イタリアの美容サロン市場

Quantifies the size of the salon hair care market in value terms and by number and type of salons operating in each country. Identifies and profiles the top salons. Ranks leading manufacturers, distributors and brands by market share.

Evaluates professional channel growth rates & determinant factors. Determines demand for hair care and spa services in the multi service salon. Identifies hair-care problems, products and solutions. Determines leading techniques (especially styling and highlighting) and associated problems.

Salon managers, colorists, stylists and spa technicians describe changes in client segments and demand for hair and beauty services. They breakout demand for salon and spa services. They quantify retail sales, evaluate company market share, identify brands used in-salon and retail and best selling salon brands by technique

TABLE OF CONTENTS

Table of Contents 2

SECTION 1 EXECUTIVE SUMMARY 5

• Table 1 The salon market in Italy at a glance 5
• Market size and trends 5
• Number of leading manufacturers and distributors 5
• Number of salons and best performers 5
• Currency 5
• Date of publication 5

SECTION 2 MANUFACTURERS, BRANDS AND DISTRIBUTORS 6

• Table 2 Number of manufacturers and distributors in Italy 6
• Table 3 Manufacturers, ranked 6
• Table 4 Brands, ranked 6
• Small players 7
• Own labels 7
• Table 5 Distributors ranked 7

SECTION 3 MARKET OVERVIEW 8

• Table 6 Salon market size (2002) 8
• Market services/products 8
• Data conflicts 8
• Salon market variations 8
• Market drivers 8
• Impact of regulatory changes 9
• Table 7 Variations in hair and beauty salon OTC retail 9
• Table 8 Retail market for beauty and personal care products 9

SECTION 3 THE SALON SECTOR 10

• Table 9 The salon sector in Italy - key data 10
• The grey market 10
• Table 10 Salons (%) distribution by gender of clients 10
• Table 11 Salons, distribution by number of employees 10
• Table 12 Employment status of workers in salons 10
• Sector characteristics 11
• Table 13 Salon (%) distribution by size - m2 11
• Table 14 Salon turnover and investment per outlet 11
• Table 15 Salon market segments (2002) 11
• Future of the salon segments 11
• Upmarket salons 12
• Low-market 12
• Table 16 The top 12 chains in Italy 12
• Salon chains 12
• Prestige salons and celebrity stylists 13
• Salon/manufacturer programmes 13

SECTION 5 COMPANY PROFILES/ADDRESSES 14

• Profiles manufacturers 14
• Profiles Multi-Outlet Salons 16
• Table 17 List of multi-outlet salons identified 16

SECTION 6 LIST OF AUTHORITIES 19

• Associations 19
• Shows and Magazines 20

SECTION 7 IN- SALON BUSINESS 21

• In salon business and the salon sample 21

CONSUMER PROFILES 21

• Women clients 21
• Men clients 21

IN-SALON BUSINESS VARIATIONS 21

• Table 18 In-salon variations volume/value 21
• Growth drivers in salons 22

IN-SALON BUSINESS - BY CATEGORY 22

• Table 19 In-salon business by category (2002) 22
• Table 20 Growth categories in sample 22
• Hair services 22
• Non-hair services and retail 22

IN-SALON BUSINESS - HAIR SERVICES 23

• Table 21 In-salon business, hair services ranked 23
• High volume and high value services 23
• Table 22 Clients' hair problems/concerns ranked 23
• Table 23 Solutions for clients' hair problems 23
• Treatments 23
• Table 24 Hair/scalp care rituals in salons 24
• The basic ritual 24
• Table 25 brands, ranked 24
• Table 26, short/medium and long hair 24
• Hair lengths 25
• Table 27 Styling rituals short and long hair 25
• Styling/Blow drying 25
• Most used tools and products 25
• Least used tools and products 25
• Haircutting in upmarket salons and chains 26
• Table 28 Styling brands, short and long hair 26
• Table 29 Technical hair services (%) 26
• Colour trends 26
• A counter current? 27
• Table 30 Colouring ritual(s) 27
• The Colour Book 27
• The analysis 27
• Table 31 Highlights and all-over colouring 27
• Table 32 Colouring techniques 28
• Table 33 Highlighting terms described 28
• The top techniques 28
• Other techniques 29
• Table 34 Colouring brands 29
• Brands for highlights/all over colouring 29
• Table 35 Perming services, ranked 29
• Table 36 Perming rituals 30
• Table 37 Perming brands 30

IN-SALON BUSINESS - NON-HAIR SERVICES 30

• Table 38 Non-hair (spa) services, ranked by category 30
• Non-hair services 31
• Table 39 Consumption patterns for salon services 31
• Facials and cellulite treatments 31
• Pricing services 31

IN-SALON BUSINESS - PRODUCT RETAIL 31

• Table 40 OTC retail (%) turnover 31
• Typical retail client 32
• Table 41 Retail sales Italy, ranked by product category 32
• Table 42 OTC brands, ranked 32

SAMPLE SALON PRICES 33

• Table 43 Average spend in sample salon, per visit 33
• Table 44 Prices cut/style and colouring 33
• Table 45 Prices non-hair services 34
• Table 46 Prices product retail 34

SECTION 8 SAMPLE PROFILES 35

• Sample profiles 35
• Table 47 Size of sample 35
• Table 48 Sample profiles ownership and locations 35
• Sample 35
• Table 49 Sample profile size (all outlets operated) 35
• Sample 35
• Table 50 Sample profile size (per outlet) 35

DIAGONAL REPORTS STATEMENT 36

• GSP formats 36
• Disclaimer 36
• Symbols used in tables 36

INDEX OF COMPANY NAMES AND BRANDS 37