英国の消費者動向 2008年： Superdrug - パーソナルケア

Abstract

Overview

Introduction

Verdict Research: UK Consumer Insights 2008 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer' s customers, drawing on a nationwide survey of 6,000 shoppers each year.

Reasons to Purchase

• New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.
• Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer' s customers.
• Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.

Table of Contents

• CHAPTER 1 AT A GLANCE SUMMARY
  • Summary
• CHAPTER 2 SHARE OF SHOPPERS
  • Superdrug share of shoppers
  • Superdrug share of shoppers by demographics
  • Superdrug share of shoppers by television region
  • Superdrug share of shoppers by household characteristics
  • Superdrug share of shoppers by other characteristics and ACORN classification
• CHAPTER 3 CONVERSION AND NON-CONVERSION
  • Superdrug conversion of visitors to main users
  • Superdrug conversion of visitors to main users by demographics and region
  • Superdrug conversion of visitors to main users by household characteristics
  • Non-converting customers
  • Profile of Superdrug non-converting customers by demographics and region
• CHAPTER 4 PROFILE OF SHOPPERS
  • Superdrug profile of shoppers by demographics
  • Superdrug profile of shoppers by television region
  • Superdrug profile of shoppers by household characteristics
  • Superdrug profile of shoppers by other characteristics and ACORN classification
• CHAPTER 5 LOYALTY
  • Superdrug loyalty of main users
  • Superdrug loyalty of main users by demographics and region
  • Superdrug loyalty of main users by household characteristics
  • Superdrug basic drivers of loyalty and disloyalty
  • Superdrug detailed drivers of loyalty
• CHAPTER 6 COMPETITION
  • Competition in Personal Care
  • Cross sector competitor dynamics
• CHAPTER 7 APPENDIX
  • Basic methodology
  • The selection of parliamentary constituencies
    • Metropolitan county
    • Other 100% urban
    • Mixed urban/rural
    • Rural
  • The selection of enumeration districts
  • The selection of respondents
  • Post survey weighting
• List of Tables
  • Table 1: Key performance indicators for Superdrug in Personal Care
  • Table 2: Superdrug change in visitor share (%) 2004-2008
  • Table 3: Superdrug change in main user share (%) 2004-2008
  • Table 4: Superdrug visitor and main user share by ACORN classification 2008
  • Table 5: Superdrug change in conversion rates 2004-2008
  • Table 6: Superdrug change in non-conversion rates (%) 2004-2008
  • Table 7: Main stores non-converters use instead of Superdrug 2008
  • Table 8: Superdrug visitor and main user profile by ACORN classification 2008
  • Table 9: Superdrug change in loyalty (%) 2004-2008
  • Table 10: Superdrug change in disloyalty 2004-2008
  • Table 11: Superdrug drivers of loyalty (%) 2004-2008
  • Table 12: Superdrug drivers of disloyalty (%) 2004-2008
  • Table 13: Superdrug detailed drivers of loyalty 2008
  • Table 14: Cross sector matrix shopping 2008
  • Table 15: Other retailers used 2008
  • Table 16: Sample sizes by sector 2008
• List of Figures
  • Figure 1: Superdrug visitor share 2004-2008
  • Figure 2: Superdrug main user share 2004-2008
  • Figure 3: Superdrug visitor share by demographic group 2008
  • Figure 4: Superdrug main user share by demographic group 2008
  • Figure 5: Superdrug visitor share by television region 2008
  • Figure 6: Superdrug main user share by television region 2008
  • Figure 7: Superdrug visitor and main user share by household tenure 2008
  • Figure 8: Superdrug visitor and main user share by number of people in household 2008
  • Figure 9: Superdrug visitor and main user share by children in household 2008
  • Figure 10: Superdrug visitor and main user share by number of cars in household 2008
  • Figure 11: Superdrug visitor and main user share by working status 2008
  • Figure 12: Superdrug visitor and main user share by marital status 2008
  • Figure 13: Superdrug conversion rates 2004-2008
  • Figure 14: Superdrug non-conversion rates 2004-2008
  • Figure 15: Superdrug conversion rates by demographic group 2008
  • Figure 16: Superdrug conversion rates by region 2008
  • Figure 17: Superdrug conversion rates by household tenure 2008
  • Figure 18: Superdrug conversion rates by number of people in household 2008
  • Figure 19: Superdrug conversion rates by children in household 2008
  • Figure 20: Superdrug conversion rates by number of cars in household 2008
  • Figure 21: Superdrug non-conversion rates 2004-2008
  • Figure 22: Superdrug non-conversion rates by demographic group 2008
  • Figure 23: Demographic profile of non-converting Superdrug visitors 2008
  • Figure 24: Regional profile of non-converting Superdrug visitors 2008
  • Figure 25: Superdrug visitor profile by demographic group 2008
  • Figure 26: Superdrug main user profile by demographic group 2008
  • Figure 27: Superdrug visitor profile by television region 2008
  • Figure 28: Superdrug main user profile by region 2008
  • Figure 29: Superdrug visitor and main user profile by household tenure 2008
  • Figure 30: Superdrug visitor and main user profile by number of people in household 2008
  • Figure 31: Superdrug and main user profile by children in household 2008
  • Figure 32: Superdrug visitor and main user profile by number of cars in household 2008
  • Figure 33: Superdrug visitor and main user profile by working status 2008
  • Figure 34: Superdrug visitor and main user profile by marital status 2008
  • Figure 35: Superdrug loyalty 2004-2008
  • Figure 36: Superdrug disloyalty 2004-2008
  • Figure 37: Superdrug loyalty by demographics 2008
  • Figure 38: Superdrug loyalty by region 2008
  • Figure 39: Superdrug loyalty by household tenure 2008
  • Figure 40: Superdrug loyalty by number of people in household 2008
  • Figure 41: Superdrug loyalty by children in household 2008
  • Figure 42: Superdrug loyalty by number of cars in household 2008
  • Figure 43: Superdrug - other Personal Care stores used 2008
  • Figure 44: Preference stores 2008
  • Figure 45: Sectors shopped 2008