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【 英文市場調査報告書 】

英国人の買物動向：デパート（2008年）

Where Britain Shops: Department Stores 2008

商品コード : 71658 Datamonitor
出版日 : 2008/08
発行 : Datamonitor
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概要 原文目次
※この商品は英文にてご提供いたします。

Abstract

Overview

Introduction

Verdict Research: How Britain Shops 2008: Department Stores provides a comprehensive overview of consumers shopping habits in the department store sector. It covers the eight key sectors of clothing, DIY, electricals, food & grocery, footwear, homewares, music & video and personal care and analyses the seven key operators in the sector.

Scope

  • A wide-ranging analysis of the way customers shop in supermarkets with profiles of the UK' s seven leading department store groups.
  • For each category this report provides a full socio-economic breakdown of shoppers, analysis of competitors used and sector penetration data.
  • For each profiled retailer, this report provides a socio-economic breakdown of their customer base, cross sector shopping data and conversion rates.
  • Includes profiles on: Debenhams, Fenwick, House of Fraser, John Lewis, Marks & Spencer, Selfridges, and TJ Hughes.

Highlights

For the first time in four years, the percentage of department store shoppers using this channel for homewares has grown. It has increased by 1.2 percentage points to 29.2%. Also, more homewares shoppers are using department stores, with its share of the sector growing by 1.0 percentage points to 29.9%.

House of Fraser' s visitor share has fallen to its lowest level since 2001. 4.5% of all UK shoppers now regularly visit the retailer, a 0.4 percentage point decline from the year before. This is the third straight year that House of Fraser' s visitor share has been in decline.

The continued growth of Primark and other value clothing retailers is having an adverse effect on supermarkets. 24.8% of all clothing shoppers now use supermarkets for clothing, down by 0.1% percentage points on the year before. This is the second consecutive year that supermarkets' share of all clothing shoppers has fallen

Reasons to Purchase

  • Where Britain Shops is one of the most comprehensive studies of its kind, drawing on a nationwide survey of 6,000 shoppers each year.
  • Verdict' s thorough understanding of retail issues enables us to interpret data from an informed viewpoint and explore the implications for retailers.

