フィリピンの美容サロン市場調査：2004年版

Quantifies the size of the salon hair care market in value terms and by number and type of salons operating in each country. Identifies and profiles the top salons. Ranks leading manufacturers, distributors and brands by market share.

Evaluates professional channel growth rates & determinant factors. Determines demand for hair care and spa services in the multi service salon. Identifies hair-care problems, products and solutions. Determines leading techniques (especially styling and highlighting) and associated problems.

Salon managers, colorists, stylists and spa technicians describe changes in client segments and demand for hair and beauty services. They breakout demand for salon and spa services. They quantify retail sales, evaluate company market share, identify brands used in-salon and retail and best selling salon brands by technique

TABLE OF CONTENTS

TABLE OF CONTENTS 2

SECTION 1 EXECUTIVE SUMMARY 6

Table 1 The salon market in the Philippines at a glance 6

Market size and trends 6

Number of leading manufacturers and distributors 6

Number of salons and best performers. 6

Currency 6

Date of publication 6

SECTION 2 MANUFACTURERS, BRANDS, AND DISTRIBUTORS 7

Cosmetics companies and representative organizations 7

Number of companies identified 7

No reliable data on professional hair care market 7

Table 2 Manufacturers, top 3 in the professional channel 8

Table 3 Manufacturers of professional products (22, unranked) 8

Manufacturers with sales in salon channel 8

Salon own-label products 8

Table 4 Manufacturers of retail products (9, unranked) 9

Table 5 Distributors to salons (5, unranked) 9

Retail channels 9

Table 6 Number of licensed cosmetics companies in Philippines 10

Regulatory framework 10

Regulatory changes 10

SECTION 3 SALON MARKET OVERVIEW 11

Data problems cosmetics and toiletries market 11

Table 7 Estimates of market sizes 11

SECTION 4 THE SALON SECTOR 12

Table 8 The salon sector in the Philippines 12

Data problems 12

Salon locations (cities) 12

Representative organizations 12

Regulatory framework 12

Table 9 Salon market segments 13

Salon market structure 13

Table 10 Leading multi-outlet and prestige salons 13

Other multi-outlet salons identified 13

Multi-outlet salons 13

Table 11 "Top 10 Salons Metro Manila"  14

Other upmarket salons. 14

The upmarket salon segment 14

Salon sizes (m2) and investment 14

Hair and beauty sister companies 14

Professional programmes 15

SECTION 5 COMPANY PROFILES. 16

Product manufacturers and importers. 16

Distributors 22

Salons 22

SECTION 6 LIST OF AUTHORITIES 29

Government sources 29

Associations, manufacturers and distributors 30

Associations, salons 32

Salon trade exhibitions 32

SECTION 7 IN-SALON BUSINESS. 34

In-salon business and the salon sample 34

IN-SALON BUSINESS ? CONSUMER PROFILES AND SPENDING 34

Table 12 Salon consumers, ranked by gender 34

Table 13 Salon consumers, ranked by age 34

Women 34

Men 34

Table 14 Spending (PhP) per visit - minimum and maximum 35

IN-SALON BUSINESS - VARIATIONS 35

Table 15 Variations in salon business 2003/2006 35

Market variations in 2003 35

Table 16 Market drivers 36

Main market drivers 36

IN-SALON BUSINESS - BY CATEGORY 36

Table 17 In-salon business by category (2003) 36

Table 18 In-salon business by category (2006) 36

Salon business breakouts and changes 37

IN-SALON BUSINESS - HAIR SERVICES 37

Table 19 In-salon business - hair services, ranked 37

Breakout of cuts and technical services 37

Table 20 Clients with hair and scalp problems 37

Table 21 Clients'  hair problems, ranked 38

Hair and scalp problems 38

Causes of problems 38

Product quality and hair problems 38

Hair loss 38

Table 22 Clients'  hair/scalp problems and solutions. 39

Solutions 39

Hot oil and hair spas 39

Table 23 Basic hair care ritual steps 39

Client records 39

Table 24 Hair care brands - leaders, ranked 40

Table 25 Care brands used in salon sample 40

What the brands used deliver 40

Table 26 Cuts and styling, short and long hair. 41

Hair lengths defined 41

Experimenters and hair styles 41

Conservatives 41

Style repair jobs 41

Table 27 Styling appliances, ranked 41

Table 28 Styling brands (short hair), ranked 42

Table 29 Styling brands, short and long hair 42

What the brands used deliver 42

Table 30 Technical hair services 42

Quality colouring services 43

Table 31 Colouring ritual steps 43

Colour consultation 43

Pre- and post-colour services 43

Identifying a suitable colour 43

Additional services 44

Table 32 Colouring techniques 44

Main colour techniques and consumers 44

Age-specific choices 44

New choices in 2003/04 44

Table 33 Colouring brands, ranked 45

Table 34 Colouring brands 45

Why clients select brands 45

Table 35 Perming services, ranked 45

Different perming techniques 46

A change in 2004 46

Table 36 Rebonding and relaxing 46

Terms for straightening techniques 46

Consumer assessments of hair straightening techniques 46

Other terms for rebonding 47

Rebonding 47

Table 37 Perming brands, ranked 47

Table 38 Perming brands 47

IN-SALON BUSINESS - NON-HAIR SERVICES 48

Table 39 Consumption patterns for salon services 48

Service combinations 48

One-stop shop 48

Table 40 Non-hair (spa) services, ranked by category 49

Table 41 Non-hair (spa) service menus 49

IN-SALON BUSINESS - PRODUCT RETAIL 50

Table 42 Salon product retail 50

Importance of retail 50

Retail and client loyalty. 50

Stylists'  recommendations 50

Table 43 Retail sales, hair care brands 51

SAMPLE SALON PRICES 51

Table 44 Hair service prices (PhP) in salon market segments 51

Table 45 Prices hair services (PhP) - cut/style and colouring 51

Table 46 Prices hair services - perming (PhP) 52

Table 47 Beauty service prices (PhP) 52

Table 48 Prices product retail (PhP) 52

SECTION 8 SAMPLE PROFILES 53

Table 49 Salon sample. 53

Table 50 Salon sample, outlets and type 53

Table 51 Salon sample, chairs and cabins (per outlet) 53

Table 52 Salon sample, staff and stylists (per outlet) 53

Table 53 Salon sample, clients (per outlet) per week 53

INDEX OF COMPANY AND BRAND NAMES 54

DIAGONAL REPORTS STATEMENT 59

GSP formats 59

Disclaimer 59

Symbols used in tables. 59