Abstract
Introduction
This databook is a detailed information resource covering all the key data
points on Oral Hygiene in Asia Pacific. It includes comprehensive value volume
segmentation and market share data. The databook supplies actual data to 2006
and full forecasts to 2011 for 15 countries covered within the Asia Pacific
region.
Scope
Contains information on 5 categories: Toothpaste, Toothbrushes, Mouthwash,
Dental floss and Denture care Provides market value, volume data by market,
segment and sub segment
Highlights
The Asia Pacific Oral Hygiene market covering 15 countries, increased between
2001-2006, growing at an average annual rate of 3.9%. The leading company in
the market in 2006 was Colgate-Palmolive Company. The second-largest player
was Procter & Gamble Company, The with Unilever is third place.
Reasons to Purchase
Discover the major quantitative trends affecting the Oral Hygiene markets
Understand consumers' consumption and expenditure patterns for the 15
countries covered Understand the future direction of the market with reliable
historical data and full five year forecasting.
Table of Contents
TABLE OF CONTENTS
Chapter 1 INTRODUCTION 2
What is this report about?
2
How to use this report 2
Market Definition 3
Chapter 2 OVERVIEW
13
Value Analysis 13
Volume Analysis 15
Chapter 3 ASIA PACIFIC
ORAL HYGIENE - MARKET OVERVIEW 17
Value Analysis, 2001-2006 17
Value
Analysis, 2006-2011 18
Volume Analysis, 2001-2006 20
Volume Analysis,
2006-2011 21
Company Share Analysis 23
Distribution Analysis 26
Chapter 4 LEADING COMPANY PROFILES 28
Colgate-Palmolive Company 28
Procter & Gamble 30
Chapter 5 CATEGORY ANALYSIS - DENTAL FLOSS 32
Value Analysis, 2001-2006 32
Value Analysis, 2006-2011 32
Volume
Analysis, 2001-2006 34
Volume Analysis, 2006-2011 34
Company Share
Analysis 36
Distribution Analysis 39
Chapter 6 CATEGORY ANALYSIS -
DENTURE CARE 41
Value Analysis, 2001-2006 41
Value Analysis, 2006-2011
41
Volume Analysis, 2001-2006 43
Volume Analysis, 2006-2011 43
Company Share Analysis 45
Distribution Analysis 48
Chapter 7 CATEGORY
ANALYSIS - MOUTHWASH 50
Value Analysis, 2001-2006 50
Value Analysis,
2006-2011 50
Volume Analysis, 2001-2006 52
Volume Analysis, 2006-2011
52
Company Share Analysis 54
Distribution Analysis 57
Chapter 8
CATEGORY ANALYSIS - TOOTHBRUSHES 59
Value Analysis, 2001-2006 59
Value
Analysis, 2006-2011 59
Volume Analysis, 2001-2006 61
Volume Analysis,
2006-2011 61
Company Share Analysis 63
Distribution Analysis 66
Chapter 9 CATEGORY ANALYSIS - TOOTHPASTE 68
Value Analysis, 2001-2006
68
Value Analysis, 2006-2011 68
Volume Analysis, 2001-2006 70
Volume Analysis, 2006-2011 70
Company Share Analysis 72
Distribution
Analysis 75
Chapter 10 RESEARCH METHODOLOGY 77
Methodology overview
77
Secondary research 78
Market modelling 79
Primary research
80
Data finalisation 80
Ongoing research 81
Chapter 11 APPENDIX
82
Future readings 82
How to contact experts in your industry 82
LIST OF FIGURES
Figure 1: Asia Pacific Oral Hygiene value & value
forecast, 2001-2011 (US$ m, nominal prices) 19
Figure 2: Asia Pacific Oral
Hygiene category growth comparison, by value, 2001-2011 19
Figure 3: Asia
Pacific Oral Hygiene volume & volume forecast, 2001-2011 (Units m) 22
Figure 4: Asia Pacific Oral Hygiene category growth comparison, by volume,
2001-2011 22
Figure 5: Asia Pacific Oral Hygiene company share (Top 5
companies), by value, 2005-2006 (%) 25
Figure 6: Asia Pacific Oral Hygiene
distribution channels, by value, 2005-2006 (%) 27
Figure 7: Asia Pacific
Dental Floss value & value forecast, 2001-2011 (US$ m, nominal prices) 33
Figure 8: Asia Pacific Dental Floss category growth comparison, by value,
