中国の美容ビジネス市場動向：2007年

Abstract

Size and Structure of the Chinese Beauty Service Business Market

Aesthetic - Beauty Salon - Institute - Day Spa

April 2007

Annual Market Growth of 15% Reported in the Largest Chinese Salons and Spas

The Chinese professional beauty market is the fastest growing professional beauty market globally. With annual sector revenues of RMB220 billion in 2006, it is also one of the largest markets in the world. The larger salons and spas, which are the best performing, report sales increases of up to 15% per annum.

It is a fast changing sector and market opportunities abound for cosmetic and personal care product formulators, beauty equipment suppliers and service providers. Much of the spa market in Shanghai, Beijing, Guangzhou and other affluent coastal cities is similar to its counterpart in the US or Europe in terms of prices paid for haircare and facial treatments, companies and brands used and quality standards.

A rapid growth rate means a high percentage of salons and spas are new businesses. With millions of new consumers for appearance enhancement treatments, the salon and spa sector in China is organising itself to meet new clients' requirements and to build consumer loyalty. In comparison with other longer established markets in Europe or the US, there can be a lack of demarcation between the different providers of hair and skin care, aesthetic medicine and wellness services in Chinese cities. For example, weight loss, body contouring and skin whitening treatments can be provided along with a facial or haircare treatments in the same salon or spa while foot care services are provided in some fitness clubs.

The professional beauty channel in China includes many types of businesses, private - or membership based - beauty and hair salons and spas, beauty clinics located in hospitals and health centres, medspas, fitness and beauty clubs, nail, massage and tanning salons, dental spas, beauty counters, express beauty bars, beauty leisure centers and aromatherapy clinics.

The current and potential value of the Chinese hair and beauty market has generated much discussion and literature including commentary and conflict. Diagonal Reports consulted Chinese salon and spa experts for their assessment of the market This new report - China Professional Beauty Market 2007 - describes the organisation of the sector so that companies can navigate this market more safely.

The sheer size of the Chinese professional hair and skincare market tends to blur the vision and, in the rush to take advantage of these opportunities, some pitfalls can be overlooked. It can be very difficult for companies to co-relate their business with the actual structure of the Chinese cosmetic and personal care market, to identify the types of beauty service providers and potential partners. Given the dimension of this market, it also takes time to meet with the salon, spa and clinic with actual purchasing power. This report profiles the largest Chinese salon and spa franchise chains with approximately 12,000 units and millions of members throughout the country.

The sector is highly fragmented with more than 1 million salons, spas and clubs providing beauty and hair care treatments and services. While estimates of the actual number of salons vary quite widely, it is clear that salon and spa franchises account for most sales while hundreds of thousands of salons and spas share out the remainder.

Table of Contents

TABLE OF CONTENTS

REPORT STRUCTURE

GLOSSARY

DATA SOURCES

REGULATORY ISSUES

SECTION 1 - REPORT SUMMARY

• TABLE 1 BSB China at a glance

SECTION 2 - BEAUTY SERVICES BUSINESSES MARKET (SIZE)

• TABLE 2 Beauty services businesses
• Types of business counted
• TABLE 3 Beauty market trends (2001, 2006, 2010)
• Annual variations (past and projected)

SECTION 3 - BEAUTY SERVICES BUSINESSES MARKET (STRUCTURE - TYPES, GEOGRAPHY)

• Market specific structure
• The many types of businesses in professional beauty market
• BSB supplier service counters
• Sector by location
• Sector by geography
• TABLE 4 Cities where BSB is concentrated

SECTION 4 - BEAUTY SERVICE BUSINESSES MARKET (STRUCTURE - OWNERSHIP, SIZES)

• TABLE 5 BSB distribution by ownership and market segment
• Distribution by size
• TABLE 6 BSB “average” versus vprofessional” (size, staff, revenues)
• BSB “average” and “larger”
• The “larger” salons spas - employees, qualifications
• TABLE 7 BSB suppliers - (%) distribution of salon clients by size

SECTION 5 - BEAUTY SERVICES MARKET (STRUCTURE - EMPLOYEES, TRAINING LEVELS)

• TABLE 8 BSB employee profiles
• TABLE 9 BSB employee training / education levels
• Training - a market issue
• Training suppliers
• Training abroad
• Training levels in the beauty services sector
• TABLE 10 BSB professional qualifications by market segment
• Training institutions

SECTION 6 - BEAUTY SERVICES MARKET (REVENUE SOURCES)

• TABLE 11 BSB revenue sources
• BSB revenue sources
• TABLE 12 BSB revenue sources - pay per treatment and membership
• BSB revenue sources - market specific
• BSB revenue sources - non-treatment
• Experts note of caution
• TABLE 13 Treatment categories offered in BSBs
• Beauty treatment categories - described
• TABLE 14 BSB revenue sources - treatments ranked
• Treatments - head and other body parts
• Beauty treatment categories - best prospects
• TABLE 15 BSB revenue sources - hair treatments ranked
• Chemical hair services
• Hair colour trends
• TABLE 16 BSB revenue sources - beauty / spa treatments ranked

SECTION 7 - BSB PRICES

• TABLE 17 Prices - spa services (RMB)
• TABLE 18 Prices - hair services (RMB)

SECTION 8 - BEAUTY SERVICE BUSINESSES MARKET (STRUCTURE - BEST PERFORMERS AND MARKET MAKERS)

• The best performers
• Commonalities
• TABLE 19 BSB suppliers % distribution of salon clients
• The larger sized and hospital spas
• Multi versus single service
• TABLE 20 BSB biggest example (15 names)
• Physical size and revenues
• Supplier linked
• The membership businesses and numbers of consumers
• TABLE 21 Membership fees (RMB)
• Active in professional development
• Award winners
• TABLE 22 BSB professional training institutes (14 names)

SECTION 9 - BEAUTY SERVICES MARKET (EQUIPMENT CRITERIA)

• TABLE 23 BSB China numbers of equipment distributors
• TABLE 24 BSB purchasing criteria equipment
• Brands preferred, by country of origin
• TABLE 25 Price points (%) beauty equipment
• TABLE 26 Period recoup cost of equipment
• Time required to recoup cost of equipment
• TABLE 27 Beauty service businesses recoup / not recoup cost of equipment
• Equipment finance options
• Equipment suppliers and brands identified

SECTION 10 - PROFILES (BEAUTY SERVICES BUSINESSES)

• TABLE 28 BSB profiled (32 names)

SECTION 11 - PROFILES AGENCIES ET. AL.

• Industry associations
• Trade shows and competitions
• Trade magazines (selected)

SECTION 12 - APPENDIX

• TABLE 29 BSB summary official data (2005)
• TABLE 30 BSB summary official data (2001)

INDEX OF COMPANIES, BRANDS, SELECTED PUBLICATIONS, AND ORGANIZATIONS (REGULATORY, TRADE, PROFESSIONAL)

• Symbols used in tables
• Foreign characters
• GSP formats
• DR STATEMENT