アジアのアニメーション市場：戦略、動向および機会

Abstract

Much of Asia' s animation production since the 1960s has been tied to foreign interests attracted by stable and inexpensive labour supplies. For nearly forty years, western studios have established and maintained production facilities, first in Japan, then in South Korea and Taiwan, and now also in the Philippines, Malaysia, Singapore, Vietnam, Thailand, India, Indonesia, and China. The economics of the industry made it feasible for Asia to feed the cartoon world, to the extent that today, about 90% of all American television animation is produced in Asia.

The usual procedure is for pre-production (preparing the script, storyboard, and exposure sheets) to be done in the United States or other headquarter countries, after which, the package is sent to Asia for production (drawing cels, colouring by hand, inking, painting, and camera work). The work is sent back to the U.S. or other headquarter country for post-production (film editing, colour timing, and sound). Asian animation companies bid fiercely for part of the global business, insisting that it provides employment and skills for young people, brings in needed foreign capital, and adds to the creation or enhancement of domestic animation. Offshore animation has led to the creating and nurturing of a local industry, as an infrastructure is built up, equipment is put into place, and skills are transferred.

Table of Contents

Introduction

• Animation in Asian Societies
• Establishment of Local Animation Industry
  • LOCAL CONTENT PRODUCTIONS
  • SUCCESSFUL BUSINESS MODELS
• Influence of Foreign Animation Styles
  • POPULARITY OF FOREIGN ANIMATION
• Trends in Animation Outsourcing to Asia
  • ANIMATION OUTSOURCING IN CHINA
  • ANIMATION OUTSOURCING IN INDIA
  • ANIMATION OUTSOURCING IN SOUTH KOREA
  • ANIMATION OUTSOURCING IN PHILIPPINES
  • ANIMATION OUTSOURCING IN TAIWAN
  • ANIMATION OUTSOURCING IN VIETNAM
• Trend towards Co-Productions
  • CO-PRODUCTIONS IN JAPAN
  • CO-PRODUCTIONS IN CHINA
  • CO-PRODUCTIONS IN KOREA
  • CO-PRODUCTIONS IN INDIA
  • CO-PRODUCTIONS IN TAIWAN
  • CO-PRODUCTIONS IN PHILIPPINES
• Controversies Surrounding Foreign Animation
  • PHILIPPINES
  • SINGAPORE
  • KOREA
  • MALAYSIA
  • INDONESIA
• Animation Studios in Asia

India

• Current State of the Industry
  • KEY TRENDS
  • CHALLENGES
• Business Models of Animation Studios in India
  • REVENUE MODELS
  • COST STRUCTURE
  • CASE OF TOONZANIMATION INDIA' S IN-HOUSE ANIMATION PROJECT
  • CASE OF HANUMAN - INDIA' S FIRST FULLY INDIGENEOUS FEATURE FILM
• Size of the Indian Animation Industry
  • RISING DOMESTIC DEMAND
  • STATISTICS ON ANIMATION STUDIOS IN INDIA
• The Risks
• Future Outlook
• Strategies for Animation Studios in India
• Animation Schools in India
• Key Animation Studios in India
  • ACROPETAL ANIMEDIA LTD
  • COLOR CHIPS
  • COMPUDYNE WINFOSYSTEMS LTD
  • CREST COMMUNICATIONS
  • DQ ENTERTAINMENT
  • DIGIKORE DESIGNS
  • ESCOTOONZ
  • HEART ANIMATION
  • JADOO WORKS
  • MAYA ENTERTAINMENT
  • MEDIAWORKS
  • PAPRIKAAS ANIMATION STUDIOS
  • PENTAMEDIA
  • TOONZ ANIMATION INDIA
  • UTV TOONS
  • WONDERTOONS
  • ZEE INSTITUTE OF CREATIVE ARTS
• Ranking of Animation Studios in India

China

• Current State of the Industry
  • KEY TRENDS
  • CHALLENGES
  • DEMAND FOR LOCAL CONTENT
  • GOVERNMENT SUPPORT
  • MARKET OPPORTUNITY
• Business Models of Animation Studios in China
  • REVENUE MODELS
  • COST STRUCTURE
  • CASE OF THRU THE MOEBIUS STRIP - THE FIRST CHINESE 3D ANIMATION MOVIE
• Size of the Chinese Animation Industry
• Statistics on Animation Studios in China
• The Risks
• Future Outlook
• Strategies for Animation Studios in China
• Animation Studios in China
  • SHANGHAI STARTS INFO-CREATION CORPORATION
  • BEIJING HONG YE ANIMATION CO.
  • SHANGHAI HONG QING TING ANIMATION PRODUCTION CO.
  • ANIMATION PRODUCTION DEPARTMENT OF CCTV
  • HONG YING UNIVERSE CO.
  • ANIMATION INSTITUTE, BEIJING BROADCASTING INSTITUTE
  • SHANGHAI YI LI MEI ANIMATION CO. LTD.
  • MORNING SUN ANIMATION GROUP

