東欧における小売市場の動向：2008年

Abstract

Overview

Introduction

Verdict Research: Retail growth in Central & Eastern Europe has been driven by the region' s strong macroeconomic performance, which has increased consumption and purchasing power levels and boosted retail expenditure. Some of Europe' s largest players have established strong footholds in the region while local retailers are now aggressively expanding their operations into neighbouring countries.

Scope

• This report provides accurate insights into key trends, future developments and discusses the strategies of the main operators in the region.
• Proprietary data on market value and growth. 2002-2007 data for five different retail sectors and overall value data for 10 CEE countries.
• Detailed sector analysis for grocery, DIY, electricals, furniture and clothing (including department stores) in 10 CEE countries.
• The report includes market shares for leading retailers in grocery and an evaluation of non- food players and their operating strategies.

Report Highlights

Against the backdrop of a tough macroeconomic environment, intense competitive pressures and slowing growth in the mature markets of the EU, for years rapidly developing CEE has offered significant opportunities for the powerhouses of European retailing. Even in 2008 growth potential remains huge, attracting retailers and developers to the region.

Despite the long term potential CEE countries now faces their biggest challenge since joining the EU as they are impacted by the credit crunch. The situation is exacerbated by high inflationary pressures meaning that purchasing power in CEE is now under acute threat.

As the battle for market share has moved from organic store openings to acquisitions, new opportunities emerge, most notably in the burgeoning convenience sector. Meanwhile CEE' s largest retailers are increasingly expanding into neighbouring countries and fortifying their position as prominent retailers in the region rivalling foreign players.

Reasons to Purchase

• Understand strategic issues in the region, retailers' responses and our recommendations on how retailers should adapt to a changing retail market.
• Identify the success factors and growth prospects of the key CEE retailers and benchmark their performance against the market.
• Learn about major foreign and domestic players in the CEE retail market. Find out who are the key players in the region and their strategic options.