Table of Contents

  • CHAPTER 1 INTRODUCTION
    • What is cDNA?
    • What' s Available?
  • CHAPTER 2 EXECUTIVE SUMMARY
    • Key Findings
    • Main Conclusions
  • CHAPTER 3 USE OF DEPARTMENT STORES
    • Summary
    • Department Store Share of Shopperss
    • Profiles of Department Store Shoppers
    • Profiles of Shoppers Who Do Not Use Department Stores
    • Which Sectors Shoppers Use Department Stores For
    • Share of Shoppers - by Department Store Retailer
    • Department Store Cross-sector Shopping
  • CHAPTER 4 SECTOR ANALYSIS
    • How Clothing Shoppers Use Department Stores
    • How DIY Shoppers Use Department Stores
    • How Electricals Shoppers Use Department Stores
    • How Food & Grocery Shoppers Use Department Stores
    • How Footwear Shoppers Use Department Stores
    • How Homewares Shoppers Use Department Stores
    • How Music & Video Shoppers Use Department Stores
    • How Personal Care Shoppers Use Department Stores
  • CHAPTER 5 DEPARTMENT STORE RETAILER PROFILES
    • Debenhams
      • Overview
      • Debenhams Share of Shoppers
      • Debenhams Customer Profile
      • Debenhams Usage Profile
      • Debenhams Usage Profile
      • Debenhams Cross-sector Shopping
    • Fenwick
    • Fenwick
      • Overview
      • Fenwick Share of Shoppers
      • Fenwick Customer Profile
      • Fenwick Usage Profile
      • Fenwick Cross-sector Shopping
    • House of Fraser
      • Overview
      • House of Fraser Share of Shoppers
      • House of Fraser Customer Profile
      • House of Fraser Usage Profile
      • House of Fraser Cross-sector Shopping
    • John Lewis
    • John Lewis
      • Overview
      • John Lewis Share of Shoppers
      • John Lewis Customer Profile
      • John Lewis Usage Profile
      • John Lewis Cross-sector Shopping
    • Marks & Spencer
      • Overview
      • Marks & Spencer Share of Shoppers
      • Marks & Spencer Customer Profile
      • Marks & Spencer Usage Profile
      • Marks & Spencer Cross-sector Shopping
      • Marks & Spencer Cross-sector Shopping
    • Selfridges
      • Overview
      • Selfridges Share of Shoppers
      • Selfridges Customer Profile
      • Selfridges Usage Profile
      • Selfridges Cross-sector Shopping
    • TJ Hughes
      • Overview
      • TJ Hughes Share of Shopperss
      • TJ Hughes Customer Profile
      • TJ Hughes Usage Profile
      • TJ Hughes Usage Profile
      • TJ Hughes Cross-sector Shopping
  • CHAPTER 6 APPENDIX
    • Basic Methodology
    • Selection of Parliamentary Constituencies
      • Metropolitan County
      • Other 100% Urban
      • Mixed Urban/Rural
      • Rural
    • Selection of Enumeration Districts
    • Selection of Respondents
    • Post Survey Weighting
  • List of Tables
    • Table 1: Debenhams cross-department conversion matrix 2008
    • Table 2: Where Debenhams shoppers also shop by sector 2008
    • Table 3: Fenwick cross-department conversion matrix 2008
    • Table 4: Where Fenwick shoppers also shop by sector 2008
    • Table 5: House of Fraser cross-department conversion matrix 2008
    • Table 6: Where House of Fraser shoppers also shop by sector 2008
    • Table 7: John Lewis cross-department conversion matrix 2008
    • Table 8: Where John Lewis shoppers also shop by sector 2008
    • Table 9: Marks & Spencer cross-department conversion matrix 2008
    • Table 10: Where Marks & Spencer shoppers also shop by sector 2008
    • Table 11: Selfridges cross-department conversion matrix 2008
    • Table 12: Where Selfridges shoppers also shop by sector 2008
    • Table 13: TJ Hughes cross-department conversion matrix 2008
    • Table 14: Where TJ Hughes shoppers also shop by sector 2008
    • Table 15: Sample sizes by sector 2008
  • List of Figures
    • Figure 1: Share of all department store consumers (%) 2004-2008
    • Figure 2: Share of consumers using department stores by region (%) 2008
    • Figure 3: Share of consumers using department stores by demographics (%) 2008
    • Figure 4: Profile of department store shoppers (%) 2008
    • Figure 5: Profile of female department store shoppers (%) 2008
    • Figure 6: Profile of male department store shoppers (%) 2008
    • Figure 7: Profile of non-department store shoppers (%) 2008
    • Figure 8: Profile of female non-department store shoppers (%) 2008
    • Figure 9: Profile of male non-department store shoppers (%) 2008
    • Figure 10: What department store shoppers use department stores for (%) 2008
    • Figure 11: Department store shares of shoppers by sector (%) 2008
    • Figure 12: Department store retailer share of all consumers (%) 2008
    • Figure 13: Retailer share of all department store shoppers (%) 2008
    • Figure 14: Cross-sector department store retailer scores 2008
