Abstract
Retail is India' s largest industry, accounting for over 10 per cent of the
country' s GDP and around eight per cent of the employment. Retail industry in
India is at the crossroads. It has emerged as one of the most dynamic and fast
paced industries with several players entering the market. But because of the
heavy initial investments required, break even is difficult to achieve and
many of these players have not tasted success so far. However, the future is
promising; the market is growing, government policies are becoming more
favorable and emerging technologies are facilitating operations.
Retailing in India is gradually inching its way toward becoming the next boom
industry. The whole concept of shopping has altered in terms of format and
consumer buying behavior, ushering in a revolution in shopping in India.
Modern retail has entered India as seen in sprawling shopping centres,
multi-storeyed malls and huge complexes offer shopping, entertainment and food
all under one roof. The Indian retailing sector is at an inflexion point where
the growth of organized retailing and growth in the consumption by the Indian
population is going to take a higher growth trajectory. The Indian population
is witnessing a significant change in its demographics. A large young working
population with median age of 24 years, nuclear families in urban areas, along
with increasing workingwomen population and emerging opportunities in the
services sector are going to be the key growth drivers of the organized retail
sector in India.
Table of Contents
Introduction
- ECONOMIC DRIVERS
- KEY MACROECONOMIC TRENDS
- CURRENT STATE OF THE MARKETPLACE
- INDUSTRY CHARACTERISTICS
- TAXATION
- INTERMEDIATION
- FOOD RETAIL SEGMENT
- CUSTOMER BEHAVIOR
- RETAIL MARGINS
- DISTRIBUTION NETWORK
- RAPIDLY CHANGING INDUSTRY
- OPPORTUNITIES
- CHALLENGES
- GOVERNMENT REGULATIONS
- NEW FOREIGN INVESTMENT REGULATIONS
- KEY INDUSTRY PLAYERS
Retailing Trends in Asia
- SINGAPORE
- JAPAN
- CHINA
- INDONESIA
- MALAYSIA
- THAILAND
Evolution of Indian Retail Industry
- ORGANISED SECTOR GAINING GROUND
- EVOLVING ORGANISED SECTOR
Size of Indian Retail Industry
Demographics
- REGIONAL TRENDS
- SOCIAL TRENDS
- REGIONAL STRATEGIES
Industry Structure
- RETAILING FORMATS IN INDIA
- UNORGANISED SECTOR
- GLOBAL BUSINESS MODELS
- BUSINESS MODELS IN INDIA
- SINGLE OUTLET RETAILER
- MULTI-OUTLET RETAILER WITH CENTRALISED DISTRIBUTION
- MULTI-OUTLET RETAILER WITH LOCAL SUPPLIERS
- MULTI-OUTLET RETAILER WITH MIXED DISTRIBUTION
- SEGMENTATION 1
- SEGMENTATION 2
- SEGMENTATION 3
The Mall & Multiplex Phenomenon
- CHALLENGES FOR MANAGING MALLS IN INDIA
- STRATEGIES FOR MALLS IN INDIA
Hidden Potential of Small Towns
- FOOD CHAINS
- MUSIC RETAILING
- GARMENTS
India' s Rural Market
- DRIVERS OF RURAL RETAILING
- BARRIERS TO RURAL RETAILING
- NOTABLE RURAL RETAILING INITIATIVES
- RURAL MARKETING
- RURAL RETAILING STRATEGIES
Strategies for Success
- CHOOSING APPROPRIATE RETAIL FORMAT
- RETAIL BRAND BUILDING IN INDIA
- RETAIL BRANDING STRATEGIES
- EMERGING RETAIL BRANDING STRATEGIES
- TRENDS FOR THE FUTURE