Table of Contents

• CHAPTER 1 EXECUTIVE SUMMARY
  • Key Findings
  • Main Conclusions
• CHAPTER 2 EUROPEAN MARKET - ECONOMIC OVERVIEW
  • Key Findings
  • Key Messages
  • GDP
  • GDP Forecast
  • Consumer Expenditure
  • Inflation
  • Interest Rates
  • Employment
• CHAPTER 3 EUROPEAN MARKET - DEMOGRAPHIC OVERVIEW
  • Trends
  • Trends
  • Growth by Country
  • Urban Population
• CHAPTER 4 EUROPEAN MARKET - RETAIL SPENDING
  • Expenditure
  • Growth
  • Per Capita
  • Retail Share
• CHAPTER 5 RETAILING IN THE BALTIC STATES
  • Overview
  • Food & Grocery
    • Maxima
    • Rimi Baltic
    • Palink/IKI
    • Other players
  • Non-food
    • Clothing
    • DIY
    • Electricals
    • Furniture
  • Outlook for Retailing in the Baltic States
• CHAPTER 6 RETAILING IN BULGARIA
  • Overview
    • Obstacles to Retail Development
  • Food & Grocery
    • Leading Foreign Players
    • Domestic Players
  • Non-food
  • Non-food
    • Clothing
    • DIY
    • Electricals
    • Furniture
  • Outlook for Retailing in Bulgaria
• CHAPTER 7 RETAILING IN THE CZECH REPUBLIC
  • Overview
  • Food & Grocery
    • Schwarz Gruppe
    • Ahold
    • Tesco
    • Rewe
    • Other Players
  • Non-food
    • Clothing
    • Electricals
    • DIY
    • Furniture
  • Outlook for Retailing in the Czech Republic
• CHAPTER 8 RETAILING IN HUNGARY
  • Overview
  • Food & Grocery
    • Tesco
    • CBA
    • Co-op Hungary
    • Re&á Hungaria
    • Spar
    • Other Players
  • Non-food
    • Clothing
    • DIY
    • Electricals
    • Furniture
  • Outlook for Retailing in Hungary
• CHAPTER 9 RETAILING IN POLAND
  • Overview
    • Legislation Subdues Growth
  • Food & Grocery
    • Biedronka
    • Tesco
    • Carrefour
    • Other Foreign Players
    • Domestic Players
    • Deli-supermarkets
    • Emerging Player: Emperia Holding
  • Non-food
    • Clothing
    • Electricals
    • DIY
    • Furniture
  • Outlook for Retailing in Poland
• CHAPTER 10 RETAILING IN ROMANIA
  • Overview
    • Impact of EU Accession
    • Obstacles to Retail Development
  • Food & Grocery
    • Carrefour
    • Rewe
    • Real
    • Louis Delhaize
    • Kaufland
    • Other Foreign Players
  • Non-food
    • Clothing
    • DIY
    • International Players
    • Domestic Players
    • Electricals
    • Furniture
  • Outlook for Retailing in Romania
• CHAPTER 11 RETAILING IN SLOVAKIA
  • Overview
  • Food & Grocery
    • COOP Jednota
    • Tesco
    • Schwarz Gruppe
    • Rewe
    • Ahold
    • Other Players
  • Non-food
    • Clothing
    • DIY
    • Electricals
    • Furniture
  • Outlook for Retailing in Slovakia
• CHAPTER 12 RETAILING IN SLOVENIA
  • Overall retail section
  • Food & Grocery
    • Mercator
    • Spar
    • Tuš Trgovine
  • Other retailers
  • Clothing
  • Electricals, DIY, Furniture
• CHAPTER 13 STRATEGIC ISSUES
  • The beneficial cycle of EU membership
  • The Euro & economic reforms
  • Key drivers for the home sectors
  • Problems
    • Demographic issues
    • Other barriers to entry
    • Property bubbles and real estate inflation
    • Inflation
  • Out-of-town retailing in Eastern Europe
    • Retail development
    • Modern retail evolution in CEE
    • Retailers' strategy in three stages of retail development
    • Future stages of development
    • Format diversification
    • Regional and international expansion
    • Grocery
    • Clothing
    • Electricals
    • Furniture
• CHAPTER 14 GLOSSARY
  • Definitions
• List of Tables
  • Table 1: CEE retail expenditure 2002-2007
  • Table 2: CEE retail expenditure growth 2002-2007
  • Table 3: The Baltic States retail expenditure 2002-2007e
  • Table 4: The Baltic States grocery expenditure 2002-2007e
  • Table 5: The Baltic States food & grocery market share 2007e
  • Table 6: Estonia food & grocery market share 2007e
  • Table 7: Latvia food & grocery market share 2007e
  • Table 8: Lithuania food & grocery market share 2007e
  • Table 9: The Baltic States clothing expenditure 2002-2007e
  • Table 10: The Baltic States DIY expenditure 2002-2007e
  • Table 11: The Baltic States electricals expenditure 2002-2007e
  • Table 12: The Baltic States furniture expenditure 2002-2007e
  • Table 13: Bulgaria total retail expenditure & Top Five sectors 2002-2007e
  • Table 14: Bulgaria food & grocery market share 2007e
  • Table 15: Czech Republic total retail spend & Top Five sectors 2002-2007e
  • Table 16: Czech Republic food & grocery market shares 2007
  • Table 17: Hungary total retail expenditure & Top Five sectors 2002-2007e
  • Table 18: Hungary food & grocery market shares 2007e
  • Table 19: Poland total retail expenditure & Top Five sectors 2002-2007e
  • Table 20: Poland food & grocery market share 2007e
  • Table 21: Romania total retail expenditure & Top Five sectors 2002-2007e