    • Figure 15: Percentage of all department store shoppers using the channel for clothing 2004-2008
    • Figure 16: Percentage of all clothing shoppers using department stores for clothing 2004-2008
    • Figure 17: Demographic profile of all shoppers who use department stores for clothing (%) 2008
    • Figure 18: Demographic profile of all female shoppers who use department stores for clothing (%) 2008
    • Figure 19: Demographic profile of all male shoppers who use department stores for clothing (%) 2008
    • Figure 20: Retailer share of all department store clothing shoppers (%) 2008
    • Figure 21: Retailer share of all clothing shoppers (%) 2008
    • Figure 22: Demographic index of department store shoppers compared with all clothing shoppers 2008
    • Figure 23: Demographic index of clothing shoppers compared with all department store shoppers 2008
    • Figure 24: Percentage of all department store shoppers using the channel for DIY 2004-2008
    • Figure 25: Percentage of all DIY shoppers using department stores for DIY 2004-2008
    • Figure 26: Demographic profile of all shoppers who use department stores for DIY (%) 2008
    • Figure 27: Demographic profile of all female shoppers who use department stores for DIY (%) 2008
    • Figure 28: Demographic profile of all male shoppers who use department stores for DIY (%) 2008
    • Figure 29: Retailer share of all department store DIY shoppers (%) 2008
    • Figure 30: Retailer share of all DIY shoppers (%) 2008
    • Figure 31: Demographic index of department store shoppers compared with all DIY shoppers 2008
    • Figure 32: Demographic index of DIY shoppers compared with all department store shoppers 2008
    • Figure 33: Percentage of all department store shoppers using the channel for electricals 2004-2008
    • Figure 34: Percentage of all electricals shoppers using department stores for electricals 2004-2008
    • Figure 35: Demographic profile of all shoppers who use department stores for electricals (%) 2008
    • Figure 36: Demographic profile of all female shoppers who use department stores for electricals (%) 2008
    • Figure 37: Demographic profile of all male shoppers who use department stores for electricals (%) 2008
    • Figure 38: Retailer share of all department store electricals shoppers (%) 2008
    • Figure 39: Retailer share of all electricals shoppers (%) 2008
    • Figure 40: Demographic index of department store shoppers compared with all electricals shoppers 2008
    • Figure 41: Demographic index of electricals shoppers compared with all department store shoppers 2008
    • Figure 42: Percentage of all department store shoppers using the channel for food & grocery 2004-2008
    • Figure 43: Percentage of all food & groceries shoppers using department stores for food & grocery 2004-2008
    • Figure 44: Demographic profile of all shoppers who use department stores for food & grocery (%) 2008
    • Figure 45: Demographic profile of all female shoppers who use department stores for food & grocery (%) 2008
    • Figure 46: Demographic profile of all male shoppers who use department stores for food & grocery (%) 2008
    • Figure 47: Retailer share of all department store food & grocery shoppers (%) 2008
    • Figure 48: Retailer share of all food & grocery shoppers (%) 2008
    • Figure 49: Demographic index of department store shoppers compared with all food & grocery shoppers 2008
    • Figure 50: Demographic index of food & grocery shoppers compared with all department store shoppers 2008
    • Figure 51: Percentage of all department store shoppers using the channel for footwear 2004-2008
    • Figure 52: Percentage of all footwear shoppers using department stores for footwear 2004-2008
    • Figure 53: Demographic profile of all shoppers who use department stores for footwear (%) 2008
    • Figure 54: Demographic profile of all female shoppers who use department stores for footwear (%) 2008
    • Figure 55: Demographic profile of all male shoppers who use department stores for footwear (%) 2008
    • Figure 56: Retailer share of all department store footwear shoppers (%) 2008
    • Figure 57: Retailer share of all footwear shoppers (%) 2008
    • Figure 58: Demographic index of department store shoppers compared with all footwear shoppers 2008
    • Figure 59: Demographic index of footwear shoppers compared with all department store shoppers 2008
    • Figure 60: Percentage of all department store shoppers using the channel for homewares 2004-2008
    • Figure 61: Percentage of all homewares shoppers using department stores for homewares 2004-2008
    • Figure 62: Demographic profile of all shoppers who use department stores for homewares (%) 2008
    • Figure 63: Demographic profile of all female shoppers who use department stores for homewares (%) 2008
