ハンガリーにおける小売業：2008年

Overview

Introduction

Verdict Research: From a retail standpoint Hungary has the lowest five-year growth in spend in the CEE. Hungary' s GDP growth lags the rest of CEE (apart from Slovenia), while inflation has rocketed in recent years. In response the government has implemented an austerity programme, which has reduced consumer expenditure over the last two years. As a result retailing is extremely price focussed.

Scope

• This brief provides accurate insights into key trends, future developments and discusses the strategies of the main operators in the market.
• Proprietary data on market value and growth. 2002-2007 data for six different retail sectors and overall value data for Hungary.
• Detailed sector analysis for grocery, DIY, electricals, furniture, and clothing is provided.
• Market shares for leading retailers in grocery, evaluation of non food players and insightful analysis into their operating strategies.

Report Highlights

Against western European retailing and purchasing power, Hungary is a small market. While growth looks healthy at 9.3% in euros, in Hungarian Forints (HUFt) overall retail expenditure in 2007 only grew by 2.9%, significantly slower than other CEE markets.

The four musketeers of German retailing, the discounters Aldi, Lidl, Penny and Plus are growing strongly. Penny and Plus have dominated the market with more than 150 outlets each, but there is rapid change. Lidl has established its business rather quickly, and Aldi has started its expansion through its Austrian subsidiary Hofer.

New formats such as furniture boulevards and Factory Outlet Centres have made their mark. That said, in many areas these formats are ahead of their time. Hypermarket development has only now reached saturation levels. Due to the austerity measures instigated by the Hungarian government purchasing power could be depressed for a long time to come.

Reasons to Purchase

• Understand strategic issues in the market, retailers' responses and our recommendations on how to cope with the tough macro economic environment.
• Learn about major foreign and domestic players in Hungary' s retail market. Pinpoint sector opportunities and in-fill potential.
• Discover how the market and retailers' future initiatives will develop. Find growth opportunities in specific sectors and identify the key threats.

• CHAPTER 1 EXECUTIVE SUMMARY
  • Key Findings
  • Main Conclusions
• CHAPTER 2 CENTRAL & EASTERN EUROPEAN MARKET - ECONOMICOVERVIEW
  • Key Findings
  • Key Messages
  • GDP
  • GDP Forecast
  • Consumer Expenditure
  • Inflation
  • Interest Rates
  • Employment
• CHAPTER 3 CENTRAL & EASTERN EUROPEAN MARKET -DEMOGRAPHIC OVERVIEW
  • Key Findings
  • Key Messages
  • EU Population Profile
  • EU Population Trend
  • CEE Forecasts
  • CEE Forecasts
  • Urban Population
• CHAPTER 4 CENTRAL & EASTERN EUROPEAN MARKET - RETAILSPENDING
  • Key Findings
  • Expenditure
  • Growth
  • Per Capita
  • Retail Share
• CHAPTER 5 RETAILING IN HUNGARY
  • Overview
  • Food & Grocery
    • Tesco
    • CBA
    • Co-op Hungary
    • Reál Hungaria
    • Spar
    • Other Players
  • Non-food
    • Clothing
    • DIY
    • Electricals
    • Furniture
  • Outlook for Retailing in Hungary
• CHAPTER 6 GLOSSARY
  • Definitions
  • Abbreviations
• List of Tables
  • Table 1: CEE retail expenditure 2002-2007
  • Table 2: CEE retail expenditure growth 2002-2007
  • Table 3: Hungary total retail expenditure & Top Fivesectors 2002-2007e
  • Table 4: Hungary food & grocery market shares 2007e
• List of Figures
  • Figure 1: CEE GDPs 2007
  • Figure 2: CEE & selected EU GDPs per capita 2007
  • Figure 3: CEE GDP growth rates 2007 on 2002
  • Figure 4: GDP growth forecast of CEE countries 2008& 2009e
  • Figure 5: Consumer expenditure of CEE countries 2007
  • Figure 6: Harmonised index of consumer prices - growthin CEE countries 2006 & 2007
  • Figure 7: Central bank interest rates, official lendingrates average 2007
  • Figure 8: Total unemployment rates of CEE countries 2002& 2007
  • Figure 9: EU 27 population totals (000s) by country 2007
  • Figure 10: Five-year trend in EU25 population growth2000-2020e
  • Figure 11: Forecast population growth for CEE countries- 2033 & 2058 on 2008
  • Figure 12: % urban population in CEE countries 2007
  • Figure 13: New member states retail spend and change %2002-2007
  • Figure 14: Five-year growth in CEE retail spend bycountry 2007 on 2002
  • Figure 15: CEE per capita retail spend 2002-2007
  • Figure 16: CEE per capita retail spend by country 2007
  • Figure 17: CEE retail spend as % of total consumerexpenditure 2002 & 2007