日本におけるサロンヘアケア市場：2004 年版

Quantifies the size of the salon hair care market in value terms and by number and type of salons operating in Japan. Identifies and profiles the top salons. Ranks leading manufacturers, distributors and brands by market share.

Evaluates professional channel growth rates & determinant factors. Determines demand for hair care and spa services in the multi service salon. Identifies hair-care problems, products and solutions. Determines leading techniques (especially styling and highlighting) and associated problems.

Japanese salon managers, colorists, stylists and spa technicians describe changes in client segments and demand for hair and beauty services. They breakout demand for salon and spa services. They quantify retail sales, evaluate company market share, identify brands used in-salon and retail and best selling salon brands by technique

TABLE OF CONTENTS

SECTION 1 EXECUTIVE SUMMARY 5

Table 1 The salon market in Japan at a glance 5

Market size and trends 5

Number of leading manufacturers and distributors 5

Number of salons and best performers 5

Currency 5

Date of publication 5

SECTION 2 MANUFACTURERS, BRANDS, AND DISTRIBUTORS 6

Table 2 Number of manufacturers and distributors in (Japan) 6

Representative organizations 6

Table 3 The top 8 manufacturers 6

Salon manufacturers 6

Professional-only manufacturers 7

Companies with smaller sales in the professional market 7

Table 4 Distributors in the professional channel 7

Distribution structure 8

SECTION 3 MARKET OVERVIEW 9

Table 5 Salon sector turnover (Yen) 9

Market sizes 9

Market trends 9

Table 6 Salon hair care products market (2002) 10

Cosmetics market 10

Regulatory framework 10

SECTION 4 THE SALON SECTOR 12

Table 7 The salon sector in Japan 12

Regulations 12

Table 8 Sample salons ? size per outlet, chairs and clients 12

Table 9 Salon market segments 13

Table 10 The top hair salons in Japan 13

Chains and foreign salon companies 13

Prestige salons 14

Salon programmes 15

Manufacturers and celebrity salons 15

SECTION 5 COMPANY PROFILES 17

Manufacturers 17

Distributors 27

Salons 28

Table 11 Sales of leading salon operators (2002) 30

Table 12 Company turnover by segment (2002) 31

SECTION 6 LIST OF AUTHORITIES 32

Government 32

Associations 33

Trade publications 35

Salon shows 36

SECTION 7 IN-SALON BUSINESS 38

In-salon business and the salon sample 38

Table 13 Salon consumers ? ranked by gender 38

Table 14 Salon consumer segments ? ranked by age 38

Trends 38

Table 15 Average spend per visit (perm or colour) 39

IN-SALON BUSINESS VARIATIONS 39

Table 16 Variations in salon business volume/value 39

Market variations/drivers 39

IN-SALON BUSINESS ? BY CATEGORY 40

Table 17 In-salon business by category (2004) 40

Table 18 In-salon business by category (2006) 40

Trends in business breakouts (2004) 40

IN-SALON BUSINESS - HAIR SERVICES 41

Table 19 In-salon business, hair services ranked 41

Table 20 Hair care ritual in salons 41

Table 21 Clients  hair problems/concerns, ranked 41

Table 22 Care brands 42

Table 23 Cuts and styling, short and long hair 42

Table 24 Styling rituals, short and long hair 43

Table 25 Styling brands 43

Table 26 Styling brand, ranked 43

Table 27 Technical hair services (%) 44

Trends and drivers of colouring business 44

Table 28 Colouring ritual(s) 44

Table 29 Colouring techniques 45

New techniques 45

Table 30 Colouring brands 45

Table 31 Perm services, ranked 45

Changes 46

Hair extensions 46

Table 32 Perm brands 46

IN-SALON BUSINESS ? NON-HAIR SERVICES 47

Table 33 Consumption patterns for salon services 47

Non-hair (spa) services and brands 47

IN-SALON BUSINESS ? PRODUCT RETAIL 47

Table 34 Salon product retail 47

Table 35 Retail brands 48

SAMPLE SALON PRICES 48

Table 36 Prices hair services (Yen) 48

Table 37 Prices non-hair services (Yen) 48

Table 38 Prices product retail (Yen) 49

SECTION 8 SAMPLE PROFILES 50

Sample profiles 50

Table 39 Size of sample 50

Table 40 Sample profiles (all outlets operated) 50

Table 41 Salon sample (per outlet chairs) 50

Table 42 Salon sample (per outlet staff) 51

Table 43 Salon sample (per outlet clients, spend per visit - Yen) 51

INDEX OF COMPANY AND BRAND NAMES 52

DIAGONAL REPORTS STATEMENT 60

GSP formats 60

Disclaimer 60

Symbols used in tables. 60