- OPERATIONAL STRATEGIES
- VALUE PROPOSITION
- CUSTOMER LOYALTY
- DELIVERING A UNIQUE SHOPPING EXPERIENCE
- CONVERTING FOOTFALLS TO SALES
- BUSINESS INTELLIGENCE
- SUPPLY CHAIN MANAGEMENT
Opportunities for Food Retailing in India
- INDUSTRY CHARACTERISTICS
- DRIVERS OF FOOD RETAILING IN INDIA
- ORGANIZED FOOD RETAILING IN INDIA
- UNORGANISED AND SEMI-ORGANISED FOOD RETAILING IN INDIA
- LEADING FOOD RETAILERS IN INDIA
- FOOD RETAILING MODELS IN INDIA
- GOVERNMENT POLICIES
- FOOD PROCESSING TRENDS
- FOOD SUPPLY CHAIN INEFFICIENCIES
- FOOD SAFETY TRENDS
- STRATEGIES FOR SUCCESS
Opportunities for Durables Retailing in India
- COST STRUCTURES
- KEY PLAYERS
CRM in the Indian Context
- CRM EXPERIENCES IN INDIA
- KNOWING THE CUSTOMER
- PLANNING FOR CUSTOMER RELATIONSHIP MANAGEMENT
- IDENTIFYING AND TARGETING THE RIGHT CUSTOMERS
- CUSTOMER SEGMENTATION
- CUSTOMER TRACKING AND MONITORING
Consumer Survey - Purchase Patterns
- METHODOLOGY
- PROFILE OF RESPONDENTS
- DATA FROM CUSTOMER SURVEY
- THE DECISION MAKER
- PURCHASE PATTERNS
- CUSTOMER REQUIREMENTS
- IDEAL OUTLET
- MOST PREFERRED RETAIL OUTLET
- TYPICAL SUPERMARKET SHOPPER
- MOTIVATIONS FOR SHOPPING AT A SUPERMARKET
- SHOPPING HABITS OF INDIAN CUSTOMERS
Consumer Survey - Store Choice Selection Behaviour
- UNDERSTANDING THE INDIAN SHOPPING BEHAVIOUR
- METHODOLOGY
- SUMMARY OF RESULTS
- RESULTS FROM THE SURVEY
- KEY IMPLICATIONS OF THE SURVEY
Marketing Strategies for Operating in India
- TARGETING AND POSITIONING
- MERCHANDISING STRATEGY
- CATEGORY-WISE REVENUES AND MARGINS
- DISTRIBUTION STRATEGY
- PRICING
- PROMOTION
- MANAGING THE STORE
- PRIVATE LABEL STRATEGIES
Supply Chain Strategies for Operating in India
- SUPPLY CHAIN MANAGEMENT
- VENDOR MANAGEMENT
Profile of Key Players in India
- ARCHIES
- BARISTA COFFEE
- BATA
- BIG BAZAAR
- BREADTALK
- CAFE COFFEE DAY
- COFFEE WORLD
- COOKIE MAN
- CROSSWORD
- CROSSWORD
- DOMINOS PIZZA
- EBONY
- FABMALL
- FOOD BAZAAR
- FOOD WORLD
- GIRIAS
- GITANJALI
- GLOBUS
- GODREJ AGROVET
- HOPCOMS
- HASBRO
- HEALTH AND GLOW
- KHADIM' S
- LANDMARK
- LIBERTY
- LIFESTYLE
- LOFT
- MTR
- MARGIN FREE MARKETS
- MARKS AND SPENCER
- MCDONALDS
- MEDICINE SHOPPE
- MUSIC WORLD
- NIRULA' S
- PAI INTERNATIONAL
- PANTALOON
- PIRAMYD
- PIZZA CORNER
- PIZZA HUT
- PLANET SPORTS
- PLUGIN SALES
- RAYMOND
- REEBOK
- RYTHU BAZAAR
- SAFAL
- SARAVANA BHAVAN
- SHOPPERS STOP
- SHOPRITE
- SONY MONY
- SPENCERS
- STYLE SPA
- SUBHIKSHA
- SUMARIA
- TANISHQ
- TITAN
- VGP
- VIJAY SALES
- VIVEKS
- WESTSIDE
- WILLS LIFESTYLE
- ADIDAS
LIST OF FIGURES
- Figure 1: Break-Up Of Organised And Unorganised Retail Sales (%)
- Figure 2: Value Of Organised And Unorganised Retail Sales
- Figure 3: Per Capita Retail Sales In India
- Figure 4: Core Categories Of Fast Moving Consumer Goods In India
- Figure 5: Average Number Of Stock Keeping Units
- Figure 6: Total Number Of Urban And Rural Retail Outlets In India
- Figure 7: Break-Up Of Urban Retail Outlets In India
- Figure 8: Break-Up Of Total Retail Sales (Food Vs. Non-Food)
- Figure 9: Break-Up Of Retail Food Sales
- Figure 10: Retail Space In India
