, by company, 2005-2006 (US$ m nominal
prices) 39
Table 26: Global Bath & Shower Products value, 2001-2006 (US$
m, nominal prices) 41
Table 27: Global Bath & Shower Products value
forecast, 2006-2011 (US$ m, nominal prices) 41
Table 28: Global Bath &
Shower Products volume, 2001-2006 (Units m) 43
Table 29: Global Bath &
Shower Products volume forecast, 2006-2011 (Units m) 43
Table 30: Global
Bath & Shower Products company share (Top 20 Companies) by value, 2005-2006
(%) 45
Table 31: Global Bath & Shower Products value, by company,
2005-2006 (US$ m nominal prices) 46