サウジアラビアの専門美容サービス市場

Abstract

Saudi Arabian Beauty Market, the Largest in the Middle East, Shows Double Digit Growth.

Strong demand for premium beauty and spa services due to relatively high levels of discretionary income in the KSA.

This new report, the Saudi Arabian Professional Beauty Market 2007, describes a beauty and wellness products and services market which is worth more than US$2bn. The Saudi market is structured somewhat differently to other similar sized cosmetic markets worldwide. The provision of personal care services, like all services, is strictly segregated on gender lines, that is, services for women and men are offered in separate facilities and by same-gender staff.

The beauty product market is expanding strongly. In addition, experts estimate the professional or services market is showing double digit rate increase. The rapid growth of the hair and beauty services sector means that many salon and spa businesses are very recent. An indication of the newness of the market is that the first Saudi Beauty Exhibition is planned for March 2008.

• The largest hair and beauty salon (including beauty parlors, ladies centers and barbershops ) market in the region
• The health care sector as hospitals provide medspa, beauty treatments, cosmetic surgery and women' s fitness services.
• The development of medical tourism
• A cosmetic clinic sector which has grown 10 fold in 5 years
• Strong demand for weight related services and products due to high levels of obesity
• Hotels with their day and destination spas plus fitness clubs both for the local elite and international consumers.
• Diverse consumer segments - a young population (approx 60% are under 17 years), significant expatriate population plus tourists (more than 7m)
• Social customs, such as many women at home who have time to devote to their appearance.
• Importance of special occasions, in particular weddings which are a multi billion-dollar industry growing at 20% annually.
• High demand for skills and training as salon work was traditionally perceived by Saudis as low status employment. The government is now trying to “Saudiise” (ie, replace foreign workers with Saudis) the beauty salon sector, amongst others, by restricting the number of foreigners.

Table of Contents

• TABLE OF CONTENTS
• REPORT STRUCTURE
• SECTION 1 REPORT SUMMARY
• TABLE 1 KSA Beauty market at a glance
• Market size and trends
• A fragmented market
• Market specific structure
• Currency
• Date of publication
• SECTION 2 DATA ISSUES
• Data problems
• Data sources
• SECTION 3 BEAUTY MARKET (DATA ON VALUE)
• TABLE 2 KSA beauty and related markets (SR/US$ value)
• TABLE 3 Beauty products KSA 2003 - 2008
• Beauty - the KSA and Gulf
• Growth rates
• Men and beauty spending
• Healthcare and tourism markets 11 SECTION 4 DRIVERS OF THE BEAUTY MARKET, AND CONSUMER SEGMENTS
• Market drivers listed
• Appearance consciousness, role of the media
• Special occasions and weddings
• Local payment systems
• Consumer segments listed
• Market specific structure - gender segregation
• Gender segregation and impact on market
• TABLE 4 KSA population, and tourists
• Demographics, Saudi nationals and others
• Many nationalities
• Airline crews and others
• Non-national and foreign companies
• KSA top cities
• TABLE 5 KSA major cities (ranked) and other cities
• Beauty salon versus hotel locations
• SECTION 5 BEAUTY SERVICES SECTOR (BUSINESSES AND TREATMENTS)
• TABLE 6 Types of businesses providing beauty related services
• TABLE 7 Beauty related service categories
• TABLE 8 Beauty related sector number of salons, hotels, and clinics
• Wedding services
• Children' s services
• Example - services in large-sized women' s spas/salons
• Example - services in a men only salon
• Ownership
• Major change - privatization
• TABLE 9 Beauty salons (distribution by size)
• The typical beauty salon
• TABLE 10 Hotel and tourist data KSA
• The upmarket hotels - potential locations for beauty
• The emerging spa sector in the KSA
• Leading hotels and resorts (selected names)
• TABLE 11 Health care and hospital sector
• Health and tourism intersect
• Attractive prices
• Investing to grow the sector
• Medical beauty market
• Medical beauty procedures
• Medical beauty companies
• Weight-related market
• Saudi Body Mass Index (BMI)
• Examples of names (service providers, equipment)
• Names in men' s fitness and sports
• SECTION 6 PROFESSIONAL BEAUTY SECTOR EMPLOYMENT
• TABLE 12 Beauty related sector employment
• Beauty and related occupational groups
• Foreign workers
• Training - a market issue
• Medical beauty and unlicensed practitioners
• Beauty staff and professional training
• Competitions
• Training institutions
• SECTION 7 COMPANY ADDRESSES and PROFILES KSA
• TABLE 13 Companies profiled (46 names, 83 operating facilities)
• TABLE 13 Companies profiled (continued)
• Women - beauty, spa, fitness
• Men - beauty, spas
• Fitness clubs - including men only and hotel based
• SECTION 8 DENTAL BEAUTY
• SECTION 9 BEAUTY RELATED TRADE EXPOS, ORGANIZATIONS, PUBLICATIONS, ETC.
• SECTION 11 APPENDIX - BEAUTY AND RELATED DATA
• TABLE 14 Population KSA, various estimates
• TABLE 15 KSA - salon / spa sector size as relative to region
• TABLE 16 KSA - health and hospital sector (units and personnel)
• TABLE 17 KSA - health and hospital (public / private)
• TABLE 18 KSA - domestic tourism data (2002)
• TABLE 19 KSA - purpose of travel (% of 7.5 million visitors)
• TABLE 20 KSA - % distribution of hotels by grade
• TABLE 21 Middle East - travel and tourism
• GLOSSARY
• Symbols used in tables
• GSP formats
• INDEX OF COMPANIES, BRANDS, SELECTED PUBLICATIONS, AND ORGANIZATIONS (REGULATORY, TRADE, PROFESSIONAL)
• DIAGONAL REPORTS STATEMENT