Pinpoint growth sectors and identify factors driving change
Identify market and brand leaders and understand the competitive
environment
Highlights
Fruit/vegetable juice boasted the greatest value sales in terms of local
off-trade soft drinks market, amounting to RMB40.5 billion from volumes of 4.5
billion litres in 2005. With a healthy image, fruit/vegetable juice continued
to gain market penetration, thanks to the steadily rising health awareness
among Chinese consumers.
Table of Contents
1. EXECUTIVE SUMMARY
2. TOTAL SOFT DRINKS SALES
2.1 Market Performance
Table 1 Off-trade vs On-trade Sales of Soft Drinks (assold) by Channel:
Volume 2000-2005
Table 2 Off-trade vs On-trade Sales of Soft Drinks (assold) by Channel:
% Volume Growth 2000-2005
Table 3 Off-trade vs On-trade Sales of Soft Drinks byChannel: Value
2000-2005
Table 4 Off-trade vs On-trade Sales of Soft Drinks byChannel: % Value
Growth 2000-2005
Table 5 Off-trade vs On-trade Sales of Soft Drinks (assold) by Sector:
Volume 2005
Table 6 Off-trade vs On-trade Sales of Soft Drinks (assold) by Sector: %
Volume 2005
Table 7 Off-trade vs On-trade Sales of Soft Drinks bySector: Value 2005
Table 8 Off-trade vs On-trade Sales of Soft Drinks bySector: % Value 2005
Table 9 Company Shares of Soft Drinks (RTD) by TotalVolume 2001-2005
Table 10 Brand Shares of Soft Drinks (RTD) by Total Volume2002-2005
Table 11 Forecast Off-trade vs On-trade Sales of SoftDrinks (as sold) by
Channel: Volume 2005-2010
Table 12 Forecast Off-trade vs On-trade Sales of SoftDrinks (as sold) by
Channel: % Volume Growth 2005-2010
Table 13 Forecast Off-trade vs On-trade Sales of SoftDrinks by Channel:
Value 2005-2010
Table 14 Forecast Off-trade vs On-trade Sales of SoftDrinks by Channel:
% Value Growth 2005-2010