世界のアニメーション産業：戦略、動向、機会

Abstract

The rapid advancement of technology has made computer animation available to the masses and the animation industry is one of the fastest growing industries. The demand for animated entertainment has expanded with the increase in broadcasting hours by cable and satellite TV along with the growing popularity of the Internet. In the past, animation series were aimed at children aged nine and below. In recent years however, TV stations have been producing animation series for teenagers, adults and the whole family. Animation series like The Simpsons and King of the Hill have been successfully aired on primetime TV. The major markets include the United States, Canada, Japan, France, Britain and Germany. Licensing operations for T-shirts, caps and other items have also been a major source of revenue for animation companies. In Japan, several successful computer games have crossed over and have become animated series like Pokemon, Monster Farm, Power Stone and Detective Conan. More broadly speaking, animation is increasingly used in video games, and movies are also increasingly reliant on animation and computer graphic special effects.

Another key trend we are witnessing is the outsourcing of animation content to Asia. This market is increasingly being tapped by North American film and television program producers. The major factor behind this shift of computer animation production to the Asia/Pacific region continues to be the availability of low cost, powerful computer animation platforms and much lower labour rates in the Asian and Pacific Rim countries compared to North America and Europe. The bulk of the outsourcing happens for 2D animation content with some amount of 3D content.

Table of Contents

Global Animation Industry

• History and Evolution
  • EMERGENCE OF THE ANIMATION INDUSTRY
  • PIONEERS OF THE INDUSTRY
  • FIRST INDUSTRY CRISIS
  • POPULARITY OF FEATURE ANIMATION
• Why is Animation Different
• Industry Characteristics
  • ANIMATION INDUSTRY SUPPLY CHAIN
  • ROLE OF TECHNOLOGY
  • MERCHANDISING OPPORTUNITIES
  • DISTRIBUTION OF ANIMATION CONTENT
  • COMPETITIVE LANDSCAPE OF ANIMATION STUDIOS
  • RISKS FACED BY ANIMATION STUDIOS
  • DEMAND DRIVERS OF THE INDUSTRY
• Market Opportunity
• Data on Animation Studios

Animation Segments

• Market Segmentation
  • 2D ANIMATION
  • 3D ANIMATION
  • VISUAL EFFECTS
  • WEB ANIMATION
  • CORPORATE SERVICES
• Computer Games
• Computer Generated Imagery (CGI)
  • PRODUCING CGI ANIMATION
  • ADVANTAGES OF PRODUCING CGI ANIMATION
  • DISADVANTAGES OF PRODUCING CGI ANIMATION
  • INFLUENCE OF CGI ON CEL ANIMATION
  • CHALLENGES
  • CRITICAL SUCCESS FACTORS FOR CGI PRODUCTIONS
• Stop Motion
• Motion Capture

Forecasting Animation Content Demand

• Animation Content demand from TV Channels in Europe
• Animation Content demand from TV Channels in the Us and Canada
• Animation Content demand from TV Channels in Asia
• Animation Content demand from TV Channels in Rest of the World
• Total Animation Content demand from TV Channels Worldwide
• Size of the Global Animation Industry

Future Developments

Animation Software Market Landscape

• 2D Animation Software Marketplace
• Animation process using a 2D animation package
• 3D Animation Software Marketplace
  • INDUSTRY OVERVIEW
  • PLUG-INS TO PRODUCTS
• Analysis of key players in 3D Animation Software Market
  • MARKET SIZE
  • MARKET SEGMENTS
• Japanese Anime Production Softwares
  • PROMINENCE OF 2D
  • RETAS - SOFTWARE FOR ANIME PRODUCTION
  • MANGA STUDIO - SOFTWARE FOR MANGA PRODUCTION
• Proprietary 3D Softwares of Animation studios
• Collaboration between Animation Studios and Software Firms

Content Creation

• Content Creation Workflow in 2D Animation
  • CONCEPTUALIZATION
  • PRE-PRODUCTION
  • PRODUCTION
  • POST-PRODUCTION
• Content Creation Lead Time Calculation in 2D Animation
  • SCANNING AND FILTERING
  • INK AND PAINT
  • COMPOSITING AND DOPESHEET PREPARATION
• Digital processing in 2D Animation
  • WORKFLOW PRECEEDING DIGITAL PROCESSING
• Content Creation Workflow in 3D Animation
  • CONCEPTUALIZATION
  • PRE-PRODUCTION
  • PRODUCTION
  • POST-PRODUCTION
  • PARALLEL ACTIVITIES
• Time Line of a Sample 3D production workflow
• Role of Animation Software in the 3D Production Workflow
• Production Management
  • GOVERNANCE ISSUES
  • TASK DIVISION AND PEOPLE ALLOCATION ISSUES
  • TECHNOLOGY ISSUES

