美容サロンの中国市場調査：2003年

Quantifies the size of the salon hair care market in value terms and by number and type of salons operating in each country. Identifies and profiles the top salons. Ranks leading manufacturers, distributors and brands by market share.

Evaluates professional channel growth rates & determinant factors. Determines demand for hair care and spa services in the multi service salon. Identifies hair-care problems, products and solutions. Determines leading techniques (especially styling and highlighting) and associated problems.

Salon managers, colorists, stylists and spa technicians describe changes in client segments and demand for hair and beauty services. They breakout demand for salon and spa services. They quantify retail sales, evaluate company market share, identify brands used in-salon and retail and best selling salon brands by technique

TABLE OF CONTENTS

TABLE OF CONTENTS 2

SECTION 1 EXECUTIVE SUMMARY 5

• Table 1 The salon market in China at a glance 5
• Market size and trends 5
• Number of leading manufacturers and distributors 5
• Number of salons and best performers 5
• Currency 5
• Date of publication 5

SECTION 2 MANUFACTURERS, BRANDS AND DISTRIBUTORS 6

• Table 2 Number of manufacturers and distributors in China 6
• Table 3 Manufacturers, ranked 6
• Table 4 Companies and brands, ranked 7
• New market entrants 7
• Table 5 Distributors to salon sector (top 15) 8
• Distribution structure in China 8
• Provincial distributors 8
• Hong Kong based distributors 8

SECTION 3 THE SALON MARKET SIZES 9

• Table 6 Salon sector turnover (2000-2006) 9
• Table 7 Salon hair care products market (2000-2006) 9
• Market size and trends 9
• Table 8 Cosmetics market historical trends 9

SECTION 3 THE SALON MARKET SECTOR 10

• Table 9 The salon sector in China 10
• Numbers of salons 10
• Data conflict 10
• Table 10 Size of typical salon 10
• Table 11 Salon sector (% distribution) by investment and M2 11
• Salon ownership 11
• Regulatory requirements 11
• Table 12 Salon market segments 11
• The upmarket salon segment 11
• Factors driving growth 12
• Professionals and men 12
• Older clients 12
• One stop shop 12
• Table 13 Top salons in China (Beijing and Shanghai) 13
• Investor-led salons
• Prestige salons
• Salon programmes 14

SECTION 5 COMPANY PROFILES/ADDRESSES 15

• Profiles of manufacturers
• Profiles of distributors 16
• Profiles of distributors - Hong Kong based 18
• Profiles of salons - Beijing 18
• Profiles of salons - Shanghai 19

SECTION 6 LIST OF AUTHORITIES 22

• Authorities consulted 22
• Industry associations 22
• Trade shows 22
• Industry publications 22

SECTION 7 IN-SALON BUSINESS 23

CONSUMER PROFILES 23

• Table 14 Salon consumer segments - ranked by sample 23
• Table 15 Women clients, % by age 23
• Gender and age 23

IN-SALON BUSINESS VARIATIONS 23

• Table 16 Variations in salon sample business, volume & value 23
• Factors driving market 24
• Table 17 In-salon turnover % business by category (2002) 24
• Salon business 24

IN-SALON BUSINESS - HAIR SERVICES 25

• Table 18 In-salon business, hair services ranked 25
• "Shampoo" salons 25
• Table 19 Clients’ hair problems and solutions 25
• Professional image 25
• Dry hair and shine 25
• Thinning hair 26
• Table 20 Hair/scalp care rituals in salons 26
• The scalp massage 26
• Consultation 26
• Table 21 Care brands 26
• Table 22 Styling, short and long hair 27
• Table 23 Styling rituals, short and long hair 27
• The fashionable cuts 27
• Table 24 Styling brands, short and long hair 28
• Table 25 Technical hair services 28
• Table 26 Colouring (highlights) techniques 29
• Table 27 Colouring ritual(s) 29
• Highlights 29
• Table 28 Colouring brands 30
• Table 29 Perming services, ranked 30
• Table 30 Perming rituals 30
• Perm and colour 30
• Perm techniques 30
• Table 31 Perming brands 31

IN-SALON BUSINESS - NON-HAIR SERVICES AND RETAIL 31

• Table 32 Consumer use of hair and spa services 31
• Typical beauty services 31
• Massages 32
• Table 33 Sales of retail products 32
• Table 34 Retail brands 32
• Leading retail products 32

SALON PRICES 33

• Pricing trends 33
• Table 35 Cost of average client visit in salons (Rmb) 33
• Table 36 Sample prices (Rmb) hair cut/style 33
• Table 37 Sample prices (Rmb) - hair conditioning service 34
• Table 38 Sample prices (Rmb) - highlights 34
• Table 39 Sample prices (Rmb) perms 34
• Table 40 Sample prices (Rmb) - non-hair services 35
• Table 41 Prices (Rmb) - retail products 35

SECTION 8 SAMPLE PROFILES 36

• The GSP sample China *
• Language(s) 36
• Table 42 Size of sample 36
• Table 43 Sample profile size (all salons operated) 36
• Table 44 Sample profile size of salons operated (per outlet) 36

DIAGONAL REPORTS STATEMENT 37

• GSP formats 37
• Disclaimer 37
• Symbols used in tables 37

INDEX OF COMPANY NAMES AND BRANDS 38