Abstract
Introduction
This databook is a detailed information resource covering all the key data
points on Oral Hygiene in North America. It includes comprehensive value
volume segmentation and market share data. The databook supplies actual data
to 2006 and full forecasts to 2011 for 02 countries covered within the North
America region.
Scope
Contains information on 5 categories: Toothpaste, Toothbrushes, Mouthwash,
Dental floss and Denture care Provides market value, volume data by market,
segment and sub segment
Highlights
The North America Oral Hygiene market covering 02 countries, increased between
2001-2006, growing at an average annual rate of 2.1%. The leading company in
the market in 2006 was Procter & Gamble Company, The. The second-largest
player was Colgate-Palmolive Company with GlaxoSmithKline Plc is third
place.
Reasons to Purchase
Discover the major quantitative trends affecting the Oral Hygiene markets
Understand consumers' consumption and expenditure patterns for the 02
countries covered Understand the future direction of the market with reliable
historical data and full five year forecasting.
Table of Contents
TABLE OF CONTENTS
Chapter 1 INTRODUCTION 2
What is this report about?
2
How to use this report 2
Market Definition 3
Chapter 2 OVERVIEW
13
Value Analysis 13
Volume Analysis 14
Chapter 3 NORTH AMERICA
ORAL HYGIENE - MARKET OVERVIEW 15
Value Analysis, 2001-2006 15
Value
Analysis, 2006-2011 16
Volume Analysis, 2001-2006 19
Volume Analysis,
2006-2011 20
Company Share Analysis 22
Distribution Analysis 25
Chapter 4 LEADING COMPANY PROFILES 27
Procter & Gamble 27
Colgate-Palmolive Company 29
Chapter 5 CATEGORY ANALYSIS - DENTAL FLOSS
31
Value Analysis, 2001-2006 31
Value Analysis, 2006-2011 31
Volume Analysis, 2001-2006 33
Volume Analysis, 2006-2011 33
Company
Share Analysis 35
Distribution Analysis 37
Chapter 6 CATEGORY ANALYSIS
- DENTURE CARE 39
Value Analysis, 2001-2006 39
Value Analysis,
2006-2011 39
Volume Analysis, 2001-2006 41
Volume Analysis, 2006-2011
41
Company Share Analysis 43
Distribution Analysis 45
Chapter 7
CATEGORY ANALYSIS - MOUTHWASH 47
Value Analysis, 2001-2006 47
Value
Analysis, 2006-2011 47
Volume Analysis, 2001-2006 49
Volume Analysis,
2006-2011 49
Company Share Analysis 51
Distribution Analysis 53
Chapter 8 CATEGORY ANALYSIS - TOOTHBRUSHES 55
Value Analysis, 2001-2006
55
Value Analysis, 2006-2011 55
Volume Analysis, 2001-2006 57
Volume Analysis, 2006-2011 57
Company Share Analysis 59
Distribution
Analysis 62
Chapter 9 CATEGORY ANALYSIS - TOOTHPASTE 64
Value
Analysis, 2001-2006 64
Value Analysis, 2006-2011 64
Volume Analysis,
2001-2006 66
Volume Analysis, 2006-2011 66
Company Share Analysis
68
Distribution Analysis 70
Chapter 10 RESEARCH METHODOLOGY 72
Methodology overview 72
Secondary research 73
Market modelling 74
Primary research 75
Data finalisation 75
Ongoing research 76
Chapter 11 APPENDIX 77
Future readings 77
How to contact experts in
your industry 77
LIST OF FIGURES
Figure 1: North America Oral
Hygiene value & value forecast, 2001-2011 (US$ m, nominal prices) 17
Figure 2: North America Oral Hygiene category growth comparison, by value,
2001-2011 18
Figure 3: North America Oral Hygiene volume & volume
forecast, 2001-2011 (Units m) 21
Figure 4: North America Oral Hygiene
category growth comparison, by volume, 2001-2011 21
Figure 5: North
America Oral Hygiene company share (Top 5 companies), by value, 2005-2006 (%)
24
Figure 6: North America Oral Hygiene distribution channels, by value,
2005-2006 (%) 26
Figure 7: North America Dental Floss value & value
forecast, 2001-2011 (US$ m, nominal prices) 32
Figure 8: North America