Audience Dynamics

• Marketing Strategies for Animation Studios
  • MARKETING PROGRAM
  • PROFILING AND TARGETING THE RIGHT AUDIENCE
• Strategies of Successful Animation Films
  • LESSONS FROM PAST MISTAKES
• Profile of a 3D Animation Studio: Pixar
  • PIXAR' S TECHNOLOGICAL ADVANTAGE

Economics of Animation

• Economics of Animation Copyrights
  • DYNAMICS OF COPYRIGHTS

Guidelines for Setting up an Animation Studio

• Investments Needed for Setting up an Animation Studio
• Specialised Hardware and Software Investments

Managing an Animation Studio

• Key Issues ff Concern
• Formulating the Long Term Strategy

Animation Content Outsourcing

• Offshore Computer Animation Production
  • BUSINESS AND REVENUE MODELS
• Drivers

Animation Industry in Europe

• Winds of Change
  • DEMAND FOR TV CONTENT
  • FEATURE FILM INDUSTRY
  • MARKETING AND MERCHANDISING
• Collaboration Among European Studios
• Drivers for Success
• Trends in Europe
• Germany
  • CHANGING STRATEGIES
  • KEY PLAYERS IN THE INDUSTRY
• UK
  • INDUSTRY SUCCESS
  • KEY PLAYERS IN THE INDUSTRY
• Italy
  • KEY PLAYERS IN THE INDUSTRY
• France
  • KEY PLAYERS IN THE INDUSTRY
• Spain
  • KEY PLAYERS IN THE INDUSTRY
• Denmark
  • KEY PLAYERS IN THE INDUSTRY

Animation Industry in USA

• Market Size
• Challenges
• Key Trends
• Production and Post-Production Market
  • MARKET SIZE
  • KEY TRENDS
• Animation Value Chain

Asian Animation Industry

• Establishment Of Local Animation Industry
• Early Trends In Animation Outsourcing To Asia
  • ANIMATION OUTSOURCING IN CHINA
  • ANIMATION OUTSOURCING IN INDIA
  • ANIMATION OUTSOURCING IN SOUTH KOREA
  • ANIMATION OUTSOURCING IN PHILIPPINES
  • ANIMATION OUTSOURCING IN TAIWAN
  • ANIMATION OUTSOURCING IN VIETNAM
• Local Content Productions
• Trend Towards Co-Productions
  • CO-PRODUCTIONS IN JAPAN
  • CO-PRODUCTIONS IN CHINA
  • CO-PRODUCTIONS IN KOREA
  • CO-PRODUCTIONS IN INDIA
  • CO-PRODUCTIONS IN TAIWAN
  • CO-PRODUCTIONS IN PHILIPPINES
• Popularity of Foreign Animation
• Controversies Surrounding Foreign Animation
  • PHILIPPINES
  • SINGAPORE
  • KOREA
  • MALAYSIA
  • INDONESIA
• Animation In Asian Societies
• Successful Business Models
• Animation Studios In Asia

Animation Industry in Japan

• Key Trends
  • MARKET OVERVIEW
  • COLLABORATION BETWEEN JAPANESE AND OVERSEAS STUDIOS
  • OUTSOURCING TO OTHER COUNTRIES
  • SUCCESSFUL BUSINESS MODELS
  • CHALLENGES
• Anime Exports
  • OVERSEAS INFLUENCE OF ANIME
• Globally Successful Japanese Animes
  • THE POKEMON PHENOMENON
• Japanese Anime Production Models
  • PROMINENCE OF 2D
• Future Trends
• Animation Studios in Japan

Animation Industry in Korea

• Emergence of the Industry
• Functioning of Korean Animation Studios
• Changing Business Models
  • GOING BEYOND SUBCONTRACTING
  • INVESTMENTS BY INDUSTRIAL GROUPS
  • CHANGES IN INDUSTRY STRUCTURE
  • SUCCESS IN OTHER COUNTRIES
• Current State of the Industry
  • GOVERNMENT SUPPORT
  • COLLABORATION WITH OVERSEAS PARTNERS
  • KEY TRENDS
  • LOCAL CONTENT
• Challenges
• Market Opportunity
  • SIZE OF THE KOREAN ANIMATION INDUSTRY
• Future Outlook
• Animation Schools in Korea
• Animation Studios in Korea