- Figure 11: Size Of Indian Retail Industry
- Figure 12: Retail Market Break-Up
- Figure 13: Market Size Of Food And Grocery Segment
- Figure 14: Market Size Of Clothing And Accessories Segment
- Figure 15: Market Size Of Home Decors Segment
- Figure 16: Market Size Of Consumer Durables Segment
- Figure 17: Market Size Of Footwear Segment
- Figure 18: Market Size Of Jewellery And Watches Segment
- Figure 19: Market Size Of Personal Care
- Figure 20: Market Size Of Books And Music Segment
- Figure 21: Market Size Of Pharmaceuticals Segment
- Figure 22: Snapshot Of A Kirana Store
- Figure 23: Snapshot Of A Supermarket
- Figure 24: Snapshot Of A Hypermarket
- Figure 25: Snapshot Of A Discount Store
- Figure 26: Snapshot Of A Department Store
- Figure 27: Single-Outlet Retailer
- Figure 28: Multi-Outlet Retailer With Centralised Distribution
- Figure 29: Multi-Outlet Retailer With Local Suppliers
- Figure 30: Multi-Outlet Retailer With Mixed Distribution
- Figure 31: Break-Up Of Retail Stores In India Based On Size
- Figure 32: Break-Up Of Retail Sales In India (Organised Vs. Unorganised)
- Figure 33: Projected Number Of Malls In India
- Figure 34: Projected Number Of Multiplexes In India
- Figure 35: Snapshot Of A Mall In Bangalore
- Figure 36: Snapshot Of A Multiplex In Pune
- Figure 37: Snapshot Of A Coffee Outlet
- Figure 38: Snapshot Of A Fashion & Lifestyle Retailer
- Figure 39: Frequency Of Visit To Supermarket
- Figure 40: Break-Up Of Purchase Basket Of Indian Consumers
- Figure 41: Urban Consumer Spending Break-Up
- Figure 42: Rural Consumer Spending Break-Up
- Figure 43: Break-Up Of Purchase Basket Of Indian Consumers
- Figure 44: Purchasing Patterns Of Urban Indian Consumers
- Figure 45: Purchase Decision Makers
- Figure 46: Purchasing Budgets
LIST OF TABLES
- Table 1: Segmentation Of Retail Outlets In India
- Table 2: Population Distribution In India
- Table 3: Retailing Formats In India
- Table 4: Profile Of Key Hypermarkets In India
- Table 5: Profile Of Key Fashion & Lifestyle Retailers In India
- Table 6: Profile Of Key Discount Stores In India
- Table 7: Profile Of Key Supermarkets In India
- Table 8: Profile Of Home Equipment And Furniture Retailing Chains In India
- Table 9: Profile Of Key Retail Players In Books, Gifts, Music
- Table 10: Profile Of Key Retail Players In Jewellery, Watches, Personal
Care
- Table 11: Profile Of Key Food Retailers In India
- Table 12: Profile Of Key Footwear Retailers In India
- Table 13: Profile Of Key Sports Retailers In India
- Table 14: Profile Of Key Consumer Durable Retailers In India
- Table 15: Profile Of Key Players In Other Retailing Formats
- Table 16: Retail Sector Classifications
- Table 17: Key Product Categories
- Table 18: Break-Up Of Key Product Categories
- Table 19: Break-Up Of Key Product Sub-Categories
- Table 20: Break-Up Of Product Categories Based On Stock Keeping Units
- Table 21: Product Category-Wise Revenues And Margins In India
- Table 22: Profitability Of A Large Clothing Store
- Table 23: Major Supply Chain Models In India
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