2001-2011 33
Figure 9: Asia Pacific Dental Floss volume & volume forecast,
2001-2011 (Units m) 35
Figure 10: Asia Pacific Dental Floss category
growth comparison, by volume, 2001-2011 35
Figure 11: Asia Pacific Dental
Floss company share (Top 5 companies), by value, 2005-2006 (%) 38
Figure
12: Asia Pacific Dental Floss distribution channels, by value, 2005-2006 (%)
40
Figure 13: Asia Pacific Denture Care value & value forecast, 2001-2011
(US$ m, nominal prices) 42
Figure 14: Asia Pacific Denture Care category
growth comparison, by value, 2001-2011 42
Figure 15: Asia Pacific Denture
Care volume & volume forecast, 2001-2011 (Units m) 44
Figure 16: Asia
Pacific Denture Care category growth comparison, by volume, 2001-2011 44
Figure 17: Asia Pacific Denture Care company share (Top 5 companies), by
value, 2005-2006 (%) 47
Figure 18: Asia Pacific Denture Care distribution
channels, by value, 2005-2006 (%) 49
Figure 19: Asia Pacific Mouthwash
value & value forecast, 2001-2011 (US$ m, nominal prices) 51
Figure 20:
Asia Pacific Mouthwash category growth comparison, by value, 2001-2011 51
Figure 21: Asia Pacific Mouthwash volume & volume forecast, 2001-2011 (Units
m) 53
Figure 22: Asia Pacific Mouthwash category growth comparison, by
volume, 2001-2011 53
Figure 23: Asia Pacific Mouthwash company share (Top
5 companies), by value, 2005-2006 (%) 56
Figure 24: Asia Pacific Mouthwash
distribution channels, by value, 2005-2006 (%) 58
Figure 25: Asia Pacific
Toothbrushes value & value forecast, 2001-2011 (US$ m, nominal prices) 60
Figure 26: Asia Pacific Toothbrushes category growth comparison, by value,
2001-2011 60
Figure 27: Asia Pacific Toothbrushes volume & volume
forecast, 2001-2011 (Units m) 62
Figure 28: Asia Pacific Toothbrushes
category growth comparison, by volume, 2001-2011 62
Figure 29: Asia
Pacific Toothbrushes company share (Top 5 companies), by value, 2005-2006 (%)
65
Figure 30: Asia Pacific Toothbrushes distribution channels, by value,
2005-2006 (%) 67
Figure 31: Asia Pacific Toothpaste value & value
forecast, 2001-2011 (US$ m, nominal prices) 69
Figure 32: Asia Pacific
Toothpaste category growth comparison, by value, 2001-2011 69
Figure 33:
Asia Pacific Toothpaste volume & volume forecast, 2001-2011 (Units m) 71
Figure 34: Asia Pacific Toothpaste category growth comparison, by volume,
2001-2011 71
Figure 35: Asia Pacific Toothpaste company share (Top 5
companies), by value, 2005-2006 (%) 74
Figure 36: Asia Pacific Toothpaste
distribution channels, by value, 2005-2006 (%) 76
Figure 37: Annual data
review process 78
LIST OF TABLES
Table 1: Oral Hygiene category
definitions 4
Table 2: Oral Hygiene distribution channels 5
Table 3:
Asia Pacific Oral Hygiene value (country-wise), 2001-2006 (US$ m, nominal
prices) 13
Table 4: Asia Pacific Oral Hygiene value (country-wise)
forecast, 2006-2011 (US$ m, nominal prices) 14
Table 5: Asia Pacific Oral
Hygiene volume (country-wise), 2001-2006 (Units m) 15
Table 6: Asia
Pacific Oral Hygiene volume (country-wise) forecast, 2006-2011 (Units m)
16
Table 7: Asia Pacific Oral Hygiene value, 2001-2006 (US$ m, nominal
prices) 17
Table 8: Asia Pacific Oral Hygiene value forecast, 2006-2011
(US$ m, nominal prices) 18
Table 9: Asia Pacific Oral Hygiene volume,
2001-2006 (Units m) 20
Table 10: Asia Pacific Oral Hygiene volume
forecast, 2006-2011 (Units m) 21
Table 11: Asia Pacific Oral Hygiene
company share (Top 20 Companies) by value, 2005-2006 (%) 23
Table 12: Asia
Pacific Oral Hygiene value, by company, 2005-2006 (US$ m nominal prices)
24
Table 13: Asia Pacific Oral Hygiene distribution channels, by value,