Dental Floss category growth comparison, by value, 2001-2011 32
Figure 9:
North America Dental Floss volume & volume forecast, 2001-2011 (Units m)
34
Figure 10: North America Dental Floss category growth comparison, by
volume, 2001-2011 34
Figure 11: North America Dental Floss company share
(Top 5 companies), by value, 2005-2006 (%) 36
Figure 12: North America
Dental Floss distribution channels, by value, 2005-2006 (%) 38
Figure 13:
North America Denture Care value & value forecast, 2001-2011 (US$ m, nominal
prices) 40
Figure 14: North America Denture Care category growth
comparison, by value, 2001-2011 40
Figure 15: North America Denture Care
volume & volume forecast, 2001-2011 (Units m) 42
Figure 16: North America
Denture Care category growth comparison, by volume, 2001-2011 42
Figure
17: North America Denture Care company share (Top 5 companies), by value,
2005-2006 (%) 44
Figure 18: North America Denture Care distribution
channels, by value, 2005-2006 (%) 46
Figure 19: North America Mouthwash
value & value forecast, 2001-2011 (US$ m, nominal prices) 48
Figure 20:
North America Mouthwash category growth comparison, by value, 2001-2011 48
Figure 21: North America Mouthwash volume & volume forecast, 2001-2011 (Units
m) 50
Figure 22: North America Mouthwash category growth comparison, by
volume, 2001-2011 50
Figure 23: North America Mouthwash company share (Top
5 companies), by value, 2005-2006 (%) 52
Figure 24: North America
Mouthwash distribution channels, by value, 2005-2006 (%) 54
Figure 25:
North America Toothbrushes value & value forecast, 2001-2011 (US$ m, nominal
prices) 56
Figure 26: North America Toothbrushes category growth
comparison, by value, 2001-2011 56
Figure 27: North America Toothbrushes
volume & volume forecast, 2001-2011 (Units m) 58
Figure 28: North America
Toothbrushes category growth comparison, by volume, 2001-2011 58
Figure
29: North America Toothbrushes company share (Top 5 companies), by value,
2005-2006 (%) 61
Figure 30: North America Toothbrushes distribution
channels, by value, 2005-2006 (%) 63
Figure 31: North America Toothpaste
value & value forecast, 2001-2011 (US$ m, nominal prices) 65
Figure 32:
North America Toothpaste category growth comparison, by value, 2001-2011
65
Figure 33: North America Toothpaste volume & volume forecast, 2001-2011
(Units m) 67
Figure 34: North America Toothpaste category growth
comparison, by volume, 2001-2011 67
Figure 35: North America Toothpaste
company share (Top 5 companies), by value, 2005-2006 (%) 69
Figure 36:
North America Toothpaste distribution channels, by value, 2005-2006 (%) 71
Figure 37: Annual data review process 73
LIST OF TABLES
Table 1:
Oral Hygiene category definitions 4
Table 2: Oral Hygiene distribution
channels 5
Table 3: North America Oral Hygiene value (country-wise),
2001-2006 (US$ m, nominal prices) 13
Table 4: North America Oral Hygiene
value (country-wise) forecast, 2006-2011 (US$ m, nominal prices) 13
Table
5: North America Oral Hygiene volume (country-wise), 2001-2006 (Units m)
14
Table 6: North America Oral Hygiene volume (country-wise) forecast,
2006-2011 (Units m) 14
Table 7: North America Oral Hygiene value,
2001-2006 (US$ m, nominal prices) 15
Table 8: North America Oral Hygiene
value forecast, 2006-2011 (US$ m, nominal prices) 16
Table 9: North
America Oral Hygiene volume, 2001-2006 (Units m) 19
Table 10: North
America Oral Hygiene volume forecast, 2006-2011 (Units m) 20
Table 11:
North America Oral Hygiene company share (Top 20 Companies) by value,
2005-2006 (%) 22
Table 12: North America Oral Hygiene value, by company,
2005-2006 (US$ m nominal prices) 23
Table 13: North America Oral Hygiene
