ブラジルの美容サロン市場

TABLE OF CONTENTS

THE SALON MARKET IN BRAZIL 2004: MARKET SIZE AND TRENDS 1TABLE OF CONTENTS 2

SECTION 1 EXECUTIVE SUMMARY 4

Table 1 The salon market in Brazil at a glance 4

Market size and trends 4

Number of leading manufacturers and distributors 4

Number of salons and trends. 4

Currency 4

Date of publication. 4

SECTION 2 MANUFACTURERS, BRANDS, AND DISTRIBUTORS 5

Table 2 Number of cosmetics manufacturers and distributors in Brazil 5

Representative organizations 5

Top companies and brands 5

Table 3.0 Manufacturers/brands, ranked 6

Table 3.1 Manufacturers/brands, top 5 Brazilian companies 6

Leaders in upmarket salons 6

Leading Brazil companies. 7

Other upmarket brands 7

Mid- and low-market salon brands. 7

Own label brands 8

Distribution structure 8

Numbers of distributors 8

Independent distributors, cosmetics and hair care products 8

SECTION 3 MARKET OVERVIEW 9

Table 4 Salon sector turnover, estimates 9

Salon market size and trends 9

Different estimates of salon market sizes. 9

Problems estimating market size 9

SECTION 4 THE SALON SECTOR 11

Table 5 The salon sector in Brazil 11

Salon numbers. 11

Salon locations 11

Table 6 Salon market segments. 11

Salon market structure 12

Professionally run salon segment 12

Representative organizations 12

Table 7 Market segments by client spending (women), Rio de Janeiro 12

Table 8 Salon size, number of stylists per salon (Rio de Janeiro) 13

Table 9 Chains and multi-outlet salons in Brazil 13

Chains and investor-led salons 13

Table 10 Size of selected salon chains (m2 and investment) 14

Table 11 Salons, prestige - ICM members 15

Prestige associations and celebrity stylists 15

Changes in upmarket segment 16

Salon programmes 16

SECTION 5 COMPANY PROFILES/ADDRESSES 18

Profiles manufacturers 18

Profiles distributors 20

Profiles salons. 21

SECTION 6 LIST OF AUTHORITIES 25

Government and related organizations 25

Manufacturers and importers associations. 25

Salon associations 26

Shows, etc 26

Magazines, publications, and www sites 27

APPENDIX PERSONAL CARE PRODUCTS MARKET 29

Table 12 Personal care market in Brazil 29

DIAGONAL REPORTS STATEMENT. 30

GSP formats 30

Disclaimer 30

Symbols used in tables 30

INDEX OF COMPANY AND BRAND NAMES 31