香港におけるエアケア（芳香消臭剤）製品市場

Abstract

• Euromonitor International' s Air Care in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level.
• It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth.
• It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues.
• Forecasts to 2012 illustrate how the market is set to change.
• Product coverage includes: air care
• Data coverage: market sizes (historic and forecasts), company shares and brand shares.
• Why buy this report?
  • Get a detailed picture of the air care industry;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market' s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
• Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems.
• With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai and Cape Town and a network of over 600 analysts worldwide, Euromonitor has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

• List of Contents and Tables
• HOUSEHOLD CARE IN HONG KONG, CHINA
• Executive Summary
• Slow Growth Is Seen in Household Care
• High Inflation Leads To Robust Growth in Value Terms
• Domestic Firms Are Catching Up With the Multinationals
• Health and Beauty Stores and Department Stores Complement the Sales of Supermarkets
• Static Forecast Growth in A Mature Market
• Key Trends and Developments
• Stagnant Growth in the Number of Households Impacts on Sales
• Preference for Small Packaging, and Convenient, Concentrated Products
• Value Added Features Appeal To Consumers
• High Slotting Allowances in Chained Supermarkets/hypermarkets Discourages New Product Development
• Unit Prices Fluctuate Due To Price Setting by the Chained Supermarkets/hypermarkets
• Market Indicators
  • Table 1 Households 2002-2007
• Market Data
  • Table 2 Sales of Household Care by Sector: Value 2002-2007
  • Table 3 Sales of Household Care by Sector: % Value Growth 2002-2007
  • Table 4 Household Care Company Shares 2003-2007
  • Table 5 Household Care Brand Shares 2004-2007
  • Table 6 Penetration of Private Label by Sector 2003-2007
  • Table 7 Sales of Household Care by Distribution Format: % Analysis 2002-2007
  • Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2007
  • Table 9 Forecast Sales of Household Care by Sector: Value 2007-2012
  • Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2007-2012
• Definitions
  • Summary 1 Research Sources
• LOCAL COMPANY PROFILES - HONG KONG, CHINA
• Champ Year Chemical Ltd
• Strategic Direction
• Key Facts
  • Summary 2 Champ Year Chemical Ltd: Key Facts
• Company Background
• Competitive Positioning
  • Summary 3 Champ Year Chemical Ltd: Competitive Position 2007
• Lam Soon (hong Kong) Ltd
• Strategic Direction
• Key Facts
  • Summary 4 Lam Soon (Hong Kong) Ltd: Key Facts
  • Summary 5 Lam Soon (Hong Kong) Ltd: Operational Indicators
• Company Background
• Production
• Competitive Positioning
  • Summary 6 Lam Soon (Hong Kong) Ltd: Competitive Position 2007
• Li & Fung Hong Kong
• Strategic Direction
• Key Facts
  • Summary 7 Li & Fung Hong Kong: Key Facts
  • Summary 8 Li & Fung Hong Kong: Operational Indicators
• Company Background
• Production
• Competitive Positioning
  • Summary 9 Li & Fung Hong Kong: Competitive Position 2007
• Poly Clean Chemical Products International Ltd
• Strategic Direction
• Key Facts
  • Summary 10 Poly Clean Chemical Products International Ltd: Key Facts
• Company Background
• Production
• Competitive Positioning
• Yick Fung Hong Cosmetic & Detergent Co Ltd
• Strategic Direction
• Key Facts
  • Summary 11 Yick Fung Hong Cosmetic & Detergent Co Ltd: Key Facts
• Company Background
• Production
  • Summary 12 Yick Fung Hong Cosmetic & Detergent Co Ltd: Production Statistics 2007
• Competitive Positioning
  • Summary 13 Yick Fung Hong Cosmetic & Detergent Co Ltd: Competitive Position 2007
• AIR CARE IN HONG KONG, CHINA
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 11 Sales of Air Care by Subsector: Value 2002-2007
  • Table 12 Sales of Air Care by Subsector: % Value Growth 2002-2007
  • Table 13 Air Care Fragrances Rankings by Value 2006-2007
  • Table 14 Air Care Company Shares 2003-2007
  • Table 15 Air Care Brand Shares 2004-2007
  • Table 16 Forecast Sales of Air Care by Subsector: Value 2007-2012
  • Table 17 Forecast Sales of Air Care by Subsector: % Value Growth 2007-2012
• Air care Hong Kong, China