アジア太平洋におけるオンライントラベル市場

The Asia-Pacific region includes online economies at opposite ends of the development spectrum. Australia, Japan and South Korea have advanced digital infrastructures with mature e-commerce and online travel sectors. At the other end of the spectrum, countries such as Vietnam, Indonesia and Malaysia are less developed but fast-growing. However, it is the massive travel markets of China and India that are driving regional growth.

The Asia-Pacific Online Travel report analyzes the diverse digital economies of the region with special emphasis on the two giants: China and India.

eMarketer estimates that online travel bookings in China were worth $1.5 billion in 2006, and average annual increases of 60% will push the Chinese market to $15.4 billion in 2011. Expansion will be underpinned by meteoric economic growth, relaxation of overseas travel restrictions and a fast-growing Internet user population.

In India, the online travel market will grow an average of 46% annually from 2007 to reach $4 billion in 2011. A growing middle class has become more comfortable buying railway and budget airline tickets online, and a slew of online travel agencies (OTAs) have been established to meet growing demand.

• How large are the online travel markets in China and India?
• What is driving growth in the two markets?
• What are the unique features of these two online travel markets?
• What are the major risks and hurdles of the online travel business in the Asia-Pacific region?
• And many others...

The Asia-Pacific Online Travel report aggregates the latest data from international marketing and communications researchers with eMarketer analysis to provide the information you need to make the right business decisions- right now.

Executive Summary

• Key Metrics for Online Leisure/Unmanaged Business Travel Bookings in China, India and the Asia-Pacific* Region, 2006 & 2011
• Issues & Questions

The eMarketer View

• Key eMarketer Numbers - Asia-Pacific Online Travel
• Asia-Pacific Overview
• Worldwide Population, by Region, 2007 (% of total)
• Top 15 Countries Worldwide Ranked by Projected Gross Domestic Product* (GDP), 2007 (billions)
• Internet Users and Broadband Households in Select Countries in the Asia-Pacific Region, 2006 & 2011
• Mobile Phone Subscribers and Penetration in Select Countries in the Asia-Pacific Region, 2006 (millions, CAGR* and % of population)
• Personal Travel and Tourism Spending for Select Countries/Regions Worldwide, 2007 (% of total personal consumption)
• Personal Travel and Tourism Spending Growth for Select Countries in the Asia Pacific Region and the US, 2008-2017 (CAGR* adjusted for inflation)

The Regional Online Travel Market

• Asia-Pacific* Online Leisure/Unmanaged Business Travel Bookings, 2006-2011 (billions and % increase vs. prior year)
• Comparative Estimates: Asia-Pacific* Online Leisure/Unmanaged Business Travel Bookings, 2005-2008 & 2011 (billions)
• Market Share of Online Leisure/Unmanaged Business Travel Bookings for India and China, 2006 & 2011 (% of Asia-Pacific* total)
• Growth of Online Travel Sales in Select Countries in the Asia-Pacific Region, 2006-2010
• Online Travel Sales As a Percent of Total Travel Sales in the US, Europe and the Asia-Pacific Region, 2005 & 2008

Online Travelers

• Sources Used for Determining Vacation Destination according to Adults in the Asia-Pacific Region*, May 2007 (% of respondents)
• Most Important Resource for Planning or Researching Travel according to Internet Users in the Asia-Pacific Region*, November 2006-April 2007 (% of respondents)
• Influences on Vacation Travel Purchases by Internet Users in the Asia-Pacific Region, Europe and North America, May-June 2006 (% of respondents in each group)
• Travel Services Researched and/or Purchased* Online by Internet Users in the Asia-Pacific Region**, November 2006-April 2007 (% of respondents)
• Method Used for Booking Airplane Tickets according to Adults in the Asia-Pacific Region*, May 2007 (% of respondents)
• Method Used for Making Hotel Reservations or Accommodations according to Adults in the Asia-Pacific Region*, May 2007 (% of respondents)
• Payment Method Used for Traveling Expenses according to Adults in the Asia-Pacific Region*, May 2007 (% of respondents)
• Preferred Payment Method of Travel Buyers in the Asia-Pacific Region according to Retail Travel Agencies, April-May 2006 (% of total)
• Ticket Delivery Methods of Retail Travel Agencies in the Asia-Pacific Region, April-May 2006 (% of total)

China

• China Online Leisure/Unmanaged Business Travel Bookings, 2006-2011 (billions and % increase vs. prior year)
• Growth Opportunities and Threats
  • Priorities for Spending Time and Money according to Affluent Consumers in China, January-June 2007 (% of respondents)
  • Leading Outbound Travel Destination during 2006 according to Affluent Consumers in China, January-June 2007 (% of respondents)
  • Mobile Subscribers in China, 2006 & 2010 (millions)
  • Internet Access Devices Used by Internet Users in China, June 2007 (% of respondents)
• Online Travel Distributors
  • China Online Travel Agency Revenues, 2006-2011 (billions and % increase vs. prior year)
  • Comparative Estimates: China Online Travel Agency Revenues, 2006-2010 (billions)
  • Distribution of China Online Travel Agency Revenues, by Segment, 2006 & 2010 (% of total)
  • Travel Services Reserved Online according to Internet Users in China, June 2007 (% of respondents)
  • Market Share of Online Travel Suppliers in China, 2006
  • Online Travel Web Site Revenues in China, Q2 2007 (% market share)
  • Profile of Ctrip: The Leading Chinese Online Travel Agency, 2006
• Online Consumer Behavior
  • Sources for Travel Information according to Affluent Consumers in China, January-June 2007 (% of respondents)
  • Online Travel Activities of Internet Users in China, June 2007 (% of respondents)
  • Reasons for Dissatisfaction with Online Travel Services according to Internet Users in China, June 2007 (% of respondents)
  • Sources for Booking Travel according to Affluent Consumers in China, January-June 2007 (% of respondents)

India

• Growth Opportunities and Threats
  • Affluent Consumers in India, by Yearly Leisure Trips, Q2 2005 & Q2 2006 (% of respondents)
  • Average Daily Hotel Rate and Occupancy Rate in India, 2001-2006
• Market Data
  • India Online Leisure/Unmanaged Business Travel Bookings, 2006-2011 (billions and % increase vs. prior year)
  • Comparative Estimates: India Online Leisure/Unmanaged Business Travel Bookings, 2005-2008 & 2011 (billions)
  • India Online Leisure/Unmanaged Business Travel and Total Travel Bookings, 2005 (millions)
• Indian Railways and the Low-Cost Carriers
  • Indian Railways* Tickets Booked Online, August 2002-December 2006 (thousands)
  • Low Cost Carrier Market Share in India, 2003-2010 (% of total passengers)
  • Airline Travelers in India Who Purchased Tickets Online from Low-Cost vs. Full-Service Carriers, 2007 (% of respondents in each group)
  • Payment Method of Airline Travelers in India Who Purchased Tickets from Low-Cost vs. Full-Service Carriers, 2007 (% of respondents in each group)
• Online Travel Distributors
  • India Online Leisure/Unmanaged Business Travel Market Share, by Distribution Channel, 2005 & 2008 (% of total)
  • Profile of India Online Travel Agencies, 2007
  • Affluent Consumers in India Who Own Mobile Phones with Internet Access, Q2 2005 & Q2 2006 (% of respondents)

Conclusion

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