South Korea

• Emergence of the Industry
• Functioning of Korean Animation Studios
• Changing Business Models
  • GOING BEYOND SUBCONTRACTING
  • INVESTMENTS BY INDUSTRIAL GROUPS
  • CHANGES IN INDUSTRY STRUCTURE
  • SUCCESS IN OTHER COUNTRIES
• Current State of the Industry
  • GOVERNMENT SUPPORT
  • COLLABORATION WITH OVERSEAS PARTNERS
  • KEY TRENDS
  • LOCAL CONTENT
• Challenges
• Strategies for Korean Animation Studios
  • OVERSEAS MARKETING
• Market Opportunity
  • SIZE OF THE KOREAN ANIMATION INDUSTRY
• Statistics on Animation Studios in Korea
• Future Outlook
• Animation Schools in Korea
• Animation Studios in Korea
  • ANI VILLAGE COMPANY LTD.
  • CHARACTER PLAN
  • DOOLYNARA
  • DR. MOVIE COMPANY
  • DONGWOO ANIMATION
  • HAHNSHIN CORPORATION
  • HANHO HEUNG-UP
  • HANHO HEUNG-UP
  • IMAGE PLUS
  • PLUS ONE ANIMATION
  • SAEROM ANIMATION
  • SEOL MOVIE
  • SUNWOO ENTERTAINMENT

Philippines

• Current State of the Industry
  • KEY TRENDS
  • COMPETITION
  • INDUSTRY CAPACITY
  • BRAND BUILDING
  • GOVERNMENT SUPPORT
  • DEMAND FOR LOCAL CONTENT
• Industry Recovery
• Challenges
• Statistics on Animation Studios in Philippines
• Strategies for Philippine Animation Studios
• Future Outlook
• Animation Studios in Philippines
  • TOP DRAW ANIMATION
  • PHILIPPINE ANIMATION STUDIO INC.

Taiwan

• Past the Turbulent Times
• Current State of the Industry
  • KEY TRENDS
  • LOCAL CONTENT
  • COMPETITION
  • GOVERNMENT SUPPORT
  • COMPETITIVE ADVANTAGES
• Challenges
• Threats to Taiwan Animation Studios
  • INTERNAL THREATS
  • EXTERNAL THREATS
• Animation Schools in Taiwan
• Statistics on Animation Studios in Taiwan
• Strategies for Animation Studios in Taiwan
• Future Outlook
• Animation Studios in Taiwan
• Key Animation Studios in Taiwan
  • WANG FILM PRODUCTIONS
  • HONG YING UNIVERSE
  • CGCG INC.
  • LEADER ASIA PACIFIC CREATIVITY CENTER

Vietnam

• Early Foreign Entrants into Vietnam
• Key Trends
  • CAPABILITIES OF VIETNAMESE ANIMATORS
• Challenges
• Future Trends
• Statistics on Animation Studios in Vietnam
• Strategies for Animation Studios in Vietnam
• Future Outlook

Japan

• Key Trends
  • MARKET OVERVIEW
  • COLLABORATION BETWEEN JAPANESE AND OVERSEAS STUDIOS
  • OUTSOURCING TO OTHER COUNTRIES
• Successful Business Models
• Anime Exports
  • OVERSEAS INFLUENCE OF ANIME
• Globally Successful Japanese Animes
  • THE POKEMON PHENOMENON
• Japanese Anime Production Models
  • PROMINENCE OF 2D
  • RETAS - SOFTWARE FOR ANIME PRODUCTION
  • MANGA STUDIO - SOFTWARE FOR MANGA PRODUCTION
• Challenges
• Future Trends
• Statistics on Animation Studios in Japan
• Strategies for Japanese Animation Studios
• Animation Studios in Japan

Thailand

• Government Support
• Industry Drivers
• Challenges
• Industry Opportunities
• Strategies for Animation Studios in Thailand
• Animation Studios in Thailand

Singapore

• Industry Demand Triggers
• Influence of Japanese Animation
• Singapore Government Initiatives
• Collaborating With Foreign Entities
• Industry Drivers
• Challenges
• Strategies for Animation Studios in Singapore
• Statistics on Animation Studios in Singapore
• Animation Studios in Singapore