distribution channels, by value, 2005-2006 (%) 25
Table 14: North America
Oral Hygiene value, by distribution channel, 2005-2006 (US$ m nominal prices)
25
Table 15: Procter & Gamble Key Facts 27
Table 16: Colgate-Palmolive
Company Key Facts 29
Table 17: North America Dental Floss value, 2001-2006
(US$ m, nominal prices) 31
Table 18: North America Dental Floss value
forecast, 2006-2011 (US$ m, nominal prices) 31
Table 19: North America
Dental Floss volume, 2001-2006 (Units m) 33
Table 20: North America Dental
Floss volume forecast, 2006-2011 (Units m) 33
Table 21: North America
Dental Floss company share by value, 2005-2006 (%) 35
Table 22: North
America Dental Floss value, by company, 2005-2006 (US$ m nominal prices)
35
Table 23: North America Dental Floss distribution channels, by value,
2005-2006 (%) 37
Table 24: North America Dental Floss value, by
distribution channel, 2005-2006 (US$ m nominal prices) 37
Table 25: North
America Denture Care value, 2001-2006 (US$ m, nominal prices) 39
Table 26:
North America Denture Care value forecast, 2006-2011 (US$ m, nominal prices)
39
Table 27: North America Denture Care volume, 2001-2006 (Units m) 41
Table 28: North America Denture Care volume forecast, 2006-2011 (Units m)
41
Table 29: North America Denture Care company share by value, 2005-2006
(%) 43
Table 30: North America Denture Care value, by company, 2005-2006
(US$ m nominal prices) 43
Table 31: North America Denture Care
distribution channels, by value, 2005-2006 (%) 45
Table 32: North America
Denture Care value, by distribution channel, 2005-2006 (US$ m nominal prices)
45
Table 33: North America Mouthwash value, 2001-2006 (US$ m, nominal
prices) 47
Table 34: North America Mouthwash value forecast, 2006-2011
(US$ m, nominal prices) 47
Table 35: North America Mouthwash volume,
2001-2006 (Units m) 49
Table 36: North America Mouthwash volume forecast,
2006-2011 (Units m) 49
Table 37: North America Mouthwash company share by
value, 2005-2006 (%) 51
Table 38: North America Mouthwash value, by
company, 2005-2006 (US$ m nominal prices) 51
Table 39: North America
Mouthwash distribution channels, by value, 2005-2006 (%) 53
Table 40:
North America Mouthwash value, by distribution channel, 2005-2006 (US$ m
nominal prices) 53
Table 41: North America Toothbrushes value, 2001-2006
(US$ m, nominal prices) 55
Table 42: North America Toothbrushes value
forecast, 2006-2011 (US$ m, nominal prices) 55
Table 43: North America
Toothbrushes volume, 2001-2006 (Units m) 57
Table 44: North America
Toothbrushes volume forecast, 2006-2011 (Units m) 57
Table 45: North
America Toothbrushes company share by value, 2005-2006 (%) 59
Table 46:
North America Toothbrushes value, by company, 2005-2006 (US$ m nominal prices)
60
Table 47: North America Toothbrushes distribution channels, by value,
2005-2006 (%) 62
Table 48: North America Toothbrushes value, by
distribution channel, 2005-2006 (US$ m nominal prices) 62
Table 49: North
America Toothpaste value, 2001-2006 (US$ m, nominal prices) 64
Table 50:
North America Toothpaste value forecast, 2006-2011 (US$ m, nominal prices)
64
Table 51: North America Toothpaste volume, 2001-2006 (Units m) 66
Table 52: North America Toothpaste volume forecast, 2006-2011 (Units m) 66
Table 53: North America Toothpaste company share by value, 2005-2006 (%)
68
Table 54: North America Toothpaste value, by company, 2005-2006 (US$ m
nominal prices) 68
Table 55: North America Toothpaste distribution
channels, by value, 2005-2006 (%) 70
Table 56: North America Toothpaste
value, by distribution channel, 2005-2006 (US$ m nominal prices) 70
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