    • Figure 64: Demographic profile of all male shoppers who use department stores for homewares (%) 2008
    • Figure 65: Retailer share of all department store homewares shoppers (%) 2008
    • Figure 66: Retailer share of all homewares shoppers (%) 2008
    • Figure 67: Demographic index of department store shoppers compared with all homewares shoppers 2008
    • Figure 68: Demographic index of homewares shoppers compared with all department store shoppers 2008
    • Figure 69: Percentage of all department store shoppers using the channel for music & video 2004-2008
    • Figure 70: Percentage of all music & video shoppers using department stores for music & video 2004-2008
    • Figure 71: Demographic profile of all shoppers who use department stores for music & video (%) 2008
    • Figure 72: Demographic profile of all female shoppers who use department stores for music & video (%) 2008
    • Figure 73: Demographic profile of all male shoppers who use department stores for music & video (%) 2008
    • Figure 74: Retailer share of all department store music & video shoppers (%) 2008
    • Figure 75: Retailer share of all music & video shoppers (%) 2008
    • Figure 76: Demographic index of department store shoppers compared with all music & video shoppers 2008
    • Figure 77: Demographic index of music & video shoppers compared with all department store shoppers 2008
    • Figure 78: Percentage of all department store shoppers using the channel for personal care 2004-2008
    • Figure 79: Percentage of all personal care shoppers using department stores for personal care 2004-2008
    • Figure 80: Demographic profile of all shoppers who use department stores for personal care (%) 2008
    • Figure 81: Demographic profile of all female shoppers who use department stores for personal care (%) 2008
    • Figure 82: Demographic profile of all male shoppers who use department stores for personal care (%) 2008
    • Figure 83: Retailer share of all department store personal care shoppers (%) 2008
    • Figure 84: Retailer share of all personal care shoppers (%) 2008
    • Figure 85: Demographic index of department store shoppers compared with all personal care shoppers 2008
    • Figure 86: Demographic index of personal care shoppers compared with all department store shoppers 2008
    • Figure 87: Percentage of all consumers who use Debenhams 2004-2008
    • Figure 88: Percentage of all department store shoppers who use Debenhams 2004-2008
    • Figure 89: Debenhams sector shares (%) 2008
    • Figure 90: Consumers using Debenhams: penetration of demographic segments (%) 2008
    • Figure 91: Demographic index of all Debenhams shoppers compared with all department store shoppers 2008
    • Figure 92: Demographic profile of all Debenhams shoppers (%) 2008
    • Figure 93: Demographic profile of all female Debenhams shoppers (%) 2008
    • Figure 94: Demographic profile of all male Debenhams shoppers (%) 2008
    • Figure 95: What Debenhams shoppers use it for (%) 2008
    • Figure 96: Debenhams sectors shopped (%) 2008
    • Figure 97: Debenhams cross-sector participation 2004-2008
    • Figure 98: Demographic profile of Debenhams cross-sector participation 2008
    • Figure 99: Percentage of Debenhams shoppers using other department stores 2008
    • Figure 100: Percentage of all consumers who use Fenwick 2004-2008
    • Figure 101: Percentage of all department store shoppers who use Fenwick 2004-2008
    • Figure 102: Fenwick sector shares (%) 2008
    • Figure 103: Consumers using Fenwick: penetration of demographic segments (%) 2008
    • Figure 104: Demographic index of all Fenwick shoppers compared with all department store shoppers 2008
    • Figure 105: Demographic profile of all Fenwick shoppers (%) 2008
    • Figure 106: Demographic profile of all female Fenwick shoppers (%) 2008
    • Figure 107: Demographic profile of all male Fenwick shoppers (%) 2008
    • Figure 108: What Fenwick shoppers use it for (%) 2008
    • Figure 109: Fenwick sectors shopped (%) 2008
    • Figure 110: Fenwick cross-sector participation 2004-2008
    • Figure 111: Demographic profile of Fenwick cross-sector participation 2008
    • Figure 112: Percentage of Fenwick shoppers using other department stores 2008
    • Figure 113: Percentage of all consumers who use House of Fraser 2004-2008
    • Figure 114: Percentage of all department store shoppers who use House of Fraser 2004-2008
    • Figure 115: House of Fraser sector shares (%) 2008
    • Figure 116: Consumers using House of Fraser: penetration of demographic segments (%) 2008
    • Figure 117: Demographic index of all House of Fraser shoppers compared with all department store shoppers 2008
    • Figure 118: Demographic profile of all House of Fraser shoppers (%) 2008