  • Table 22: Romania food & grocery market share 2007e
  • Table 23: Romania DIY market shares 2007e
  • Table 24: Romania electricals market shares 2007e
  • Table 25: Romania furniture market shares 2007e
  • Table 26: Slovakia total retail spend & Top Five sectors 2002-2007e
  • Table 27: Slovakia food & grocery market shares 2007
  • Table 28: Slovenia retail expenditure 2002-2007e
  • Table 29: Slovenia grocery shares 2007e
  • Table 30: Top 15 grocers in CEE - sales, store numbers and market share 2007
• List of Figures
  • Figure 1: CE Europe GDP 2007
  • Figure 2: GDP per capita 2007 comparison
  • Figure 3: CE European GDP growth rates 2002-07
  • Figure 4: GDP growth forecast of CE EU countries 2008 & 2009e
  • Figure 5: Consumer expenditure of CE European Union countries 2007
  • Figure 6: Harmonised Index of Consumer Prices - growth of CEE countries 2006 & 2007
  • Figure 7: Central bank interest rates, official lending rates 2007
  • Figure 8: Total unemployment rates of CCE countries 2002 & 2007
  • Figure 9: EU population totals (000s) by country 2007
  • Figure 10: Five year trends in total EU population growth 2000-2020e
  • Figure 11: Forecast population growth (%) for CEE countries - 2058 & 2033 on 2008
  • Figure 12: Comparison of CEE countries by urban population % - 2007
  • Figure 13: New member states spend and change % 2002-2007
  • Figure 14: Growth in EU retail spend by country 2007 on 2002
  • Figure 15: EU per capita retail spend 2002-2007
  • Figure 16: CEE per capita retail spend by country 2007
  • Figure 17: EU retail spend as % of total consumer expenditure 2002 & 2007
  • Figure 18: Leading grocers in the Baltic States store numbers as at June 2008
  • Figure 19: Maxima, Parnu, Estonia 2008
  • Figure 20: Rimi, Riga, Latvia 2008
  • Figure 21: IKI, Vilnius, Lithuania 2008
  • Figure 22: Selver, Tallinn, Estonia 2008
  • Figure 24: Aprangos Galerija, Lithuania 2008
  • Figure 25: Stockmann, Tallinn, Estonia 2008
  • Figure 26: Tallinna Kaubamaja, Tallinn, Estonia 2008
  • Figure 27: Senukai, Vilnius, Lithuania 2008
  • Figure 28: BMS Megapolis, Vilnius, Lithuania 2008
  • Figure 29: Elektromarkt, Panevezys, Lithuania 2008
  • Figure 30: RD Electronics, Latvia 2008
  • Figure 31: Baldu Rojus, Lithuania 2008
  • Figure 32: Spice furniture & interior design centre, Latvia 2008
  • Figure 33: Bulgaria GDP per capita 2002-2007
  • Figure 34: Average gross annual earnings € for selected EU countries 2005
  • Figure 35: Bulgaria average gross annual earnings 2002-2007
  • Figure 36: Billa and Technomarket combined store, Yambol 2008
  • Figure 37: Positioning of biggest domestic chains in Bulgaria 2007
  • Figure 38: Markam, Sofia 2008
  • Figure 39: Praktiker, Bulgaria 2008
  • Figure 40: Technomarket, Plovdiv 2008
  • Figure 41: Technopolis, Bulgaria 2008
  • Figure 42: Möbel Ludwig/Como Bulgaria 2008
  • Figure 43: Tesco - Praha 2008
  • Figure 44: Clothing retailers - Praha 2008
  • Figure 45: Average gross annual earnings 2005
  • Figure 46: Carrefour, Suceava June 2008
  • Figure 47: Billa, Ploiesti June 2008
  • Figure 48: Profi, Ploiesti June 2008
  • Figure 49: Profi, Ploiesti June 2008
  • Figure 50: COOP Jednota, Poprad 2008
  • Figure 51: Aupark, Bratislava 2008
  • Figure 52: Alizé Bratislava 2008
  • Figure 53: Lifeline, Bratislava 2008
  • Figure 54: NAY, Bratislava 2008
  • Figure 55: Datart, Polus City Center, Bratislava 2008
  • Figure 56: Basys.net, Polus City Center, Bratislava 2008
  • Figure 57: Okay Electronics, Trnava and Zvolen 2008
  • Figure 58: Merkur 2008
  • Figure 59: Eastern Europe 2008
  • Figure 60: Beneficial cycle of EU membership
  • Figure 61: Benefit of EMU membership
  • Figure 62: Housing ownership in eastern Europe 2005
  • Figure 63: Outstanding issues to be addressed
  • Figure 64: GDP per capita in PPS 2008 (f)
  • Figure 65: Grocery % share of total retail expenditure 2007
  • Figure 66: HICP - All items - Index (2005=100) - Percentage change t/t-12
  • Figure 67: New OOT development opened in Suceava, Romania, June 2008
  • Figure 68: CEE presence by grocer and country 2008
  • Figure 69: CEE grocery markets 2008
  • Figure 70: International expansion and retail development of the food and grocery sector in CEE - Stage 1
  • Figure 71: International expansion and retail development of the food and grocery sector in CEE - Stage 2
  • Figure 72: International expansion and retail development of the food and grocery sector in CEE - Stage 3
  • Figure 73: Elkor Plaza, Riga, Latvia 2008
  • Figure 74: Domoteka, Warsaw, Poland 2008
  • Figure 75: Vabbi, Prague, Czech Republic 2008
  • Figure 76: Vabbi, Siedlce, Poland 2008
  • Figure 77: The emergence of prominent CEE retailers