イタリアのエアケア（芳香消臭剤）製品市場

Abstract

• Euromonitor International' s Air Care in Italy report offers a comprehensive guide to the size and shape of the market at a national level.
• It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth.
• It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues.
• Forecasts to 2012 illustrate how the market is set to change.
• Product coverage includes: air care
• Data coverage: market sizes (historic and forecasts), company shares and brand shares.
• Why buy this report?
  • Get a detailed picture of the air care industry;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market' s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
• Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems.
• With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai and Cape Town and a network of over 600 analysts worldwide, Euromonitor has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

• List of Contents and Tables
• HOUSEHOLD CARE IN ITALY
• Executive Summary
• Good Retail Value Growth Thanks To Innovation
• Consumers Call for Efficiency and Convenience
• Multinationals Dominate Household Care
• Supermarkets/hypermarkets Leads Distribution
• New Added-value Products To Drive Growth
• Key Trends and Developments
• the Threat of An Economic Downturn
• Environmental Concerns Drive the Demand for Eco-friendly Products
• Busier Consumers Call for Convenience and Effectiveness
• New Product Development Aims To Offset Commoditisation
• the Rise of Private Label
• Market Indicators
  • Table 1 Consumer Expenditure on Health Goods and Medical Services 2001-2006
  • Table 2 Households 2002-2007
• Market Data
  • Table 3 Sales of Household Care by Sector: Value 2002-2007
  • Table 4 Sales of Household Care by Sector: % Value Growth 2002-2007
  • Table 5 Household Care Company Shares 2003-2007
  • Table 6 Household Care Brand Shares 2004-2007
  • Table 7 Penetration of Private Label by Sector 2003-2007
  • Table 8 Sales of Household Care by Distribution Format: % Analysis 2002-2007
  • Table 9 Sales of Household Care by Sector and Distribution Format: % Analysis 2007
  • Table 10 Forecast Sales of Household Care by Sector: Value 2007-2012
  • Table 11 Forecast Sales of Household Care by Sector: % Value Growth 2007-2012
• Definitions
  • Summary 1 Research Sources
• LOCAL COMPANY PROFILES - ITALY
• Bolton Manitoba SpA
• Strategic Direction
• Key Facts
  • Summary 2 Bolton Manitoba SpA: Key Facts
  • Summary 3 Bolton Manitoba SpA: Operational Indicators
• Company Background
• Production
  • Summary 4 Bolton Manitoba SpA: Production Statistics 2007
• Competitive Positioning
  • Summary 5 Bolton Manitoba SpA: Competitive Position 2007
• Deco Industrie SpA
• Strategic Direction
• Key Facts
  • Summary 6 Deco Industrie SpA: Key Facts
  • Summary 7 Deco Industrie SpA: Operational Indicators
• Company Background
• Production
  • Summary 8 Deco Industrie SpA: Production Statistics 2007
• Competitive Positioning
  • Summary 9 Deco Industrie SpA: Competitive Position 2007
• Guaber SpA
• Strategic Direction
• Key Facts
  • Summary 10 Guaber SpA: Key Facts
  • Summary 11 Guaber SpA: Operational Indicators
• Company Background
• Production
  • Summary 12 Guaber SpA: Production Statistics 2007
• Competitive Positioning
  • Summary 13 Guaber SpA: Competitive Position 2007
• Henkel SpA
• Strategic Direction
• Key Facts
  • Summary 14 Henkel SpA: Key Facts
  • Summary 15 Henkel SpA: Operational Indicators
• Company Background
• Production
• Competitive Positioning
  • Summary 16 Henkel SpA: Competitive Position 2007
• Italsilva SpA
• Strategic Direction
• Key Facts
  • Summary 17 Italsilva SpA Key Facts
  • Summary 18 Italsilva SpA: Operational Indicators
• Company Background
• Production
  • Summary 19 Italsilva SpA: Production Statistics 2007
• Competitive Positioning
  • Summary 20 Italsilva SpA: Competitive Position 2007
• Paglieri SpA
• Strategic Direction
• Key Facts
  • Summary 21 Paglieri SpA: Key Facts
  • Summary 22 Paglieri SpA: Operational Indicators
• Company Background
• Production
  • Summary 23 Paglieri SpA: Production Statistics 2007
• Competitive Positioning
  • Summary 24 Paglieri SpA: Competitive Position 2007
• Procter & Gamble Italia SpA
• Strategic Direction
• Key Facts
  • Summary 25 Procter & Gamble Italia SpA: Key Facts
  • Summary 26 Procter & Gamble Italia SpA: Operational Indicators
• Company Background
• Production
• Competitive Positioning
  • Summary 27 Procter & Gamble Italia SpA: Competitive Position 2007
• Realchimica SpA
• Strategic Direction
• Key Facts
  • Summary 28 Realchimica SpA: Key Facts
• Company Background
• Production
• Competitive Positioning
  • Summary 29 Realchimica SpA: Competitive Position 2007
• Reckitt Benckiser Italia SpA
• Strategic Direction
• Key Facts
  • Summary 30 Reckitt Benckiser Italia SpA: Key Facts
  • Summary 31 Reckitt Benckiser Italia SpA: Operational Indicators
• Company Background
• Production
  • Summary 32 Reckitt Benckiser Italia SpA: Production Statistics 2007
• Competitive Positioning
  • Summary 33 Reckitt Benckiser Italia SpA: Competitive Position 2007
• Unilever Italia SpA
• Strategic Direction
• Key Facts
  • Summary 34 Unilever Italia SpA: Key Facts
  • Summary 35 Unilever Italia SpA: Operational Indicators
• Company Background
• Production
  • Summary 36 Unilever Italia SpA: Production Statistics 2007
• Competitive Positioning
  • Summary 37 Unilever Italia SpA: Competitive Position 2007
• AIR CARE IN ITALY
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Candles
• Sector Data
  • Table 12 Sales of Air Care by Subsector: Value 2002-2007
  • Table 13 Sales of Air Care by Subsector: % Value Growth 2002-2007
  • Table 14 Air Care Fragrances Rankings by Value 2006-2007
  • Table 15 Air Care Company Shares 2003-2007
  • Table 16 Air Care Brand Shares 2004-2007
  • Table 17 Forecast Sales of Air Care by Subsector: Value 2007-2012
  • Table 18 Forecast Sales of Air Care by Subsector: % Value Growth 2007-2012
• Air care Italy