美容サロンの香港市場調査：2003年

Global Salon Panel 2003

Quantifies the size of the salon hair care market in value terms and by number and type of salons operating in each country. Identifies and profiles the top salons. Ranks leading manufacturers, distributors and brands by market share.

Evaluates professional channel growth rates & determinant factors. Determines demand for hair care and spa services in the multi service salon. Identifies hair-care problems, products and solutions. Determines leading techniques (especially styling and highlighting) and associated problems.

Salon managers, colorists, stylists and spa technicians describe changes in client segments and demand for hair and beauty services. They breakout demand for salon and spa services. They quantify retail sales, evaluate company market share, identify brands used in-salon and retail and best selling salon brands by technique

TABLE OF CONTENTS

TABLE OF CONTENTS 2

SECTION 1 EXECUTIVE SUMMARY

• Table 1 The salon market in Hong Kong at a glance 5
• Market size and trends 5
• Number of leading manufacturers and distributors 5
• Number of salons and best performers 5
• Currency 5
• Date of publication 5

SECTION 2 MANUFACTURERS, BRANDS, AND DISTRIBUTORS

• Table 2 Number of manufacturers and distributors in Hong Kong 6
• Table 3 Manufacturers, ranked 6
• Table 4 Companies and brands, ranked 7
• Table 5 Distributors ranked 8
• Distribution structure in Hong Kong 8

SECTION 3 SALON MARKET SIZES

• Table 6 Salon sector turnover (2000-2006) 9
• Table 7 Salon hair care products market (2000-2006) 9
• Market sizes 9
• Table 8 Estimated (%) variations in salon market (2002) 10

SECTION 4 THE SALON SECTOR

• Table 9 The salon sector in Hong Kong 11
• Number and classification of salons 11
• Turnover in salon channel 11
• Table 10 Salon employment historical trends (1999-2002) 11
• Underreporting possible 11
• Improving quality standards 12
• Table 11 Size of salons 12
• Fragmented sector 12
• Table 12 Salon market segments 12
• Segment performance 12
• Low market 13
• Table 13 The top salons in Hong Kong 14
• Largest chains 14
• Prestige and celebrity salons 14

SECTION 5 COMPANY PROFILES

• Profiles of manufacturers 15
• Profiles of distributors 17
• Table 14 Top salons, by number of outlets and market segment 19
• Profiles of salons 20

SECTION 6 LIST OF AUTHORITIES

• Authorities consulted 26
• Associations 26
• Government 26
• Publications and other 26

SECTION 7 IN-SALON BUSINESS

CONSUMER PROFILES 27

• Table 15 Salon consumer segments, ranked 27
• Gender and age 27
• Table 16 Variations in salon business volume/value 27
• Factors driving variations 27

IN-SALON BUSINESS ・BY CATEGORY 28

• Table 17 In-salon business by category (2002) 28
• Changes in salon business 28
• Retail sales 28

IN-SALON BUSINESS - HAIR SERVICES 29

• Table 18 In-salon business - hair services, ranked 29
• Table 19 Clients・hair problems, ranked 29
• Dry hair 29
• Thinning hair 29
• Table 20 Hair/scalp care rituals in salons 30
• The basic ritual 30
• Consultation and records 30
• Table 21 Care brands 31
• Table 22 Styling rituals, short and long hair 31
• Short and long hair 31
• Table 23 Styling brands, short and long hair 32
• Table 24 Technical hair services, (%) colour and perm 32
• Table 25 Colouring techniques, ranked 32
• Highlighting techniques 33
• All-over colouring 33
• Table 26 Colouring ritual(s) 33
• Allergy tests and conditioning 33
• Table 27 Colouring brands 34
• Reputation for safety 34
• Table 28 Perming services 34
• Table 29 Perming rituals 34
• Long haired permers 35
• Wave techniques 35
• Straightening techniques 35
• A new terminology 35
• Table 30 Perming brands 35

IN-SALON BUSINESS ・NON-HAIR SERVICES 36

• Table 31 Non-hair (spa) services 36
• Table 32 Consumption patterns for salon services 36
• Spa and hair clients 36

IN-SALON BUSINESS ・PRODUCT RETAIL 37

• Table 33 OTC - (%) salon turnover 37
• Table 34 Retail sales - (%) hair and non-hair products 37
• Table 35 Hair product retail ・brands 37
• Table 36 Non-hair retail - product category and brands 38

SALON PRICES 38

• Table 37 Average spending (HK$) in salons (as % of salon business) 38
• Table 38 Sample prices (HK$) - haircut and style 38
• Table 39 Sample prices (HK$) - technical services 39
• Table 40 Sample prices (HK$) in the different salon segments 39
• Table 41 Prices non-hair services 39
• Table 42 Prices product retail 40
• Table 43 Non-hair retail ・product prices 40

SECTION 8 SAMPLE PROFILES 41

• The GSP sample Hong Kong 41
• Table 44 Size of sample 41
• Table 45 Sample profiles ・ownership and locations 41
• Table 46 Sample profiles ・market segment and locations 41
• Table 47 Sample profile size 42
• Table 48 Sample profile size of salons operated (per outlet) 42

DIAGONAL REPORTS STATEMENT 43

• GSP formats 43
• Disclaimer 43
• Symbols used in tables. 43

INDEX OF COMPANY NAMES AND BRANDS