Animation Industry in Canada

• Industry Drivers
  • ANIMATION FUNDING
• Challenges
• Strategies for Animation Studios in Canada
• Data on Animation Studios in Canada

Animation Industry in Australia

• Competition from Asian Studios
• Challenges
• Government Support
• Strategies for Animation Studios In Australia
• Data on Animation Studios in Australia
• Animation Studios in Australia
  • YORAM GROSS
  • MEDIA WORLD
  • BURBANK ANIMATION
  • SOUTHERN STAR

Figures and Tables

• Figure 1: Early Animations
• Figure 2: Early Cgi Based Animations
• Figure 3: Size Of Global Animation Industry
• Figure 4: Geographical Break-Up Of The Global Animation Industry
• Figure 5: Geographic Distribution Of Animation Studios In The World
• Figure 6: Break-Up Of Animation Studios Based On Capabilities
• Table 1: Leading Animation Studios In The World
• Table 2: Forthcoming Animated Feature Films
• Figure 7: Break-Up Of Global Animation Industry Based On Market Segments
• Table 3: Cgi Feature Films
• Table 4: Animation Content Demand Forecast - Tv Channels In Europe
• Figure 8: Break-Up Of Animation Content Demand By Tv Channels In Europe
• Figure 9: Cable Tv Watching Pattern In The Us
• Table 5: Animation Content Demand Forecast - Tv Channels In The Us And Canada
• Figure 10: Break-Up Of Animation Content Demand By Tv Channels In The Us And Canada
• Table 6: Animation Content Demand Forecast - Tv Channels In Asia
• Figure 11: Break-Up Of Animation Content Demand By Tv Channels In Asia
• Table 7: Animation Content Demand Forecast - Tv Channels In The Rest Of The World
• Figure 12: Break-Up Of Animation Content Demand By Tv Channels In Rest Of The World
• Table 8: Worldwide Animation Content Demand Forecast - Tv Channels
• Figure 13: Break-Up Of Animation Content Demand By Tv Channels Worldwide
• Figure 14: Global Animation Industry Break-Up Based On Applications
• Table 9: Classification Of Animation Softwares
• Table 10: Leading 2d And 3d Animation Softwares
• Table 11: Key Players And Their Products In 3d Animation Software Market
• Table 12: Pricing Structures Of Animation Software Packages
• Figure 15: Commercial 3d Animation Software Market Size
• Figure 16: 3d Animation Software Market Break-Up By Segment
• Figure 17: 2d Animation Production Workflow
• Figure 18: 3d Animation Production Workflow
• Figure 19: 3d Animation Production Workflow
• Figure 20: 3d Animation Workflow Using 3d Software
• Figure 21: Pixar' s Productions
• Table 13: Capital Expenditure For Setting Up An Animation Studio
• Table 14: Profile Of Employees Required To Manage The Studio
• Table 15: Animation Studios In Germany
• Table 16: Animation Studios In The Uk
• Table 17: Animation Studios In Italy
• Table 18: Animation Studios In France
• Table 19: Animation Studios In Spain
• Table 20: Animation Studios In Denmark
• Table 21: Leading Animation Studios In The Us
• Table 22: Leading Animation Tv Channels In The Us
• Table 23: Key Animation Studios In Asia
• Table 24: Leading Animation Studios In Japan
• Table 25: In-House Content Developed By Korean Animation Studios
• Figure 22: Korean Market For Animation-Related Merchandise
• Table 26: Animation Schools In Korea
• Table 27: Korea' s Leading Animation Studios
• Table 28: Animation Studios In Canada
• Figure 23: Number Of Animation Studios In Canada
• Figure 24: Break-Up Of Animation Studios In Canada Based On Size
• Figure 25: Classification Of Animation Studios In Canada Based On Capabilities
• Figure 26: Break-Up Of Animation Studios In Canada Based On Applications
• Table 29: Animation Studios In Australia
• Figure 27: Number Of Animation Studios In Australia
• Figure 28: Break-Up Of Animation Studios In Australia Based On Size
• Figure 29: Classification Of Animation Studios In Australia Based On Capabilities
• Figure 30: Break-Up Of Animation Studios In Australia Based On Applications