    • Figure 119: Demographic profile of all female House of Fraser shoppers (%) 2008
    • Figure 120: Demographic profile of all male House of Fraser shoppers (%) 2008
    • Figure 121: What House of Fraser shoppers use it for (%) 2008
    • Figure 122: House of Fraser sectors shopped (%) 2008
    • Figure 123: House of Fraser cross-sector participation 2004-2008
    • Figure 124: Demographic profile of House of Fraser cross-sector participation 2008
    • Figure 125: Percentage of House of Fraser shoppers using other department stores 2008
    • Figure 126: Percentage of all consumers who use John Lewis 2004-2008
    • Figure 127: Percentage of all department store shoppers who use John Lewis 2004-2008
    • Figure 128: John Lewis sector shares (%) 2008
    • Figure 129: Consumers using John Lewis: penetration of demographic segments (%) 2008
    • Figure 130: Demographic index of all John Lewis shoppers compared with all department store shoppers 2008
    • Figure 131: Demographic profile of all John Lewis shoppers (%) 2008
    • Figure 132: Demographic profile of all female John Lewis shoppers (%) 2008
    • Figure 133: Demographic profile of all male John Lewis shoppers (%) 2008
    • Figure 134: What John Lewis shoppers use it for (%) 2008
    • Figure 135: John Lewis sectors shopped (%) 2008
    • Figure 136: John Lewis cross-sector participation 2004-2008
    • Figure 137: Demographic profile of John Lewis cross-sector participation 2008
    • Figure 138: Percentage of John Lewis shoppers using other department stores 2008
    • Figure 139: Percentage of all consumers who use Marks & Spencer 2004-2008
    • Figure 140: Percentage of all department store shoppers who use Marks & Spencer 2004-2008
    • Figure 141: Marks & Spencer sector shares (%) 2008
    • Figure 142: Consumers using Marks & Spencer: penetration of demographic segments (%) 2008
    • Figure 143: Demographic index of all Marks & Spencer shoppers compared with all department store shoppers 2008
    • Figure 144: Demographic profile of all Marks & Spencer shoppers (%) 2008
    • Figure 145: Demographic profile of all female Marks & Spencer shoppers (%) 2008
    • Figure 146: Demographic profile of all male Marks & Spencer shoppers (%) 2008
    • Figure 147: What Marks & Spencer shoppers use it for (%) 2008
    • Figure 148: Marks & Spencer sectors shopped (%) 2008
    • Figure 149: Marks & Spencer cross-sector participation 2004-2008
    • Figure 150: Demographic profile of Marks & Spencer cross-sector participation 2008
    • Figure 151: Percentage of Marks & Spencer shoppers using other department stores 2008
    • Figure 152: Percentage of all consumers who use Selfridges 2004-2008
    • Figure 153: Percentage of all department store shoppers who use Selfridges 2004-2008
    • Figure 154: Selfridges sector shares (%) 2008
    • Figure 155: Consumers using Selfridges: penetration of demographic segments (%) 2008
    • Figure 156: Demographic index of all Selfridges shoppers compared with all department store shoppers 2008
    • Figure 157: Demographic profile of all Selfridges shoppers (%) 2008
    • Figure 158: Demographic profile of all female Selfridges shoppers (%) 2008
    • Figure 159: Demographic profile of all male Selfridges shoppers (%) 2008
    • Figure 160: What Selfridges shoppers use it for (%) 2008
    • Figure 161: Selfridges sectors shopped (%) 2008
    • Figure 162: Selfridges cross-sector participation 2004-2008
    • Figure 163: Demographic profile of Selfridges cross-sector participation 2008
    • Figure 164: Percentage of Selfridges shoppers using other department stores 2008
    • Figure 165: Percentage of all consumers who use TJ Hughes 2004-2008
    • Figure 166: Percentage of all department store shoppers who use TJ Hughes 2004-2008
    • Figure 167: TJ Hughes sector shares (%) 2008
    • Figure 168: Consumers using TJ Hughes: penetration of demographic segments (%) 2008
    • Figure 169: Demographic index of all TJ Hughes shoppers compared with all department store shoppers 2008
    • Figure 170: Demographic profile of all TJ Hughes shoppers (%) 2008
    • Figure 171: Demographic profile of all female TJ Hughes shoppers (%) 2008
    • Figure 172: Demographic profile of all male TJ Hughes shoppers (%) 2008
    • Figure 173: What TJ Hughes shoppers use it for (%) 2008
    • Figure 174: TJ Hughes sectors shopped (%) 2008
    • Figure 175: TJ Hughes cross-sector participation 2004-2008
    • Figure 176: Demographic profile of TJ Hughes cross-sector participation 2008
    • Figure 177: Percentage of TJ Hughes shoppers using other department stores 2008
概要 原文目次
※この商品は英文にてご提供いたします。
【 英文市場調査報告書 】
英国人の買物動向：デパート（2008年）
Where Britain Shops: Department Stores 2008
出版日 : 2008/08
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