2005-2006 (%) 26
Table 14: Asia Pacific Oral Hygiene value, by
distribution channel, 2005-2006 (US$ m nominal prices) 26
Table 15:
Colgate-Palmolive Company Key Facts 28
Table 16: Procter & Gamble Key
Facts 30
Table 17: Asia Pacific Dental Floss value, 2001-2006 (US$ m,
nominal prices) 32
Table 18: Asia Pacific Dental Floss value forecast,
2006-2011 (US$ m, nominal prices) 32
Table 19: Asia Pacific Dental Floss
volume, 2001-2006 (Units m) 34
Table 20: Asia Pacific Dental Floss volume
forecast, 2006-2011 (Units m) 34
Table 21: Asia Pacific Dental Floss
company share by value, 2005-2006 (%) 36
Table 22: Asia Pacific Dental
Floss value, by company, 2005-2006 (US$ m nominal prices) 37
Table 23:
Asia Pacific Dental Floss distribution channels, by value, 2005-2006 (%)
39
Table 24: Asia Pacific Dental Floss value, by distribution channel,
2005-2006 (US$ m nominal prices) 39
Table 25: Asia Pacific Denture Care
value, 2001-2006 (US$ m, nominal prices) 41
Table 26: Asia Pacific Denture
Care value forecast, 2006-2011 (US$ m, nominal prices) 41
Table 27: Asia
Pacific Denture Care volume, 2001-2006 (Units m) 43
Table 28: Asia Pacific
Denture Care volume forecast, 2006-2011 (Units m) 43
Table 29: Asia
Pacific Denture Care company share by value, 2005-2006 (%) 45
Table 30:
Asia Pacific Denture Care value, by company, 2005-2006 (US$ m nominal prices)
46
Table 31: Asia Pacific Denture Care distribution channels, by value,
2005-2006 (%) 48
Table 32: Asia Pacific Denture Care value, by
distribution channel, 2005-2006 (US$ m nominal prices) 48
Table 33: Asia
Pacific Mouthwash value, 2001-2006 (US$ m, nominal prices) 50
Table 34:
Asia Pacific Mouthwash value forecast, 2006-2011 (US$ m, nominal prices)
50
Table 35: Asia Pacific Mouthwash volume, 2001-2006 (Units m) 52
Table 36: Asia Pacific Mouthwash volume forecast, 2006-2011 (Units m) 52
Table 37: Asia Pacific Mouthwash company share (Top 20 Companies) by value,
2005-2006 (%) 54
Table 38: Asia Pacific Mouthwash value, by company,
2005-2006 (US$ m nominal prices) 55
Table 39: Asia Pacific Mouthwash
distribution channels, by value, 2005-2006 (%) 57
Table 40: Asia Pacific
Mouthwash value, by distribution channel, 2005-2006 (US$ m nominal prices)
57
Table 41: Asia Pacific Toothbrushes value, 2001-2006 (US$ m, nominal
prices) 59
Table 42: Asia Pacific Toothbrushes value forecast, 2006-2011
(US$ m, nominal prices) 59
Table 43: Asia Pacific Toothbrushes volume,
2001-2006 (Units m) 61
Table 44: Asia Pacific Toothbrushes volume
forecast, 2006-2011 (Units m) 61
Table 45: Asia Pacific Toothbrushes
company share (Top 20 Companies) by value, 2005-2006 (%) 63
Table 46: Asia
Pacific Toothbrushes value, by company, 2005-2006 (US$ m nominal prices)
64
Table 47: Asia Pacific Toothbrushes distribution channels, by value,
2005-2006 (%) 66
Table 48: Asia Pacific Toothbrushes value, by
distribution channel, 2005-2006 (US$ m nominal prices) 66
Table 49: Asia
Pacific Toothpaste value, 2001-2006 (US$ m, nominal prices) 68
Table 50:
Asia Pacific Toothpaste value forecast, 2006-2011 (US$ m, nominal prices)
68
Table 51: Asia Pacific Toothpaste volume, 2001-2006 (Units m) 70
Table 52: Asia Pacific Toothpaste volume forecast, 2006-2011 (Units m) 70
Table 53: Asia Pacific Toothpaste company share (Top 20 Companies) by value,
2005-2006 (%) 72
Table 54: Asia Pacific Toothpaste value, by company,
2005-2006 (US$ m nominal prices) 73
Table 55: Asia Pacific Toothpaste
distribution channels, by value, 2005-2006 (%) 75
Table 56: Asia Pacific
Toothpaste value, by distribution channel, 2005-2006 (US$ m nominal prices)
75
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